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SHARPSHOOTER IMAGING ACQUIRES SHARE of SPORTS VENUE PHOTOGRAPHY BUSINESS Purchases Majority Share of Fanfoto to Create New Entity

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SHARPSHOOTER IMAGING ACQUIRES SHARE of SPORTS VENUE PHOTOGRAPHY BUSINESS Purchases Majority Share of Fanfoto to Create New Entity SHARPSHOOTER IMAGING ACQUIRES SHARE OF SPORTS VENUE PHOTOGRAPHY BUSINESS Purchases Majority Share of Fanfoto to Create New Entity BOSTON (June 19, 2007) - Fanfoto, a subsidiary of Fenway Sports Group (FSG), today announced it has created a joint venture with SharpShooter Imaging to form a new entity called Fanfoto, LCC. This fan-centric sports photography business focuses on helping spectators commemorate their experience at sports venues throughout the country. SharpShooter Imaging is the leader in guest souvenir photography at vacation and entertainment destinations across North America. Financial terms of the deal were not disclosed. SharpShooter Imaging will manage Fanfoto's business operations while FSG will continue to provide marketing and sales expertise. FSG will continue to own a minority stake in the company. SharpShooter Imaging's nationwide management infrastructure provides a model partner to oversee Fanfoto's operations at sports venues across the country. SharpShooter Imaging was founded in 1975 and is one of the largest independent imaging companies in the United States. The company annually photographs more than 26 million guests at over 110 premiere vacation and entertainment destinations including ski resorts, passenger vessels, dinner theaters, aquariums and zoos, train excursions, theme parks and many other well known attractions. SharpShooter Imaging provides services to some of the nation's most recognized and highly-valued entertainment brands including Aspen Skiing Company, Vail Resorts, New World of Coca-Cola, Georgia Aquarium and many more. "SharpShooter Imaging is a trail blazer in the photo industry and the ideal partner for this enterprise," said Mike Dee, President of Fenway Sports Group. "The company's expertise in managing the Fanfoto business will maximize this revenue stream for participating teams and venues. FSG will continue to identify innovative ways to expand this business through its extensive relationships within the sports industry." FSG launched Fanfoto during the 2004 Major League Baseball All-Star Week and currently provides services at professional baseball, basketball, hockey and auto racing events. Fanfoto customers include nine Major League Baseball teams (Arizona Diamondbacks, Boston Red Sox, Chicago Cubs, Chicago White Sox, Detroit Tigers, Houston Astros, Los Angeles Angels, Los Angeles Dodgers, and Philadelphia Phillies), two NBA basketball franchises (Chicago Bulls and Philadelphia 76ers), two National Hockey League teams (Philadelphia Flyers and Detroit Red Wings), and the California Speedway where Fanfoto photographed the NASCAR Craftsman Truck, Busch Series, and Nextel Cup races this past February. Professional Fanfoto photographers take commemorative pictures of spectators in their seats at their favorite sports games. Later, these spectators can visit the team Web site, find, e-mail and order photos for family and friends. Customers also have the option of customizing the shots for use in a variety of products including shirts, mouse pads, and mugs. "Fanfoto has developed a successful business model within the sports industry that allows consumers to commemorate these memorable trips to their favorite ballparks or stadiums," said Paul Laine, CEO of SharpShooter Imaging. "We're excited to link up with Fenway Sports Group and believe that their unparalleled contacts and marketing savvy, combined with our extensive operational expertise, will create the ultimate double-play tandem." Since its inception, FSG has created successful integrated sports marketing programs for clients such as Boston College, Major League Baseball Advanced Media, the Boston Red Sox and the PGA TOUR's Deutsche Bank Championship. In February, the company purchased 50 percent of Roush Racing to form Roush Fenway Racing, the first time owners of a professional franchise in one of the four major leagues partnered with a NASCAR team. ABOUT FENWAY SPORTS GROUP FSG, a subsidiary of New England Sports Ventures, which owns the Boston Red Sox and eighty percent of New England Sports Network (NESN), is a strategic sports marketing firm with experience in professional and collegiate sports. FSG's core strengths include property representation and acquisitions, entertainment marketing, sponsorships and consulting services. For more information please visit http://www.FenwaySportsGroup.com/ ABOUT SHARPSHOOTER IMAGING For more than 30 years, SharpShoooter Imaging has developed and operated on-site guest souvenir photography services for many of the most prestigious attractions in the country. With more than 800 employees and a nationwide management infrastructure, SharpShooter Imaging is one of the most recognized leaders in guest souvenir and event imaging (photography) services. SharpShooter Imaging focuses on capturing and sharing vacation memories through onsite and online technologies. By combining operational expertise and online capabilities, SharpShooter Imaging leverages the power of the guest's image and the internet to extend each client's reach with their guests. For more information please visit http://www.sharpshooterimaging.com .
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