www.facebook.com/ CMA’s summer workshop is not CollegeMediaAdvisers just for new advisers. Find out how it now includes a daylong edia www.. M com/CollegeTalk session at the Poynter Institute. Page 4 C ollege January/February 2010 The Newsletter of College Media Advisers Summit to navigate new media landscape As the economy and changing tech- floor skywalk at the Marriott in New York hear it all. nologies affect the journalism industry, so City for a conversation about navigating Led by current and former CMA lead- do they affect college media: in terms of the new college media landscape with ers, this open discussion is intended to advertising revenue, delivery and intern- those in the trenches with you, your fellow start the dialogue about the realities of the ships or employment for our students. advisers. present and the possibilities for our future. And what’s an adviser to do? We know you have questions, and we Please join us! For more informa- Well, let’s figure it out together. know some of you are experimenting with tion, contact Laura Widmer at lwidmer@ Join us Monday, March 15, on the 16th some pretty creative answers. We want to nwmissouri.edu or Sally Renaud at ser-

New York Convention 2010 Arrive in NY early to attend workshops with pros Mark your calendars, book your flight Hallman. Hallman has agreed to look and join us in New York this spring. The at writing samples from workshop 2010 College Media Advisers Spring participants before to the convention. Pre- convention Convention will be March 14-16 at the You’ll find the information below on how Marriott Marquis. to submit your examples. The convention highlights include three Magazine and newspaper designers will workshop topics: keynote speakers and more than 200 have the opportunity to improve their sessions for students and skills and work on new designs * Photo prep advisers. However, you’ll want Registration for the at the Advanced Design to arrive in New York early New York convention Workshop. Bring your laptop, * Audio editing enough to take advantage of is available sketch book and portfolio to the pre-convention workshops online at www. really take advantage of the * Multimedia editing that offer something for collegemedia.org expertise at this workshop. everyone. All but two of the or find forms to fax Throughout the convention, * Photojournalism workshops will be Saturday, or send in on Pages retired editor from The March 13, and the times and Six and Seven of this Washington Post, Bill Elsen, * Narrative storytelling early bird/regular rates are newsletter. will be available to talk to shown on page three. students about resumes, * Newsroom management Register early to ensure you get into one portfolios, clips, jobs and internships. Sign of the limited enrollment workshops. up for a time to meet with Elsen when you * Web publishing Naturally, it is best if you can bring your get to the convention. You’ll find him in own equipment for any and all of the the exhibit area. * Design techniques workshops. As of press time, we are still waiting to Four award-winning journalists will lead confirm our keynoters for our convention. * Multimedia storytelling the Multimedia Storytelling Workshop Keep checking the collegemedia.org Web on Saturday. You will learn how to use site for keynote information. * Event coverage collaborative reporting techniques to reach Most of the pre-convention workshops the next level. Learn from the pros, and will be Saturday, March 13: * Code breaking then you’ll hit the streets to experience 9.-11:30 a.m. new media storytelling. Photo Prep for Print and Web ($39/$59) Re a d m o r e a b o u t k e y n o t e Students will have an incredible Specifications for photos are quite opportunity to work on narrative writing See WORKSHOPS Te rr y Mo r a n o f ABC Ne w s ’ skills with Pulitzer Prize winner Tom Page 4 o n Pa g e 10. 2 College Media January/February 2010

College Media September/ Take a good look in the mirror October 2009 By Annette Forbes perfect niche market, and now we have to Editor: create and carve our products to give our Sacha CMA Treasurer DeVroomen public the kind of information it wants. We Bellman “It is not the strongest of the species that have the audience and the genius of today’s College Media is the official survives, not the most intelligent that youth to pursue the loftiest of goals; we just newsletter of College Media Advisers, Inc., and is published survives. It is the one that is the most have to be savvy enough to know what those during the school year for adaptable to change.” Charles Darwin. goals are. members and for others by No quote could be more profound as it And so here we are, with a supreme request. pertains to our industry today. We are in the opportunity to lead the change and give our Direct circulation inquiries to: CMA Headquarters midst of revolutionary changes, which make students the experience of a lifetime. We can The University of Memphis for an exciting and challenging time to be position our products for a more marketable MJ-300 in the media future, and we can Memphis, TN 38152-6661 (901) 678-2403 business. position our students Journalism ...the future will only be bright with the knowledge and Direct content inquiries to: will have a experience they will need Sacha DeVroomen Bellman, newsletter editor future. Of for those who react quickly and to land the big jobs. [email protected] that we can be But are we capable of reacting quickly to EDITORIAL POLICY certain. But with enthusiasm. As advisers and College Media is the official the future will change and do we know newsletter of College Media only be bright mentors for tomorrow’s leaders, where we are going? Advisers Inc. Its mission is to provide news and short articles for those who Hockey legend Wayne on professional development react quickly we have to help implement, Gretsky once said, when subjects two times a year to and with asked why he was such a CMA members. embrace and endorse change. enthusiasm. successful hockey player, College Media does not accept advertising or editorial As advisers “Most people skate to submissions from commercial and mentors where the puck is. I skate entities. The exception is job postings, which are provided for tomorrow’s leaders, we have to help to where the puck is going to be.” as a public service to CMA implement, embrace and endorse change. As advisers, we should take that advice. We members. We have to be willing to take the risks that need to take a good, hard look in the mirror College Media uses articles will position our products for what our and ask if we are positioned for change and relating to professional development of CMA members, public is demanding. Gone are the days if we are willing to take the risks that are usually 750 to 1,200 words, when we can assume people are reading associated with that change. occasionally longer for major If the future is really in niche publications topics. It also uses news briefs what we think they want. We have to know about subjects related to what they want and in what format they and Web sites, then we have to identify, college media advising and want to receive it. develop and market “our niche” quickly and about significant awards and personal milestones of As teachers and leaders, we have to lead relentlessly. We need to ask what they want members. News about students the change with vigor and commitment. and then quantify and endorse those niche is used only when CMA We have to hire the best students and give products with the intensity of a star athlete. competitions are involved. them the guidance and support they need. If Then we have to protect and continually SUBMISSION GUIDELINES we aren’t up to the changing times, then we improve and latch on to every opportunity Digital submission is always need to get out of the way. we can. Remember, it is not the strong who preferred. For e-mail, include the item in the body of the e-mail As leaders in college media we have a eat the weak; it is the fast who eat the slow. or attach the file in either text or Microsoft Word format. Send all editorial material to: [email protected]. . Check out the latest news at www.collegemedia.org January/February 2010 College Media 3 Conventions will 2009-2011 CMA Officers load you with ideas Sally Renaud Immediate Past My yearbook editor does that President President told the staff that she for me. It Eastern Professor, English, dreams yearbook. is fast and Sally University Foreign Languages, and I know what she frantic ... 600 Lincoln Ave. Journalism means. and fun. Renaud Charleston, IL 61920 Missouri Western State Yearbook ideas Every CMA 217.581.7867 Office University come to me at the year I find 217.581-7188 Fax 4525 Downs Drive strangest times. I will encourage- president 217.512.0036 Home Saint Joseph, MO 64507 be driving on a high- ment from [email protected] 816.271.4323 Office way and I will think of my peers 816.271.4543 Fax the summer. David Swartzlander a new way to maestro. and from the students 816.387.8213 Home And join me, the Vice President rosenauer@ I will be having coffee who attend sessions. CMA board and your Doane College missouriwestern.edu with a friend and I will These are people who fellow advisers for our 1014 Boswell Ave. think of a new way to understand what I do, receptions at the presi- Crete, Neb. 68333 Headquarters Staff rally the troops. I will who celebrate suc- dent’s suite on Sunday 402.826.8269 be reading a book and cesses and help avoid Ron Spielberger and Monday nights. I 402.643.5135 (cell) notice a use of a drop failures. And they give Executive Director hope to hear what all david.swartzlander@ cap that I want to share me the strength to go The University of of you have been doing doane.edu with my staff. back to my newsroom Memphis during the day and Yearbook manages with renewed energy Chris Poore Department of what advice you have Journalism to consume me, even and new commitment Vice President, for me ... and to catch 3711 Veterans Ave., as it competes with my to my position. Member Services up on what you’ve Room MJ300 classroom, department The yearbook at Kentucky Kernel been up to. It’s always Memphis, TN 38152 and university and Eastern Illinois Univer- University of Kentucky one of the best parts of 901.678.2403 Phone CMA duties. sity runs from March 038 Grehan Building the convention: a few Lexington, Ky. 40506- 901.678.4798 Fax And I know I am to March. So, by the drinks, good company 0042 [email protected] not alone. This is what time I come to NYC we and good conversation. 859.257.1900 Phone happens to advisers will have chosen a new Laura Beth Barnes In addition, on 859.323.1906 Fax who deal with staffing editor for the 2010- Assistant Director Monday, the advisers’ [email protected] issues, deadlines and 2011 book and we Marketing and summit to address the daily troubleshooting, will be starting on the Rachele Kanigel Promotions future of college media but also with the fun of ladder, hiring middle Secretary The University of will help us all navigate working with budding management, prepar- San Francisco State Memphis the uncertain waters of journalists and novice ing workshops and University Department of the coming years. I am newsrooms. Whether retreats and covering 1600 Holloway Avenue Journalism interested to hear the you are at a small or end-of-the-year events. San Francisco, CA 94132 3711 Veterans Ave., discussion (started on Room MJ300 large, private or public, The convention will 415 338.3134 Phone the listserv in Novem- Memphis, TN 38152 two-year or four-year load me with handouts 415 338-2084 Fax ber) continue. We can 901.678.5637 Phone school, the advising for my staff, workshop [email protected] learn from each other’s 901.678.4798 Fax you do is always on ideas and training situations and visions Annette Forbes [email protected] your mind. techniques, as well as as we forge our next Treasurer So, I look forward design and software Bill Neville decade and beyond. Iowa State University to traveling to New innovations. I take lots Technology & So, I hope to see 108 Hamilton Hall, ISU York City in March to of notes, visit all the webmaster you in NYC, to talk, to Ames, Iowa 50011 talk with staffs around exhibitors and return 515.294.2609 Phone College Media Advisers share stories, to renew the country and fellow armed with the resolve 515.232.7415 Home 8524 10th Avenue South friendships, and to advisers to learn new to finish the year on 515.451.1028 Home Birmingham, AL 35206 pass along those year- techniques and to be a high note and to [email protected] 912.541.1950 Cell Phone book ideas that just inspired. The CMA prepare for the all-staff 205.836.0663Home keep popping up! convention always retreat and training in Ken Rosenauer [email protected] 4 College Media January/February 2010

Summer 2010 workshop WORKSHOPS continued from Page One different between print media and Web not just for new advisers uses. This hands-on workshop will show you photo naming, filing, improvements, Come to St. Petersburg this July for following. sizing, cropping, and saving for these two the dual track workshop for advisers. To make room reservations, you may end uses. (Prior registration required) One track is for those with call the Sirata reservations Instructor: Peggy Elliott. more than three years department at 1-800-344- experience and another St. Petersburg 5999 and ask for the College noon-2:30 p.m. for new advisers. The Media Workshop rate. The Audio Editing with Audacity ($39/$59) workshop includes a full day conference hotel is located at 5300 Gulf Editing audio is the foundation of at Poynter Institute on New includes new Beach Boulevard, St. Pete multimedia production. Add another Media Essentials. Beach, Fla. media day dimension to your storytelling by The dates of the workshop A workshop registration learning the basics of Audacity, a free are July 11 through the at Poynter form will be mailed and audio editing tool. In this session you afternoon of July 14. Institute an online workshop will learn how to create an audio story The accommodations are registration site will be up from start to finish. We will walk through at Sirata Beach Resort and following the New York the production process of non-linear Conference Center. Rates Convention. audio editing on a timeline and how to are $129 single/double per night for one- Anticipated workshop registration fees: use audio editing tools. Bring a set of bedroom suites. It includes free Internet early bird rate $240 for CMA members. headphones. (Prior registration required) and free beach cabana. The hotel has Regular registration rate for CMA Instructor: William Murphy. agreed to extend the group rate for two members following early bird deadline is days before the workshop and two days $275. 3-5:30 p.m. Multimedia Storytelling with Soundslides ($39/$59) Soundslides makes combining still Board appoints Koretzky images with audio a feasible multimedia storytelling option for any journalist. NY convention director In this session we will take still photos and MP3 audio files and produce a The CMA Board of Directors selected *To improve the sessions, including the multimedia flash presentation ready Michael Koretzky, an adviser for the topic, presentation and scheduling. “We’ll to add to your Web site. We’ll walk student newspaper at Florida Atlantic even give a session on how to give a better through the process from importing and University since 1999, to lead CMA’s spring session,” he said. editing to exporting and posting for the conventions in 2011 and 2012. *To make the convention more fun for Web. Bring a set of headphones. (Prior Koretzky was one of three candidates advisers. “We’re going to make the mixers registration required) Instructor: William for the position,. Eeach candidate more comfortable and the volunteering Murphy. submitted a proposal that included ideas much easier to sign up for.” for updating the convention and exploring Koretsky has been very active in CMA, 9 a.m.-5:30 p.m. Photojournalism ways to improve membership involvement. organizing the Cereal and Critique at Techniques and Digital Photo Workshop Koretzky follows in the footsteps of past the last few fall conventions. He also has This workshop enables participants to spring convention director Jan Childress been instrumental in organizing First hone their shooting techniques, while and current director Laura Widmer, Amendment Free Food Festivals, which also improving their interpersonal who is busy finalizing plans for the 2010 now are being held at various colleges and storytelling skills. The workshop convention March 14-16. throughout the country. will inspire and motivate participants Koretzky’s plans for the convention He also is on the national board of the in the documentary photojournalism include:. Society of Professional Journalists as well as spirit and provide an opportunity to *To recruit more professionals to speak on the Advisory Board Steering Council for discover a fresh perspective for your *To offer more media tours in New York. the Student Press Law Center. work. In addition to just taking photos, *To send more students out into the street He is the adviser for the University Press photojournalists are now responsible for to do journalism during the convention. at Florida Atlantic University. See WORKSHOPS Page 5 January/February 2010 College Media 5 5 WORKSHOPS recruiting, hiring and firing staff, are a part of the workshop. We’ll look at continued from Page Four organizational structure, mediating staff Web-enhanced storytelling and how to disputes, staff meetings, deadlines, working improve those skills in this emerging form digitally editing their images, archiving with advisers and governing boards, staff of media. them and producing audio-visual shows to manuals, pay or other incentives for work, If you have it available, bring your own display their work online. In this all hands- staff morale, building credibility with multimedia equipment – video or still on workshop, we’ll review techniques readers, handling controversies and other cameras, audio recorder, laptop computers. in Photoshop for preparing photos for essentials. (Prior registration required) Instructors: Jennifer Ward (fresnobee. use in print/online, develop archiving Instructor: Mark Witherspoon com), Steve Rhodes (WTHR- techniques and produce a Soundslides Indianapolis), Linsey Davis (ABC presentation, including audio and visuals. 2-5 p.m. NewsOne), Lisa Renze (freelance writer, The presentation will include discussions Web Publishing with Content formerly with Indianapolis Star). of Flickr Photo blogs and Twitpic. Laptops Management System ($39/$59) with CS3 will be available. Participants You’ve got words, images, video and SUNDAY should bring along a digital camera. If multimedia content, but how do you make 9 a.m.-1 p.m. personal laptop is brought – download it look good on the Web? Free content New Media Coverage of Events – Soundslides and CS3 before attending management systems provide an easy Breaking and Planned ($39/$59) the workshop. Download a demo version way to organize and publish professional- This hands-on workshop will take a look of Soundslides from soundslides.com looking online publications in a matter at planning event coverage for use online, and a trial copy of CS3 from http://www. of hours. Creating a dynamic online including live chats, blogging, video and storecs3.com/us. (Prior registration news publication or yearbook has never updates. Learn what it takes to cover the required) been easier! (Prior registration required) big football game, elections and other Instructor: Bradley Wilson Instructor: Bill Neville campus events. In addition, we’ll take a look at pulling 9 a.m.-4 p.m. 9 a.m.-5 p.m. together the tools needed for covering Narrative Storytelling with Pulitzer Advanced Newspaper and Magazine breaking news. What do you need to Winner Tom Hallman ($59/$79) Design Techniques ($59/$79) know before you’re stuck in the middle This workshop will help you develop An award-winning design editor for of covering the unexpected? What too