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Hearing for Life WORLD HEARING DAY 2020

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Hearing for Life WORLD HEARING DAY 2020 ctivities Report of A Hearing for life WORLD HEARING DAY 2020 ACTIVITIES AROUND THE WORLD INTRODUCTION World Hearing Day is an annual global advocacy event that calls for action to address hearing loss and related issues. It is celebrated on 3 March with the aims to raise awareness regarding hearing loss, and promote ear and hearing care at community and national levels across the world. Every year, this day addresses a specific theme, and to reflect this, activities are carried out by World Health Organization (WHO) and its partners. The theme for World Hearing Day (WHD) 2020 was ‘Don’t let hearing loss limit you: Hearing for life.’, which highlighted the importance of early identification and intervention for hearing loss. KEY MESSAGES: • At all life stages, communication and good hearing health connect us to each other, our communities, and the world. • For those who have hearing loss, appropriate and timely interventions can facilitate access to education, employment and communication. • Globally, there is lack of access to interventions to address hearing loss, such as hearing aids. • Early intervention should be made available through national health systems. On the WHD this year, the ‘Basic ear and hearing care’ resource was launched along with information flyers. These serve as informational resources for community- level workers and other members of the community. Through its clear and easy to understand information and visuals, it focusses attention on means for prevention and recognition of common ear disease and hearing loss. It also shows that, with understanding and the necessary support, people with hearing loss can play productive roles in households, schools and work places. The hearWHOpro mobile application to support health workers to check hearing in their communities was released. It is the ‘health worker’ version of hearWHO, which uses digit-in- noise technology for accurate detection of hearing loss within 3 minutes. hearWHOpro is a tool that can facilitate the pre-screening of adults for hearing loss by health workers. The World Health Assembly has designated 2020 the International Year of the Nurse and the Midwife. Nurses and midwives play a vital role in providing health services. They are often the first and only point of care in their communities, which is the case in the field of ear and hearing care. To commemorate the year of Nurses: the key drivers to improving access to ear and hearing care in Zambia was shared on WHO website. 3 ACTIVITIES AROUND THE WORLD Several information materials were released, including: • Brochures • Infographics • Posters and banners • Informational videos • Social media materials All materials have been made available in the 6 UN languages: French, Arabic, Chinese, English, Russian, and Spanish. This year, thanks to the work of the World Hearing Forum, the announcement was made available in 6 other languages: Bengali, Hindi, Georgian, Portuguese, Swahili, Turkish and all the campaign advocacy materials were made available in Bengali, Georgian, Portuguese and Turkish. A Facebook live event was held on the day; giving people around the world the opportunity to ask an expert any questions about hearing and World Hearing Day. A short video with key message from WHO director-general Dr Tedros Ghebreyesus was made available. A press release was made, and social media was used to spread awareness. At WHO, ‘walking the talk’ of its own recommendations, a hearing challenge was launched. The challenge was a way to ensure that staff members across the world were informed of and encouraged to use hearWHO app. A WHD seminar was conducted to provide information on the estimates of the unmet needs and access to hearing aids; launch the Basic Ear and Hearing Care Resource and hearWHOpro app, share personal experiences on the impact of unaddressed hearing loss; and share information products. World Hearing Day 2020 received good press and media coverage globally. WHO released an official news alert and regional offices participated in and helped advocate for World Hearing Day 2020 The number of activities has been increasing each year, to see the entire list of registered activities for World Hearing Day 2020, refer to this link. https://www.who.int/campaigns/world-hearing-day/2020. Despite the challenge posed by the COVID-19 pandemic, a large number of activities were undertaken in 108 countries, as reported here. THE WHO-CGHH SMALL GRANTS SCHEME Launched by the World Hearing Forum in partnership with the Coalition for Global Hearing Health (CGHH) in 2019, the Small Grant Scheme aims to support activities to raise awareness on hearing loss and hearing issues during World Hearing Day. This year, 153 applications were received, 20 organizations were awarded a grant of up to USD 800 to cover expenses related to activities to celebrate World Hearing Day. 4 ACTIVITIES AROUND THE WORLD The organizations awarded with the Small Grant Scheme are listed below: Organization 1. Albanian National Association of the deaf - ANAD, Albania 2. Asociación de Damas Voluntarias de Ayuda al Sordo e Hipoacúsico - ADAVASH, Bolivia 3. Children’s Surgical Centre, Cambodia 4. Hrvatski Savez Gluhih I Nagluhih / Croatian Association of the Deaf and Hard of Hearing, Croatia 5. Aures Foundation, Georgia 6. Habilitation/Rehabilitation and Development Center “”Ai Ia”” for Children with Hearing Impairments, Georgia 7. All India Institute of Medical Sciences - AIIMS, Raipur, India 8. Department of Speech and Hearing, MCHP, MAHE Manipal, India 9. Government Medical College, Srinagar, J&K, India 10. SRMC & RI, SRIHER, Porur, Chennai-116, India 11. Ear Care, Nepal 12. Mayflower Medical Outreach Nicaragua 13. The HearMax Centre, Nigeria Department of Otorhinolaryngology-Head and Neck Surgery, Corazon Locsin Montelibano Memorial Regional 14. Hospital, Philippines 15. Ndlovu wits Audiology Clinic, South Africa 16. THRIVE, South Africa 17. Fundación Canaria Doctor Barajas para la prevención e Investigación de la sordera, Spain 18. Istanbul Aydn University/Audiology, Turkey 19. Center for Research and Education of the deaf and hard of hearing - CED, Vietnam 20. WizEar Trust, Zimbabwe 5 ACTIVITIES AROUND THE WORLD Albania The Albanian National Association of the Deaf (ANAD) in collaboration with the Ministry of Health and Social Protection, Commissioner Against the Discrimination, Tirana Municipality, and World Vision Albania, organized activities to raise awareness about hearing care; rehabilitation; communication needs, including sign language learning for parents, and improving education for deaf children. Australia Advanced Hearing WA organized their annual Sundowner with advocacy, awareness raising, and screening activities at Busselton, Western Australia. The activities had extensive press, media, and social media coverage. All these activities had an extensive reach as they were covered on press, media, and social media platforms WHD was an excellent opportunity for CICADA Queensland (Cochlear Implant Club and Advisory Association Queensland) Darling Downs Branch to launch it’s a new branch. This launch increased awareness of hearing loss, cochlear implants and advocated to improve accessibility for people with hearing loss. Australia has had a Hearing Awareness Week for two decades and has merged it with World Hearing Day. The Deafness Forum of Australia provided all the essential resources such as information on the different causes of hearing loss, top tips for safer listening, preventing noise-induced hearing loss, and much more. Interviews to national and reginal media. WHD was launched in the Australian Parliament and was attended by senior politicians from across the political spectrum. In the New South Wales (state) Parliament, politicians had their eras tested. Hearing Australia emphasized this year’s World Hearing Day message of ‘don’t let hearing loss limit you’ with their campaign ‘For More Connection and Less Frustration’. As the hearing body of Australia, they educated many on how important it is that people of all ages get their hearing tested. The Royal Institute of Deaf and Blind Children shared stories via podcasts of families, schools, early intervention programs and more, and their varying experiences with hearing loss. Macquarie University Hearing, Sydney in collaboration with National Acoustics Laboratories (NAL) organized advocacy and awareness raising activities and promoted it through mass media resulting in their country-wide reach. At a pop-up site in Martin Place, one of Sydney’s busiest public pedestrian areas Clinical Audiology students engaged with passers-by to discuss safe listening and gave out reusable earplugs. The NAL offered headphone and earbud volume level testing. The Hearing Research Centre at Macquarie University campaigned for the introduction of ‘noise at play’ regulations to contain damage to hearing in noisy environments. 6 ACTIVITIES AROUND THE WORLD Rocking out with sign language. The Highway to Hell concert in Perth WA (named after one of the hit songs by Aussie rock legends AC/DC) saw many moments like the spectacular signing of Long Way To The Top (song) by Australian Sign Language interpreters. Launch of the ‘Once Is Not Enough’ campaign, which challenged parents across Australia to test their children’s hearing with a free, government-funded Sound Scouts app. Belgium Cochlear Technology Centre, in collaboration with the Belgium government organized an educational, training, and awareness raising event through infographics and flyers in Mechelen. Speakers shared
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