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Maharashtra Ahead the Father of Indian Cinema Lights, Sound, Camera …
VOL.1 | ISSUE NO.9 | DECEMBER 2011-JANUARY 2012 | `50 | PAGES 52 MAHARASHTRA AHEAD the Father of Indian Cinema LIGHTS, SOUND, CAMERA … Dear Readers, Capital of Indian cinema, is yet another identity of the multi-faceted Mumbai rightly, not only because the first film was screened here at the fag end of the 19th Century, first Indian silent film was shown here; but for being the fertile land for Indian film industry, a major contributor to the national exchequer. Indian Film Industry is one of the largest in the world and Aamchi Mumbai accounts for almost 60 per cent of film productions. Hence, it is the metonym of Indian cinema. Therefore, it is aptly called Bollywood on the lines of Hollywood, the centre of movie studios and movie stars. On this backdrop, Dadasaheb Phalke Chitranagari, popularly known as Film city, was established in 1977. Spread over 500 acre area with the natural ambience conducive for making a film or a TV serial, Chitranagari is being looked after and governed by the Maharashtra Film, Stage and Cultural Development Corporation, a State Government initiative. The people who come to earn their bread and butter take refuge in the Chitranagari which contributes 50 per cent of the revenue generated by Indian entertainment industry. It is one of the largest studio complex in India with ready-to-shot infrastructure such as AC studios, locals that provide scenic beauty and the atmosphere to fulfill their aspirations. It is an abode for people from different spheres of life, different strata of the society. People from every nook and corner of India come together here showing picture of a country in itself. -
Critical Study of Financial Practices and Systems in Organized Feature Film Industry Sectors in India
Article No.23 CRITICAL STUDY OF FINANCIAL PRACTICES AND SYSTEMS IN ORGANIZED FEATURE FILM INDUSTRY SECTORS IN INDIA Amit Padmakar Oak Faculty, SASMIRA Abstract: The Union Government of India gave industry status to the movie business in the year 1999. As a result there has been a greater involvement of the Corporates in producing and financing the movies but the Film Industry and Hindi Film Industry has yet to acquire the character of professionalism on a large scale. Film Industry is that which is involved in producing and distributing movies. The Film Industry involves motion pictures studios, manufacturers of technical equipment and software, distribution and personnel on a global scale. The Financial Management aspects for Hindi Feature Films are the subject matter of the study. The biggest hurdle today is getting finance for the Feature Film Production in India. From writing the screen play to the final release of the movie, there is value added at every step of movie making. The proposed study has the following objectives: 1. To understand the practices of Film Financing for Feature Films 2. To develop a financial plan with criteria of ROI and Debt Equity as a system to verify the financial feasibility of a feature film. (Budget of the film assumed to be Rs 2 to 4 crores). 3. To receive the opinion and judgment of various stake holders on a model. Keywords: Financing, Business Model. Introduction The emergence of Cinema as the most popular medium of entertainment is one of the significant events in the history of mankind. No medium has acquired such a universal acceptability and attraction, as the cinema within a short period of its invention. -
“A Study of the Effective Marketing Strategies
“A STUDY OF THE EFFECTIVE MARKETING STRATEGIES ADOPTED BY MARATHI FILM INDUSTRY AND ITS IMPACT ON CINEGOERS IN MUMBAI” A thesis Submitted to TILAK MAHARASHTRA UNIVERSITY, PUNE For the Degree of VIDYAVACHASPATI (PH.D.) (DOCTOR OF PHILOSOPHY) in MANAGEMENT UNDER THE FACULTY OF MODERN SCIENCES AND PROFESSIONAL SKILLS Submitted by PROF. PANKAJ RAMESH NATU Under the Guidance of DR. M.D.LAWRENCE March 2011 I I hereby declare that the thesis entitled “A STUDY OF THE EFFECTIVE MARKETING STRATEGIES ADOPTED BY MARATHI FILM INDUSTRY AND ITS IMPACT ON CINEGOERS IN MUMBAI” completed and written by me has not previously formed the basis for the award of any Degree or other similar title upon me of this or any other University or examining body” Prof. Pankaj Ramesh Natu Place: Pune Date: 07/03/2011 II This is to certify that the thesis entitled “A STUDY OF THE EFFECTIVE MARKETING STRATEGIES ADOPTED BY MARATHI FILM INDUSTRY AND ITS IMPACT ON CINEGOERS IN MUMBAI” which is being submitted herewith for the award for the Degree of Vidyavachaspati (Ph.D.) in Management of Tilak Maharashtra University, Pune is the result of original work completed by Prof. Pankaj Ramesh Natu under my supervision and guidance. To the best of my knowledge and belief the work incorporated in this thesis has not formed the basis of any Degree or similar title of this or any other University or examining body upon him. DrM.D.Lawrence Place: Pune Date: 07/03/2011 III ACKNOWLEDGEMENTS I would like to thank the academic council of Tilak Maharashtra University for giving me the opportunity to work on the research topic.