MEDIALOGIC MONTHLY REVIEW July 2017
The Only Overnight TAM data providing Company in Pakistan. CONTENTS…..
Slide Ratings # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # oTarget Group Share Ratings 5 CAT Comparison by Genre 27 Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source 2 MARKET SHARE% | BY GENRE
Total Ind 2% C&S Ind 1% Local Ent 2% 2% News 0% 2% 0% 3% 1% 3% Kids Foreign Ent 3% 4% Movie 6% 6% Sports 8% 8% 44% Regional 47% Music Cooking/Food Religious 28% 30%
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 40.0 35.0 35.0 30.0 30.0 25.0 25.0 20.0 20.0 15.0 15.0 10.0 10.0 5.0 5.0
0.0 0.0
1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul 1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul 7-Jul 8-Jul 9-Jul
10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul 16-Jul 17-Jul 18-Jul 19-Jul 20-Jul 21-Jul 22-Jul 23-Jul 24-Jul 25-Jul 26-Jul 27-Jul 28-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul 16-Jul 17-Jul 18-Jul 19-Jul 20-Jul 21-Jul 22-Jul 23-Jul 24-Jul 25-Jul 26-Jul 27-Jul 28-Jul
29--Jul 30--Jul 31--Jul 29--Jul 30--Jul 31--Jul
Local Ent News Kids Foreign Ent Movie Local Ent News Kids Foreign Ent Movie
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0
Total Male Female
Gender wise Split of Viewership 40.0 35.0 33.3 35.0 31.3 31.6 29.3 30.0 27.4 24.5 23.6 23.0 25.0 22.4 21.3 21.5 20.4 19.2 20.0 17.8 18.5 16.4 15.0 15.0 10.0 5.0 0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00
Total Male Female 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
4% 6% M/F | 05 to 14 14% 22% SEC A 27% 17% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E
32% M/F | 46 to 59 28% 23% 27%
M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
ATV lead the overall top 15 channels charts on Total Ind followed by ARY DIGITAL whereas ARY DIGITAL lead on C&S followed by GEO ENTERTAINMENT.
Total Ind C&S Ind
July.17 July.17 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ATV 1.42 1 ARY DIGITAL 1.02 2 ARY DIGITAL 0.71 2 GEO ENTERTAINMENT 0.79 3 GEO ENTERTAINMENT 0.55 3 HUM TV 0.71 4 HUM TV 0.50 4 CARTOON NETWORK 0.60 5 CARTOON NETWORK 0.42 5 GEO NEWS 0.53 6 GEO NEWS 0.37 6 ARY NEWS 0.47 7 ARY NEWS 0.33 7 EXPRESS NEWS 0.34 8 EXPRESS NEWS 0.24 8 SAMAA 0.29 9 SAMAA 0.21 9 DUNYA NEWS 0.25 10 DUNYA NEWS 0.17 10 URDU 1 0.25 11 URDU 1 0.17 11 EXPRESS ENTERTAINMENT 0.23 12 EXPRESS ENTERTAINMENT 0.16 12 TV ONE 0.22 13 TV ONE 0.16 13 TEN SPORTS 0.22 14 TEN SPORTS 0.15 14 A PLUS 0.22 15 A PLUS 0.15 15 DISNEY CHANNEL 0.20
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind C&S Ind
JuLy.17 July.17 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 ARY DIGITAL 0.93 1 ARY DIGITAL 1.00 2 GEO ENTERTAINMENT 0.70 2 GEO ENTERTAINMENT 0.75 3 HUM TV 0.66 3 HUM TV 0.70 4 CARTOON NETWORK 0.54 4 CARTOON NETWORK 0.58 5 GEO NEWS 0.49 5 GEO NEWS 0.53 6 ATV 0.44 6 ARY NEWS 0.46 7 ARY NEWS 0.43 7 EXPRESS NEWS 0.33 8 EXPRESS NEWS 0.30 8 SAMAA 0.28 9 SAMAA 0.26 9 URDU 1 0.26 10 URDU 1 0.25 10 A PLUS 0.25 11 A PLUS 0.23 11 DUNYA NEWS 0.24 12 DUNYA NEWS 0.22 12 EXPRESS ENTERTAINMENT 0.23 13 EXPRESS ENTERTAINMENT 0.21 13 TEN SPORTS 0.22 14 TEN SPORTS 0.21 14 TV ONE 0.21 15 TV ONE 0.20 15 GEO KAHANI 0.19
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 ATV 1.42 ARY DIGITAL 0.93 ARY DIGITAL 1.10 ARY DIGITAL 0.87 ARY DIGITAL 0.83 ARY DIGITAL 0.93
2 ARY DIGITAL 0.71 GEO ENT 0.70 GEO ENT 1.00 HUM TV 0.80 ATV 0.79 GEO ENT 0.61
3 GEO ENT 0.55 HUM TV 0.66 CTN NETWORK 0.69 GEO NEWS 0.79 HUM TV 0.60 HUM TV 0.55
4 HUM TV 0.50 CTN NETWORK 0.54 HUM TV 0.66 CTN NETWORK 0.57 GEO ENT 0.59 CTN NETWORK 0.53
5 CTN NETWORK 0.42 GEO NEWS 0.49 GEO NEWS 0.48 GEO ENT 0.48 ARY NEWS 0.45 ARY NEWS 0.47
6 GEO NEWS 0.37 ATV 0.44 ARY NEWS 0.44 ARY NEWS 0.33 CTN NETWORK 0.40 URDU 1 0.43
7 ARY NEWS 0.33 ARY NEWS 0.43 SAMAA 0.41 TV ONE 0.30 GEO NEWS 0.38 EXPRESS ENT 0.39
EXPRESS 8 EXPRESS NEWS 0.24 EXPRESS NEWS 0.30 0.38 SEE TV 0.27 EXPRESS NEWS 0.29 GEO KAHANI 0.38 NEWS
9 SAMAA 0.21 SAMAA 0.26 STAR PLUS 0.30 DUNYA NEWS 0.27 A PLUS 0.25 A PLUS 0.38
10 DUNYA NEWS 0.17 URDU 1 0.25 EXPRESS ENT 0.26 ATV 0.26 URDU 1 0.25 FILM WORLD 0.35
11 URDU 1 0.17 A PLUS 0.23 TEN SPORTS 0.25 TEN SPORTS 0.26 DUNYA NEWS 0.23 ATV 0.35
12 EXPRESS ENT 0.16 DUNYA NEWS 0.22 DAWN NEWS 0.24 A PLUS 0.24 DISNEY CHANNEL 0.22 GEO NEWS 0.34
13 TV ONE 0.16 EXPRESS ENT 0.21 8XM 0.23 COLORS 0.23 SAMAA 0.22 SEE TV 0.33
14 TEN SPORTS 0.15 TEN SPORTS 0.21 TV ONE 0.23 EXPRESS ENT 0.22 NEO TV 0.20 EXPRESS NEWS 0.33
DISNEY 15 A PLUS 0.15 TV ONE 0.20 URDU 1 0.21 0.22 COLORS 0.17 SAMAA 0.28 CHANNEL TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel % %
1 ARY DIGITAL 1.02 ARY DIGITAL 1.00 ARY DIGITAL 1.12 ARY DIGITAL 0.92 ARY DIGITAL 0.93 ARY DIGITAL 1.05
2 GEO ENT 0.79 GEO ENT 0.75 GEO ENT 1.02 HUM TV 0.85 HUM TV 0.67 GEO ENT 0.69
3 HUM TV 0.71 HUM TV 0.70 CTN NETWORK 0.70 GEO NEWS 0.83 GEO ENT 0.66 HUM TV 0.62
4 CTN NETWORK 0.60 CTN NETWORK 0.58 HUM TV 0.67 CTN NETWORK 0.61 ARY NEWS 0.51 CTN NETWORK 0.59
5 GEO NEWS 0.53 GEO NEWS 0.53 GEO NEWS 0.49 GEO ENT 0.50 CTN NETWORK 0.45 ARY NEWS 0.53
6 ARY NEWS 0.47 ARY NEWS 0.46 ARY NEWS 0.45 ARY NEWS 0.35 GEO NEWS 0.43 URDU 1 0.48
7 EXPRESS NEWS 0.34 EXPRESS NEWS 0.33 SAMAA 0.42 TV ONE 0.32 EXPRESS NEWS 0.32 EXPRESS ENT 0.43
EXPRESS 8 SAMAA 0.29 SAMAA 0.28 0.39 SEE TV 0.29 A PLUS 0.28 GEO KAHANI 0.43 NEWS
9 DUNYA NEWS 0.25 URDU 1 0.26 STAR PLUS 0.30 DUNYA NEWS 0.29 URDU 1 0.28 A PLUS 0.42
10 URDU 1 0.25 A PLUS 0.25 EXPRESS ENT 0.27 TEN SPORTS 0.28 DUNYA NEWS 0.26 FILM WORLD 0.39
11 EXPRESS ENT 0.23 DUNYA NEWS 0.24 TEN SPORTS 0.25 A PLUS 0.26 DISNEY CHANNEL 0.25 GEO NEWS 0.38
12 TV ONE 0.22 EXPRESS ENT 0.23 DAWN NEWS 0.25 COLORS 0.24 SAMAA 0.24 SEE TV 0.37
13 TEN SPORTS 0.22 TEN SPORTS 0.22 8XM 0.24 EXPRESS ENT 0.24 NEO TV 0.23 EXPRESS NEWS 0.37
DISNEY 14 A PLUS 0.22 TV ONE 0.21 TV ONE 0.23 0.23 COLORS 0.19 SAMAA 0.31 CHANNEL
15 DISNEY CHANNEL 0.20 GEO KAHANI 0.19 URDU 1 0.22 EXPRESS NEWS 0.22 NINETY 2 NEWS 0.18 FILMAZIA 0.30
9 ENTERTAINMENT CHANNELS – 24 HOURS
ARY DIGITAL is Leading on both Total and C&S Ind.
Total Ind C&S Ind
July.17 July.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 0.93 1 ARY DIGITAL 1.00
2 GEO ENTERTAINMENT 0.70 2 GEO ENTERTAINMENT 0.75
3 HUM TV 0.66 3 HUM TV 0.70
4 ATV 0.44 4 URDU 1 0.26
5 URDU 1 0.25 5 A PLUS 0.25
6 A PLUS 0.23 6 EXPRESS ENTERTAINMENT 0.23
7 EXPRESS ENTERTAINMENT 0.21 7 TV ONE 0.21
8 TV ONE 0.20 8 GEO KAHANI 0.19
9 GEO KAHANI 0.18 9 SEE TV 0.19
10 SEE TV 0.18 10 FILMAZIA 0.14
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
ARY DIGITAL is leading on Prime Time followed by GEO Entertainment on Total and C&S Ind
Total Ind C&S Ind
July.17 July.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 ARY DIGITAL 2.50 1 ARY DIGITAL 2.68
2 GEO ENTERTAINMENT 1.77 2 GEO ENTERTAINMENT 1.90
3 HUM TV 1.76 3 HUM TV 1.89
4 ATV 0.99 4 URDU 1 0.69
5 URDU 1 0.64 5 A PLUS 0.65
6 A PLUS 0.61 6 FILMAZIA 0.60
7 FILMAZIA 0.56 7 EXPRESS ENTERTAINMENT 0.54
8 EXPRESS ENTERTAINMENT 0.50 8 GEO KAHANI 0.51
9 GEO KAHANI 0.47 9 COLORS 0.42
10 COLORS 0.39 10 TV ONE 0.39
11 TOP NEWS CHANNELS - 24 HOURS
GEO News is on top followed by ARY News on both Total and C&S Individuals.
Total Ind C&S Ind July-17 July-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.49 1 GEO NEWS 0.53
2 ARY NEWS 0.43 2 ARY NEWS 0.46
3 EXPRESS NEWS 0.30 3 EXPRESS NEWS 0.33
4 SAMAA 0.26 4 SAMAA 0.28
5 DUNYA NEWS 0.22 5 DUNYA NEWS 0.24
6 NEO TV 0.16 6 NEO TV 0.17
7 NINETY 2 NEWS 0.15 7 NINETY 2 NEWS 0.16
8 DIN NEWS TV 0.14 8 DIN NEWS TV 0.15
9 DAWN NEWS 0.13 9 DAWN NEWS 0.14
10 NEWS ONE 0.13 10 NEWS ONE 0.14
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by ARY News.
Total Ind C&S Ind
July-17 July-17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 1.08 1 GEO NEWS 1.16
2 ARY NEWS 0.78 2 ARY NEWS 0.84
3 EXPRESS NEWS 0.59 3 EXPRESS NEWS 0.63
4 DUNYA NEWS 0.56 4 DUNYA NEWS 0.60
5 SAMAA 0.50 5 SAMAA 0.53
6 NINETY 2 NEWS 0.26 6 NINETY 2 NEWS 0.28
7 NEWS ONE 0.23 7 NEWS ONE 0.24
8 DAWN NEWS 0.22 8 DAWN NEWS 0.24
9 DIN NEWS TV 0.22 9 DIN NEWS TV 0.24
10 CHANNEL24 0.21 10 CHANNEL24 0.22
13 MUSIC CHANNELS
8XM* Captures the 1st position as the most July | 2017 watched music channel with 61% share in music Genre
Rank Channel Name TRPs Relative Share%
1 8XM 205 61%
2 JALWA 124 37% 8XM is leading the genre with significant lead………………………… 3 ARY MUSIK 7 2% 4 VIBE TV 3 1%
…. Grand Total 339 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind July-17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 228 80% 2 GEO SUPER 57 20%
Grand Total 285 100%
C&S Ind July-17
Rank Channel Name TRPs Relative Shr%
1 TEN SPORTS 326 80% 2 GEO SUPER 81 20%
Grand Total 407 100%
TEN SPORTS is leading on Total Ind and on C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
July.17
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 308 80%
2 GEO SUPER 75 20%
July.17 C&S Ind
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 330 80%
2 GEO SUPER 80 20%
TEN SPORTS is leading on Total Ind and C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and on Prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
July.17 July.17
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.17 1 FILM WORLD 0.47
2 HBO 0.09 2 HBO 0.17
3 SILVER SCREEN 0.05 3 SILVER SCREEN 0.16
4 FILMAX 0.04 4 FILMAX 0.07
5 WB 0.04 5 RAAVI TV 0.06
6 RAAVI TV 0.02 6 WB 0.06
7 AXN 0.01 7 AXN 0.02
8 STAR MOVIES 0.01 8 STAR MOVIES 0.02
9 STAR LITE TV 0.01 9 STAR LITE TV 0.01
17 FOOD CHANNELS
Masala tops the chart with 124 TRPs during the month of July
C&S Ind
July-17
Rank Channel Name TRPs Relative Share%
1 MASALA TV 124 94%
2 ZAIQA 8 6%
.. Grand Total 132 100%
18 KIDS
Cartoon Network Holds 62% Of Kids Channels Viewership
C&S Ind
July.17 Rank Channel TRPs Relative Share% 1 CARTOON NETWORK 863 62% 2 DISNEY CHANNEL 275 20% 3 NICKELODEON 155 11% 4 POGO 53 4% 5 CINEMACHI KIDS 45 3% Total 1390 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.073 APNA CHANNEL 0.104 KTN 0.124 AVT KHYBER 0.270 PASHTO 1 0.079
2 KTN 0.051 KAY2 0.009 SINDH TV 0.092 AVT KHYBER NEWS 0.243 AVT KHYBER 0.070
3 SINDH TV 0.038 ARUJ TV 0.008 KTN NEWS 0.070 MASHRAQ TV 0.154 ARUJ TV 0.026
4 KTN NEWS 0.029 PASHTO 1 0.006 KASHISH 0.059 PASHTO 1 0.089 KAY2 0.013
5 KASHISH 0.025 AVT KHYBER 0.005 SINDH TV NEWS 0.047 APNA CHANNEL 0.036 APNA CHANNEL 0.012
6 AVT KHYBER 0.023 MEHRAN TV 0.004 APNA CHANNEL 0.042 KAY2 0.014 VSH NEWS 0.011
7 SINDH TV NEWS 0.020 KASHISH 0.002 MEHRAN TV 0.038 ARUJ TV 0.012 KASHISH 0.009
8 MEHRAN TV 0.018 WASEB 0.002 AWAZ 0.028 MEHRAN TV 0.003 AVT KHYBER NEWS 0.005
9 AVT KHYBER NEWS 0.016 KTN 0.002 ARUJ TV 0.011 PUNJAB TV 0.002 MEHRAN TV 0.004
10 MASHRAQ TV 0.012 PUNJAB TV 0.001 WASEB 0.008 VSH NEWS 0.001 KTN 0.004
11 AWAZ 0.011 AVT KHYBER NEWS 0.001 AVT KHYBER 0.007 KASHISH 0.001 MASHRAQ TV 0.003
12 PASHTO 1 0.011 MASHRAQ TV 0.001 MASHRAQ TV 0.004 SINDH TV 0.000 WASEB 0.003
13 ARUJ TV 0.010 SINDH TV NEWS 0.001 PASHTO 1 0.003 WASEB 0.000 PUNJAB TV 0.002
14 KAY2 0.007 KTN NEWS 0.001 KAY2 0.003 AWAZ 0.000 SINDH TV 0.001
15 WASEB 0.004 SINDH TV 0.001 AVT KHYBER NEWS 0.002 KTN NEWS 0.000 AWAZ 0.001
16 PUNJAB TV 0.001 AWAZ 0.000 PUNJAB TV 0.002 KTN 0.000 SINDH TV NEWS 0.000
17 VSH NEWS 0.001 VSH NEWS 0.000 VSH NEWS 0.001 SINDH TV NEWS 0.000 KTN NEWS 0.000
20 TOP PROGRAMS | OVERALL
ARY DIGITAL’s Mubarak Ho Beti Hui Hai hits 6.85 ratings on Total Ind on 19th July
Top Programs | Total Individuals
July.17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 19-Jul-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 6.85 3,155 14.70
2 2-Jul-17 ARY DIGITAL Jeeto Pakistan 6.01 2,769 15.80
3 17-Jul-17 GEO ENTERTAINMENT Bholi Bano 5.70 2,624 14.40
4 24-Jul-17 GEO ENTERTAINMENT Khali Hath 5.54 2,553 13.20
5 18-Jul-17 HUM TV Alif Allah Aur Insan 5.53 2,547 13.10
6 17-Jul-17 ARY DIGITAL Sun Yaara 4.84 2,231 12.20
7 5-Jul-17 ARY DIGITAL Zakham 3.96 1,822 10.10
8 27-Jul-17 GEO ENTERTAINMENT Hiddat 3.93 1,809 9.00
9 26-Jul-17 HUM TV Yaqeen Ka Safar 3.87 1,780 9.20
10 3-Jul-17 GEO ENTERTAINMENT Rowdy Rathore 3.71 1,707 24.20
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
ARY DIGITAL’s Mubarak Ho Beti Hui Hai hits 7.35 ratings on C&S Ind on 19th July
Top Programs | C&S Individuals
July.17
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 19-Jul-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 7.35 3,155 15.70
2 2-Jul-17 ARY DIGITAL Jeeto Pakistan 6.45 2,769 16.60
3 17-Jul-17 GEO ENTERTAINMENT Bholi Bano 6.11 2,624 15.30
4 24-Jul-17 GEO ENTERTAINMENT Khali Hath 5.94 2,553 14.30
5 18-Jul-17 HUM TV Alif Allah Aur Insan 5.93 2,547 14.30
6 17-Jul-17 ARY DIGITAL Sun Yaara 5.20 2,231 13.50
7 5-Jul-17 ARY DIGITAL Zakham 4.24 1,822 10.80
8 27-Jul-17 GEO ENTERTAINMENT Hiddat 4.21 1,809 9.60
9 26-Jul-17 HUM TV Yaqeen Ka Safar 4.15 1,780 10.00
10 3-Jul-17 GEO ENTERTAINMENT Rowdy Rathore 3.98 1,707 24.60
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
July.17
Rank Date Channel Program Title Host Ratings% Ratings"000" Market Share%
1 28.Jul.17 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 1.784 766 5.6
2 31.Jul.17 ARY NEWS Power Play Arshad Sharif 1.658 712 4.1
3 18.Jul.17 ARY NEWS The Reporters Sami Ibrahim 1.540 661 5.6
4 30.Jul.17 ARY NEWS Sawal Yeh Hai Maria Memon 1.296 556 6.2
5 09.Jul.17 GEO NEWS Naya Pakistan Talat Hussain 1.284 552 3.4
6 06.Jul.17 GEO NEWS Capital Talk Hamid Mir 1.268 545 3.5
7 14.Jul.17 ARY NEWS Aitraaz Hai Adil Abbasi 1.207 518 3.4
8 16.Jul.17 GEO NEWS Jirga Saleem Safi 1.179 506 3.2
9 16.Jul.17 DUNYA NEWS Aik Din Dunya Key Sath Kamran Khan 1.158 497 3.4
10 16.Jul.17 EXPRESS NEWS To The Point Mansoor Ali Khan 1.142 490 3.0
Geo News’ Aaj Shahzaib Khanzada Kay Saath is on Top amongst talk shows during July 2017
Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59 23 INFOTAINMENT SHOWS
EXPRESS News’ Khabardar Naqalo Se Hoshiyar is on top followed by GEO News’ Khabar Naak
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share% 28.07.2017 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.691 726.174 5.428 22.07.2017 GEO NEWS Khabar Naak 1.451 622.993 4.663 31.07.2017 DUNYA NEWS Mazaaq Raat 1.419 609.232 4.955 16.07.2017 DUNYA NEWS Hasb-e-Haal 1.225 526.161 4.061 12.07.2017 EXPRESS NEWS Siyasi Theatre 0.822 353.015 3.034 08.07.2017 NEO TV Sawa Teen 0.566 243.256 2.502 16.07.2017 CHANNEL24 Kyun Key Jamhuryat Hai 0.396 170.097 1.685
1.80 1.69 1.60 1.45 1.42 1.40 1.23 1.20 1.00 0.82 0.80 0.57 0.60 0.40
RATINGS% 0.40 0.20 0.00 Khabardar Khabar Naak Mazaaq Raat Hasb-e-Haal Siyasi Theatre Sawa Teen Kyun Key Naqalo Se Jamhuryat Hai Hoshiyar PROGRAMS Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by HUM TV’s “Jaggo Pakistan Jago” Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.26 165 5.8
2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.92 121 4.3
3 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.69 91 3.2 4 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.65 85 3.0 5 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.61 81 2.9 6 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 65 2.3
7 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.47 61 2.1
8 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 46 1.6
9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 39 1.4
10 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.23 30 1.1
11 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 26 0.8
12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.11 14 0.6
13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 13 0.5
14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 2 0.1
15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.01 2 0.1
16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.01 1 0.0
Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jago Pakistan Jago” Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.26 165 5.8
2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.92 121 4.3
3 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.69 91 3.2 4 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.65 85 3.0 5 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.61 81 2.9 6 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 65 2.3 7 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.47 61 2.1 8 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 46 1.6
9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 39 1.4
10 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.23 30 1.1
11 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 26 0.8
12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.11 14 0.6 13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 13 0.5 14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.01 2 0.1 15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.01 2 0.1 16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.01 1 0.0 26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 2% 2% 0% 0%
News Entertainment Regional 3% 7% Music Kids Movie 13% 39% Sports Food Islamic
34% 160 135 140 116 120 100 80 60 44 40 23 CAT Minutes | Thousands | CAT Minutes 9 20 8 6 1 0 0 News Entertainment Regional Music Kids Movie Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
3% 3% Beverages Personal Products Relative Share 3% 6% 24% Detergents & Soaps Food 6%
8% Construction Cellular Communication
8% 20% Cullinary Oral Care
19% Home Appliances & Electronics Government
80 214 250 70 165 200 60 150 Airtime (Mins) Spot's Freq 50 150
40 Thousands 30 73 100 Thousands 51 20 34 40 28 27 50 10 9 68 54 52 24 21 17 16 9 9 8 0 0
Beverages Leading CAT Share Followed By Personal Products 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
3% 3% UNILEVER PAKISTAN LTD 3% Relative Share 4% PROCTER & GAMBLE PAKISTAN LTD 6% PEPSI COLA INTERNATIONAL (PVT.) LTD. 37% 6% RECKITT BENCKISER PAKISTAN LTD. The Coca-Cola Export Corporation 11% NESTLE PAKISTAN LIMITED COLGATE PALMOLIVE LTD. GLAXO SMITH KLINE PAKISTAN 12% 15% PAKISTAN MOBILE COMMUNICATIONS POPULAR FOOD INDUSTRIES LTD
90 220 250 80 Airtime (Mins) Spot's Freq 70 200 60
50 150 Thousands 96 Thousands 40 76 73 100 30 42 30 20 19 24 15 19 50 10 79 32 25 23 12 12 8 7 7 6 - -
For The Month Of July-17 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29 TOP 10 BRANDS
7% Relative Share 14% 8% Surf Excel Dettol Soap
8% 13% Pepsi Coca Cola
8% Head & Shoulder Dew 12% 9% Jazz & Warid Polly Juice
10% 11% Safeguard Harpic Power Plus
31 12 29 35 Airtime (Mins) Spot's 10 25 30 20 20 19 25 8 17 17 15 20 6 12 Thousands
Thousands 15 4 10 2 10 9 9 8 7 7 6 6 5 5 5 - - Surf Excel Dettol Pepsi Coca Cola Head & Dew Jazz & Polly Juice Safeguard Harpic Soap Shoulder Warid Power Plus
Amongst Brands, Surf Excel is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share EXPRESS NEWS DUNYA NEWS 8% 7% ABB TAKK NEWS NEWS ONE 35% 7% CAPITAL TV NEO 7% DAWN NEWS AAJ NEWS 7% 24 NEWS ARY NEWS 5% 7% 5% 6% 6% Others
CAT Minutes In Thousands
12 11 10 9 9 10 9 9 9 8 8 7 6 6 4 Thousands 2 0 EXPRESS DUNYA NEWS ABB TAKK NEWS ONE CAPITAL TV NEO DAWN NEWS AAJ NEWS 24 NEWS ARY NEWS NEWS NEWS
Amongst News Channels Express News is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON
Relative Share AAJ ENTERTAINMENT ATV 10% 29% 8% GEO KAHANI EXPRESS ENT 8% 8% TV ONE A PLUS 6% 7% 6% 7% ARY DIGITAL HUM TV 5% 6% PLAY ENTERTAINMENT KOHENOOR
Others
CAT Minutes In Thousands 12 9 9 9 8 8 8 8 7 5
Amongst Entertainment Channels Aaj Entertainment is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
STAR LITE Relative Share WB 0% SILVER SCREEN 5% 12% HBO FILM WORLD 17% 48%
FILMAX 18%
CAT (Minutes) 4000 3675 3500 3000 2500 2000 1406 1500 1312 928 1000 409 500 18 0 FILM WORLD FILMAX HBO SILVER SCREEN WB STAR LITE
Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
Music| CAT (Minutes) Sports |CAT (Minutes)
0 5000 10000 15000 0 500 1000 1500 2000 2500
JALWA 11932 GEO SUPER 2177
8XM 9454 TEN SPORTS 2062
THE MUSIK 2066 PTV SPORTS 1699
Food | CAT (Minutes) Kids | CAT (Minutes)
0 500 1000 1500 0 2000 4000 6000
NICKELODEO 5292 MASALA 1015 N CARTOON 2197 NETWORK ZAIQA 242 CINEMACHI 1696 KIDS
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