COMPANY PROFILE AND HISTORY

HONDA MOTOR CO. A US $ 84.3 Billion Enterprise with over 19.6 million products sold annually. 95 Production Facilities in 34 countries. Over 5.9 million Portable Power Products sold annually. Over 46 million Portable Power Products existing customers base worldwide.

PHILOSOPHY Respect for the Individual The Three Joys Joy of Buying Joy of Selling Joy of Creation

COMPANY PRINCIPLE " Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for world wide customer satisfaction."

MANAGEMENT POLICIES "Proceed always with ambition and youthfulness.

Respect sound theory, develop fresh ideas and make the most effective use of time. Enjoy your work and encourage open communications Strive constantly for a harmonious flow of work. Be ever mindful of the value of research and endeavour."

ABOUT Existing over the years, Honda has gained prominence in the global community through ceaseless innovation and a commitment to servicing the needs of society. Honda&##39;s unique corporate culture and groundbreaking approach to developing new technologies enable the organisation to develop exciting new products that provide freedom of movement for people around the world. With responsibility to the environment, a commitment to local markets, and respect for people as its guiding principles, Honda aims to contribute to an increasingly mobile society characterised by quality of life, comfort and convenience.

A local approach with a global outlook best meets the individual needs of diverse markets. Honda&##39;s philosophy is to produce where there is market demand. By integrating with local customs and cultures, and making use of local management resources, Honda has been able to serve the people better of the regions in which it operates. Products meeting specific needs in each of four world market regions i.e. America, Europe, Middle East and Africa/ Asia and Oceania/ Japan - are developed, produced, and sold in these regions Honda&##39;s global network enables the exchange of ideas and information among employees to assure a higher level of creativity in technology and products.

At Honda, every employee knows that our founder&##39;s first commercial product release was an . Over the years, Honda has come to lead the industry in engine manufacturing, creating everything from small electric bicycle motors to some of the largest and most powerful automotive racing in the world. In recent years, the Honda name evokes images of motorcycle, automobiles, and power equipment products. Each of these three product categories constitutes a viable and robust industry in its own right.

As these operations develop and grow, each with its own distinctive technology and business style, Honda as a whole is enriched by the diversity of products and enterprises that are based, as always, upon the "JET ENGINE" that first made Honda great. Engines that are now the cleanest, most popular - in the world.

PRODUCT LINE

Honda City

Honda Civic

New Honda CR-V

Honda India launches new Jazz with advanced features, Price starting at Rs. 5.50 lakh. Honda Jazz is the company‘s first offering in the premium segment. The Jazz is a segment-defining car that has won accolades and adoration all over the world. Widely acclaimed for its dynamic styling, spacious interiors, versatile utility and remarkable performance, the Honda Jazz brings added fun and excitement to the driving experience.

The Jazz‘s dynamic performance is achieved by four-cylinder 1.2-liter i-VTEC engine, featuring Programmed Fuel Injection that delivers maximum output of 90 PS (66 kW) @ 6,200 rpm and Torque of 110 Nm (11.2 kg-m) @ 4800 rpm while giving impressive fuel economy of 16.1 km/l, as per ARAI test data. Safety of passengers and pedestrians is a top priority for Honda and all safety equipment is standard across all variants. The Jazz practicality has been enhanced with three-mode ―Magic Seat‖ configuration to achieve multiple seating and cargo-carrying configurations for long or tall objects in addition to the standard five-passenger mode. The Honda Jazz is available in three variants - Honda Jazz, Jazz Select and Jazz X The new Jazz exudes a sporty, bold, strong and commanding presence with its new stylish front grille, newly designed aerodynamic front bumper, new headlights with silver & black matt finish and new design 15 inch silver alloy wheels. The sporty rear of the new Jazz gets further enhanced with the new rear chrome garnish (in Jazz Select) and new rear bumper.The new advanced interior creates a superior and refined atmosphere. The plush new beige black interior (in Jazz and Jazz Select) and new Amber colored stereoscopic dials for superior visibility gives the car a richer feel. The versatile interiors of the new Jazz comes with the newly introduced Rear reclining seats for ensuring super back seat comfort during long drive.

.

Honda's all-new Third Generation was launched in September 2008. It comes with a completely new design, new engine, spacious cabin and equipped with various active and passive safety features. The company has also launched the 1.5 V MT & AT version of the City in September 2009. The new Honda City is available as SMT, VMT and VAT. Additionally, all the variants is available in 2 attractive types – Elegance and Inspire. The all new Honda City achieved milestone sales with 50,000 units sold within one year of its launch. Since its launch in the country in 1998, Honda City has been a best seller in the premium car segment.

The all new Honda City has bagged several awards including 3 Car of the Year and the prestigious ICOTY (Indian Car of the Year) 2009. The model made a clean sweep in the viewers‘ choice category winning all 3 awards announced by NDTV Car India & Bike India Awards, UTVi Autocar Awards and CNBC TV 18 Overdrive Awards. These awards truly exemplify the experts‘ as well as the customers‘ admiration and trust in the product.

The Civic is Honda‘s largest selling model globally and is now sold in approximately 160 nations and regions worldwide. was launched in India in July 2006 which became a runaway success and was also awarded the ―Indian Car of the Year‖ in 2007.

The new Civic was launched in September 2009 with more aggressive and sportier look. The new V grade Civic juxtaposes Honda‘s advanced technology with striking design.

The new Curved 5 Point Metallic Front Grille and restyled Front Sporty Bumper add to a pulsating and aggressive appeal of the car. The introduction of stylized Dark Smokey Headlights & Crystalline Octagonal Tail Lights enhances the contemporary look of the car. New Civic is available in 3 variants – SMT, VMT & VAT.

The Honda Accord was first introduced in India in year 2003. HSCI launched the 8th generation Honda Accord in India in May 2008. The Honda Accord is available in 2.4L and 3.5L V6 engine. The 2.4L comes in three types in both Automatic and Manual − Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire. The All-new Accord comes with 5-speed and 5-speed with Paddle shift, to give the exhilarating experience of F-1 racing. The AT now has Shift Holding System which avoids unnecessary gear shifting on winding roads and helps in hassle free drive.

The Honda CR-V is sold as a Completely Built Unit (CBU) import and is available on confirmed order basis for the customers. The Honda CR-V was first introduced in India in July 2003. It went on to become the segment leader since its launch winning several awards for itself. The all new 3rd generation CR-V was introduced in India in November 2006 which offered its customers a distinctive combination of ‗the comfort of a with the thrills of a SUV‘. Honda CR-V was adjudged the ‗SUV of the Year‘ by NDTV Profit Car & Bike and Overdrive and also won the ‗Best Driver‘s Car‘ award by CNBC TV-18 Autocar Auto Awards in 2007. Honda launched a refreshed version of the 3rd generation CR-V in November 2009.The new Honda CR-V offers its customers a distinctive combination of refined styling and high quality. The Honda CR-V is available in 2.0 L - MT 2WD and 2.4L MT /AT Real- time 4WD.

HONDA:Marketing Management and Global Business Management Technique Fax: (

3COMPETITORS

The competitors of HONDA includes all the local and foreign Cars manufacturer including

 Suzuki

 Toyota

 Mitsubishi

 Mercedes

 BMW

COMPETITION

The fear of threat of competitors is an increase strategy to deal with competition soon finds itself out of the market. As with other businesses, competition also affects the business of Competition is increasing now a days due to many factors. Some are mentioned as

 .Profit

 .Accessible Technology

 .Globalization.

Because of handsome amount of profit in a Car industry many new Models entered in the market from the last few years. The competition between the new entrants is fierce and already margins have collapsed. Technology brings a revolution in every field of life. Machines are used for better development of structure. Competition is also increasing because of many multinational and local companies entered in this business.

COMPETETION ANALYSIS

The competition environment has a large impact on the marketing operations of the company. Before launching a product, it is necessary to analyze the competition environment of the target market. If there is a threat from large competition, than a suitable marketing strategy has to be worked out to overcome the problems. Product differentiation or price leadership can lead to success. Current Industry competition is high because of the Government policies and threat of new strong entrants. We have three types of competition which are as follows

 Brand competition

 Form competition

 Generic competition

BRAND COMPETETION

This competition deals directly with the brand name Different brands of are available in the market who are directly Honda brand competitors. Competitors are called sum of those companies which are in same market, producing same product at same prices. When we analyze the competitors we have to keep four important aspects of the competitors in our mind.

1. IDENTIFY THE COMPETITORS

In identify study an organization has to identify the specific competitors of identify its competitors, for this purpose Honda classified competitors into two classes.

A. INDUSTRIAL COMPETITORS.

It means when Honda launches cars then they think about the Service and private cottage industry.

B. MARKET COMPETITORS.

It means when we come with tea in the market we are not going to compete only with Tapal but also with Coffee. This example helps us to understand market competitors but when we talk about the Honda product in the market we see there is not other substitute of cars as coffee for tea hence all the industrial competitions are also the competitions of Honda in market.

2. PLAYERS OF INDUSTRY.

Honda categories the business according to this concept into four types

 .Market Leader.

 .Market Follower.

 .Market Challenger

 .Market Nicher

In it we have to mention that what type of player our product to be so Honda is doing this we compare in realistic manner then we see Honda is market leader, Toyota is its challenger and Suzuki is market nicher.

SWOT ANALYSIS OF HONDA

STRENGTHS

 .Quality of Cars

 .Comfort ability of Cars

 .Good Will

 .Production Technology.

WEAKNESS

 .Old Designing

 .Lack of response (To and from customer)

 Low Advertisement through Adds

 Low quality of body structure

OPPORTUNITY

 .Export business expansion

 .Increasing ratio on quality conscious people.

 Honda can increase product line by introducing jeeps

THREATS

 .Govt. unstable policies due to political unsuitability

 .High market share of branded and refurnished cars

 .Limited purchasing power.

 Strict leasing polices may not be removed by the Govt.

Blue Skies for Our Children (Mobility World) (00:46）

Released: September 14,2011

On June 21, 2011, Honda introduced a new global environmental symbol and slogan that draws directly from Honda's environmental heritage – "Blue Skies for Our Children." The accompanying animated global ad brings to life the key elements of the new environmental symbol and slogan, and communicates Honda's environmental vision - realizing "the joy and freedom of mobility" and "a sustainable society where people can enjoy life.

Honda’s overseas strategy: The four localizations

1. Localization of Products

• Developing, manufacturing and marketing the products best suited to the actual and potential needs of the customer and to the social and economic conditions of the marketplace

• To localize products, corporations must invest in R&D of products and on increasing production efficiency

2. Localization of Profits

• Reinvesting as much of the profits as possible in the local market. A company investing abroad must regard it self as a local company and endeavor to prosper together with the host community.

3.Localization of Production

• A corporation does not merely makes profits by exporting completed products: it carries out production activities where major market exist, thereby

contributing to the development of the host nation and achieving mutual prosperity

• This is the best way to gain acceptance of both the products and the corporation

There are two ways to make local production activity most effective

1.Increase ratio of local content

2.Increase local production. This also increase responsibility and pride in the employees

4.Localization of Management

• It goes beyond transferring knowledge about management systems operations. It requires understanding the corporate philosophy • It also requires creating a sense of unity between management and labor so that everyone is working toward a common goal

HONDA:GLOBAL

INNOVATIONS

Honda has always believed in giving more excitement and more joy. Be it designing high performance sports cars that are a pleasure to behold and a joy to drive or creating the world's first humanoid robot to walk on two legs or countless other technologies that astonish and delight, Honda's spirit of exploration frequently invents the future.

Not surprisingly, millions of people worldwide often respond to Honda's spirit of innovation with a sense of delight and amazement. Honda's obsession for technology that continuously improves upon the performance and safety of all Honda vehicles is what sets it apart from other names in the car industry

ENVIORNMENT

Honda has established a global environmental slogan as an expression of the company‘s proactive commitment to make progress in its environmental efforts on a global basis. With this slogan, Honda will strive to become the leader in the area of environmental and energy technologies.

The new global environmental slogan and symbol will be used with Honda‘s internal and external environmental activities and communications around the world. - "Blue Skies for Our Children."

Honda Environmental Vision:

Realizing ―the Joy and Freedom of Mobility‖ and ―a Sustainable Society where People Can Enjoy Life‖

Global Environmental Slogan:

Blue Skies for Our Children

Honda engineers who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase ―blue skies for our children‖ as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the ―joy and freedom of mobility to the next generation‖ (for our children), therefore, we want to realize a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda‘s passion toward its environmental commitment which has not wavered and will remain resolute in the future.

Global Environmental Symbol

The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realize a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realized, while the heart represents Honda‘s thinking and passion toward our environmental commitment.

Honda’s Path to Transformation

Over the past few years, the focus of consumer demand for automobiles in world markets has shifted rapidly toward compact vehicles. This change reflects a global upsurge of environmental awareness as well as structural changes in the world economy. To achieve a transition to a new phase of growth and success, Honda must adapt quickly to this new era.

We need to develop and commercialize advanced environmental technologies, strengthen our activities in emerging markets, and respond quickly to the trend toward smaller vehicles. These are challenging times, and we must renew our commitment to Honda‘s fundamental philosophy of putting the needs of the customer first. Above all, we must continue to offer products that will bring joy to our customers.

These perceptions are reflected in the direction that we have chosen for Honda over the next 10 years. The message that I have given to Honda associates in the strongest possible terms is that our most important task is to provide affordable, low- carbon solutions through the speedy development of quality products.We will turn this message into reality through determined initiatives in three areas: advances in environmental technology, the strengthening of production systems, and the strengthening of our business activities in emerging economies.

Honda’s Environmental Awareness

One key area of concern in relation to the global environment is climate change and energy issues. Honda has identified this as its most important focus for action. As a manufacturer of personal mobility products, we have made the reduction of greenhouse gas emissions a particular priority, and we have intensively invested management resources in this area. We also need to take a full range of strategic actions in response to other environmental issues, such as substances of concern, resources and biodiversity.Its believe that we can take Honda forward into a new and significant phase of growth and success by taking the initiative in thinking about this difficult question: How can we use our advanced environmental technology to reconcile our role in providing the joy of personal mobility to consumers with our own role in the sustainable society?

This will be a year of important beginnings. We will take our first steps toward the realization of our vision for Honda in 2020 as a global leader in environmental and energy technologies.

In addition to the Direction for the Next 10 Years, which we formulated in 2010 based on Honda‘s principles, we have also adopted the Honda Environmental Vision and 2020 Product CO2 Emissions Targets. In this time of rapid social and economic change, we cannot afford to relax our awareness of the importance of environmental issues. Instead, we need to strengthen our awareness and accelerate our response.

A New Phase of Global Business Expansion

Its believed that to be a company society wants to exist, Honda must respond to the needs of its customers by supplying low-carbon solutions in the form of products that offer new value.From its earliest days, Honda has actively worked to expand its business globally under its basic strategy of building products close to the customer.Environmental issues occur on two levels. There are issues that affect the entire world, such as global warming, and problems that are specific to certain localities and areas, such as water and soil issues. As a global enterprise, Honda takes both types of issues very seriously. We want our customers in every country and region to understand our environmental initiatives, and for that reason we will progressively publish regional editions of the Honda Environmental Annual Report.

LATEST NEWS

Honda Civic Canada's best-selling car, for now

The Honda Civic is still Canada's best-selling passenger car, but could soon lose that title to Hyundai's fast-charging Elantra, industry figures show.

Sales data from DesRosiers Automotive Consultants show that the Civic was the most popular car in Canada last month and for the first nine months of the year. But Civic sales slumped more than 20 per cent last month and are down almost 12 per cent year-to-date. The Korean-made Elantra, on the other hand, is enjoying double-digit increases, with sales this year up almost 35 per cent.

It isn't just the Civic that has recorded slower sales. Sales of the two other traditionally big-selling Japanese models — the Mazda 3 and the Toyota Corolla — are all down significantly. "The three Japanese models are all struggling," says auto analyst Dennis DesRosiers. "Some of this is due to supply issues related to the tsunami, but also with the increased competitiveness from the Koreans and Detroit-based brands." DesRosiers says the Chevrolet Cruze has entered the top 10 list because General Motors has been "reasonably successful picking up entry level share with the Cruze." Volkswagen's Jetta has also made an appearance in the top 10. "VW has positioned and priced the Jetta to be more of a mass appeal vehicle and are having considerable success with this strategy," DesRosiers writes. In the light truck market, the best-selling vehicles continue to be Ford's F-Series pickups — well ahead of the No. 2 Dodge Ram. But DesRosiers notes that Ram sales are up more than 14 per cent this year, which he attributes to Chrysler being "very aggressive with incentives in this segment." Total vehicle sales in Canada in the nine months ending Sept. 30 came to 1,224,149. That's up 1.5 per cent from the same period last year. Indian buyers pose tech challenge to Honda

KOLKATA: Indian buyers have forced Japanese auto giant Honda Motor Co (HMC), admired the world over for beautiful cars that sport cutting edge technology, to face a bitter truth. The company may be miles ahead of rivals in hybrid and fuel cell technology that will fuel cars in future, but it is woefully trailing in diesel technology that customers demand now."There is a realization in Honda that there is some catching up to do in diesel. For years, gasoline has been the fuel of choice in most countries and Honda has accordingly invested resources to develop advanced petrol engines. We have also invested in future fuels. But now, there is a demand for diesel from not just India, but Europe and parts of Africa as well" said Seki Inaba, director (sales & marketing) HMCas Indian subsidiary Honda SIEL Cars India Ltd (HSCIL).

Absence of diesel from its portfolio has battered HSCIL with sales of CR-V, Accord and Civic touching an all-time low. Against 200 CR-Vs a month that HSCIL did two years ago, it now sells 30. Accord and Civic have also dropped significantly and now clock 120 units and 250 units a month respectively. And it has taken price cuts to shore up Jazz sales from 200 units to 600 units.

"Since 80% customers prefer diesel vehicles due to the skewed fuel pricing, we are majorly handicapped. The hardening of yen against the rupee hasn't helped matters. The CR-V that is completely imported, is the worst hit of the lot," the official said.

With the parent company yet to take a firm call on what to do with diesel power-trains, there is no possibility of Honda cars being powered by in over a year. Till that happens, HSCIL will bank heavily on City and the recently introduced small car Brio.

Inaba has no illusions about how many takers there will be for the attractively priced Brio (Rs 4- 5.15 lakh ex-showroom). Aware that diesel makes up for 70% sales in this segment too, Inaba says he will be more than happy if Brio matches City sales to touch 50,000 unit per annum. "We are not here for numbers. In any case, given the current constraints, we cannot be here for numbers. We will be happy if we sell 100,000 cars in a yearas time, up from 60,000 units last year?" Inaba added.

Honda Siel Cars India targeting sales growth of 10-15% for the current fiscal

Honda Motor Co.’s Indian subsidiary Honda Siel Cars India on October 9, 2011, said that it’s eyeing 10-15% sales growth for the 2011-2012 fiscal.

After launching the Brio, Honda Siel Cars India Limited’s Director (Sales and Marketing), Mr. Seki Inaba said that the company sold 60,000 units in India for the 2011-2012 fiscal and a sales growth of 10 to 15 percent in the 2011-2012 fiscal is expected.

According to Mr. Inaba, the company has witnessed an 18 percent decline in its sales for the month of September 2011, in comparison to the same period in 2010, but is confident that the launch of the will help boost the sales. Brio is being manufactured at the company’s plant in Greater Noida. The company will soon commence the export of the Brio.

Honda Siel is also working towards normalizing the production of critical parts, including engine management system by December 2011, which was disrupted due to the earthquake and the tsunami that hit Japan early in 2011.

2012 Honda City facelift to be launched in India by October- November 2011 A few days ago the Japanese automaker Honda officially took the wraps off its 2012 Honda City facelift in , and it is expected the same version will be launched in India by October/November, 2011.

As for the car’s exterior, the 2012 Honda City will sport a chrome finish which replaces the currently grey finish unit. The tail lamps will also boast of a new design along with the reflectors being placed at the bottom of the rear bumper. As for the car’s interiors, the orange backlit unit will give way to a white-blue backlit instrument cluster and the top end variant might sport a sun roof. In terms of its engine, the Honda City will have the same 116bhp, 1.5-litre, four- cylinder engine in its belly. As for its pricing, the middle and base variant of the new 2012 Honda city facelift are expected to fall in the same price bracket as the current variants, although the top end variant could witness a price hike.

Honda also has no plans of introducing the diesel variant of Honda City any time before 2013.

Honda’s Tapukara facility may roll out vehicles within next 2- 3 years Japanese auto maker Honda‘s second Indian facility at Tapukara in Rajasthan may resume rolling out vehicles within the next 2-3 years after being put on hold for an indefinite period due to the global slowdown which hit the auto industry across the world.

The company which is in partnership with the Siel Group had in 2008 opened its first facility in Noida and the second in Tapukara. As per reports, Mr. Seki Inaba, Director Marketing, Honda Siel Cars India, stated that the company‘s primary aim was to fully utilize the capacity of the Greater Noida‘s plant. Only then will the company consider starting production at its Tapukara facility. According to Mr. Inaba, the production at the Tapukara facility will start only in the next 2-3 years.

As per the reports, HSCI had committed an investment of Rs. 1000 crore to set up the production facility at Tapukara and in 2008 had partially opened the plant to produce few parts, both for the domestic and international markets. In 2010, to expand the powertrain unit at Tapukara, the company had announced an additional investment of Rs.250 crore.

Honda to expand its dealership in India by 25 percent Honda Motor Co.‘s Vice President for Sales, Mr. Naresh Kumar Rattan, quoted that Honda Motor is planning to expand its dealerships and service outlets in India by 25 percent. The automaker is also planning to introduce new models to boost its sales in the country, reported Bloomberg.

Mr. Rattan stated that after splitting from its former partner Hero Motor Corp Ltd. in March 2011, Honda is going to increase its solo operations in the country and has plans to focus on its fully owned local units. The company will spend approximately Rs. 1000 crore on its third factory near Bangalore (Karnataka), which will be operative by 2013.

Mr. Rattan also added that the company might introduce a new 100-cc bike model in India in the year 2012. According to him, India is a significant market for Honda, especially in motorcycles. Sales of 100-cc motorbikes in India account for around 50 percent of the total 90,20,000 bike sales in India. Honda sold 15,00,000 million two- wheeler units in India in 2010. The company will also launch a new and a new motorbike in India in 2011.

Honda Jazz cheaper by Rs. 1.75 Lakhs Honda has decided to forgo an amount of upto Rs. 1,75,000 on its Jazz which currently sells at Rs. 7,12,000 - Rs. 7,60,000, thus bringing down the price to Rs.5,50,000 - Rs. 5,80,000. The decision comes as a result of dwindling sales of the hatchback. A dealer discount of Rs. 50,000 - Rs. 55,000 is already available on the car. Since its launch, the car has been a part of the premium priced segment. Apparently, the Jazz X variant of the car is costlier than the Honda City E which is the base model of the sedan. Thus, the customers who consider buying Jazz wouldn‘t mind paying a little extra for a Honda City which is being offered at an attractive discounted price. As a result the sales for the hatchback have fallen significantly.

The total price cut will include Rs. 55,000 dealer discount, an insurance offer amounting to Rs. 25,000 at Re. 1 and a price cut of Rs. 95,000 on the showroom price, bringing the total drop in the price to around Rs. 1,75,000. This strategy will make the hatchback an attractive proposition for the Indian customers. The car will now compete with the market leaders such as Maruti Suzuki Swift, Ford Figo, Fiat Punto andVolkswagen Polo.

Honda India lowers City prices by up to Rs. 66,000 Honda Siel Cars India has slashed the prices of its flagship Honda City sedan by up to Rs. 66, 000. The company announced its decision to cut the prices on Tuesday, June 14th, 2011. According to Honda, the price cut was made possible after implementing various cost reduction measures and increased efficiencies in manufacturing and part procurement.

Honda India in a statement quoted the car will now be available between Rs. 749,000 and Rs. 989,000 (ex-showroom, Delhi). Commenting on the price reduction, Mr. Jnaneswar Sen, Sr. Vice President, Sales & Marketing, Honda Siel Cars India, said, ―In anticipation of bigger volumes resulting in economies of scale from the second half of current year, we have achieved considerable cost reduction and are happy to pass on the benefit to the customers with immediate effect.‖

Honda has been facing stiff competition from other models in the same segment such as Hyundai Verna, Maruti SX4 and .

Honda faces component supply constraint due to Thailand floods The recent natural calamity in Thailand have brought a halt in production of spares and components atHonda‘s manufacturing plant. Honda‘s Indian manufacturing units, which manufacture the models likeHonda Jazz, Honda Brio and Honda City depend mostly on the spare parts sourced from Thailand. The components available in the Honda‘s domestic manufacturing plants are likely to last until the end of this month, after which the company will have to adopt alternative methods to put up with the vehicle demands.

Honda India is mulling to localise the production of its models in its Rajasthan plant to combat the dire situations. Honda Motors is not the only manufacturer to be impacted by the recent typhoons in Thailand, Toyota Motors is also said to suffer from the production loss. On the other hand, Honda Motors is rejoicing over the success of its recently launched Honda Brio hatchback. Apparently, the lack of diesel motor did not mar the demand for the hatchback, which has managed over 5000 bookings in just one month. Honda Brio is the cheapest car offered by Honda Motors at a starting price of Rs 3.99 lakhs for its base variant. The small car houses a 1.2 iVTEC to produce a peak power of 88 Bhp and a top torque of 109 Nm. With a price cut of Rs 1.5 lakhs on the revamped Honda Jazz, the demand for the hatchback is reported to soar. Another launch on the cards for the Japanese auto brand is the facelift version of Honda City sedan.

Honda aims to fetch 15% sales from Gujarat for Brio Honda India recently launched its much anticipated hatchback car in Gujarat, Honda Brio and received immense response. Honda India is aiming high this time, the firm is expecting to fetch about 15% sales from Gujarat for its new car Honda Brio. Honda India has already clutched about 500 bookings for its new car, Honda Brio in Gujarat, which is about 10% of the total bookings. As per the assistant VP of Marketing and Sales of Honda India, Anita Sharma, the test drives schedule are still in the pipeline but Honda Brio has managed to grab about 5000 bookings across India for its new small car. Out of 5000 bookings, 500 are from Gujarat. As compared to the other Honda models, Honda India is seeking to seize about 15% of the Honda Brio sales from the state of Gujarat

The new Honda Brio is loaded with some exciting features, which include 1.2 litre of i- VTEC engine that will produce maximum power of 88 PS accompanied with 109 Nm of torque. Also, the car gives a decent mileage of 18.4 km per litre. Anita Sharma also mentioned that Honda Brio‘s dimensions are perfect enough to drive in the city. Honda Brio is 1680mm wide, 1500mm tall and 3610mm long together with at 2345mm. According to the senior VP of sales and marketing of Honda India, Mr. Jnaneswar Sen, Honda Brio has been launched with a very affordable and lucrative price tag, which not only does justice to the consumers, but also to the features of the car. Honda Brio is totally localized, which permitted the firm to keep the price of Honda Brio competitive and easy on pockets. Honda Brio pricein India is kept near Rs. 3.95 lakh (ex showroom price).

Honda Motors extended lunching schedule of CR-V 2012

The reimbursement of Japan‘s recent natural fury, caused adverse effect on vehicles production, seems not to be ending led the production capacity of Honda Motors too.

The Japanese auto giant has extended the schedule of launching its latest car Honda CR- V 2012 only due to massive earthquake and Tsunami in the country, took place on March 11, 2011.

The latest model of Honda CR-V is considered to be most significant for Honda Motors as the earlier version of the same registered the surging sales record and the latest version comes with upgraded style and robust features, expected to tantalize the attention of buyers.

A source unveiled that the delay of the launching schedule of luxurious hatchback, is caused by shortage of raw materials due to the tragedy in the country, claimed live of large number of population, caused by nuclear radiation.

However the automobile company has decided to introduce the hatchback in United States after one month.

Honda Motors still find it difficult to resume the production of car as normally, used to happen and the situation seems to be continued due to limited supply of material.

It is speculated that the company might come with new symbioses to increase the price of the latest model as it is not able to resume its full production and faces quite difficulty to meet the demand of customers.

Meanwhile Honda Motors is not the single company, going through such difficult phase, Toyota and Nissan also discover the same problem and facing lots of difficulty in order to cater the requirements of the car buyers.

Car markets witness the reduced production capacity of such automobile companies led to increase the price of their products and it will not be easy for them to overcome from the tough phase of production.

On the other hand some experts was spotted with their statements that the changing schedule might be responsible for the adverse effect of the company‘s profile and can harm its market share as well. Beside that Honda motor‘s loss can be great benefit for other automobile companies like Volkswagen and Ford.

Honda Motors achieved the boosted sales figure of Honda City

Honda Motors, well known Japanese luxurious auto manufacturer, got a great reason for celebration after discovering the huge sales growth of Honda City in the last month where it has managed to sell 4,092 units in the month of July and that helped the auto giant to occupy the second position in Indian car market. Last few months the automobile company witnessed a roller coaster ride of sales, finally excited with the great news of surging sales figure that also fostered its step to make its stand strong in Indian auto market by introducing new models.

Honda City is recognized as the most popular sedan hatchback that successfully won the heart of car lovers by its stunning design and better service, but continuous fall of sales figure led to grab the opportunity for various , Hyundai Verna is one of them that still one step ahead of Honda City and got number one position by achieving the great sales figure of 4,724 unites in the last month. Besides that several other luxurious hatchbacks are also prevailed in Indian car market that became great cause to tumble down the Honda City in the market and successfully occupied its position.

Besides that such competitors are available at the affordable prices comparatively Honda City and successfully attracted the buyers. On the other hand, the most popular domestic automobile company Maruti Suzuki also introduced Maruti SX4 with diesel engine at affordable price and that became a tough competitor for Honda City. Besides that Hyundai also came up with new car, Hyundai Verna Fluidic. Such competitors of Honda City made its sales figure stand still and also alarmed to the automobile company to adopt some new strategies to boost up the sales figure of Honda City.

Honda Motors eventually made a new strategy to increase the sell by slashing down the price of Honda City, now available at the price of Rs. 7.43 Lakh only. Such step of the auto giant became successful and good result can be observed.

After decreasing the price of hatchbacks, its sudden improved sales figure came up and brought a happiness moment for Honda Motors.

Honda Manufacturing of Indiana Starts Production of All-new 2012 Civic Natural Gas Model

Honda Manufacturing of Indiana, LLC (HMIN) today marked the start of mass production of the all-new 2012 Civic Natural Gas as it moves to increase production of the alternative-fuel Civic to support an expanding network of certified Civic Natural Gas dealers across the U.S. Engines for the Civic Natural Gas will continue to be supplied by Honda's engine plant in Anna, Ohio. HMIN will ramp-up production of the Civic Natural Gas (formerly the Civic GX) during the 2012 model year to meet anticipated increasing demand for alternative-fuel vehicles. The added production will support Honda's growing network of U.S. Honda dealers qualified to provide retail sales and service support for the Civic Natural Gas, expanding from 72 Honda dealers in four states to nearly 200 dealers in 36 states, including one new Honda dealer in Indiana. The 2012 Civic Natural Gas is powered by the cleanest internal combustion engine ever certified by the U.S. EPA and is the only OEM-made natural gas vehicle available for retail purchase in America. It is part of Honda's growing portfolio of advanced environmental technology vehicles which include three hybrid models, the world's most advanced fuel cell electric vehicle, the FCX Clarity, the Fit EV electric vehicle and a Honda plug-in hybrid car, both launching in 2012. The fully redesigned 2012 Civic Natural Gas model goes on-sale October 18, 2011, with a Manufacturer's Suggested Retail Price (MSRP) starting at $26,155. "We're extremely proud Indiana is the home for this all-new Civic Natural Gas," said Jun Nishimoto, HMIN President. "As the sole producers of the Civic Natural Gas, our associates in Greensburg are making an important contribution to Honda's global effort to reduce CO2 emissions and advance the deployment of vehicles that can help the transition away from gasoline to cleaner and more sustainable alternative fuels." Honda's Greensburg, Indiana, plant is one of only three auto plants globally to earn a Platinum Award for quality from J.D. Power and Associates in 2011. The plant began production of the all-new 2012 Civic Sedan in April of this year and reached full, one- shift production of new Civic Sedans in early September, following the parts supply disruption caused by the earthquake in Japan in March. HMIN is now making final preparations to double its capacity, from 100,000 to 200,000 vehicles annually, with the start of two-shift production on October 24, 2011. HMIN has hired nearly 1,000 new associates to support the move to two-shift production. Multiple Benefits for Civic Natural Gas Owners The Indiana-made Civic Natural Gas offers multiple user benefits, including significantly reduced operating costs compared to gasoline. In Indiana, for example, natural gas from public refueling stations currently costs on average $1.85 (on gasoline-gallon-equivalent basis) or roughly half the cost of gasoline. Also, public entities in Indiana—such as school corporations, municipalities, cities and townships—are eligible for $2,000 state- issued grant for each new alternative-fuel vehicle purchase. As an alternative-fuel vehicle with extremely low smog-forming emissions, the Civic Natural Gas currently also qualifies for single-occupant access to High-Occupancy Vehicle (HOV) "carpool" lanes in California and several other states. And natural gas, as a low-carbon fuel, emits 25 percent less CO2 emissions than gasoline when used to power an internal combustion engine. Featuring new styling, enhanced performance and increased fuel economy, the redesigned 2012 Civic Natural Gas can now also be equipped with the Honda Satellite- Linked Navigation System featuring an exclusive database of publicly-accessible (CNG) refueling stations across the United States. The 2012 Civic Natural Gas is powered by a specially designed version of the same 1.8- liter, 4-cylinder engine found in the 2012 Civic Sedan and Civic Coupe models and has an EPA-rated city/highway/combined fuel economy of 27/38/31 miles per gallon (gasoline-gallon equivalent), up 12.5 percent in city driving and 5.5 percent on the highway compared to its predecessor. The 2012 Civic Natural Gas also incorporates the Honda ECO Assist™ system, an innovative technology that can enhance efficient vehicle operation at the touch of a button, while also providing visual feedback to the driver to promote and confirm a more fuel-efficient driving style. Standard equipment on the 2012 Civic Natural Gas includes the new "intelligent" Multi- Information Display (i-MID) that provides a convenient platform for integration of vehicle information and compatible personal electronics with a driver-oriented, 5-inch color LCD display and intuitive steering wheel controls. All models also come equipped with Bluetooth® HandsFreeLink® for wirelessly connecting compatible mobile phones, and a USB audio interface for compatible music players. Honda Manufacturing of Indiana Honda Manufacturing Indiana, LLC (HMIN) in Greensburg, Indiana, became Honda's fourth auto plant in the U.S. and its seventh in North America when it began production of Civic Sedans in October 2008. The plant marked production of its 100,000th Civic in February 2010. With employment approaching 2,000 associates and capital investment exceeding $550 million, HMIN today produces the Civic Sedan for markets within and outside of North America. HMIN is also the exclusive manufacturer of the Civic Natural

Gas. HMIN started operations as a zero-waste-to-landfill factory and maintains one of the lowest environmental footprints of any automobile plant in Honda's global production network. Honda Environmental Leadership In addition to the Civic Natural Gas, Honda is a leader in the development of leading- edge technologies to improve fuel efficiency and reduce CO2 emissions, including vehicles powered by advanced gasoline engines, as well as gasoline-electric hybrid, battery-electric and hydrogen fuel cell-electric vehicles. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years. In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants. Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.