The AzA Gazette

The Azteca America Monthly Newsletter for Clients, Friends and Associates November 2006 • Number 48 • Year 4 Events & Features • Pachuca Advances to Liguilla Soccer Semifinals p. 7

This is a special network, one built Atlanta Adds on partnerships. We have no O&O stations, unless you consider the DirecTV and LMA agreement for the LA station. Our network is 100% affiliates. Comcast Carriage They are everything to us and AzA is of utmost importance to them –what a strong partnership! Una Vez Mas’ Atlanta station WUVM TV 4 added both DirecTV Another group of extraordinary and Comcast Cable carriage effec- people are of course our AzA tive Nov. 15. Comcast is the largest employees themselves: passionate, cable system in Atlanta and the experienced, hard working and true channel position is a single click believers in this project; our small from Telefutura. AzA team has always exceeded its Dear AzA Friend: goals. This is a highly diverse group with ages from 20 to 60 some- I am writing this letter during the thing, and nationalities ranging Thanksgiving holiday, a fitting time from English to French; Mexican to to reflect on what life has given us. Cuban; Venezuelan to Lebanese, Argentine and of course, American. For me, the last five years in Azteca In short, a great melting pot. America have been full of blessings. I have had the opportunity to make I celebrate this energy and diversity, new friends and meet a group of and I am grateful for the remark- truly extraordinary people. One able privilege of leading this team important example is our affiliate along with our CEO Adrian group of visionary entrepreneurs Steckel–another extraordinary you- who have invested considerable ng man. resources in buying stations, creat- ing jobs and bringing diversity to cont. p. 2 their broadcast markets.

Station Spotlight: Wichita 2 Programming Highlights: Ventaneando America Reaches Out to Audience 3 The Best of AzA para la Raza 5 New Novelas: Luz María and Xica 6 Letter from the Editor 7 Our Talent 9 ONTENT Hispanic Facts: The Mid-term Hispanic vote 10 C Names & Faces: Our Editorial Comitee 10

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Station Spotlight: Wichita Phil Newmark General Partner KSMI Channel 51 Cox Digital 312

Many might think that Wichita, Kansas actually has a Hispanic mayor, Carlos community. Some examples includes spe- would be one of the last places to find a Mayans, who was born in Cuba and cial anti gang messaging in cooperation robust Hispanic population. Nielsen ranks raised in Wichita. with the Kansas State Government; air- the market at number 52, one notch up port security tips in conjunction with the from Oklahoma City and two above As the only Hispanic broadcast option in local airport; or car seat safety in conjunc- Reno. the city, and possibly the state, Phil has a tion with a local car dealer. captive market. However, he also has a However, a large meat-packing industry in duty to communicate to his community. Phil is a pioneer in cross promotion and outlying Dodge City and Garden City has a parallel company called Newmark bring Hispanic concentrations to over As of September, KSMI has been broad- Communications, which is dedicated to 50% in these communities, with central casting a half hour news show at 5 pm media research, planning and purchasing. Wichita about 12% Hispanic, according called Al Día Con Sabor Latino, which to Phil’s estimates. And the community includes local and regional news, weather Additionally he does intensive cross pro- and sports. motion with a local radio station that also Stations Data publishes a newspaper twice a month. “The focus is more on community issues Markets Wichita and local leaders than on what is tradi- KMSI also teams up with Cox for promo- Call Letters KSMI tionally considered ‘hard’ news,” said Phil. tions during the annual Riverwalk festival Channels 51 in May. The event is the largest of the year Cox 321 Local adult soccer league coverage is key, and attracts about 100,000 attendees. General Market and the station takes footage of league games every week, as well as inviting win- As for network programming, he says that Market Rank 67 ners to the show. Other invited guests can local favorites are soccer coverage and La Population 2005* 1,171 range from the latest visiting music group Academia, and expects great things from Households* 452 to Mayor Mayans. our strengthened novela lineup. Retail Sales (Million US$) 15,978 % of Hispanic Origin 10.6% And he adds that his is unabashed about aligning clients’ interests with program- Hispanic Market Info. ming as long as there is a benefit for the Best of luck to you, Phil !!

Hispanic TV HH Market Rank 87 cont. p. 1 Hispanic TV HH Market Coverage 0.1% In these five years of exceptional Thank you all for being such an Hispanic TV HH Market * 11 passion and learning, we have important part of the Azteca accomplished a lot, and I am sure America Family, Hispanic P2 + Coverage 0.1%

Hispanic P2 + * 36 that together we will create many more blessings to celebrate in * In thousands future years. Luis J. Echarte • Chairman

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Programming Ventaneando America Highlights Reaches Out to Audiences Mariana Vargas Triumphs in Dallas Ventaneando America fans in , San Diego, Dallas and The winner of La Academia USA, Phoenix got a special treat as the Mariana Vargas, toured two of the cast of their favorite entertain- top night spots in Dallas during a ment show hit the road for on-site recent tour on Nov. 10. transmissions earlier this month.

Showing her stuff at Kaoba and With special guests including Decache, Mariana delighted fans renowned national radio host el with her crowd-pleasing rendi- Cucuy de la Mañana, the four-city tions of Paloma Negra, La Trampa tour was a great success. Pati Chapoy and Pedro Sola jump and Me Asusta Pero Me Gusta. started the tour in the first three cities. Then Daniel Bisogno and Fans from as far as Houston and Atala Sarmiento took the reins in Amarillo came to see their La Phoenix and finally back to Los Academia USA favorite, who Angeles at Universal Studios thanked them for their support Hollywood. and promoted her CD Mi Historia en La Academia, a compilation of As Pati signed off of the tour in her top tracks from La Academia Dallas, she left words of optimism USA. for her fans: “It’s only through hard work and discipline that we The club tour is added to previous advance and become great peo- successful concerts in cities like ple. And this is what our commu- Los Angeles, Las Vegas, Washing- nity does here in the US.” ton, Chicago and Albuquerque.

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The Best of AzA For more information, contact Tatiana Clasing: para la RAzA [email protected]. “A NO-TALENT GENERATION” ARTURO LÓPEZ GAVITO Frustrated, angry, but mainly disappointed is how He did say, however, that he has some favorites La Academia judge Arturo López Gavito feels for the finals: “I think Marbella, Samuel, Colette, about this season's group of artists, none of Yazmín and Renata can all do well in the finals. I whom, he says, are as talented as they should be. have faith in them.”

“La Academia is not a drama fest. People want to Do you know what he thinks Samuel: The best of the bunch see their favorite singers grow, develop and come about the contestants? Julia: Popular, but already did her best out winners. It's incredible that of 18 contestants, Renata: She glows… Marbella: Bold about her talent Vince: Fierce and committed only three are at all interesting. At this point, I Colette: Great vocal potential Yazmín: Good work, but inconsistent don't have any winners on my slate.”

YAZMÍN ELIMINATED! At the close of an exciting evening came the announcement of the six La Academia 5 finalists. Jittery and holding hands, the seven contest- ants were waiting for the decision when José Luis, Yazmín's mentor, told her she had been eliminated.

She took the news calmly and bid good-bye to her fellow contestants, wishing them all the best of luck. We're down to the final stretch of La Academia! MarthaHigareda Al Tú por Tú With ANTONIOBANDERAS This beautiful and talented actress interviewed Antonio Banderas for Azteca America's new show “Al Tú por Tú”.

“Banderas is a very professional and cool person, but I got nervous Don't miss “Al Tú por Tú” to the point that I can hardly remember what he answered!” With her with Martha Higareda characteristic flirty smile, Martha told us that she is currently working and Antonio Banderas SUNDAY 26 on the remake of the Mexican thriller “Hasta el Viento Tiene Miedo” 11:30pm/10:30c

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Luz María, The Story of Forbidden Love

Love can be pure, simple and pro- found, even when it is forbidden. This is the story of the novela “Luz María.”

This proven success is set in the late 19th Century, where Luz María, better known as "Lucecita," a poor, sincere girl from the countryside, travels to the city to see her dying mother. simple, honest man who is in Oquendo and an outstanding touch with nature… and also supporting cast. She has no idea of how much her married. life will change, as she discovers Don’t miss Luz María week- the truth about her family, and Starring Angie Cepeda, Christian days at 9pm EST and PST/8pm meets her true love, Gustavo, a Meier, Mariela Alcalá, Sonia CST

Xica Strengthens Our Novela Lineup

With proven success, Xica is based on a true story, which narrates the 18th century rise of a beautiful and ambi- tious slave, Xica, who uses her wit and power of seduction to climb out of poverty and eventually be crowned Empress.

Xica is the illegitimate daughter of the town comendador, the ranking authority appointed by the crown of Portugal in the Brazilian diamond mining town of Tijuco. Unwilling to recognize Xica as his daughter, the who buys Xica from her former drama and humor, where passionate comendador sells her into slavery, first owner and frees her, taking her in as love is met with intrigue and deceit. to the local brothel and then to an her lover. elderly Sergeant Major. Starring Taís Araujo, Víctor Wagner, Don’t miss Xica weekdays at However, Xica’s true love is the young, Drica Moraes and Carlos Alberto, the 10:30pm EST and PST/9:30pm CST. new comendador, Joao Fernandes, novela is a brilliant combination of

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and myself are still cranking out the give it a few levels of proofreading Letter From publication every month (we did (apologies to anyone who may have to revert to a double issue in have been misquoted, slandered or the Editor 2003 to make the Upfront printing misrepresented over the years – any deadline). errors are almost always a result of Four Years and Going Strong at the editor’s dyslexia and not malice) The AzA Gazette Linda Garcidueñas is on maternity and then it’s out to our distribution leave (with Jorge González gra- list of 6,000 friends, clients and As we complete four years with the ciously picking up our frantic pace), associates. AzA Gazette, it’s time to be nostal- Omar Ávila has opted for banking gic and reflect back. with Banco Azteca, and Paco Boy is Our first issue boasted 42% cover- now in Finance at TV Azteca. age with the new addition of I had been here for a full month Miami, West Palm Beach, Fresno when a few colleagues suggested However, the new faces like Marcia and Bakersfield, bringing our total we do a newsletter for Azteca San Román and David Mejía mak- presence to a whopping 17 mar- America. For some reason or ing regular contributions, in addi- kets in four states. And we featured another, past attempts hadn’t tion to the help of Fernanda Ostos, our New York network sales office made it off the drawing board. Tatiana Clasing, Iván Vidal and in our Names & Faces section with Lorena Herrera, we continue to all of four people. But The AzA Gazette, as it had maintain a varied and quality edito- been baptized, had a clear man- rial product. Today we’re at 54 markets, which date: it was to be lighthearted and represent 88% of the Hispanic pop- informative, with a mix of text and Our editorial meetings are short ulation. And perhaps most impor- graphics much like US-style news and to the point. With our expan- tantly, almost all of our markets bulletins, with a slightly irreverent sion we now have to conference in have either complete or substantial tone in line with our corporate cul- Joshua Mintz and Juan Pablo from cable and DBS coverage. Including ture. But most of all it should be Los Angeles. There are no fully-ded- affiliates, our Azteca America fami- fun to read. Oh… and under the icated AzA Gazette professionals; ly now numbers about 1,000 peo- mandate of the big boss Ricardo we all work in our “spare” time. ple across the nation. Salinas, the publication was to always be electronic (we have bent Usually a few hours before or after The mysterious bald guy still this rule with an average of 1-2 our self-appointed deadlines (and a appears on the cover with kind printed issues per year). few stern notes or calls from Elena), words to say, and we look forward copy begins to come in with vary- to the next four years and beyond. Of our original editorial committee, ing degrees of polish from all of our four of us: Héctor Romero, María contributors and it’s edited and Saludos, Elena Arceo, Juan Pablo Álvarez then turned around to Jorge. We Daniel McCosh

the second round of the Liguilla play- Pachuca Advances offs. The score is the sum of a 1-1 game on Nov. 24 and 0-1 win on to the Semi-Finals Nov. 26 Pachuca will face off against Toluca on Nov. 29, in a match that of the Liguilla will be aired live exclusively by Azteca America. The other semifinal match Playoffs will be Guadalajara vs. America. Don’t miss the Wednesday at 8 pm Following the combined score, EST / 7 pm CST and 5 pm PST. Pachuca advances past the Pumas to

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Viña del Mar film festival in Chile Our talent for her role in Samy y Yo, which was distributed in Colombia, Spain, , Argentina, Italy and the ANGIE CEPEDA . Born in Cartegena de Indias, After having studied acting for Colombia, Angie Cepeda has a suc- four years in Los Angeles, she is cessful acting career that spans currently trying her luck in Spain. most of . She started out in Bogotá with roles in telenovelas and feature- length films including La Maldición CHRISTIAN MEIER del Paraíso, Sólo una Mujer, Las Born in , Peru, Christian got his Juanas, Llona Llega con la Lluvia start in the entertainment world and Pantaleón y las Visitadoras with music. He started out as a solo She award “Best Actress” at the vocalist at age 12 and eventually

formed his owned band, Arena Hash, five years later. However, once he got the acting bug, there was little stopping him. Son of ( and in 1956), he appears to have inherited his moth- er’s talent and good looks. His first television role was in the telenovela Gorrión, followed by Malicia and Obsesión. His first feature-length film was No se lo Digas a Nadie, based on the namesake novel by Jaime Bayli, followed by Ciudad de M, Un Marciano Llamado Deseo and La Mujer de Mi Hermano. Although he describes himself as a “musician who acts,” it’s the lat- ter activity that has earned him roles in novelas from , Miami and Colombia that have been viewed throughout the Americas and Spain. He is currently filming the novela El Zorro in Colombia.

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Hispanic Facts: The Mid-Term Hispanic Vote

During the month of October, the Pew Hispanic Center estimated that more than 17 million Hispanics would be US citizens over the age of 18 and eligible to vote in the November 2006 election.

Among them, the native born rep- resent the largest share of the Hispanic electorate, accounting for 75% of the total. Native born Hispanics, specifically second gen- eration immigrants, are also the fastest growing group, and account for 46% of the increase in the over 6.5 million Latino voters, a out of four (75%) voters in Los Hispanic electorate. 38% increase from the 2002 Angeles, closely followed the mid-term election. news of the immigration rallies, How did this impact November and are interested in the immi- election results? Here are some • Census figures show Hispanics gration debate. interesting facts: make up at least 10 percent of • 10% of New York voters said they • There was a huge increase in the population in 11 of the 28 or a family member took part in Hispanic voter participation and US House Districts that switched the immigration rallies. it overwhelmingly went in favor from Republican to Democratic • 33% of foreign-born voters and of Democrats. hands. 16% of native-born voters par- ticipated in the rallies. • Exit polls reported by CNN indi- Exit polls from the November elec- • 8% of foreign-born voters in New cated that 69% of Hispanic vot- tions conducted in the cities of New York and 12% in Los Angeles ers supported Democrats and York, Los Angeles and Seattle by reported being first time voters. 29% voted for Republicans. researches of several universities • About two-thirds of all first-time These polls also showed show that: voters in this election said they Hispanics making up 8% of total • Two out of three voters (66%) in were foreign born. voters, which translates into New York and Seattle, and three

Names & Faces

Our Editorial Committee Since we’re spread out between Jorge D. González, Elena Arceo, However, we’re much more than Mexico City and Los Angeles, you’ll Juan Pablo Álvarez, Fernanda that. And named or unnamed, its have to imagine the faces. As for Ostos, David Mejía, Joshua Mintz time to say thanks to everyone who the names, our masthead says and Marcía San Román. has been a part of the AzA Gazette. Héctor Romero, Daniel McCosh,

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AzA Gazette The Azteca America Newsletter The Fastest Growing Hispanic Network in the U.S. 54 Markets; Geographic coverage: 88%*

Sacramento Seattle Yakima-Pascoe-Richland Reno Boise Las Vegas Salt Lake City Colorado Springs Philadelphia KTNC 42 KHCV 45 KAZW 9 & 27 KAZR 46 KCBB 51 KHDF 19 KSVN 49-K66FN KZCS 23 Denver WXSI 33 2.1% 0.7% 0.3% 0.3% 0.2% 1.1% 0.6% 0.4% KZCO 27-KZFC 36 1.4% 1.8% Fresno-Visalia Twin Falls New York Boston KFAZ 8 - KMSG 55 KYTL 53 Omaha WNYN 39 WFXZ 24 1.9% 0.1% KAZO 57 10.9% 1.0% Portland 0.1% San Francisco KTNC 42 Chicago Hartford - New Haven 3.0% WOCK 13 WHCT 38 Monterey-Salinas 3.9% 0.6% KMCE 43 0.6% Washington D.C. WQAW 69 Bakersfield 1.3% KZKC 42 Chattanooga 0.6% WDGA 43 Raleigh, 0.1% Durham, Sta. Barbara-Sta. Maria Fayetteville San Luis Obispo Greenville, KZDF 8 - KSBT 32 Spartangburg 0.4% Atlanta Los Angeles WUBM 4 Orlando Charleston KAZA 54 1.0% W21AU 21 15.5% WAZS 22 1.4% Albuquerque 0.04% Palm Springs KQDF 25 Phoenix Wichita West Palm Beach KYAV 12 2.0% KPDF 41 KSMI 51 WWHB 48 0.4% Dallas 2.8% San Antonio KODF 26-KLEG 44 0.3% 0.7% El Paso San Diego KVDF 31 3.7% New Orleans Tucson KEPA 42 Ft. Myers KZSD 41 Lubbock 3.2% WTNO 22 KUDF 14 1.9% WTPH 14 1.9% KDFL 69 Houston 0.2% 0.5% 1.0% 0.4% Austin KAZH 57 Amarillo Laredo Oklahoma City Miami KADF 20 4.2% Tampa KTXD 43 - K30HM 30 1.1% KOHC 38 WXAX 26 WPMF 38 Corpus Christi 0.3% 5.6% 0.4% Odessa Victoria 1.3% KYDF 64-K34GV 34 KDFH 41 KTJA 51 0.9% 0.4% 0.1% Note: KTNC-TV 42 covers the San Francisco and Harligen-McAllen Sacramento DMA´s/Source Over-the-air (OTA) & cable KNDF 57 - KBDF 64 Nielsen Universe estimates, 2005, Hispanic Households. 2.3% *Nielsen coverage 71% Only cable or satellite

Sales: Bob Turner Contacts: (212) 207-8535 [email protected] About TV Azteca EXECUTIVES: KAZA: Jorge Jaidar Luis J. Echarte (818) 241-5400 Chairman [email protected] TV Azteca, listed on the Mexican (212) 207-8839 CFO: Luis Mariano Cortés Bolsa and Spain’s Latibex, is the 011(5255) 1720-5777 (310) 432-7650 second largest producer of [email protected] Adrian Steckel Spanish-language programming in Programming: Joshua Mintz President and CEO (818) 241-5400 the world, and one of two nation- (310) 432-7670 [email protected] wide broadcasters in Mexico. 011(5255) 1720-9189 Distribution and Affiliate Relations: Editorial Committee Héctor Romero TV Azteca broadcasts five net- (212) 207-8839 Héctor Romero works: the family-driven Azteca Daniel McCosh 011(5255) 1720-0060 Jorge D. González [email protected] 13, with 278 signals in Mexico; Elena Arceo the youth-focused Azteca 7, with Juan Pablo Álvarez For further contacts see our website 270 signals in Mexico; Proyecto Fernanda Ostos 40; Azteca International for 14 David Mejía countries in Central and South Joshua Mintz Nathalie Rayes America and ; and Azteca Marcia San Román A Grupo Salinas Company America the fastest growing net- Iván Vidal www.gruposalinas.com work in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

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