BRANDING & GRAPHIC STANDARDS

CONTENTS

04BOILERPLATE COPY 11TYPOGRAPHY About Mesa 04 Typography 11 Vision & Mission 04 Performance Indicators 04 Values 04 MESA COLLEGE ATHLETICS “M” Mesa College Administration 04 12 Mesa College Athletics “M” Logo 12 Logo Size: Standard Printing 13 05LOGO USAGE Exclusion Zone 14 Mesa College Logos 05 Logo Sizes: Standard Printing 06 OTHER LOGOS Logo Sizes: Promotional Item Printing 07 15 Exclusion Zone 08 Other Mesa College Logos 15 Department Signature Logos 09 Incorrect Logo Usage 10 16COLORS Mesa College Colors 16 Boilerplate Copy

ABOUT MISSION VISION To be the leading college of equity San Diego Mesa College is a fully accredited, comprehensive two- San Diego Mesa College empowers and excellence, educating students year college serving 24,000 students per semester. Among the largest our diverse student body to reach to shape the future. community in , Mesa offers 196 and their educational goals and shape certificate programs and is among 15 California community colleges the future. As a comprehensive offering a four-year baccalaureate degree. committed to access, success, and equity, we PERFORMANCE INDICATORS With offerings that include fine art and music, language and humanities, promote student learning and How we assess effectiveness: math and science, allied health fields, Geographic Information achievement leading to degrees • Equity/Access Systems (GIS), business, multimedia, hospitality, culinary arts, fashion, and certificates in support of • Engagement/Retention architecture, and interior design, Mesa ranks as San Diego’s top transfer transfer education and workforce • Persistence institution. Mesa College’s small classes, award-winning faculty, and training, and lifelong learning • Success reputation for quality offer an unparalleled academic experience. opportunities. Faculty and staff • Institutional Effectiveness As a Hispanic Serving Institution, Mesa College is the leading college collaborate with our students to of equity and excellence and committed to the success of all students, foster scholarship, leadership, and including underrepresented students, and more than 2,400 veterans responsibility to affect positive VALUES and their families. change within our community. • Access • Freedom of • Accountability Expression Please contact the Office of Commutations for more detailed or • Diversity • Integrity alternate college descriptions. • Equity • Respect • Excellence • Scholarship • Sustainability

MESA COLLEGE ADMINISTRATION Dr. Pamela T. Luster, President Leslie Shimazaki, Interim Vice President/Instruction Dr. Ashanti Hands, Vice President/Student Services Lorenze Legaspi, Vice President/Administrative Services

4 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018 Mesa College Logos

PRIMARY LOGO | STACKED

SECONDARY LOGO | LINEAR

2018 - SAN DIEGO MESA COLLEGE STYLE GUIDE 5 Logo Sizes: Standard Printing

To ensure the Mesa College logo STACKED | MINIMUM SIZE LIMIT reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than Minimum size limit the minimum size limit. Height: 0.625 in Applications of the logo will Width: 2.23 in determine the size and color to use. Always proof before sending for print or other final submission. All approved logos can be downloaded from the Mesa College Office of Communications webpage. http://www.sdmesa.edu/about-mesa/ 0.625 in office-of-communications/

2.23 in

LINEAR | MINIMUM SIZE LIMIT

Minimum size limit Height: 0.378 in Width: 3.67 in Your contacts are Anabel Pulido 0.378 in [email protected] | 619-388-2356 Neeko David 3.67 in [email protected] | 619-388-2272

6 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018 Logo Sizes: Promotional Printing

Many departments and programs STACKED | MINIMUM SIZE LIMIT purchase and distribute promotional items. The Office of Communications can assist with Minimum size limit Promotional item examples: suggesting items and vendors. Height: 0.34 in Pens | Key Chains | Sunglasses | etc. 0.34 in Once you decide on the items you Width: 1.215 in want to purchase; the Mesa College Office of Communications will 1.215 in assist in creating or adapting the appropriate logo, approved colors and art files foryou to submit to your chosen supplier or vendor. This assures the proper use and branding of the college logo, and saves you time. To ensure the Mesa College logo reproduces clearly and is legible in LINEAR | MINIMUM SIZE LIMIT all applications, do not reduce the size of the logo smaller than the minimum size limit. Minimum size limit Applications of the logo will Height: 0.2 in 0.2 in determine the size and color to use. Width: 2 in Always proof before sending for 2 in print or other final submission. All approved logos can be obtained by contacting the Mesa College Office of Communications. http://www.sdmesa.edu/about- Please contact Anabel Pulido ([email protected]) in the mesa/office-of-communications/ Office of Communications for a list of approved vendors and artwork.

2018 - SAN DIEGO MESA COLLEGE STYLE GUIDE 7 Exclusion Zone

In order to maximize its visual STACKED | MINIMUM SIZE LIMIT presence, the logo requires a surrounding area clear of any other graphic elements or text. Space around logo The Mesa College logo requires approximately: 1/4” or 0.25 space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance. 0.25 in No other elements (type, images, etc.) may be placed closer to the logo than 1/4” or 0.25 inches in any

direction. More space is preferable. 0.25 in This also applies to any patterned image or photo.

LINEAR | MINIMUM SIZE LIMIT

Space around logo approximately: 1/4” or 0.25

0.25 in 0.25 in

8 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018 Department Signatures

Logo adaptations for official Mesa EXAMPLE OF STACKED DEPARTMENT LOGO College schools, programs, and departments (committees are not authorized to have signature logos) Stacked Mesa College logo have been created. These may be downloaded from the Mesa College shared drive G:/shared/Mesa_Logos. Graphic “Line” element Mac users should contact the Office of Communications. Department Name No Mesa College department or program, including federal and state-funded programs, may create EXAMPLE OF SIDE STACKED DEPARTMENT LOGO their own logo with the words San Diego Mesa College included in the image. The Office of Communications has created approved department/ Department Name signature logos; contact us if you need one. Committees are not authorized to have logos. Stacked Mesa College logo Graphic “Line” element If you cannot locate your department’s signature logo, please contact the Office of Communications. EXAMPLE OF LINEAR DEPARTMENT LOGO

Your contacts are Stacked Mesa College logo Anabel Pulido [email protected] | 619-388-2356 Graphic “Line” element Neeko David [email protected] | 619-388-2272 Department Name

2018 - SAN DIEGO MESA COLLEGE STYLE GUIDE 9 Incorrect Logo Usage

The Mesa College logo cannot be modified in any way. The following manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited.

Do not change the logo Do not change type spacing Do not change size proportion of the logo logo colors

San Diego Mesa College

Do not use drop shadows, strokes Do not distort the logo Do not place the logo on a angle Do not change the font of the logo or other visual effects

Do not place white logo on a Do not place logo on a Do not place black logo on a Do not place logo over a busy light background unapproved color dark background backgroud or image

10 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018 Typography

Optima is the primary font used APPROVED FONTS for the official Mesa College and department signatures and titles. Optima Primary Font Please note that Arial is the Optima Bold standard preferred font for ABCDEFGHIJKLMNOPQRSTUVWXYZ body copy. For marketing and abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! promotional purposes, when working on specific campaigns, the Optima Regular Office can consult with you on the use alternate fonts as appropriate. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! San Diego Mesa College will greatly benefit from seeing a familiar and consistently used typeface being Arial Secondary Font accurately applied to all materials Arial Bold that represent it. ABCDEFGHIJKLMNOPQRSTUVWXYZ As a general design rule, do not use abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! more than two different typefaces in one design. Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Arial Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

2018 - SAN DIEGO MESA COLLEGE STYLE GUIDE 11 Mesa College Athletics “M” Logo

This logo was created in 2015 at PRIMARY LOGO APPROVED COLORS the request of the Exercise Science, Health Education, Dance and Athletics Department to provide a unique look representing Mesa College competitive sports teams. Pantone Color 1235 gold The logo received immediate C | 000 M | 032 Y | 095 K | 000 positive response and the Office of Communication has received requests to print on apparel and other merchandise. To preserve its integrity and build Pantone Color 289 blue branding and awareness of our C | 098 M | 084 Y | 045 K | 051 athletics teams, the logo may not be modified in any way. If you would like to use this logo, you must contact the Office of Communications prior to printing San Diego Mesa College Athletics for approval. “M” logo should only be used by our Athletics department or the Office The use of this logo on any items for of Communications. resale is strictly prohibited unless prior authorization is received. Please contact Jennifer Kearns at 619-388-2759 and [email protected].

12 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018 Mesa College Athletics “M” Logo Size: Standard Printing

To ensure the Mesa College MINIMUM SIZE LIMIT Athletics “M” logo reproduces clearly and is legible in all applications, do not reduce the Height: 0.625 in size of the logo smaller than Width: 2.23 in the minimum size limit. Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission. All approved logos can be obtained by contacting the Mesa College Office of Communications. www.sdmesa.edu/about-mesa/ office-of-communications/ SD Mesa College Athletics “M” 0.625 in logo should only be used by our Athletics department or the Office of Communications. 0.9 in

Your contacts are Anabel Pulido [email protected] | 619-388-2356 Neeko David [email protected] | 619-388-2272

2018 - SAN DIEGO MESA COLLEGE STYLE GUIDE 13 Mesa College Athletics “M” Logo: Exclusion Zone

In order to maximize its visual MINIMUM SIZE LIMIT presence, the logo requires a surrounding area clear of any other graphic elements or text. Space around logo The Mesa College Athletics approximately: 1/4” or 0.2 “M” logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, 0.2 in or miscellaneous graphics should interfere with the logo or its required space allowance.

Keeping the letter “M” width all 0.2 in the way around the circumference of the logo in white space gives the logo the breathing room it needs to stand out. No other elements (type, images, etc.) may be placed closer to the logo than 1/4” or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo.

14 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018 Other Logos

The “We are Mesa” Logo The San Diego Mesa The Mesa “Swash” The San Diego Community College Seal College District has very strict This logo was created in 2011 as part Until the adaption of the new college guidelines for its logo use. of a branding and communications The official San Diego Mesa College logo in 2011 and while not official, the campaign supporting accreditation seal is restricted for use in official Mesa swash had been used for years As a general rule, college activities goals for the college. It was an instant administrative communications and as a marker for the college. The Mesa and events do not require the hit on and off campus, winning documents emanating from the “Swash” should be removed and its SDCCD logo on materials such Mesa a NCMPR Paragon Award for President’s Office or the Office of use discontinued on brochures, web as event posters, flyers, etc. The marketing and branding. Communications. The seal is also pages and other official documents exceptions are high level public The “We are Mesa” logo has been used for official and ceremonial of the college. events, and those which the trustees adapted into college reports and functions such as Commencement, While some athletic teams still use or Chancellor are in attendance, and presentations, and even the pole and may appear on approved the “swash,” it is being phased out materials that are distributed (mailed) banners around campus. It is still plaques, certificates, etc. as competitive teams adopt the to the general public. popularly used in apparel and The seal is not the college logo. new Mesa “M” athletics logo. Any Use and insertion of the District giveaways. While not an official logo It may not be used on stationery, publications using the Mesa swash logo into any Mesa College of the college, it is an approved brochures, publications, and apparel should be updated with the new logo documents, social media, web pages, design element for use in apparel or giveaways. Use of the college seal on page 5. publications or promotional materials and giveaways, etc. must be approved by the Office of are determined by the Office of Communications prior to printing. Communications. Further, this office must review program agendas and materials prior to printing to ensure No Mesa College department or program, including federal and state-funded Your contacts are compliance with District protocol, programs, may create their own logo with the words San Diego Mesa College Anabel Pulido guidelines and standards. included in the image. The Office of Communications has created approved [email protected] | 619-388-2356 department/signature logos (see page 9); contact us if you need one. Please call 619-388-2759 to discuss Committees are not authorized to have logos. Neeko David your project. [email protected] | 619-388-2272

2018 - SAN DIEGO MESA COLLEGE STYLE GUIDE 15 Mesa College Colors

PRIMARY COLORS SECONDARY COLORS

Dark Blue Pantone Color 287 Blue Light Blue Dark Purple Purple Light Purple C:098 M:085 Y:045 K:051 C:100 M:087 Y:020 K:010 C:094 M:076 Y:001 K:000 C:096 M:100 Y:020 K:010 C:083 M:093 Y:002 K:000 C:063 M:074 Y:000 K:000 HEX #f0d223f HEX #1f3c7b HEX #2253a3 HEX #341f75 HEX #523993 HEX #7458b6 R:014 G:034 B:063 R:032 G:061 B:124 R:034 G:084 B:163 R:052 G:031 B:117 R:083 G:057 B:147 R:117 G:088 B:183

Pantone Color 1235 gold Yellow Light Yellow Dark Green Green Light Green C:000 M:032 Y:095 K:000 C:000 M:023 Y:079 K:000 C:000 M:014 Y:068 K:000 C:076 M:036 Y:100 K:027 C:064 M:023 Y:094 K:006 C:039 M:000 Y:066 K:000 HEX #fcb424 HEX #ffcd42 HEX #ffe65c HEX #3e681d HEX #699446 HEX #a4d07e R:253 G:181 B:037 R:255 G:266 B:066 R:255 G:231 B:092 R:063 G:105 B:029 R:106 G:148 B:071 R:164 G:208 B:127

Black Grey Dark Orange Orange Light Orange C:000 M:000 Y:000 K:100 C:075 M:056 Y:048 K:027 C:000 M:066 Y:097 K:000 C:000 M:053 Y:078 K:000 C:000 M:037 Y:052 K:000 HEX #231f20 HEX #435660 HEX #f37725 HEX #ff9341 HEX #ffc26d R:035 G:031 B:032 R:068 G:087 B:097 R:244 G:119 B:037 R:255 G:147 B:065 R:255 G:195 B:110

Light Grey White Dark Maroon Maroon Light Maroon C:034 M:028 Y:028 K:000 C:000 M:000 Y:000 K:000 C:051 M:088 Y:055 K:060 C:040 M:070 Y:043 K:047 C:030 M:051 Y:032 K:035 HEX #acaaaa HEX #ffffff HEX #48182c HEX #643c48 HEX #826069 R:172 G:171 B:170 R:255 G:255 B:255 R:073 G:024 B:044 R:100 G:060 B:072 R:130 G:096 B:105

16 SAN DIEGO MESA COLLEGE STYLE GUIDE - 2018