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Multisensory Fitness Inc

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SMARTfit Inc. A California Corporation Developer of SMARTfittm Functional and Brain Fitness Training Games BUSINESS PLAN November 2016 Innovative Brain/Body Technology for Medical, Educational, Sports, Fitness, and Recreational applications www.smartfitinc.com Catherine B. Lamberti, Founder and CEO Bill Kehoe, CFO/COO © 2016 SMARTfit Inc. – All Rights Reserved PROHIBITION AND DISCLAIMER VERY IMPORTANT – PLEASE READ BEFORE PROCEEDING This Business Plan is the property of SMARTfit Inc. (the “Company”) and constitutes the essence of its business venture. It is the product of the expenditure of considerable effort and resources. Many of the ideas contained herein derive value from the fact that they are not generally known within our industry and are, as such, trade secrets and confidential information. Out of commercial necessity, the Company must provide copies of this Business Plan to potential investors, professionals and other persons and is therefore vulnerable to the unauthorized disclosure to the public of the information contained herein. To protect its interests, the Company carefully controls, limits and records the distribution of the information contained in this Business Plan. Accordingly, this Business Plan is provided in strict confidence and may only be used for the limited purpose for which it is disclosed and must be returned upon request. It is expected that the recipient of this Business Plan will take such care that an owner of such information would reasonably be expected to employ for its own benefit. The recipient of this Business Plan must also understand that it includes material nonpublic information and that federal securities laws and regulations prohibit the recipient and any person over which the recipient has direct or indirect control to, directly or indirectly, effect (or cause the effecting of) any transactions in the Company's securities, including without limitation, any hedging or similar transaction that may have the same economic effect as a short sale of common stock, from the date of receipt until at least three (3) trading days following the public announcement or disclosure of such material nonpublic information. This Business Plan is protected by copyright that is enforceable in the United States and other countries, by treaty. All rights promulgated under copyright law and regulations pursuant thereto are expressly reserved. Without limitation, any full or partial disclosure, copying, dissemination, reproduction or reduction to writing of any kind of this Business Plan is strictly prohibited unless expressly authorized in writing by an authorized signatory of the Company. Any unauthorized copies hereof shall become the property of the Company and must be delivered to the Company forthwith upon request. While the Company believes that the information is current and correct as of the date of this Business Plan, it makes no representations or warranties as to the accuracy of the information contained herein. Similarly, the Company assumes no obligations to provide to the recipient of this Business Plan updated information subsequent to the date of this Business Plan. All financial projections provided for herein are provided solely for the purpose of illustrating a possible financial scenario. They are not, under any circumstances, to be construed as the Company's representation or warranty as to the likely financial scenario, merely a possible one and one that would be dependent upon many factors outside of the control of the Company. Neither this Business Plan nor anything provided for herein constitutes an offer of securities, or should be construed to constitute an offer of securities, by the Company to any party. Any offer of securities, if ever made, will be made in accordance with all applicable securities laws. By accepting a copy of this Business Plan, you hereby accept and acknowledge these terms and conditions. If you have received this document electronically and do not accept these terms please delete this document and all possible copies of it that may reside in email systems and backup archives associated with your computer system. 2 Table of Contents SMARTfit Functional and Brain Fitness Training Games ........................................................................................................ 6 The Company ............................................................................................................................................................................ 6 The Products .............................................................................................................................................................................. 6 The Concept............................................................................................................................................................................... 6 The Technology ......................................................................................................................................................................... 7 Benefits to Facilities ................................................................................................................................................................. 8 Benefits to End Users ............................................................................................................................................................... 8 Key Differentiators – What Makes SMARTfit Products Exceptional ............................................................................. 9 A Compelling Business Opportunity for the Times ............................................................................................................. 9 Six Reasons Why Customers Buy our Products: .............................................................................................................. 11 Executive Officers, Directors and Celebrity Endorsements ............................................................................................ 12 Officers and Directors .......................................................................................................................................................... 12 Celebrity and Professional Endorsements ........................................................................................................................ 14 The Market, the Product and Marketing Plan ................................................................................................................. 15 Our Markets ........................................................................................................................................................................... 15 Focus on the following markets: ......................................................................................................................................... 16 Health and Fitness Clubs ...................................................................................................................................................... 16 Family oriented non-profits and community centers ...................................................................................................... 17 Education and after-school programs............................................................................................................................... 17 Early Childhood Education/Day Care .............................................................................................................................. 18 Sports Performance .............................................................................................................................................................. 18 Occupational Therapy and Sensory Integration ............................................................................................................ 19 Physical Therapy ................................................................................................................................................................... 19 Home Market ......................................................................................................................................................................... 20 Boomers and Seniors ............................................................................................................................................................ 20 International ........................................................................................................................................................................... 20 The Opportunity .................................................................................................................................................................... 20 High growth potential .......................................................................................................................................................... 20 Five-Year Priorities: .............................................................................................................................................................. 21 Background............................................................................................................................................................................. 21 Historical results ....................................................................................................................................................................
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