OUR MISSION IS TO CAMPAIGN FOR CHANGE-MAKERS; DELIVERING MOMENTUM AND MEANING FOR THOSE REALISING THE POSITIVE POTENTIAL OF BUSINESS

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SEVEN HILLS WE ARE OPTIMISTS

WE BELIEVE IN BUILDING SOMETHING MEANINGFUL

WE THINK BIG AND MAKE GREAT THINGS HAPPEN WE AIM TO CREATE REMARKABLE IMPACT

WE BACK ENTREPRENEURS AND MISSION- DRIVEN BUSINESSES WE BACK YOUNG TALENT AND BELIEVE IN POTENTIAL

WE BELIEVE BUSINESS CAN BE A FORCE FOR GOOD WE ARE CURIOUS, INQUISITIVE AND SMART

WE BRING PEOPLE TOGETHER AND CREATE COMMUNITIES WE ARE THE MISSION BUSINESS

WE CAMPAIGN FOR FUTURE INDUSTRIES WE ARE SEVEN HILLS

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“ This is a book for those seeking to understand the forces that will shape the business landscape in the years ahead. ” CITY A.M.

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“ In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper. ” JOE GEBBIA Co-founder and Chief Product Officer, Airbnb

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“ Mission shows how purpose has become essential to today’s business leaders. Capitalism can best flourish if based on new, ethical and socially motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society. ” JOHN MACKEY Founder, Whole Foods

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“ Mission shows perfectly how the business landscape is changing and provides you with a set of awesome tools to turbo-charge your business for the 21st century. I was so blown away by this book I immediately contacted Nick and have been working with him ever since! ” JAMES WATT Co-founder, BrewDog

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OUR OUR OUR OUR MISSION IMPACT PERSONALITY STORY

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“ A driving mission defines and differentiates you. OUR It brings to life an activist mentality and it marks out the most exciting and successful businesses of today. And with it comes the promise of a rare MISSION business gift – momentum. This is the force to build businesses, to move markets, to mobilise and motivate. To drive progress. ”

MICHAEL HAYMAN AND NICK GILES Mission: How The Best In Business Break Through

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“ I have been deeply impressed by the innovative efforts of the team at Seven Hills. They know what it takes to build momentum around ideas, issues and insights.

MANISH” MADHVANI Co-founder and Managing Partner, GP Bullhound

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OUR MISSION

SEVEN HILLS IS THE MISSION BUSINESS. A BUSINESS THAT CREATES BRILLIANT IDEAS AND DELIVERS REMARKABLE IMPACT.

Nick Giles with Kofi Annan at One Young World, Pittsburgh

e create campaigns that help – Founded in 2010, we have been – Working with founders, CEOs and businesses to stand out, grow recognised as the fastest-growing destinations, we empower inspirational Wfaster and make a difference. Our in our category and named the World’s people and places to articulate – goal is to unlock the amazing growth potential Best Corporate Consultancy, by industry and achieve – their mission. We do of people we work with – our clients, our monitor The Holmes Report. it through campaigns: an activist partners and our team. approach designed to turn mission – Our co-founders recently into market reality. To put purpose We provide the tools for success: ideas that authored ‘Mission: How the into practice. matter, words that connect and campaigns Best in Business Break Through’, that inspire. exploring the role of purpose in – The result for the businesses driving commercial momentum. and organisations we work with is

Michael Hayman compering Our expertise is the development, curation momentum. The power to sell more, the Innovate Finance Global Summit and promotion of brands. From messaging to – We co-founded StartUp Britain, scale up, stand out – to outrun the media relations, editorial to events, creative the national campaign for competition. Because, in a fast- to corporate communications, our dedicated entrepreneurs that is changing world, it is brands with team of specialists create campaigns that backed by HM Government. belief that break through. UNLOCKING GROWTH foster belief, build followings and unlock opportunity. POTENTIAL 21 THE MISSION BUSINESS | SEVEN HILLS

EILEEN BURBIDGE MBE PAUL LINDLEY EDWINA DUNN LORD KARAN BILIMORIA CBE DL Partner of tech investor Passion Capital, Founder of global baby food brand Ella’s Kitchen, CEO of Starcount and inventor of the Tesco Clubcard, Co-founder and Chairman of the renowned British brand, Cobra Beer, speaking at SUMMIT: the Future of Growth speaking at One Young World, Johannesburg launching Your Life at Google speaking at the Evening Standard Business Connections

THE CAMPAIGNING WE CAMPAIGN COMPANY FOR ENTREPRENEURS

We work with some of the country’s leading entrepreneurs and fast-growth businesses.

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WE CAMPAIGN FOR GROWTH

We established our business believing We work with inspiring change makers and growth should be at the heart of the work we are perhaps best known for representing that we do. The growth of people, firms, entrepreneurs that are reshaping the ideas and places. economy.

Sacha Romanovitch, CEO Grant Thornton UK, Vibrant Economy Live Lab

WE CAMPAIGN FOR ENTERPRISE

We work with some of the leading forces We are also the lead agency for Britain’s driving UK growth and the recovery story. global showcase, the government backed We work with Grant Thornton in its work to International Festival for Business. shape a vibrant economy.

We work with the British Business Bank, the government’s development bank for small business finance and pioneering organisations such as Innovate Finance and Tech London Advocates.

Luke Johnson, Chairman of Risk Capital Partners LLP and Lord O’Neill of Gatley, Commercial Secretary to the Treasury and former Chief Economist of Goldman Sachs speaking at SUMMIT: The Future of Growth 25 THE MISSION BUSINESS | SEVEN HILLS

WE CAMPAIGN FOR POTENTIAL

We have extensive experience working with some of Britain’s leading educators of enterprise – including our work with entrepreneurial college group Gazelle and the Peter Jones Foundation. WE CAMPAIGN

We worked in partnership with the FOR PLACES Department for Education on Your Life, a campaign to showcase the career opportunities unlocked by studying science We create powerful campaigns that From Hong Kong to the West End, and maths. We have also advised the newly promote cities and regions as vibrant Liverpool to Leeds, Sheffield to , we formed Careers and Enterprise Company enterprise destinations. champion destinations around the world. on its start up journey including its vision, mission, brand and marketing collateral.

In addition, we lead the international media campaign for the global youth organisation One Young World, whose annual Summit gathers 1,300 young future leaders from over 190 countries, alongside high-profile Ambassadors including Archbishop Desmond Tutu, Arianna Huffington, Jamie Oliver MBE, Bob Geldof KBE and Kofi Annan.

One Young World, Dublin MADE, The Entrepreneur Festival, Sheffield International Festival for Business, Liverpool

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Central Research Laboratory launch, Hayes

Major Tim Peake CMG, British astronaut, has called Harwell Campus a “central hub” of scientific discovery WE CAMPAIGN FOR FUTURE INDUSTRIES

We champion innovation and creativity, We lead the media campaign for Harwell campaigning for the pioneering technologies Campus, the UK’s space gateway that behind game-changing ideas and purpose- boasts over 60 years of world driven companies. We work with some changing innovation. of the UK’s leading future tech innovators: the Central Research Laboratory The University of Sheffield’s world-leading (CRL), Harwell Campus, the Advanced AMRC is redefining the industries of the Manufacturing Research Centre (AMRC), future, a cause we’ve broadcast around and M Squared Lasers. the globe.

CRL is the UK’s first dedicated hardware Our work with M Squared Lasers sees us start-up programme, supporting every champion one of Britain’s most successful stage of the entrepreneurial journey – we exporters – the manufacturers behind the helped launch its new base with a gathering next generation of lasers and photonic The Advanced Manufacturing Research Centre at the University of Sheffield of industry expert speakers and investors. instruments that equip Nobel Prize winners. 29 THE MISSION BUSINESS | SEVEN HILLS

“ You have a winning formula, you deliver, you engender trust, you pick and choose clients and staff, you dare to go. That’s why Seven Hills wins. ” PAUL LINDLEY Founder and CEO, Ella’s Kitchen

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“ Michael and Nick have spread the word about the power of purpose- driven business. Acknowledged by top business leaders and consumers alike as one of the key business books of the past few years, we’re incredibly proud to have published it. ” JOEL RICKETT Publisher, Viking & Portfolio, Penguin Random House UK

ission’ makes the case for It argues that in a more crowded and Michael Hayman and Nick Giles speak to broadcaster Justin Webb ‘ at the launch of Mission: How the Best in Business Break Through purpose as the defining ingredient sometimes cynical marketplace, companies Mof success in business today. can sell on their ideas and their mission as much as they do their products: a reason for Mission draws on interviews with leaders being and a higher purpose: a rationale from some of the world’s most innovative for changing people’s lives for the better. companies and shows that businesses MISSION: win out by creating trust and belief, within The book is a guide for our work and is their team, among investors and most based on our collective experience. It BREAKING THROUGH importantly with the market at large. informs both our thinking and our actions.

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“ Seven Hills is a firm that instinctively gets mission-driven businesses and the founders that create them. Switched on, connected campaigners – it’s a pleasure to collaborate with them. ” KATHRYN PARSONS Co-founder and co-CEO, Decoded 35 THE MISSION BUSINESS | SEVEN HILLS

James Chen, investor and philanthropist, Founder of Clearly

Successful campaigns will distil an PURPOSE HAS organisation’s driving purpose, craft INCREASINGLY BECOME engaging stories that get heard, and THE ROUTE TO PROFIT promote them through a diverse armoury of tools and tactics – from messaging to media relations, editorial to events, creative to corporate communications. We believe those that can package purpose Paul Lindley, Founder of Ella’s Kitchen at the launch of the Start Smart initiative and activate mission through a campaigning approach will win out: an activist approach to foster belief, build followings and unlock “ growth. It is companies with momentum rather than MISSION: That means PR as we used to know it is no longer sufficient – communications market position which thrive AS METHOD campaigns need to locate themselves within in today’s landscape. Speed wider narratives and reflect the issues that people care about. of movement should be

n today’s market, we believe trust In this context, it is companies with clear prized over incumbency. and credibility are the cornerstones of and ambitious missions that cut through Icommercial success. Everyone is in the and succeed. Purpose has increasingly business of belief – and that needs to be become the route to profit, giving brands ” MICHAEL HAYMAN AND NICK GILES the fundamental goal of companies in the precious asset of credibility in an Mission: How The Best our industry. untrusting and unforgiving market. In Business Break Through 37 THE MISSION BUSINESS | SEVEN HILLS

“ Mission is a blueprint for the futue of business. It lays out a bold and optimistic vision where companies are driven by purpose as well as profit and it shares insights from a new wave of big picture leaders who explain how a strong sense of mission brings competitive advantage and personal fulfilment. ” SARAH WOOD OBE Co-founder and co-CEO, Unruly and Seven Hills advisory board member

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MISSION TO MOMENTUM

IF YOU WANT TO MOTIVATE THE MARKET YOU NEED A MISSION

ur starting point is that Central to our daily work is a campaigning attention is hard to gain and approach, a series of win lines brought Oeven harder to keep. All of our into planning that teams then execute. campaigns are hardwired with this driving sense of mission and we explain our Our campaigns are driven by an intense outputs in terms of their ability to initial planning process, which we call generate momentum. StoryLab, which aims to interrogate, extract and distil mission for our clients. Mission thinking helps our clients to develop a uniquely ownable campaign. We like to think big for our clients, bringing Simple, powerful and impactful it should a strong message and design ethic to have the power to move minds. our work. On an implementation level our work in media, digital, events, employee We internally score our work on its ability evolution and branded campaigns aspire to generate momentum and to provide to be the best in the market. teams with a sense of progress.

Broadcaster Katie Derham and Nicola Mendelsohn CBE, Vice President of Facebook, EMEA at SUMMIT: The Future of Growth

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CULTURE & COMMUNITIES

BREWDOG CULTURE & CORE MISSION BLOOMBERG CREATING COMMUNITIES

We have worked with BrewDog, one of the UK’s fastest growing firms, to examine Seven Hills spearheaded the creation how its people are reacting and adapting of Bloomberg Business Innovators, to a rapid growth environment - a new community of over 50 brilliant, early its headcount double in a year. A stage companies recognised for comprehensive culture audit with staff led their potential to impact the UK economy. to new initiatives, including ‘Black Out Day’. Seven Hills conceived the idea, convened The event saw the brewery and over 25 a high calibre judging panel and also bars close and every one of the firm’s 600 assisted with a major launch event. people come together for the first time to hear more about and celebrate the firm’s 43 underlying mission. THE MISSION BUSINESS | SEVEN HILLS

CHAMPIONING TECH

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Tech Nation report cover The Mayoral Tech Manifesto report cover

TECH CITY UK TECH LONDON ADVOCATES ESTABLISHING TECH NATION CAMPAIGNING FOR LONDON TECH

te

chcityuk.com Tech Nation 2016, from Tech City UK and We led on the report’s production, design Seven Hills helped Tech London Advocates, The event convened 800 members Nesta, is the most comprehensive study and media outreach. We secured broadcast the independent network of tech experts, of London’s tech community and was the

of the UK’s digital/t sector to date. The coverage on BBC Breakfast, Radio 4’s Today put tech at the heart of the London mayoral only hustings specifically address the digital

echn report presented data around employment, programme and CNN International. Detailed election race. The London Tech Manifesto economy. It led to the adoption of several at

io turnover and then distribution of digital analysis of the report’s findings appeared made 13 policy recommendations to the five of the manifesto’s recommendations by the nesta.com _uk @nesta ion /technat businesses across 27 UK digital clusters. in the Financial Times, The Times, leading candidates who then responded new Mayor, Sadiq Khan. techcityuk.com K @TechCityU , The Daily Telegraph and at a major event – DebateTech. The Sun. More than 100 stories were secured in the first 72 hours.

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“ Seven Hills has done a fantastic job, they have been with me every step of the way. ” RUSS SHAW Michael Hayman comperes the London mayoral hustings at DebateTech, Here East 47 Founder, Tech London Advocates SECTION 02

“ They wanted to create a new OUR kind of campaigning communications agency that would combine branding expertise, high-profile creative platforms IMPACT and social-media techniques, while maintaining a particular focus on working with entrepreneurs and growth businesses. ”

VANITY FAIR

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“ There is nothing mysterious about the rapid growth [of Seven Hills]. It is the result of a crystal clear sense of purpose that defines the founders’ position in the market and informs a completely original and astonishingly ambitious approach to securing business. ” PRWEEK

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MISSION ENTERPRISE

BUSINESS CAN AND SHOULD BE A FORCE FOR CHANGE

usiness can make a brilliant and Activists in our own right, we have delivered remarkable impact by addressing our own landmark projects that centre on Bmany of the big social challenges of supercharging the national enterprise and our time. We want to shine a light on the growth agenda. companies that really do make a difference. From 2010 to 2015 there were 760,000 Our ability to convene, communicate and new firms created in Britain. Our efforts campaign gives us the opportunity to aim to help those businesses succeed celebrate contribution, to inspire action, and and for new entrepreneurs to be inspired to accelerate outcomes. to start up.

AN AIM TO HELP BUSINESSES SUCCEED AND FOR NEW WE AIM TO HELP ENTREPRENEURS TO BE INSPIRED TO BUSINESSES SUCCEED START UP AND INSPIRE YOUNG

ENTREPRENEURS Nick Giles with Russ Shaw, TO START UP founder of Tech London Advocates 53 THE MISSION BUSINESS | SEVEN HILLS

MISSION i DEA

START-UP The Duke of York’s iDEA (inspiring Digital Enterprise Awards) is an initiative for young people to gain and develop digital enterprise WE ARE AT THE HEART OF THE NATIONAL and entrepreneurial skills. ENTERPRISE AGENDA THROUGH OUR COMMITMENT TO SUPPORT CAMPAIGNS WITH OUR TIME, IDEAS AND RESOURCES.

Seven Hills’ design and branding for iDEA

PITCH@PALACE

Founded by The Duke of York to support entrepreneurs with the amplification and acceleration of their business ideas, Pitch@Palace connnects them with potential supporters, including angels, mentors and key business contacts.

Michael Hayman compering Pitch @Palace 5.0 55 THE MISSION BUSINESS | SEVEN HILLS

“ Seven Hills has played a key role in driving forward the project [Pitch@Palace] in an extraordinary way. There is no doubt that the project owes an enormous amount to the support, energy and creativity of the Seven Hills team. ” HRH THE DUKE OF YORK, KG 57 THE MISSION BUSINESS | SEVEN HILLS

“ MADE Seven Hills is able to make MADE: The Entrepreneur Festival: a public private partnership to raise the profile of connections between people that Sheffield as a place for entrepreneurs and work for everyone. They do this to deliver economic benefit for the city. because they are an innately curious and open-minded team. Good things happen when you are in their vicinity. I recommend them highly. ” ALAIN DE BOTTON Philosopher and Author

Former Prime Minister David Cameron launching StartUp Britain STARTUP BRITAIN

Seven Hills co-founded StartUp Britain, the national initiative for early-stage “ enterprise launched by the former We put out a call to business Prime Minister and fully supported by HM Government. to rise up and help us drive the recovery and StartUp Britain is StartUp Britain encourages more people to start a business and support existing part of the answer to that call. businesses to grow and has had a critical role to play in the record results of people becoming their own boss. ” RT HON. DAVID CAMERON MP Former Prime Minister MADE: The Entrepreneur Festival 59 THE MISSION BUSINESS | SEVEN HILLS

SUMMIT 2015 gathered over 300 entrepreneurs and leaders of fast-growth, high potential businesses. The speakers included The Duke of York, Ambassador Matthew Barzun (Ambassador of the United States of America to the United Kingdom), Lord O’Neill of Gatley (former chief economist, Goldman Sachs) and Luke Johnson (Chairman, Risk Capital Partners and serial entrepreneur).

MISSION

SCALE-UP Michael Hayman at FINTECH

e created ‘SUMMIT’, a series of events exploring the sectors Under the SUMMIT banner Seven Hills also Wand trends with the potential hosted FINTECH 2015, convening leading to drive growth in the UK economy. figures in the UK’s fintech sector to explore London’s emerging status as the world’s SUMMIT: The Future of Growth is our financial technology capital. landmark annual gathering of the innovators and entrepreneurs shaping Nick Giles interviewed by broadcaster Katie Derham at SUMMIT: The Future of Growth the UK’s growth culture. 61 THE MISSION BUSINESS | SEVEN HILLS

“ Seven Hills is a remarkable business and an active campaigner on the importance of scale-up businesses to the UK economy. They are smart, talented and ambitious people with a clear sense of purpose in what they do. I encourage you to seek them out. ” SHERRY COUTU CBE Chair, Founders4Schools

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“ No one I’ve seen runs a better event or campaign than this crew. ” EILEEN BURBIDGE MBE Partner, Passion Capital

65 THE MISSION BUSINESS | SEVEN HILLS “ Seven Hills is a brilliant business. The campaigns MISSION we have delivered together have been some of the INSPIRING A NEW best ever undertaken in enterprise promotion. GENERATION ” PETER JONES CBE Dragons’ Den Investor

THE CAREERS & GAZELLE YOUR PETER JONES ENTERPRISE COMPANY COLLEGES GROUP LIFE FOUNDATION CONNECTING BUSINESS AN ENTERPRISING APPROACH EXCITING A NEW GENERATION EMPOWERING YOUNG PEOPLE AND EDUCATION TO FURTHER EDUCATION ABOUT STEM CAREERS TO BE JOB MAKERS

We launched a pioneering government- We worked with the Gazelle Group of further A government-backed and entrepreneur-led We have worked with Peter Jones CBE, backed initiative to connect businesses education colleges to bring entrepreneurial campaign to deconstruct the stereotypes Founder, Peter Jones Foundation, for six with the education system and improve the thinking into the heart of the college damaging participation rates for physics and years, driving his campaign to unleash the employability of young people. Seven Hills system: from management to teaching maths at A-Level. Seven Hills developed the entrepreneurial talent in young people worked with the CEC to strengthen its brand and learning. The nationwide campaign Your Life brand, organised a launch event through national initiatives, including Tycoon via a launch event with media outreach. was devised and run by Seven Hills. and ran the associated media campaign. in Schools and the Peter Jones Enterprise Academy. 67 THE MISSION BUSINESS | SEVEN HILLS

ONE YOUNG WORLD YOUNG LEADERS AND CLIMATE CHANGE

At the sixth annual Summit in Bangkok, Seven Hills delivered a global campaign against climate change ‘Call On COP’. One Young World co-founder David Jones takes questions from the media, Bangkok We arranged for young leaders from 196 countries to deliver televised messages to their heads of government, urging decisive action at the UN’s COP21 conference in Paris, which took place two weeks later. We secured the broadcast of speeches to news outlets around the world, “ generating 20 hours of live broadcasting Meeting tomorrow’s leaders and hearing and 800 million OTS. your solutions to today’s challenges is always a highlight of my year. ” KOFI ANNAN One Young World Counsellor and Seventh Secretary-General of the United Nations (Addressing One Young World delegates)

One Young World delegates, Bangkok

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“ Seven Hills is a brilliant business and I’m thrilled we found them as early as we did. They have skilfully supported us all over the world and helped build the global profile of One Young World, delivering stunning results at every turn. The best communications partner you will find. ” KATE ROBERTSON Co-founder, One Young World

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MISSION GROWTH

IF YOU WANT TO STAND OUT YOU NEED TO STAND FOR SOMETHING

e created ‘Growth Britannia’, The reports gathered the views of a series of reports the most inspiring entrepreneurs Wthat explored growth and business leaders in the UK opportunities for the UK economy. Contributors included:

MATTHEW BARZUN KATHRYN PARSONS CHUKA UMUNNA MP US Ambassador to Co-founder and Co-CEO, Decoded Former Shadow the United Kingdom Secretary of State, BIS SACHA ROMANOVITCH SHERRY COUTU CBE Chief Executive, SARAH WOOD OBE Board member, London Grant Thornton UK Co-founder and Co-CEO, Unruly Stock Exchange and Founder, Scale Up Institute MATTHEW TAYLOR LORD YOUNG Chief Executive, RSA OF GRAFFHAM CH DL BARONESS LANE-FOX Former Secretary of State “ Chair, Go ON UK and and Enterprise Adviser to the Disruptive Influence [a report Co-founder, lastminute.com Prime Minister (2010-2015) written for Virgin Media] combines PAUL LINDLEY Founder, Ella’s Kitchen new ideas and practical advice to help

FRANK MEEHAN anyone interested in running their Co-founder and Partner, Sir Richard Branson on the way to the Global Entrepreneurship Congress Sparklabs Global Ventures own business. It celebrates that

LORD O’NEILL OF GATLEY desire to be disruptive and do Commercial Secretary to something different the Treasury and former Chief Economist, Goldman Sachs Our co-founders also co-authored a report for Virgin Media Pioneers, ‘Disruptive Influence: The ” SIR RICHARD BRANSON Entrepreneur Report’. Founder, Virgin Group 73 SECTION 03

“ Seven Hills is the leader in delivering high-growth OUR results for entrepreneurs. The team are some of the most experienced, networked and smart people I have dealt with, and anyone looking to create a PERSONALITY consistently strong presence in the market should turn to Seven Hills to do that. ”

FRANK MEEHAN Co-founder and Partner, Sparklabs Global Ventures

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“ Seven Hills is a unique public relations company. They are not only champions of enterprise and entrepreneurship, but are also true practitioners of enterprise, constantly breaking new ground with enthusiasm, passion and most importantly, always with a positive attitude and a smile. ” Michael Hayman and Susannah Jackson prepare LORD BILIMORIA OF CHELSEA CBE DL to kick off SUMMIT: The Future of Growth Founder and Chairman, Cobra Beer 77 THE MISSION BUSINESS | SEVEN HILLS

COMMITMENT

PROMISE To create brilliant ideas and remarkable impact.

BELIEF To deliver campaigns that empower To be a campaigning business and businesses to stand out, grow faster communication pioneers with the and make a difference. skills to unlock the remarkable potential of our clients. We believe that those with mission To engage in the pursuit of the remarkable break through. to super-charge inspiration and belief. To be activists who harness mission and campaign with it to achieve momentum. We believe in campaigning, communication To be disruptive and defining. and connections between people to To be optimists who believe that business effect change. can and should be a force for change in the world. We believe that bright minds can create brilliant outcomes. Seven Hills’ Jess De Pree at SUMMIT: The Future of Growth 79 THE MISSION BUSINESS | SEVEN HILLS

OUR VALUES

Seven Hills’ Maria Drye greets delegates, Innovate Finance Global Summit

We inspire spirit: we believe in good hearts, PERSONALITY a can-do attitude, and we value inquiring, optimistic minds.

We work hard and fast: we don’t stop WE ARE BRIGHT, until the job is done, and done to the TENACIOUS AND highest standard. RESPECTFUL

We aspire to be the best we can be: we believe in self-improvement and take The Seven Hills team prepares for finnCap AIM High pride in what we do and who we do it for.

AMBITION We want impact: we believe business TEAM We are a team that cares about each can be brilliant as a force for good. other and each others’ work: we work best when we work together. We think big: constantly challenging our WE BELIEVE THAT business to be better, more curious, WE ARE GREAT We believe that good ideas can OUR BUSINESS innovative and break through. Ideas matter. WHEN WE and should come from everyone. CAN BE HEROIC COLLABORATE We believe in growth: our clients are We champion talent: in giving our activists; optimists who make a difference. people every opportunity to thrive and take responsibility. Seven Hills’ Krissy Koslicki, named in PRWeek’s 30 under 30 81 THE MISSION BUSINESS | SEVEN HILLS

“ Seven Hills is a fantastic firm to work with. The AIM High IPO Summit which Seven Hills produced and ran was a brilliant event and one of the best things we have done to position ourselves as a strategic partner for ambitious firms. ” SAM SMITH CEO, finnCap

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OUR CHARACTERISTICS

GRIP POUNCE

We get hold of an issue or project and We jump on opportunities the moment quickly assess how progress can most they emerge. We believe in speed, focus quickly and effectively be made. We identify and delivery. We are flexible, imaginative the immediate actions and solutions, and and willing to respond to opportunities create the internal momentum needed to as they arise. solve the greater problems at hand.

BITE SURGE

We are tenacious and we play to win. We come together as one, pooling the We have been described as having an team’s skills to overcome challenges. ‘always-on’ mentality. Together we We believe that success comes best when present a business that is on point, we focus the collective knowledge and that understands priorities and gets talents of the company. the job done.

Seven Hills conducts an interview at the launch of the International Festival for Business

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“ It takes a certain, special kind of firm to handle the demands of a major global event like Advertising Week Europe with so many moving parts and varied constituents. Seven Hills has done a masterful job for us and delivered the goods with style while remaining cool under pressure. Our ongoing partnership with them is the ultimate vote of confidence. ” MATTHEW J. SCHECKNER CEO, Advertising Week

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MANAGEMENT BOARD

ADVISORY BOARD

MICHAEL HAYMAN NICK GILES EMMA JOHNSON Co-founder Co-founder Managing Director

LORD KARAN BILIMORIA CBE DL EILEEN BURBIDGE MBE KATIE DERHAM Co-founder and Chairman, Partner, Broadcaster and Cobra Beer Passion Capital BBC Proms presenter

ELEANOR DAMPIER TOM NUTT KRISSY KOSLICKI Director Director Director

PAUL FIRTH SARAH WOOD OBE ED WRAY Regional Managing Partner Co-founder and Co-founder of Betfair and National Head of Real Co-CEO, Unruly and Director Funding Circle Estate, Irwin Mitchell and LMAX Limited

JESSICA DE PREE CAMILLA MCCUSKER PHIL ECKARDT Director of Marketing Head of Operations Director of Finance

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SEVEN HILLS ACADEMY

As part of our Seven Hills Academy programme, we have hosted leading figures from business, media and politics. Recent speakers include:

AJAZ AHMED WILL KING PAUL LINDLEY Founder and CEO, AKQA Founder, King of Shaves Founder, Ella’s Kitchen

WILFRED EMANUEL- RORY BREMNER SHARON CURRY JONES Impressionist, comedian Co-founder, Fathomicity Founder, The Black Farmer and public speaker

Planning pitches at Campaign Bootcamp CAMPAIGN BOOTCAMP

We run regular bootcamps where Each year we appoint Campus Ambassadors undergraduates spend a day learning who are responsible for talent spotting campaigning skills. At the end of the undergraduates, helping us to reach out day, they pitch their ideas to the entire to the student community. Seven Hills team. It’s not only a practical and entertaining day – it is how we spot emerging talent.

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OUR AWARDS

BEST CORPORATE EMEA CORPORATE TOP 10 GLOBAL CONSULTANCY CONSULTANCY FAST MOVERS IN THE WORLD OF THE YEAR IN PR The Holmes Report The SABRE Awards 2014 The Holmes Report 2014 (Shortlisted 2015 and 2016) 2015

1 0 0 M O S T FASTEST GROWING BREAKTHROUGH 50 CONNECTED AGENCIES OVER THE MOST INSPIRING M E N LAST FIVE YEARS BUSINESSES Michael Hayman and (One of the two fastest growing) Santander Nick Giles, GQ Magazine 2014 PR Week 2014 2014

100 MOST EXCITING PR WEEK BEST USE OF NEW BUSINESSES TOP 150 AUDIENCE INSIGHT Startups Fastest growing PR Firm Digi CorpComms awards 2013 of the Last 5 Years 2015 (Simply Business) 2014 & Editorial Intelligence

GP BULLHOUND INTEGRATED 100 MOST INVESTOR ALLSTARS CAMPAIGN CONNECTED Service Provider of the Year CIPR Excellence awards MEN (Shortlisted 2015 and 2016) (OVO Energy) 2014

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“ Sometimes you come across good OUR talent in PR. But just occasionally, you can find a powerful, campaigning, business and economy-boosting, authentic group STORY of communications advocates and superheroes. That’s Seven Hills. ”

ERIC VAN DER KLEIJ Managing Director, ENTIQ

95 2010

We partner with Sir Richard Branson and Jessica De Pree and Nicole Green become the Virgin Media Pioneers to publish the Disruptive Seven Hills opens for first Seven Hills team members: the team Influence report, exploring the character and business January 4th 2010. grows to ten by the end of our first year. personality of the entrepreneur.

The name for the business came from Nick; inspired by the firm’s Sheffield links – where Michael grew We begin our work up and the setting for his with Dragons’ Den and Nick’s first discussion star Peter Jones CBE, about going into business championing his together. message of a ‘British Dream’ to inspire UK enterprise culture.

We devise and deliver the inaugural MADE: The Entrepreneur Festival, which would become the UK’s leading annual celebration of early-stage enterprise. 97 2 011

Working with Lord Young and No.10, we are instrumental in establishing and launching StartUp Britain, the campaign to inspire early stage enterprise. We work with further education leaders, including former North Hertfordshire College principal Fintan Donohue to Working with the enterprise campaigner launch Gazelle, a pioneering initiative Oli Barrett MBE and entrepreneur Peter Jones to put entrepreneurship at the heart CBE, we deliver a national campaign to support of the colleges system. the youth enterprise competition, Tenner.

MADE: The Entrepreneur Festival enters its second year, and we partner with East Midlands Trains to create the Entrepreneur Express, We complete our a dedicated train running daily from first One Young Recognised by former St Pancras to Sheffield, celebrating World Summit, the Prime Minister David Cameron business and enterprise. international youth who said: leadership organisation, managing the global “ press office at its You have demonstrated second Summit in exactly the spirit that we Zurich. We have since need to make our economy worked with them on and our society great again, Summits in Pittsburgh, and I hope that many Johannesburg, Dublin and Bangkok. others are inspired by your leadership. ” 99 2012

We begin our partnership with Paul Lindley, founder of Ella’s Kitchen, working on campaigns to combat childhood obesity and malnutrition. Paul has At MADE 2012, we convene the E20, been central to shaping our a new network of founders and investors, thinking around purpose in Working with the private banks Coutts, we devise and to debate entrepreneurial solutions business, later manifested convene the Change Makers, a network of pioneering to the youth unemployment crisis. in Michael and Nick’s young entrepreneurs, chosen by some of the nation’s book, Mission. most prominent business leaders and experts.

We support British big data pioneer WANdisco as it goes public on the AIM market, working with a Silicon Valley brand for the first time.

With Team GB going for gold at London 2012, we got in on the action, hosting an event for 3,000 in Sheffield where co-founder Michael interviewed legendary heptathlete Jess Ennis- Hill CBE. Another British Olympic icon, Duncan We work alongside Liverpool Goodhew MBE, joined us on stage at the 2012 to deliver the 2012 Global edition of MADE: The Entrepreneur Festival. Entrepreneurship Congress, with speakers including Sir Richard Branson. 101 2013

Working with UKTI and Liverpool, we help devise and launch the preview to the forthcoming International Festival for Business, a major expo to celebrate British brands supercharge UK exports.

We work with Peter Jones CBE to relaunch Jessops onto the UK high street, after the Dragon had rescued the iconic photography brand and re- opened doors of major stores.

We met a new brilliant friend, Katie Derham (later to become a finalist on ), who was the first person to open our eyes to the power of film in our campaigns.

We help organise the first in a series of annual receptions for One Young World, hosted by Vanity Fair at Vogue House. 103 2013

Michael is made the Daily Telegraph’s enterprise columnist, while Nick reports for Management Today on the World Economic Forum in Davos. Michael debuts as a business paper reviewer on Sky News Murnaghan, alongside the former Apprentice judge Margaret Mountford.

Working with Liverpool Vision, we inaugural festival include Wikipedia We ranrun receptions at No.10 in support devise a new event, ACCELERATE, founder Jimmy Wales (pictured) of UK enterprise in a year which saw the aimed at supporting the UK’s high and lastminute.com co-founder UK top 500,000 business registrations growth companies. Speakers at the Baroness Lane-Fox. for the first year ever.

Seven Hills climbs 40 places in PR Week’s annual league table of the most successful UK agencies; we are ranked 11th in the 2013 Startups 100.

We support former Skype General Manager Russ Shaw as he launches Tech London Advocates, a new private-sector group championing the capital’s tech community. The group has grown from 150 Advocates at launch to over 3,000 and hosted events from Bangalore to San Francisco. 105 2014

Our work with The Duke of York continues, as we help devise and develop two new concepts: Pitch@Palace, a pitching competition for high-potential entrepreneurs hosted at St James’s Palace; and iDEA, digital enterprise awards for young people.

We publish the first edition of Growth Britannia, an annual report tracking growth trends and perspectives of entrepreneurs, CEOs and business experts.

We had a seminal meeting with the co-founder of the food business sensation Nick and Michael both Leon, John Vincent, who took the time to feature in the inaugural write a six page hand written memo on what GQ Magazine list of he felt was exciting about our business. the UK’s 100 most For him Seven Hills was the business to: connected men. Michael is made an MBE for services to enterprise We help the UK present its business “ in the New Years message to the world by helping to Help inspirational people, companies, We partner for the first time with Honours list. deliver the inaugural International sectors and places communicate and media giant Bloomberg, to deliver Festival for Business in Liverpool. connect so they can grow. the inaugural SUMMIT: The Future of One of the biggest business events Growth, an annual event spotlighting ever held in Britain it delivered a ” the sectors and trends driving growth global marketplace for thousands of in the UK economy. businesses from around the world. 107 2014

The Department for Seven Hills appoints an advisory Education tasks us with board to strengthen company devising a campaign to governance, with members boost young people’s including Cobra Beer founder participation in maths and Lord Bilimoria CBE, Betfair co- science. We create Your founder Ed Wray, broadcaster Life, a campaign chaired Katie Derham, enterprise by the data entrepreneur campaigner Oli Barrett and Edwina Dunn and launched the lawyer Paul Firth. They are by the Chancellor at the We begin our work with the British subsequently joined by Passion time, George Osborne, at the Business Bank, the government-owned Capital partner Eileen Burbidge Science Museum. economic development bank. This work and Unruly co-founder and has seen the bank grow as a powerful co-CEO Sarah Wood OBE. force in enhancing the funding options available for small firms.

Rt. Hon. Matthew Hancock MP, Seven Hills is recognised as Minister of State for Business the world’s best corporate (2012 - 2015) said: consultancy, by leading industry monitor The Holmes Report, also winning in the EMEA “ category. The business is You have been a great profiled on the cover of Director ambassador for this We deliver an international magazine, in a feature entitled Government through your work campaign spotlighting ‘Campaign Supernova’. in founding StartUp Britain. the data imperative for Seven Hills was a driving force businesses, for the big data firm WANdisco. The campaign behind Business in You, StartUp includes events in London Loans and Seed Enterprise and California, thought Investment Scheme. leadership and display 109 ” advertising. 2015

Michael and Nick’s first book, Mission: How the Best in Business Break Through, is published by Penguin. The book highlights the role of purpose Across a number of client assignments and campaigning in some of the we work to support the Northern world’s most successful fast-growth Powerhouse agenda: helping launch companies, featuring interviews with Tech North at an event in Leeds; business leaders including Airbnb supporting the University of Sheffield co-founder Joe Gebbia, Whole Foods to promote its world-leading advanced founder John Mackey and former Tesco manufacturing facilities; raising CEO Sir Terry Leahy. awareness for Liverpool’s International Festival for Business 2016; and working with the British Business Bank on the development of the Northern Powerhouse Investment Fund.

We are honoured to Airbnb co-founder, Joe Gebbia, receive a visit to Seven was just one of the leaders that Hills by The Duke of praised the book saying: York, which saw the establishment of a new annual company award, “ The Duke of York Award: This book shows how companies Seven Hills Campaign can define, build and communicate of The Year. their purpose in order to prosper. We deliver two major events spotlighting the UK’s fintech credentials: FINTECH 2015, a Seven ” Hills event hosted at Level39; and the inaugural Innovate Finance Global Summit, a conference held at London’s Guildhall bringing together the great and good of the UK’s fintech community. 111 2015

We work alongside Tech City UK to produce a landmark Working with Ella’s Kitchen report mapping digital founder Paul Lindley, we support enterprise across the the UK launch of the B Corp UK. The inaugural Tech We begin working movement for responsible Nation report reveals with the professional business, welcoming Kerry that 74% of the UK’s services leader Kennedy, President of the Robert digital firms are outside Grant Thornton, F. Kennedy Center for Justice and of London, and total developing the firm’s Human Rights, to the London employment across the positioning around Stock Exchange for a market open industry is 1.46 million. the new concept of ceremony. helping to shape a Vibrant Economy.

Our founders speak at events held everywhere from St James’ Palace to the Edinburgh International We welcome Lord Festival and the University Young of Graffham CH of Cambridge. DL to chair the company management board, and two new members join the advisory board: tech investor Eileen Burbidge; and Sarah Wood OBE, co- founder and co-CEO of the acclaimed adtech pioneer Unruly.

113 2016

We help launch the Central Research Laboratory, the UK’s first Working with finnCap, incubator programme the leading broker for hardware start- for the AIM market, ups, inspiring a new we create AIM High generation of designers, at Bloomberg, an In partnership with Tech London Advocates, Centre for engineers and makers. event interrogating London and techUK, we deliver DebateTech, the first the opportunities London mayoral hustings focused on the digital economy. and challenges of an Over 800 of the capital’s tech community gathered at AIM listing, for over Here East to hear the Mayoral candidates and the future 200 investors, Mayor Sadiq Khan quizzed on their plans for supporting founders and advisors. London as a global digital capital.

We work alongside Grant For the second year running, Thornton to launch its we are lead delivery partner Vibrant Economy inquiry, for the Innovate Finance Global convening hundreds of Summit, bringing together over public, private and third 1,000 founders, investors and sector leaders across the influencers at London’s Guildhall UK to explore how potential to debate the state of UK fintech can be unleashed in the and growth opportunities. UK economy. 115 2016

We continue our work with British Business Bank to highlight finance options for smaller businesses, with events in Cambridge and Sheffield.

We work with Europe’s Ahead of the EU Referendum, we deliver an number one tech event for Gordon & Eden, In Demand: London dealmaker, GP Bullhound, Tech Talent and the EU, making sure the voice to deliver its annual of the technology sector was heard in the most unicorn report, mapping important political debate for a generation. the growth of unicorns Speakers include Steve Hilton, former Senior (billion dollar companies) Advisor to the UK Prime Minister and across Europe. Eric Van der Kleij, Co-founder of Entiq.

We continue to lead the national and international media campaign for the world’s largest business festival: International Festival for Business 2016.

We work with Grant Thornton to launch Faces of a Vibrant Economy at an exhibition at London’s Central Saint Martins, with photography from world renowned For the second year, we run the press Magnum Photos. The exhibition celebrates the people operations for Advertising Week Europe, and organisations that are building a Vibrant Economy the largest gathering of leaders from the in the UK. European media industry. 117 THE MISSION BUSINESS | SEVEN HILLS

“ These guys are everything they claim to be: bonafide architects of tomorrow’s business-scape, passionate campaigners for the dynamo industrialists they serve and as valid a source of inspiration for would-be entrepreneurs as you’ll find.

” 119 DIRECTOR MAGAZINE THE MISSION BUSINESS | SEVEN HILLS “ If we are indeed witnessing an uprising – the overthrowing of a staid, stifling regime that once presided over the British business scene – then it’s fair to say that these two guerilla upstarts are among the leaders of the movement, as well as being two of its most deserving beneficiaries. ” DIRECTOR MAGAZINE

121 THE MISSION BUSINESS | SEVEN HILLS

“ I really enjoy working with Seven Hills. They are such a power for good. ” EDWINA DUNN CEO, Starcount and Inventor of the Tesco Clubcard