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DES MOINES IOWA 1 MILLION + RESIDENTS Live Within 60 Mile Trade Area

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DES MOINES IOWA 1 MILLION + RESIDENTS Live Within 60 Mile Trade Area DES MOINES IOWA 1 MILLION + RESIDENTS Live within 60 mile trade area $ $83,523 ANNUALLY Average household income within 60 mile trade area 6 MILES Distance to downtown Des Moines Outlets of Des Moines features many of the nation’s most popular brands, including ASICS Outlet, Bath & Body Works, Coach Outlet, Converse, Eddie Bauer Outlet, Express 80 MILES Factory Outlet, kate spade new york, LOFT Outlet, Lucky Brand, Michael Kors Outlet, Distance to closest Nike Factory Store, Old Navy Outlet, Polo outlet center Ralph Lauren, Tommy Hilfiger, Under Armour Factory House and Vera Bradley Factory Outlet Store. 2 OUTLETS OF DES MOINES ALTOONA, IOWA OPPORTUNITY Outlets of Des Moines brings some of the best brand names in retail to the Des Moines metropolitan area, one of the strongest economies in the United States. Stores include ASICS Outlet, American Eagle Outfitters, Bath & Body Works, Coach Outlet, Converse, Eddie Bauer Outlet, Express Factory Outlet, francesca’s, kate spade new york, Le Creuset, LOFT Outlet, Lucky Brand, Michael Kors Outlet, Nike Factory Store, Old Navy Outlet, Polo Ralph Lauren, SKECHERS, Tommy Hilfiger, Under Armour Factory House, and Vera Bradley Factory Outlet Store. Located at an established destination for entertainment and shopping, the site is easily accessible to the residential trade area of more than 1 million. With no major outlet center located within 80 miles, Outlets of Des Moines fills a void in this market. OUTLETS OF DES MOINES ALTOONA, IOWA 3 LOCATION Ideal location in Des Moines regional metropolitan area MINNESOTA ■ Six miles from downtown Des Moines, the capital of 90 Iowa and the most populous city in the state “Iowa ranks first in the ■ Located at same exit as Prairie Meadows country in ‘Affordability’” and Adventureland Amusement Park (4.2 million U.S. News & World WISCONSIN annual visitors) Report, May 2019 IOWA 65 ■ Adjacent to 145,000 SF Bass Pro Shops Outdoor World (the only Bass Pro Shops in Central Iowa) 35 Sioux City Webster City Iowa Falls Waterloo Dubuque ■ Across from 108-room Fairfield Inn & Suites by Marriott and 106-room Hyatt Place 380 Ames ■ No major outlet center within 80 miles Cedar Rapids ■ 14 miles from the Des Moines International Newton Airport Des Moines Altoona 80 Iowa City 80 Davenport Indianola Knoxville Omaha Council Blus Oskaloosa 80 Lincoln 35 ILLINOIS 29 65 NEBRASKA MISSOURI DES MOINES RANKS #5 BEST PLACES TO LIVE IN THE U.S. IN 2020-2021” U.S. News & World Report ■ 2020 4 OUTLETS OF DES MOINES ALTOONA, IOWA PRAIRIE MEADOWS CASINO & RACETRACK AMAZON DISTRIBUTION CENTER 640,000 sf EXIT 142 FACEBOOK DATA CENTER ADVENTURELAND 3 Million+ sf NE Hubbell Av 34th Ave e R D 6 d n lal e 65,000 ADT ur ent v AAd FUTURE DEVELOPMENT BASS PRO SHOPS MAAIIN ENTRNT ANCE 7,300 ADT 80 W ive N ro Dr EXE ITT 83 Bass P 32,800 ADT BURGER SHED Easily accessible via Exits 141 and 142 65 on I-80 EXXIT 141 TO DOWNTOWN DES MOINES 6 MILES N OUTLETS OF DES MOINES ALTOONA, IOWA 5 Outlets of Des Moines fills a clear need in the Greater Des Moines market for an outlet center. MINNESOTA 90 29 35 65 80 MILES Iowa Falls Sioux City Webster City Waterloo Dubuque Distance to closest outlet 380 center Ames Cedar Rapids OUTLETS WILLIAMSBURG WILLIAMSBURG, IOWA 80 Des Moines Altoona 80 MILES AWAY Davenport 80 NEBRASKA CROSSING OUTLETS Indianola Knoxville GRETNA, NEBRASKA Council Blus Oskaloosa Omaha 167 MILES AWAY 35 29 IOWA NEBRASKA MISSOURI 6 OUTLETS OF DES MOINES ALTOONA, IOWA COMPETITION MARKETS ANKENY 35 Retail market 141 Department Store-Anchored Shopping Centers within 30 Mile Radius 69 6 80 28 Bass Pro Shops Mall Distance Adventureland Park 35 35 80 Prairie Meadows Jordan Creek Town Center 22 miles Valley West Mall 21.1 miles ALTOONA 80 URBANDALE Merle Hay Mall 6 Southridge Mall 15.9 miles 65 235 Merle Hay Mall 13.1 miles 6 DES MOINES 163 Outlets of Des Moines represents the best Valley West Mall Iowa State Fairgrounds opportunity to enter the Des Moines market 80 Iowa Events Center Iowa State Capitol and maintain sufficient spacing between WEST & Wells Fargo Arena traditional department store-anchored centers. Jordan Creek DES MOINES Town Center 69 Outlets of Des Moines is 35 28 Des Moines International Airport well sited in relationship to department store-anchored 5 Southridge Mall 65shopping centers. 5 65 OUTLETS OF DES MOINES ALTOONA, IOWA 7 DEMOGRAPHICS DEMOGRAPHIC ANALYSIS Population 60 Miles Education (Age 25+) 60 Miles 2021 Estimated Population 1.04M 2021 Estimated Some College 19.6% 2026 Projected Population 1.09M 2021 Estimated Associates Degree Only 11.0% Projected Annual Growth 2021 to 2026 .9% 2021 Estimated Bachelors Degree Only 24.0% Historical Annual Growth 2010 to 2021 1.2% 2021 Estimated Graduate Degree 11.2% 2021 adj. Daytime Demographics 795,716 Business Age 16 Years or Over 2021 Estimated Total Business 43,358 2021 Median Age 36.9 2021 Estimated Total Employees 484,333 Income 2021 Estimated Average Household Income $88,523 2021 Estimated Median Household Income $71,786 2021 Estimated Per Capita Income $35,776 Households 2021 Estimated Households 419,050 2026 Projected Households 444,367 Projected Annual Growth 2021 to 2026 1.2% Historical Annual Growth 2000 to 2021 1.4% 795,716 75,000 DAYTIME STUDENTS POPULATION 17 institutions of higher education Within 60 miles within 60 miles 8 OUTLETS OF DES MOINES ALTOONA, IOWA 35 69 63 Iowa Falls Waterloo Webster City 20 20 60 MILE RADIUS 35 380 169 65 Market analysis Ames 30 30 Cedar Rapids The Des Moines area benefits from high average household incomes and low cost of living. According to Medium.com, “With relatively Ankeny 6 Newton 80 low housing costs and higher than average Altoona salaries for the region, Des Moines is one of the Des Moines wealthiest cities in the country. One of the only 80 high-income cities in the Midwest, Des Moines 60 MILE DEMOGRAPHICS (2021 EST.) has a highly educated populous and a diverse 169 Indianola Knoxville Population 1.04M workforce.” Oskaloosa Households 419,050 35 Average Household Income $88,523 34 Daytime Population 795,716 34 69 65 63 35 169 136 A COST OF LIVING INDEX THAT'S 11.8% LOWER THAN THE NATIONAL AVERAGE AND A MEDIAN INCOME 3.6% HIGHER THAN THE NATIONAL MEDIAN MAKE DES MOINES THE MOST AFFORDABLE CITY IN THE MIDWEST. THIS CITY ALSO HAS AN UNEMPLOYMENT RATE THAT'S 2% LOWER THAN THE NATIONAL AVERAGE.” “ The Ascent ■ 2021 OUTLETS OF DES MOINES ALTOONA, IOWA 9 Business market MARKETS Key industries in Greater Des Moines include financial services, insurance, government, manufacturing, trade, healthcare and service. The metro area’s finance-insurance sector has a $3 billion annual payroll. THE FASTEST-GROWING CITY LARGEST EMPLOYERS HEADQUARTERED IN DES MOINES IN THE MIDWEST, ACCORDING Financial Services, Healthcare, and Insurance Sectors TO LIVABILITY, Employer Service/ Product Employees Wells Fargo* Financial services, home mortgage 13,500 DES MOINES BOASTS UnityPoint Health Healthcare 8,026 Principal Financial Group Financial services 6,500 A THRIVING START-UP Nationwide* Insurance 4,525 ENVIRONMENT THAT MADE IT MercyOne Healthcare 4,276 “ Health insurance 1,600 Wellmark Blue Cross Blue Shield of Iowa ONE OF THE TOP CITIES FOR Mercer Insurance 1,500 EMC Insurance Companies Insurance 1,403 TECH HIRES IN 2018 AND ONE Athene Financial services 1,100 OF LIVABILITY’S UP-AND- FBL Financial Group, Inc. Insurance 1,050 COMING TECH HOT SPOTS.” Source: The Greater Des Moines Partnership, August 2019 * Major Business Unit CNBC ■ 2019 10 OUTLETS OF DES MOINES ALTOONA, IOWA TOURISM The internationally-acclaimed Iowa Prairie Meadows racetrack and casino Bass Pro Shops Outdoor State Fair attracts more than 1 million is at the same exit as Outlets of Des World, next to Outlets of Des visitors annually from around the world Moines. This popular destination, Moines, is a major destination and is the single largest event in Iowa. attracting more than 3.2 million annual for outdoor gear, entertainment visitors, also features a 189 room and education. hotel and conference facility. 12,800+ 13.7 MILLION $2.2 BILLION HOTEL ROOMS VISITORS IN SPENDING Iowa Speedway is a state-of-the-art Iowa’s largest amusement park, Rooms serving Annual visitors to Annual travel race track and motorsports facility Adventureland, has over 100 rides, the busy tourism Greater Des Moines expenditures located in Newton, Iowa, 30 miles east shows and attractions drawing over 1 industry of Des Moines. The track is designed for million annual visitors and is located year-round use and includes 30,000 next to Outlets of Des Moines. Source: Catch Des Moines permanent seats. OUTLETS OF DES MOINES ALTOONA, IOWA 11 75 PARK PLAZA, BOSTON, MASSACHUSETTS 02116 [email protected] ■ 617.965.8700 ■ NEDEVELOPMENT.COM 7.02.21.
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