When purchasing a new home all of us know that one of the most important items to consider is the potential to recover your investment at some time in the future. It is the same when purchasing a new car. It is important to look at more than just the “deal” but more towards the brand, the value on offer and in the same way as you do with your new home, to the area, quality and potential resale value. Most new cars continue to be sold on the basis of “deals” that may seem great at the time, but are in fact the cause of most initial new car depreciation. The lowest price paid for a new car sets the initial resale price for that model and it is fair to say that unless you are one of the 15 or so companies who have between 300 and 3000 cars then this “deal” is not on offer to you from any make. No wonder that there is a popular belief that a car loses 30% when you drive it out the door because everyone loses the difference between their deal and the deal given to those largest few customers. At Honda we have recognised that our customers deserve fair treatment. Everyone should pay the same fair and transparent price for a new car. This removes car distributor initiated depreciation leaving only the natural market forces to determine the vehicle’s depreciation through wear and tear and market demand. That is Our Price Promise. Our Price Promise challenges the traditional world of car distribution. Everyone starts the cycle of depreciation at the same point. Simply compare our used car prices with equivalent competitor models and you’ll see that we deliver on value, that Honda resale values are very strong and that we are keeping our promise. To find out more about the positive effect Our Price Promise is having on the car market, call us on 0800 255 666, go to www.honda.co.nz or visit a Honda agent. Graeme Seymour, Managing Director Honda New Zealand Limited NO CITY LIMITS The Honda City hands you the licence to roam your city in style, comfort and confidence. Fleet-footed and nimble, it will get you out of a tight spot as easily as it lets you slip into one. From high street to main street via those little-known backstreets, the City has the power to take you everywhere you need to be – and beyond. See over HAUTE IN THE CITY Urban streets are fraught with distraction but the City puts you right back in control. It performs as powerfully as it looks, giving you everything you need when you command it, transporting you through town and back out without breaking a sweat. From its dynamic silhouette to the sporty front grille, its sharp lines echo the contours of the urban landscape in which it thrives. But its good looks are no superficial afterthought with advanced aerodynamics delivering streamlined efficiency. From nightclub to sports club, the City makes traversing your town a whole lot more interesting. READY WHEN YOU ARE The Honda City is poised, waiting to give everything when you 1.5L ENGINE OUTPUT need it. From the world’s largest engine manufacturer comes one of the most intelligent engines – the revolutionary i-VTEC. 90 Delivering the optimal mix of engine performance, fuel 80 economy and emission control, i-VTEC is yet another innovation that sets Honda apart from the rest. 70 TORQUE (Nm) i-VTEC varies the amount of valve lift (opening), timing and 60 160 duration during the intake and exhaust stroke. This varies 50 combustion for economy or performance over varying engine speeds by dynamically retuning the engine while you drive. POWER (kW) 40 120 Drive-by-Wire electronic throttle control instantly translates 30 your intent with precision electronics responding directly to pressure applied on the accelerator, optimising engine output 20 80 and efficiency, and smoothing out gear shifts. Altogether 1000 2000 3000 4000 5000 6000 7000 ENGINE REVOLUTIONS (RPM) Honda delivers a better driving experience for you. FINGER TIP CONTROL The City lets you keep your eye on the game and retain control. It’s all right at hand including an array of high-tech audio options like integrated control of your iPod and MP3 player. You’ll find steering controls, pockets, lights, mirrors and glove boxes right where they need to be, and even places where you didn’t know you needed them. The City might be compact but you won’t be limited. It features a massive interior and boot capacity ready to swallow anything you can throw at it. With space lifted from a much larger car, you have room to carry everyone and their luggage out beyond the city limits. DRIVE EVERY DROP Efficiency means economy, which is why our engineers strive to design an engine that drives every drop. The City’s revolutionary i-VTEC engine gives you more power, more fuel efficiency and fewer emissions and creates a leader for fuel economy in small, nimble sedans. FUEL ECONOMY TEST RESULTS (ADR FUEL ECONOMY) Combined ADR fuel test: Manual 6.3 L/100km and Auto 6.6 L/100km. Auckland-Taupo-Auckland optimal test results: Manual 5.1 L/100km and Auto 5.4 L/100km for full data visit www.honda.co.nz/fueleconomy GEAR LOGIC CONTROL A typical driver’s acceleration and braking pattern on a winding road Gear Logic Control – standard on the automatic transmission – assesses the current driving situation, taking into account gradients, cornering and engine Accelerate Accelerate Accelerate speed. Gear Logic Control then determines the correct gear to maintain Braking Braking Braking your current driving style and holds it instead of unnecessarily gear hunting, Automatic gear changes without Gear Logic Control giving you more acceleration and 5 5 5 4 4 4 4 4 4 4 Steady driving control when and where you want it. 3 3 3 3 The following illustration shows a typical driving situation and the benefits of Gear Optimised gear selection with Gear Logic Control Logic Control. 5 4 3 Brake points TRUST IN THE CITY You’re safe in the City, protected by Honda’s inspired engineering innovations, allowing you to strike out on your adventure in total confidence. Each City features a solid passenger protection zone surrounded by an energy- absorbing integrated monocoque structure reinforced by a network of high-tensile steel beams, side intrusion beams, and crush zones – all part of Honda’s unique G-Force Control (G-Con) system. In the unlikely event of a frontal collision, the ACE structure acts much like a catcher’s mitt, absorbing the impact and delivering significantly advanced protection by better meeting opposing vehicles of varying contact heights. Energy is dissipated over a larger frontal area, both under and over the monocoque structure, dispersing energy forces around the cabin and creating a pocket of protection for everyone inside. BRAKING CONTROL – ABS, EBD, EBA The City incorporates integrated braking systems that work to keep you in control. In an emergency you want to apply the maximum braking force available, whilst in a normal stopping situation you don’t need it all. EBA, EBD and ABS combine to apply maximum braking and control in an emergency by applying maximum brake power; distributing it between the front and rear to maximise grip; and ABS enables you to continue to steer and to aim for the gap. In this situation you should look to the gap and you will instinctively steer in the direction you are looking. In an emergency situation these systems combine to give you a better chance of avoiding a collision. AIRBAGS The City has 6 airbags, including front, front-side airbags, and side curtain airbags. The front passenger side airbag features an Occupant Position Detection System (OPDS) to alert the driver and prevent injury if the passenger is not seated correctly. The side airbags have a structure designed to deliver optimum protection for both the pelvis and the torso. Since offset frontal impacts can lead to a sideways rebound in which there are strong lateral forces, the curtain airbags may also be deployed to protect occupants’ upper bodies. LIGHTWEIGHT HIGH-RIGIDITY BODY FOR OVERALL EASE SAFETY BELTS There are three-point ELR (Emergency Locking Retractor) safety belts for all seating positions, with safety belt pretensioner and double load limiters for the front. In the rear, top tether anchor points combine with ALR seat belts to facilitate secure fitment of child seats. Highly rigid body Highly efficient structure coupling structure DEDICATED TO ECO-PERFORMANCE TREEFUND The City loves the planet as much as you do, employing When you buy any new Honda, we fund the planting of greener materials and highly recyclable materials. ten native trees to help the bio-diversity The application of eco-friendly, easy-to-recycle, and throughout New Zealand. You’ll find the olefin-based parts has also been increased. It’s not Honda Tree Counter on the home page of only better for the environment, but also your health. our website at www.honda.co.nz E10 BIOFUEL EMISSION STANDARDS Along with all new Hondas, the City is E10 ready. The City’s emission outputs fall within Euro IV and The ethanol petrol blend produces less Fossil-Fuel derived also the more stringent LEV II (Low Emission Vehicle) CO2 and is a step towards a better environment when standards. created sustainably. EMISSION REGULATIONS – DIESEL AND PETROL 0.3 0.2 ) EURO IV DIESEL (NZ 2008) BEST OF BOTH WORLDS g/km HC ( 0.1 EURO IV PETROL (NZ 2008) LOWER FUEL HIGHER CITY CONSUMPTION POWER LEV II PETROL & DIESEL 0.0 0.0 0.1 0.2 0.3 NOx (g/km) When selecting vehicles on emission output remember that whilst some diesel powered vehicles may perform as well as City for CO2 no diesel powered vehicle is as good when it comes to air quality.