VITA

NAME: Kimball P. Marshall, Ph.D.

ADDRESS: School of Business 9 Campus Drive Natchez, MS 39122 Phone: Home - 601 442-1462, Office – 601 304-4377 E-mail: [email protected]

RANK: Professor of Marketing and Management Tenured School of Business, Alcorn State University Year Joined Institution: 2004

APPOINTMENT DATE AT ALCORN STATE UNIVERSITY, LORMAN AND NATCHEZ, MS: June 2004 - Present.

TEACHING EXPERIENCE

PRIMARY TEACHING RESPONSIBILITIES AT ALCORN STATE UNIVERSITY:

Marketing Analysis, Principles of Management (Survey of Management in MBA Program), Business Policy and Strategy, Organizational Behavior, International Business, Marketing Strategy, Principles of Marketing (Survey of Marketing in MBA Program), Health Care Marketing (Special Topics in MBA Program), Business Plan Competition Team.

OTHER TEACHING AND WORK EXPERIENCE

Professor of Marketing, College of Business Administration, Loyola University New Orleans, New Orleans, LA 70118 (August 2001 to May 2004).

Teaching Responsibilities: MBA Program: New Product Development, Fine Arts Marketing; Undergraduate Program, Database Marketing, Principles of Marketing. Research and service activities included not-for-profit marketing, military and political marketing, technology commercialization, corporate governance. Additional activities included involvement in music marketing video, Six-Sigma quality external course, and learning assurance.

Associate Professor of Marketing, School of Business, , Jackson, MS 39217 (August, 1992 to 2001, Tenured May 1998).

Teaching Responsibilities: Business Research Methods and Multivariate Statistics courses in the School of Business Doctoral program, Managerial Marketing and

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 1 Advertising courses in the MBA program. Principles of Marketing, Marketing Policies and Strategies, and Marketing Research courses in the undergraduate program. Previous responsibilities included Managerial Marketing in the Master of Science in Systems Management distance learning consortium program. Research and service activities include public policy and not-for-profit marketing, corporate ethics, social marketing, service quality, marketing information systems, technology transfer and commercialization, and music and fine arts marketing.

Assistant Professor of Marketing, School of Business, Aurora University, Aurora, IL 60506 (August, 1989 to August, 1992).

Teaching Responsibilities included the full range of marketing courses at the graduate and undergraduate levels including, Marketing Management, Advertising, Sales Management, Business and Market Research, and Business Strategy and Policy, Consumer Behavior.

Acting Chair for Marketing and Management, August 1990 to August, 1991. Responsibilities included curriculum review and planning, personnel evaluations, hiring and coordination of part-time faculty, course schedules.

Manager of Market Research, Planning and Analysis, Mobile Communications Corporation of America, Jackson, MS 39205 (June, 1988 to July, 1989).

MCCA is a leading supplier of paging and voice-messaging services in the United States. Responsibilities included the development of market analysis models, national pricing coordination, monitoring of marketing environments, and customer satisfaction surveys. Awarded Corporate Ambassador Award for managerial achievement, December, 1988.

Product Manager and Manager of Market Research and Lead Communications, QMS, Inc., Mobile, Alabama 36618 (January, 1986 to April, 1988).

QMS is a worldwide supplier of high quality computer printers. Responsibilities included the development of procedures and systems for product sales forecasting, cost monitoring, target market identification and assessment, statistical analysis of customer and lead data, the institution of customer product satisfaction surveys.

Washington University, St. Louis, MO (August, 1980 to January 1986). Director of Business School Computing Services, School of Business, Washington University, St. Louis, MO (August, 1982 to January, 1986). Responsibilities included the development and operation of the School of Business Computing Laboratories; provision of educational, research and administrative computing support; maintenance of large scale social and financial research data bases; development of a student consulting support staff; and long range planning for the School of Business.

Director of Social Science Computing, Washington University, St. Louis, MO (August, 1980 to August 1982) Responsibilities included organization of the Social Science Computing Facility as a

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 2 satellite to the central IBM mainframe system; development of a documentation library focusing on Social Science computing applications and data bases; and development of a consulting staff to support social science researchers, faculty and students.

Assistant Professor, Center for Policy Studies and Program Evaluation and Gerontology Program (Joint Appointment), Sangamon State University, Springfield, ,(1978-1980).

Teaching Responsibilities: Research, Gerontology Policy, Family Studies.

Center Responsibilities: Computer Applications; Survey Research; Needs Assessment and Program Evaluation Designs. Representative to the Inter-University Consortium for Political and Social Research (ICPSR), , Ann Arbor.

Postdoctoral Fellow, Maxwell Policy Center on Aging, Maxwell School of Citizenship and Public Affairs and Department of Sociology, Syracuse University, Syracuse, New York, (1977-1978).

Research Concentration: Demography, Policy Planning, Family and Labor Force Patterns.

Postdoctoral Fellow, Department of Rural Sociology and the Texas Agricultural Experiment Station, Texas A&M University, College Station, Texas, (1975-1976). USDA-CSRS Project S-81: The Southern Youth Study.

Research Concentration: Computer based demographic analyses of family patterns and labor force participation.

EDUCATIONAL BACKGROUND (Most recent first):

Master of Business Administration, School of Business and Public Administration, Washington University, St. Louis, MO, October 1987.

Postdoctoral Fellow, The Maxwell School of Public Administration, Syracuse University, Syracuse, New York 1977-1978.

Postdoctoral Fellow, Agricultural Experiment Station, Department of Rural Sociology, Texas A&M University, College Station, Texas, 1975-1976.

Doctor of Philosophy (Sociology), University of Florida, Gainesville, 1975.

Master of Arts (Sociology), University of Florida, Gainesville, 1972.

Bachelor of Arts, University of St. Thomas, Houston, Texas, 1971.

MEMBERSHIPS AND OFFICES HELD IN PROFESSIONAL ORGANIZATIONS

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 3

American Marketing Association (1989-2010) Atlantic Marketing Association (1989-Present), President (2001-2002), Program Chair 2001, Member Board of Directors (2002-Present) Association of Collegiate Marketing Educators (2000- Present), President (2007-2008) Member Board of Directors (2008-2013) Society for Marketing Advances (1995-Present) Marketing Management Association (1989-Present) (Board of Directors 1992-1997)

PROFESSIONAL MEETINGS ATTENDED (2006-2012)

American Marketing Association 2010, 2009 Atlantic Marketing Association 2012, 2007, 2006 FBD/ACME 2012, 2011, 2010, 2009, 2008, 2007, 2006 SMA 2009, 2007 SOBIE 2009, 2008, 2007, 2006 MBAA/Business and Health Administration Association 2009, 2008, 2007, 2006 CFTT – Creating Futures Through Technology 2011, 2010, 2009, 2008, 2007

INTELLECTUAL CONTRIBUTIONS

Papers Presented with Refereed Proceedings from Scholarly Meetings

Pj Forrest, William S. Piper, and Kimball P. Marshall (2014), “Social Media: Impact on Arts Marketing,” Atlantic Marketing Association, Annual Meeting, Ashville, NC, September 24-27.

Akash Dania and Kimball P. Marshall (2014), “A Macro-Marketing Perspective of the Influences of Consumer Sentiments on Financial and Real Estate 4-8.e Market Indicators,” Association of Collegiate Marketing Educators Annual Meeting/Federation of Business Disciplines Annual Meeting, Dallas, TX, March 12-15.

Sharon V. Thach and Kimball P. Marshall (2014), “”Strategy and Tactics in Arts Marketing: Necessary Research Issues,” Association of Collegiate Marketing Educators Annual Meeting/Federation of Business Disciplines Annual Meeting, Dallas, TX, March 12-15.

Kimball P. Marshall and Yashasvi Reddy Patolla (2013), “The Meaning of Celebrity in Secular Society,” Association of Collegiate Marketing Educators Annual Meeting/Federation of Business Disciplines Annual Meeting, Albuquerque, NM, March 12-16.

Sharon V. Thach and Kimball P. Marshall (2013), “Consumer Behavior in History: The Fine and Applied Arts,” Association of Collegiate Marketing Educators Annual Meeting/Federation of Business Disciplines Annual Meeting, Albuquerque, NM, March 12-16.

Kimball P. Marshall (2013), “Celebrity Status as the Personification of Secular Values,” Atlantic

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 4 Marketing Association Annual Meeting, Nashville, TN, Sept 25-29.

Kimball P. Marshall and Yashasvi Reddy Patolla (2012), "The Nexus Needs of Technology Transfer and Commercialization: The Troubled Case of the Solar Energy Industry," Federation of Business Disciplines/Association of Collegiate Marketing Educators Annual Meeting, New Orleans, LA, February 29-March 3.

Kimball P. Marshall and Tatiana Verzilina (2011), "Identifying HiPUpS Using Market Demographics and Sales History Data: Setting Advertising Priorities," Federation of Business Disciplines/Association of Collegiate Marketing Educators Annual Meeting, Houston, TX, March 9-12.

Pj Forrest and Kimball P Marshall (2010), “Using a Sales Promotion Planning Spreadsheet to Teach Students to Integrate Channel Strategy, Financial Goals, Consumer Demand and Brand Loyalty,” Federation of Business Disciplines/Association of Collegiate Marketing Educators Annual Meeting, Dallas, TX, March 3-6.

Sharon V. Thach, Kimball P. Marshall, Irene Foster (2010) “Immigrant Entrepreneurs: Unanswered Questions,” Federation of Business Disciplines/Association of Collegiate Marketing Educators Annual Meeting, Dallas, TX, March 3-6.

Kimball P. Marshall, Lisa Micich, and Arthur G. Cosby (2009), Influences of Health Beliefs about Pain and Personal Experiences: Toward a Social Marketing Model of Willingness to Accept Treatment for Pain with Potentially Addictive Drugs,” Society for Marketing Advances Annual Meeting, New Olreans, November 4-7.

Lisa A. Micich, Kimball P. Marshall, Arthur G. Cosby (2009), “Social Marketing Implications of Health Beliefs about Pain Treatment for a Terminal Illness with Potentially Addictive Drugs, SOBIE Annual Meeting, Sandestin, FL, April.

Kimball P. Marshall, Lisa Micich and Arthur G. Cosby (2009), “Health Beliefs Related to Willingness to Accept Treatment of with Potentially Addictive Drugs,” Business and Health Administration Association, Chicago, March.

Kimball P. Marshall, Lisa Micich and Arthur G. Cosby (2009), “Toward the Development of Health Beliefs Measurement Regarding Pain,” Association of Collegiate Marketing Educators (in conjunction with the Federation of Administrative Disciplines), Oklahoma City, OK, March.

Carolyn Dollar, Kimball P. Marshall, and William S. Piper (2008), “Public Health and Social Marketing Aspects Of Social, Behavioral, And Biological Influences On Low Birth Weight Risks Among In ,” Atlantic Marketing Association Annual Meeting, Savannah, GA, September.

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 5 Vijaya Krishna N. Yerra, Kimball P. Marshall (2008), “Government Policy Impacts on Technology Commercialization: A Case of Digital Television,” SOBIE Annual Meeting, Sandestin, FL, April.

Nansi Swartout, Kimball P. Marshall, William S. Piper (2008), “Teaching “What-If Analysis” Using a Spreadsheet Model and the Example of Temporary Price Reduction Sales Promotions Programs,” SOBIE Annual Meeting, Sandestin, FL, April.

Aniruddha Jati, Kimball P. Marshall (2008), “Fear and Loathing in the United States Automotive Industry: Creating Opportunities for Tata Motors,” SOBIE Annual Meeting, Sandestin, FL, April.

Kimball P. Marshall and William S. Piper (2008), “Teaching Students to Analyze Temporary Price Reduction Sales Promotion Impacts: A “What If?” Spreadsheet Approach for Experiential Learning ,” Association of Collegiate Marketing Educators (in conjunction with the Federation of Administrative Disciplines), Houston, TX, March.

Kimball P. Marshall, Michaeline Skiba, and David Paul (2008), “Social Marketing Challenges Facing Consumer Driven Health Care,” Business and Health Administration Association Annual Meeting (in conjunction with the Midwest Business Administration Association), Chicago, IL, April.

Carol Dollar and Kimball P. Marshall (2008), “Factors Influencing Low Birth Weights Among African-Americans in Mississippi and the Social Marketing Implications” Business and Health Administration Association Annual Meeting (in conjunction with the Midwest Business Administration Association), Chicago, IL, April.

Kimball P. Marshall and William S. Piper (2007), “Teaching Sales Promotions with a “What If?” Spreadsheet Approach to Temporary Price Reductions,” Society for Marketing Advances Annual Meeting, San Antonio, TX, November.

Kimball P. Marshall, William S. Piper, and Manuel Bonds (2007), “Considerations for Marketing, Pricing and Channel Strategies for Hirshman Aesthetic and Ideology Product Markets,” Atlantic Marketing Association 2007 Conference, New Orleans, LA, September.

Kimball P. Marshall and Igor Georgievsky (2007), “Encouraging E-Commerce Among Rural, Limited-Resource Populations: An Extension Worker Consultation Model Based on Expectancy Theory,” SOBIE Annual Meeting, Orange Beach, AL, April 2007.

Kimball P. Marshall, Igor Georgievsky, Zhanna Georgievskaya (2007), “Social Reactions to Valium and Prozac: A Cultural Lag Perspective of Drug Diffusion and Adoption,” Behavior Health Administration Association/Midwest Business Administration Association Annual Meeting, Chicago, IL, March.

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 6 Kimball P. Marshall, Zhanna Georgievskaya, Igor Georgievsky (2007), A Cultural Lag Perspective of New Drug Diffusion and Adoption: The Case Prozac, Association of Collegiate Marketing Educators/Federation of Business Disciplines Annual Meeting (March).

Kimball P. Marshall and William S. Piper (2006), “Market Appeals and Organizational Structure for Not-for-Profits: propositions and a Call for Research,” Atlantic Marketing Association 2006 Conference, Charleston, SC, September.

Kimball P. Marshall and Rabbi Chisti (2006), “An Exploration of the Relationships of Physical Features of Art Works to Art Valuations and Selling Prices in Fundraising Auctions,” SOBIE Annual Meeting, Natchez, MS, April.

Kimball P. Marshall and Michael A. Windham (2006), “A Comparison of Approaches to Music Sales Via Physical Stores and Internet Stores with Implications for Small Music Labels,” SOBIE Annual Meeting, Natchez, MS, April.

Kimball P. Marshall, Zhanna Georgievskaya, and Igor Georgievskiy (2006), “Cultural Lag in the Pharmaceutical Industry: Illustrations from Valium, Librium, and Prozac,” SOBIE Annual Meeting, Natchez, MS, April.

Michaeline Skiba and Kimball P. Marshall (2006), “The Value of Progress: New Market Realities for Specialty Pharmacy Products,” Annual Meeting of the Midwest Business Administration International Conference – Business and Health Administration Association, Chicago, IL March.

Kimball P. Marshall and Nansi Swartout, “A Fiduciary and Cultural Lag Perspective of Passive Internet Devices for Gathering Marketing Information,” Annual Meeting of the Federation of Business Disciplines (FBD) and the Association of Collegiate Marketing Educators, Oklahoma City, OK, March 2006

Kimball P. Marshall, “Technological Change in Medical Practice: A Cultural Lag Reassessment of the Minor Tranquilizer Controversy,” Annual Meeting of the Society for Marketing Advances, November 2005.

Kimball P. Marshall and Jesse Abbott, “Marketing Exchange Externalities and Generalized Exchange: A Theory Sketch for Cause-Related Marketing,” Annual Meeting of the Atlantic Marketing Association, Salem, MA, September 2005.

Kimball P. Marshall and William S. Piper, “A Conceptual Framework for Research into Fine Arts Marketing,” Annual Meeting of the Federation of Business Disciplines (FBD) and the Association of Collegiate Marketing Educators, Oklahoma City, OK, March 2005

Kimball P. Marshall and Nansi Swartout, “Marketing and Internet Professionals Fiduciary

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 7 Responsibility: A Perspective on Spyware,” SOBIE Annual Meeting, Hot Springs, AK, April 2005.

Kimball P. Marshall and Jesse Abbott, “Marketing Exchange Externalities and Generalized Exchange: A Theory Sketch of Cause Related Marketing,” SOBIE Annual Meeting, Hot Springs, AK, April 2005.

Kimball P. Marshall and Lillie E. DeShields, “Trust as a Competitive Advantage in the Banking Industry,” SOBIE Annual Meeting, Hot Springs, AK, April 2005.

Kimball P. Marshall and William E. Kilbourne, "Matching Market Appeals to Not-for-Profit Organizational Structure, Culture and Target Markets: Propositions and a Call for Research," Annual Meeting of the Atlantic Marketing Association, Chattanooga, TN, October 2004. BEST IN TRACK AWARD

Carolyn Fisher, Jesse Barfield and Kimball P. Marshall, "The Role of the Student in Higher Education," Annual Meeting of the Atlantic Marketing Association, Chattanooga, TN, October 2004.

Kimball P. Marshall and John W. Barnes, "Assessing Influences on Technology Transfer Strategic Alliances in Mexico: An Exploratory Study with Implications for Public Policy," Annual Meeting of the Federation of Business Disciplines (FBD) and the Association of Collegiate Marketing Educators, Orlando, FL, March 2004

Kimball P. Marshall and Caroline Fisher, "Propensity for Military Service: A Benefits Perspective Based on Generalized and Restricted Exchange," Annual Meeting of the Annual Meeting of the Strategic Marketing Association, New Orleans, LA, November 2003.

Michael M. Pearson, Kimball P. Marshall, Donald Dozier, "A Spreadsheet Pricing Model Approach to Teaching Practical Pricing Concepts in the Marketing Classroom," Annual Meeting of the Strategic Marketing Association, New Orleans, LA, November 2003.

Kimball P. Marshall and John W. Barnes, "Investigating Expectations of Future Technology- Sharing Strategic Alliances in Mexico: An Empirical Study," Annual Meeting of the Atlantic Marketing Association, Portland, Maine, October 2003, Accepted May 2003.

Kimball P. Marshall and Ulysses J. Brown, "Restricted Exchange Motivators in Social Marketing; A Comparison of Gender Differences in Importance Ratings and Influencing of Advertised Restricted Exchange Benefits in Regard to Interest in Military Enlistment," Annual Meeting of the Federation of Business Disciplines (FBD) and the Association of Collegiate Marketing Educators, Houston, TX, March 2003, BEST IN TRACK, Public Policy and Ethics Track.

Kimball P. Marshall and Michael Pearson, "Pricing Strategies over Alternative Distribution Channels: A Spreadsheet Student Assignment and Classroom Exercise," Annual Meeting of the

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 8 Federation of Business Disciplines (FBD) and the Association of Collegiate Marketing Educators, Houston, TX, March 2003. O. C. FERREL AWARD Marketing Education Track.

Kimball P. Marshall, Ulysses J. Brown, and Robert Gillon, "Generalized Exchange: a Social Marketing Application to Military Recruitment," Atlantic Marketing Association, Savannah, GA, October 2002.

Kimball P. Marshall, William S. Piper and Lisa Micich, "Mass Media and Direct Contact Influences on School System Image and Tax Support: A Social Marketing Perspective," Strategic Marketing Association Annual Meeting, New Orleans, LA, November 2001. Best in Track Award for Not-for-Profit Track.

Ziad Swaidan and Kimball P. Marshall, "Acculturation Strategies: The Case of the Muslim Minority in the United States," Strategic Marketing Association Annual Meeting, New Orleans, LA, November 2001.

Kimball P. Marshall, William S. Piper and Lisa Micich, "Influences of School System Versus Mass Media Sources of Information on Voter Support For Public for Public Education," Atlantic Marketing Association Annual Meeting, Portland, ME, September 2001.

Ziad Swaidan and Kimball P. Marshall, "Institutional Relationship Marketing: The Case of ARAMCO in Saudi Arabia," Atlantic Marketing Association Annual Meeting, Portland, ME, September 2001.

Kimball P. Marshall, Ulysses Brown and Robert Gillon, "Generalized Exchange Motivators in Marketing Military Service," Macromarketing Conference 2001, Williamsburg, VA, August 7- 10, 2001.

Kimball P. Marshall and William S. Piper, "The Potential for Advances in Remote Sensing Satellite Imagery Technologies in Marketing Research and Decision Making," Annual Meeting of the Southwest Federation of Administrative Disciplines (SWFAD) and the Association of Collegiate Marketing Educators, New Orleans, Feb 29-March 3, 2001.

Piper, William S. and Kimball P. Marshall, "Marketing Applications of Geographic Information and Global Positioning Systems with Remote Sensing Satellite Technologies," American Society of Business and Behavioral Sciences Conference (Annual Meeting), Las Vegas, NV, February, 2001.

Kimball P. Marshall, “Gender Differences in Importance Ratings of Service Quality Items Regarding Retail Automotive Repair Stores,” Atlantic Marketing Association Annual Meeting, Charleston, SC, October, 2000. Best in Consumer Behavior Track Award.

Kimball P Marshall and Cecil Hill, "Fiduciary Responsibilities of Corporate Boards: A Review of Institutional Investor Recommendations," Seventh International Conference on Business Ethics," St. Johns University (New York), Niagara University, DePaul University - Consortium Sponsors, New York, NY, October, 2000.

William S. Piper and Kimball P. Marshall, Developing a Model for Government Technology

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 9 Transfer Programs, Academy of Marketing Science Annual Meeting, Montreal, Canada, May 2000.

Kimball P. Marshall and William S. Piper, "Adding Value: The Potential Role of Art Galleries In Fine Arts Marketing" American Society of Business and Behavioral Sciences - Annual Meeting, February 2000, Las Vegas, NV.

Kimball P. Marshall and J. R. Smith, Cross-Race Validity of SERVQUAL Importance and Experience Ratings, American Marketing Association - Frontiers in Services Conference, Nashville, TN -Vanderbilt University, October, 1999.

Kimball P. Marshall and J. R. Smith, "SERVPERF Utility for Predicting Neighborhood Shopping Behavior, "Atlantic Marketing Association Annual Meeting, Annapolis, MD, September, 1999. Teeple Best in Conference Award.

Kimball P. Marshall, J. R. Smith and , "Race-Ethnic Variations in Service Quality Retail Clothing Shopping Experiences: A SERVPERF Comparison," Marketing Management Association Annual Meeting Proceedings Abstract, Chicago, IL, March, 1999.

Kimball P. Marshall, J. R. Smith, "Race-Ethnic Variations in the Importance of Service Quality Issues in Retail Clothing Shopping", Southwest Association of Administrative Disciplines, Annual Meeting, Houston, TX, March, 1999.

Kimball P. Marshall, "Non-Client Volunteerism as Marketing Exchange," Southern Marketing Association Annual Meeting, Proceedings Abstract, November 4-7, New Orleans, LA, 1998.

Kimball P. Marshall, J. R. Smith, Glenda Glover, and Patrick Primeaux, "Racial Variations in Neighborhood Banking Service Quality Experiences: A SERVPERF Comparison," Atlantic Marketing Association Annual Meeting, Baltimore, MD, October 7-10, 1998.

Lydia McKinley Floyd, J. R. Smith, and Kimball P. Marshall, "The Myth of the Monolithic Minority: The Renewed Call for Effective Segmentation of African American Consumers," Multicultural Marketing Conference, Academy of Marketing Science, Montreal, Canada, September 17-20, 1998.

Kimball P. Marshall, "Relationships of Service Quality Perceptions to Public School Volunteerism Among Non-Parents: A Social Marketing Study," Marketing Management Association Annual Meeting, Chicago, IL, March, 1998.

Kimball P. Marshall and Alan J. Brokaw, "An Investigation of the Application of SERVQUAL Dimensions of Perceived Quality of Public Schools," Atlantic Marketing Association, Nashville, TN, October, 1997.

Kimball P. Marshall, "Social and Ethical Issues in Creating Marketing Exchange," Special Panel, Atlantic Marketing Association, Nashville, TN, October, 1997.

Kimball P. Marshall, "Has Technology Introduced New Ethical Problems," Keynote Address, Fourth International Conference on Business Ethics," St. Johns University (New York), Niagra

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 10 University, DePaul University - Consortium Sponsors, New York, NY, October, 1997.

Kimball P. Marshall and Alan J. Brokaw, "Support for Public Schooling and the Perceived Nature of Exchange," Marketing Management Association, Chicago, IL, March, 1997.

Alan J. Brokaw and Kimball P. Marshall, "Public Schooling As Social Service Exchange: Measuring Service Quality and Buying Intentions," Atlantic Marketing Association, Baltimore, MS, October, 1996.

Kimball P. Marshall and William S. Piper, "Public Perceptions and Reality Regarding Legalized Casino Gambling on the Mississippi Gulf Coast," Atlantic Marketing Association, Baltimore, MS, October, 1996.

Kenneth R. Gray, Kimball P. Marshall and Gengu Yu, "Cross-national Differences in Management Orientations: A Micro-Level Comparison of Kenyan and Korean Graduating Students Using Hofstede's Cultural Values Dimensions," Academy of International Business, April, 1996.

Kenneth R. Gray, Kimball P. Marshall and Gengu Yu, "Hofstede's Cultural Value Dimensions: An Analysis of Prospective Kenyan and South Korean Managers," Academy of Business Administration, Miami, FL, April, 1996

Kimball P. Marshall, "Geodemographic Mapping in Marketing Management," International Business Schools Computing Association, Daytona Beach, FL, July, 1996.

Kimball P. Marshall, "Support for Public Education as Generalized Exchange and Restricted Exchange Involving Indirect, Intangible and Uncertain Benefits," The Atlantic Marketing Association, New Orleans, LA: Atlantic Marketing Association, September, 1995 - Recipient of Best in Track Award.

Kimball P. Marshall, Carolyn Craig, and Raymond A. Phelps, II, "Psychographic Influences and Support for Elementary and Secondary Public School Services: An Application of Discriminant Function Analysis," Midwest Marketing Association, March, 1995, Chicago, IL.

Kimball P. Marshall, Carolyn Craig, and Raymond A. Phelps, II, "Psychographic Influences and Support for Elementary and Secondary Public School Services," Atlantic Marketing Association, October, 1994, Atlantic City, NJ.

Kimball P. Marshall, "Competitive Factors that Affect International Trade: Perspectives of Manufacturing Executives," Academy of Marketing Science, June, 1994, Nashville, TN.

Kimball P. Marshall, "The Shifting Paradigm of Marketing Research: Implications for Instruction," Midwest Marketing Association, March, 1994, Chicago, IL.

Kimball P. Marshall, "Competitiveness Policy and Jobs: A Perspective From The Manufacturing Sector," Academy of Business Administration, February, 1994, Las Vegas, NV.

Kimball P. Marshall, Raymond A. Phelps, II, George I. Balch, "The Role of Marketing in

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 11 Competitiveness Policy: A Challenge for Involvement," Atlantic Marketing Association," October, 1993, Orlando, Florida.

Kimball P. Marshall and Roger Pick, "Meeting the Information Systems Needs of Marketing Students: A Supplemental Approach for Marketing Research Courses," International Business Schools Computing Association, (ABSTRACT) July, 1993, Denver.

Kenneth R. Gray and Kimball P. Marshall, "Public Policy, Science and Technology and Research Institutes in Africa: The Case of Kenya," Third Biennial High Technology Conference, July, 1993, Boulder.

Kimball P. Marshall, "Economic Competitiveness: The Role of Government in Strategic Market Planning," International Academy of Business Disciplines Annual Meeting, April, 1993, New Orleans.

Kimball P. Marshall and George I. Balch, "Public Policy for Competitiveness of American Industry: Bringing the Customer Back In," Midwest Marketing Association Annual Meeting, March, 1993, Chicago.

Kimball P. Marshall, "Computing Education for the 1990's: Preparing Students for Change," International Business Schools Computer Users Group - Annual Meeting, Columbus, OH, July, 1992.

Kimball P. Marshall, and Shawn A. Green, "Implementing Computing Technologies in White Collar Work Groups: Implications for Training and Development," Midwest Society for Human Resources/Industrial Relations, Chicago, IL, March, 1992.

Kimball P. Marshall, "Marketing Information Systems: A Practical Approach to Design and Implementation," Atlantic Marketing Association, Savannah, GA, October, 1991.

Kimball P. Marshall, "Practical Guidelines for Planning and Implementing Marketing Information Systems," International Business Schools Computer Users Group - Annual Meeting, Columbia, SC, July, 1991.

Kimball P. Marshall and Stephen W. LaMotte, "Marketing Information Systems: A Marriage of Systems Analysis and Strategic Market Planning," Annual Meeting of International Academy of Management and Marketing, (ABSTRACT) Detroit, MI, April, 1991.

Kimball P. Marshall and Stephen W. LaMotte, "MKIS in Marketing Education: A Systems Analysis Perspective," American Marketing Association Conference on Microcomputers in Marketing Education, New Orleans, LA, March, 1990.

Kimball P. Marshall, "Computing Education for Business Students: Practical Issues for Non-MIS Majors," International Business School Computer Users' Group, Annual Meeting, June, 1985, Atlanta, Georgia.

Refereed Papers Presented at Academic Meetings (Without Proceedings)

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 12

Kimball P. Marshall and Avinandan Mukherjee (2010), Pedagogical Benefits of Spreadsheet Approaches to Teaching Marketing Metrics, American Marketing Association, New Orleans, February 19-23.

Prashant D. Shinde, Ognjen Kuljaca, Kimball P. Marshall, Robert Leard (2009) “Challenges in Online Delivery of Technology and Business Courses,” Creating Futures Through Technology Conference, Biloxi, MS, February.

Kimball P. Marshall (2009), “Marketing Simulation Games: New Tools and How to Add Digital Technology-Marketing Metrics,” American Marketing Association Winter Marketing Educator’s Conference, February, Tampa, FL

Prashant D. Shinde, Kimball Marshall, Robert Leard, Shanda Robinson, Sreedhar Meechineni (2008) “Increasing Student Access to Learning Resources: One Stop Shop Solution,” 2008 Creating Futures Through Technology Conference, Biloxi, MS, February.

Prashant D. Shinde, Lixin Yu, Kimball Marshall, Savina Schoenhofer, Sreedhar Meehineni (2007) “Online Classes Using Blackboard and Elluminate Live!,” 2007 Creating Futures Through Technology Conference, Biloxi, MS, February

Kimball P. Marshall (2005), "Higgins Industries: A Small Company that Changed the World," Academy of Management, New Orleans, LA, August, 2005.

Kimball P. Marshall and J. R. Smith (1998), "Racial Variations in SERVQUAL Ratings in the Banking Industry: A Poster Session," Marketing Management Association, Chicago, IL, March, 1998.

Kimball P. Marshall and J. R. Smith (1997), Race-Ethnic Variations in Service Performance Experiences in Neighborhood Shopping Situations," Nissan-ETS-HBCU Consortium Annual Meeting, Atlanta, GA, November, 1997.

Robert P. Hairston and Kimball Marshall (1997), "Government Regulation, A Consumer Product Demarketing Tool: A Question of Ethics," 66th Conference of the Association of Social and Behavioral Scientists, Nashville, TN, March, 1997.

William S. Piper and Kimball. P. Marshall, "Geo-business Application (1996)," The Marketing Management Association - Marketing Educators Conference, St. Louis, MO, September, 1996.

Kimball P. Marshall and William S. Piper (1996), "Marketing Education Opportunities for Geographic Information Systems," The Marketing Management Association - Marketing Educators Conference, St. Louis, MO, September, 1996.

Kimball P. Marshall and Kenneth R. Gray (1994), "An Executive Jury Opinion of Competitive Challenges that Affect International Sales and Profits," Academy of International Business, Boston, MA, November, 1994.

Kimball P. Marshall and Larry Hall (1990), "Computing Applications in Qualitative Research,"

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 13 Southern Sociological Society Annual Meeting, Nashville, TN, April, 1990.

Kimball P. Marshall (1984), "History of Black Involvement in Computing - 1972-1982," National Association of Black Accountants, March, 1984, St. Louis, MO.

Kimball P. Marshall (1981), "Sex Differentials in Adult Filial Grief," North Central Sociological Association Annual Meeting, April 1981, Cleveland, Ohio.

Kimball P. Marshall and Kenneth Hunter (1980), "Minority Status Differentials with Multiple Controls: Small Sample Techniques for General Survey Data," North Central Sociological Association Annual Meeting, May 1980, Dayton, Ohio.

Kimball P. Marshall and C. Jean Rogers (1980), "Grief and the Adult Child," Mid-Western Sociological Society Annual Meeting, April 1980, Milwaukee, Wisconsin.

C. Jean Rogers and Kimball P. Marshall (1979), "The Death of an Aged Parent: Considerations for Griefwork," Illinois Sociological Association Annual Meeting, October 1979, Springfield, Illinois.

Kathleen M. Penak and Kimball P. Marshall (1979), "Political Heterogeneity and Age: Is There An Elderly Voting Bloc?" Association for Humanist Sociology Annual Meeting, October 1979, Johnstown, Pennsylvania.

Kimball P. Marshall (1979), "Comparative Regression Analysis with Small Populations: An Extension of Covariance Analysis," Southern Sociological Society Annual Meeting, April 1979, Atlanta, Georgia.

Kimball P. Marshall (1978), "Minor Tranquilizers and Modern Society: Beyond a Social Problem Perspective," Association for Humanist Sociology Annual Meeting, October 1978, South Bend, Indiana.

Kimball P. Marshall (1977), "The Implications of Widespread Tranquilizer Usage and Social Stress," Diazepam (Valium) and Modern Society: A Symposium in Honor of Leo J. Sternbach, Sponsored by the Department of Pharmacology, College of Medicine, University of South Alabama, March 1977, Mobile, Alabama.

Kimball P. Marshall (1977), "Mexican-American Occupational Attainment: A Cross-Ethnic Comparison," Southern Association of Agricultural Scientists Annual Meeting, February 1977, Atlanta, Georgia.

Kimball P. Marshall (1977), "Death and Dying," Alabama Caucus on the Black Aged Service Workshop, January 1977, Mobile, Alabama.

Kimball P. Marshall and Stanley E. Wilson (1976), "APL Applications to Social Science Research: An Alternative to Macro-Computer Dependent Statistical Packages," Mid-South Sociological Association Annual Meeting, November 1976, Monroe, .

Kimball P. Marshall and Michael V. Miller (1976), "Status and Familial Aspirations Among Mexican-American Youth: Complementary or Antagonistic Values?" American Sociological Association Annual Meeting, August 1976, New York, New York.

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 14

Kimball P. Marshall (1976), "Antecedents of Marriage and Procreation Among Southern Women: A Longitudinal Cross-Race Comparison of Young Adults," Rural Sociological Society Annual Meeting, August 1976, New York, New York.

Kimball P. Marshall and Arthur G. Cosby (1976), "Antecedents of Early Marital and Fertility Behavior: The Impact of Adolescent Attitudes on Early Marriage and Fertility," Southwestern Sociological Society Annual Meeting, April 1976, Dallas, Texas.

Kimball P. Marshall (1974), "An Ethological Interpretation of Emotional Contagion Through Processes of Circular Reaction," Southern Sociological Society Annual Meeting, April 1974, Washington, D.C.

Benjamin L. Gorman and Kimball P. Marshall (1973), "A Markov Technique for Inferring Socio-Cultural Factors from Personal Choices: Occupational Prestige as Departures from an Equality Model in Preferences," Southern Sociological Society Annual Meeting, April 1973, Atlanta, Georgia.

Kimball P. Marshall and Benjamin L. Gorman (1973), "Occupational Preference Structures as Occupational Prestige: An Alternative to the NORC Scale," Southern Sociological Society Annual Meeting, April 1973, Atlanta, Georgia.

Papers Presented at Faculty Research Seminars

Kimball P. Marshall, "Generating Voter Support for Public Education in Urban Areas," Ninth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 2000.

Kimball P. Marshall and J. R. Smith, "Service Quality Influences on Neighborhood Shopping: The Case of Auto Repair Shops," Eighth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1999.

Kimball P. Marshall, "Goals, Objectives and Methods for a Doctoral Course on Multivariate Statistical Methods in Business Research," Eighth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1999.

Kimball P. Marshall and William S. Piper, "Government Technology Transfer: Marketing's Potential Impact on the Mandate to Show Socioeconomic Relevance," Eighth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1999.

Kimball P. Marshall and J. R. Smith, "Race-Ethnic Variations in the Importance of Service Quality Issues in Retail Clothing Shopping," Seventh Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1998.

Kimball P. Marshall and J. R. Smith, "Variations in Perceptions of Retail Service Quality Experiences," Sixth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1997.

Kimball P. Marshall and Alan J. Brokaw, "An Exploration of School Parents' Perceptions of

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 15 Public School Service Quality,"Sixth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1996.

Kimball P. Marshall, "Public Perceptions: The Public Relations Challenge of the Mississippi Gambling Industry - 1995," Fifth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1995.

Raymond A. Phelps and Kimball P. Marshall, "A Business School Portfolio of MBA Majors for the Next Decade: The Implications of Employment Trends Through the Year 2005," Fourth Annual Economic Research Symposium, Jackson State University, School of Business, Jackson, MS, November, 1994.

Kimball P. Marshall and Kenneth R. Gray, "The Encouragement of Adventuresome and Innovative Attitudes in University Students," Fourth Annual Research Symposium, Jackson State University, School of Business, Jackson, MS, April, 1994.

Kimball P. Marshall and Kenneth R. Gray, "Manufacturing Executives' Views of the Impacts of Competitive Challenges on Jobs," The Third Annual Economic Research Symposium, Jackson State University, Jackson, MS, November, 1993.

Kimball P. Marshall, "Approaches to Integrating Marketing Information Systems into Conventional Market Research Courses," Symposium on Excellence in Business Research, Jackson State University, Jackson, MS, March, 1993.

Kimball P. Marshall, "New Directions for Economic Competitiveness: Reconsidering The Role of Government in Supporting Enterprise," The Second Annual Economic Research Symposium, Jackson State University, Jackson, MS, November, 1992.

PUBLICATIONS

Scholarly Books

Kimball P. Marshall, William S. Piper and Walter Wymer, Eds. (2005), Government Program and Policy Impacts on Technology Development and Commercialization: International Perspectives, New York, NY: Hayworth Press. (Hardback and soft-cover, reprinted from Journal of Nonprofit and Public Sector Marketing, special double issue, Vol. 13, Number 1, 2 (Spring Summer).

Kimball P. Marshall, Sistemas de Informacion de Mercadotecnia (Spanish edition of Marketing Information Systems), International Thompson Editores, Colonia Polanco, Mexico, D. F., 2000, ISBN 968-7529-35-6.

Kimball P. Marshall, Marketing Information Systems: Creating Competitive Advantage in the Information Age, Southwestern Publishing Company, Cincinnati, OH, 1996. ISBN 0-87709-290- 7.

Larry D. Hall and Kimball P. Marshall, Computing for Social Research: Practical Approaches, Wadsworth Publishers, Belmont, CA, 1992. ISBN 0-534-13116-6.

Kimball P. Marshall, Ph.D., Academic Vita 2-2-15 16 Chapters in Scholarly Books

Kimball P. Marshall and Fisher, Caroline (2005), “Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange,” pp. 247-267 in Walter W. Wymer and Jennifer Lees-Marshment, Current Issues in Political Marketing, New York: Haworth Press: New York. Reprinted from Journal of Nonprofit and Public Sector Marketing, Vol. 14, Numbers 1-2 (Spring/Summer), 2005.

Kimball P. Marshall, William S. Piper, Walter Wymer (2004), "Introduction," in Government Program and Policy Impacts on Technology Development and Commercialization: International Perspectives, New York: Haworth Press: New York, 2004. Reprinted from Journal of Nonprofit and Public Sector Marketing, Vol. 13, Numbers 1, 2 (Spring/Summer), 2005.

Kimball P. Marshall (2004), "An Overview of Potential Government Impacts on Technology Transfer and Commercialization," in Government Program and Policy Impacts on Technology Development and Commercialization: International Perspectives, New York: Hayworth Press: New York. Reprinted from Journal of Nonprofit and Public Sector Marketing, Vol. 13, Numbers 1, 2 (Spring/Summer), 2004.

Kimball P. Marshall (1999), "Volunteerism among Non-clients as Marketing Exchange," in Donald R. Self and Walter W. Wymer, Eds., Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management, Haworth Press: New York. Reprinted from Journal of Nonprofit and Public Sector Marketing, (Vol. 6, Numbers 2/3), pp. 95-106, Fall, 1999.

Kimball P. Marshall, "Global Perspectives on Marketing Information Systems: Challenges and Opportunities," in Candace Deans and Kirk Karwan, Global Information Systems and Technology: Focus on the Organization and its Functional Areas, Idea Group Publishing, Harrisburg, PA, 1994, pp. 33-59.

Publications in Refereed Journals

Hsu, Maxwell K., Jun, Lu, Marshall, Kimball P. Understanding the Relationship of Service Fairness, Emotions, Trust, and Tourist Behavioral Intentions at a City Destination in China, Journal of Travel and Tourism Marketing, Forthcoming. Accepted November 13, 2013

Kimball P. Marshall and Yashasvi Reddy Patolla (2013), "The Nexus Needs of Technology Transfer and Commercialization: The Troubled Case of the Solar Energy Industry," Journal of the Association of Marketing Educators, Vol. 16, No. 3 (Spring),FORTHCOMING, Accepted 1/21/13.

Kimball P. Marshall and Pj Forrest (2011), "Using a Temporary Price Reduction Spreadsheet Assignment to Teach Marketing Students to Integrate Multiple Concepts," Journal of the Association of Marketing Educators, Vol. 14, No. 1 (Fall), pp. 28-61.

Kimball P. Marshall and Pj Forrest (2011), "A Framework for Identifying Factors that Influence Fine Art Valuations from Artist to Consumers," Marketing Management Journal, Vol. 21, Issue

Kimball P. Marshall, Ph.D. 10-30-12 17 1 (Spring), pp. 111-123.

Kimball P. Marshall, Lisa Micich, Arthur G. Cosby (2010), “Health Beliefs Related to Willingness to Accept Treatment of Pain with Potentially Addictive Drugs,” International Journal of Pharmaceutical and Health Care Marketing, Vol. 4. No. 1, pp. 9-20.

Carolyn B. Dollar, Kimball P. Marshall, William S. Piper (2009), “Public Health and Social Marketing; Aspects of Social, Behavioral, and Biological Influences on Low Birth Weight Risks Among African-Americans in Mississippi,” Marketing Management Journal, Vol. 19, No. 2 (Fall), pp. 148-163.

Kimball P. Marshall, Michaeline Skiba, David P. Paul, III (2009), “The Need for and Social Marketing Perspective of Consumer Driven Health Care,” International Journal of Pharmaceutical and Health Care Marketing, Vol. 3, No. 3 (Spring), pp. 236-257.

Kimball P. Marshall, Igor Georgievsky and Zhanna Georgievskaya (2009), “Social Reactions to Valium and Prozac: A Cultural Lag Perspective of Drug Diffusion and Adoption,” Research in Social and Administrative Pharmacy, Vol. 5, No. 2, pp. 94-107.

Michaeline Skiba, Donald R. Smith, and Kimball P. Marshall (2009), “Applying Merton’s Theory of Anomia to Career Disruptions,” Management Research News, Vol. 32, Nos. 3-4, 392- 404.

Kimball P. Marshall and Michael M. Pearson (2007), “A Spreadsheet Pricing Model Approach to Teaching Practical Pricing Concepts in the Marketing Classroom,” Marketing Education Review, Vol. 17(1), pp. 87-93).

Michael Pearson and Kimball P. Marshall (2007), “Pricing over Alternative Distribution Channels: A Spreadsheet-based Student Assignment and Classroom Exercise,” Journal of Marketing Channels, Vol. 13(4), pp. 69-85.

Michaline Skiba and Kimball P. Marshall (2007), “A Cultural Lag Approach to Challenges Facing Specialty Pharmaceuticals,” Journal of Pharmaceutical Marketing and Management, Vol. 17, No. 3, pp. 83-100.

Kimball P. Marshall and Nansi Swartout (2006), “Marketing and Internet Professionals Fiduciary Responsibility: A Perspective on Spyware,” Journal of Internet Commerce, Vol. 5, No. 3, pp. 109-126.

Kimball P. Marshall, Ph.D. 10-30-12 18

Wiliam Kilbourne and Kimball P. Marshall (2005), “The Transfer of For-Profit Technology to the Not-for-Profit Domain: Precautions from the Theory of Technology,” Journal of Marketing Theory and Practice, Vol. 13, No. 1, Winter (December 2005-February 2006), p. 14-25. Accepted 2004.

Kimball P. Marshall and John W. Barnes (2005), "Influences of Executive's Market Opportunity Perceptions on Expectations of Entering Strategic Technology Alliances: An Exploratory Study of Mexican Small Manufacturing Enterprises," The Journal of the Association of Marketing Educators, Vol. 9, No. 2, Spring, p. 106-121.

Kimball P. Marshall, William S. Piper, and Walter Wymer (2005), "Introduction" Journal of Nonprofit and Public Sector Marketing, Vol. 13, Numbers 1, 2, Spring/Summer, p. 1.

Kimball P. Marshall (2005), "An Overview of Potential Government Impacts on Technology Transfer and Commercialization," Journal of Nonprofit and Public Sector Marketing, Vol. 13, Numbers 1, 2 Spring/Summer, p. 3-34.

Kimball P. Marshall and Caroline Fisher (2005), "Marketing Military Service: Benefits Segmentation Based on Generalized and Restricted Exchange," Journal of Nonprofit and Public Sector Marketing, Vol. 14, Numbers 1, 2, Spring-Summer, p. 247-267.

Kimball P. Marshall (2003), Lyudmila Todorova and Lisa Micich, "Fiduciary Responsibilities of Corporate Boards: A Review of Institutional Investor Recommendations," Journal of Contemporary Business Issues, Vol. 11, No. 1, Spring, p.13-22.

Kimball P. Marshall and Ulysses J. Brown (2004), "Target Marketing in a Social Marketing Context: Gender Differences in Importance Ratings of Promoted Intrinsic and Extrinsic Restricted Exchange Benefits of Military Enlistment," International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 9, No. 1, February, p. 69-85.

Kimball P. Marshall and Ulysses J. Brown (2003), "Target Marketing in Social Marketing: Gender Differences in Importance Ascribed to Restricted Exchange Benefits Promoted in United States Military Recruitment Campaigns," The Marketing Management Journal, Vol. 13, No. 1, Fall, p. 53-63.

Kimball P. Marshall, Ulysses J. Brown, and Robert Gillon (2002), "Military Recruitment as Generalized Exchange: A Social Marketing Approach," The Journal of the Association of Marketing Educators, Spring, p. 109-126.

Kimball P. Marshall, William S. Piper and Lisa Micich (2002), "An Assessment of School System and Mass Media Sources of Information on the Relationships of Generalized Exchange Perceptions to Voter Support for Public Education," Journal of Not-for-Profit and Public Sector Marketing, Vol. 10, No. 1, Spring, p. 23-40.

Kimball P. Marshall (2001), "Gender Differences in Service Quality Items Regarding Retail Automotive Repair Stores: An Assessment of SERVQUAL Importance Ratings," The Journal of

Kimball P. Marshall, Ph.D. 10-30-12 19 the Association of Marketing Educators, Vol. 4, No. 2, Spring, p. 100-106.

William S. Piper and Kimball P. Marshall (2000), "Stimulating Government Technology Commercialization: A Marketing Perspective for Technology Transfer," Journal of Nonprofit and Public Sector Marketing, Vol. 8 (3).

Kimball P. Marshall and J. R. Smith (2000), SERVPERF Utility for Predicting Neighborhood Shopping Behavior, Journal of Nonprofit and Public Sector Marketing, Vol. 7, No. 4, Fall, p. 45-57.

Kimball P. Marshall (1999), "Volunteerism among Non-clients as Marketing Exchange," Journal of Nonprofit and Public Sector Marketing, Vol. 6, Numbers 2 and 3, Fall, p. 95-106.

Kimball P. Marshall (1999), "Has Technology Introduced New Ethical Problems," Journal of Business Ethics, Vol. 19, No. 1, Fall, p. 81-90.

Kimball P. Marshall (1998), "Generalized Exchange and Public Policy: An Illustration from Support for Public Schools," Journal of Public Policy and Marketing, Vol. 17, No. 2 , Fall, p. 274-286.

Kimball P. Marshall and J. R. Smith (1999), " Race-Ethnic Variations in the Importance of Service Quality Issues in Neighborhood Consumer Banking," Journal of Professional Services Marketing. Vol. 18, No. 2, Spring, p. 119-132.

Kimball P. Marshall and Carolyn Craig (1998), "Public Education as an Emerging Market for Marketers: A Study of Market Conditions and Administrators' Needs," Journal of Professional Services Marketing, Vol. 16, No. 2, Spring, p. 59-74.

Kenneth R. Gray and Kimball P. Marshall (1998), "Kenyan and Korean Management Orientations on Hofstede's Cultural Values," Multinational Business Review, Fall, p. 79-88.

Kimball P. Marshall (1997), "A Primer for Geodemographic Mapping in Marketing Management and Marketing Education," International Business Schools Computing Quarterly, Vol. 8, No. 7, Winter, p. 1-7.

Kimball P. Marshall (1996) , "Integrating Marketing Information Systems into Conventional Marketing Research Courses," Journal of Marketing Education, Vol. 18, No. 1, Spring, p. 21-36.

Kimball P. Marshall (1995), "New Directions in United States Competitiveness: Strategic Market Planning for Community and Regional Development," Delta Business Review, Vol. 5, No. 1 Summer/Fall, 26-33.

Kimball P. Marshall, Kenneth Gray, and George I. Balch (1994), "Competitive Challenges that Affect International Sales and Profits: An Executive Jury Opinion," Journal of Global Business, Fall, p. 5-14.

Kimball P. Marshall (1993), "Computer Education for Business: Preparing for Change," Journal of Education for Business, Summer, p. 376-380.

Kimball P. Marshall, Ph.D. 10-30-12 20

Kimball P. Marshall and Steven P. LaMotte (1992), "Marketing Information Systems: A Marriage of Systems Analysis and Marketing Management," Journal of Applied Business Research, Vol. 8, No. 3, Summer, p. 61-73.

Kimball P. Marshall, George V. Zito and Arthur G. Cosby (1981), "Antecedents of Young Adult Marital and Procreation Patterns Among Non-Metropolitan White Males," Sex Roles, Vol. 7, January, p. 35-47.

Kimball P. Marshall (1979), "Adolescent Status and Familial Desires and Family Timing in Early Adulthood: A Longitudinal Study of Non-Metropolitan, Southern Women," Journal of Afro-American Issues and Culture, Vol. 1, Fall, p. 193-216.

Kimball P. Marshall and Stanley E. Wilson (1978), "APL Applications to Social Science Research: An Alternative to Macro-Computer Dependent Statistical Packages," Sociological Methods and Research, 1978, Vol. 6, May, p. 469-492.

Kimball P. Marshall and Arthur G. Cosby (1977), "Antecedents of Early Marriage and Fertility: The Effects of Social Origins and Adolescent Attitude Formation," Youth and Society, 1977, Vol. 9, December, p. 191-211.

Kimball P. Marshall and Michael V. Miller (1977), "Status and Familial Incongruence Within Aspirational Frames of Reference: A Study of South Texas Mexican-American Youth," Journal of Vocational Behavior, Vol. 11, December, p. 347-362.

Kimball P. Marshall and Benjamin L. Gorman (1975), "Occupational Prestige From Preference Orientations via the Markov Chain: An Alternative to Respondent Ranking Techniques," Social Science Research, Vol. 4, March, p. 41-64.

Monographs

Kimball P. Marshall, Ilya Smolyaninov, Igor Georgievskiy, Leigh Junkin (2007), E-Commerce Opportunities for Limited Resource Rural Populations,” SRDC, Mississippi State University, September 2007.

Kimball P. Marshall, Ulysses J. Brown, and Robert Gillon (2002), Generalized Exchange Motivators for Military Service: A Social Marketing Model, Office of Navy Research Funded Project N00014-01-1-0363 Final Report, Office of Sponsored Programs, Jackson State University, Jackson Mississippi, March.

Kimball P. Marshall (1998), NASA / ASEE Summer Faculty Fellowship - Stennis Space Center, Mississippi - Final report: Marketing Outreach for Government Originated Technology Transfer, in NASA/ASEE Summer Faculty Fellowship Program, Final Administrative Report - 1998, John C. Stennis Space Center and The University of Southern Mississippi, September.

Kimball P. Marshall (1997), NASA / ASEE Summer Faculty Fellowship - Stennis Space Center, Mississippi - Final report: Opportunities to Further the NASA Social Benefits Mission Through Technology Transfer and Commercialization, September.

Kimball P. Marshall, Ph.D. 10-30-12 21

Kimball P. Marshall (1997), Public Perceptions and Willingness to Support Public Education in Urban Areas: A Study of Registered Voters in Jackson, Mississippi, Jackson, MS: Mississippi Urban Research Center, Jackson State University.

Kimball P. Marshall, Betty Ward Fletcher and Fran Bridges (1996), The Mississippi Urban Area Survey- 1995, Jackson, MS: Mississippi Urban Research Center, Jackson State University.

Publications in Professional Journals and Newsletters

Kimball P. Marshall, "From Art to Technology: A Welcome to the Atlantic Marketing Association and a Call to Embrace New Opportunities in Marketing Education and Research," Proceedings of the Atlantic Marketing Association Annual Meeting, October, 2002.

Kimball P. Marshall, "From Art to Technology: A Welcome to the Atlantic Marketing Association and a Call to Embrace New Opportunities in Marketing Education and Research," Program of the Atlantic Marketing Association Annual Meeting, Savannah, GA, October, 2002.

Kimball P. Marshall and William S. Piper, "Opportunities in Fine Art Marketing," American Marketing Association On-line Marketing Educator (Web based professional newsletter), October, 2000.

Kimball P. Marshall, "Meet the Candidates," Newsletter of the Midwest Marketing Association, Spring, 1998.

Kimball P. Marshall, Geodemographic Mapping is Here? Are You Ready," Newsletter of the Midwest Marketing Association, Winter, 1998.

Kimball P. Marshall, "Lessons From the Ugly American," Newsletter of the Midwest Marketing Association, Spring, 1995.

Kimball P. Marshall, "The Challenge of Business Computing Education in the 1990's," International Business Schools Computer Users Group - Newsletter, Fall, 1992, pp. 2.

Kimball P. Marshall, "Marketing Information Systems: A Growing Field," Midwest Marketing Association - News Action, Summer, 1990.

Public/Trade Journals

Kimball P. Marshall, "Book Review - Segmentation and Positioning for Strategic Marketing Decisions, by James H. Meyers," Business Geographics, 1998, October, Vol. 6, No. 10, p.42.

Kimball P. Marshall, "Computer Software for Project Planning and Management," Systems User, 1989, August-September, Volume 10, No. 5.

Kimball P. Marshall, "Computer Power for Marketing Research," Systems User, 1989, July, Volume 10, No. 4, pp. 14-15.

Kimball P. Marshall, Ph.D. 10-30-12 22 Kimball P. Marshall, "Ease of Use in a Powerful Data Base Package" (Review of the Power Base Microcomputer System), LIST, 1984, September, pp. 15-18

In-House Journals

Kimball P. Marshall, Public Perceptions and Willingness to Support Public Education in Urban Areas - Abstract, MURC News (Mississippi Urban Research Center), Jackson State University, Jackson, MS, 1995, Vol. 2, No. 2, p. 12.

Kimball P. Marshall, "Business Computing Education for the 1990's: Preparing for Change," Review - The Newsletter of the Jackson State University School of Business, Vol. 4, No. 1, Spring 1993, pp. 6.

OTHER RESEARCH ACTIVITY

External Grants and Contracts Received

Kimball P. Marshall and William S. Piper, Business Continuity Planning Gap Analysis for Small Minority-Owned Businesses in Mississippi, $109,248.00, Battelle-Oak Ridge National Laboratory, September 15- 2009-September 14, 2010.

Kimball P. Marshall, Rentech Economic Impact Assessment for Natchez and Adams County, Mississippi, $59,000, Rentech Inc., Denver Colorado, Grant Period: May 2008-March 2009.

Kimball P. Marshall, E-Commerce for Rural Economic Development with Disadvantaged Populations, $24,932, United States Department of Agriculture and SRDC (Southern Regional Development Council, Mississippi State University, Grant Period: March 1, 2006 – May 31, 2007.

Kimball P. Marshall, Generalized Exchange Motivators for Military Service, Award: $82,651.58, Office of Naval Research, National telephone survey of 600 young adults regarding interest in military service, Grant Period: January 2001 - March 2002.

Kimball P. Marshall, Bell Helicopters/Textron Corporation, Mentor Protege Program, Business Development Contract with Jackson State University. Contract period: October 1, 2000 - February, 2001.

Kimball P. Marshall, Science and Engineering Alliance (SEA) SBIR-SDB Recruitment Consortium. To develop programs for the recruitment of Small Disadvantaged Businesses (as defined by the Small Business Administration) into Federal Small Business Innovative Research Programs. This program is carried out in conjunction with Prairie View A&M University, of Louisiana, Jackson State University, and Alabama A&M University. Contract valued at $28,000, Contract Period: August 15, 2000 to August 14, 2001.

Kimball P. Marshall, NASA / ASEE Summer Faculty Fellowship - Stennis Space Center, Mississippi - Final report: Marketing Outreach for Government Originated Technology Transfer, in NASA/ASEE Summer Faculty Fellowship Program, Final Administrative Report - 1998, John C. Stennis Space Center and The University of Southern Mississippi, September 1998.

Kimball P. Marshall, Ph.D. 10-30-12 23

Kimball P. Marshall, NASA / ASEE Summer Faculty Fellowship - Stennis Space Center, Mississippi. Summer, 1997, for the study of NASA technology transfer programs. Final report: Opportunities to Further the NASA Social Benefits Mission Through Technology Transfer and Commercialization.

Kimball P. Marshall and J. R. Smith, Variations in Service Quality Issues: A Proposal for a Survey Research Project to Identify Racial-Ethnic Differences in Correlates of Perceived Service Quality in Service Industries, Nissan Motor Corporation-HBCU-ETS Consortium, $10,000, 1997.

Internal Grants Received

Kimball P. Marshall, Loyola University Course Development / Faculty Development Grant, "Database Marketing - Course Enhancement Through Teradata," Fall 2002, $2000. Grant to attend executive training workshop at the Teradata Center, Fuqua School of Business, Duke University, Nov. 18-19, 2002.

SEMINARS AND PROFESSIONAL WORKSHOPS PRESENTED

Kimball P. Marshall and Pj Forrest (2014), “Marketing Metrics Workshop 2014,” Society for Marketing Advances, Annual Meeting, New Orleans, November 4-8.

Kimball P. Marshall, Sue McGorry and Pj Forrest (2014), “Marketing Metrics Workshop,” Atlantic Marketing Association, Annual Meeting, Ashville, NC, September 24-27.

Kimball P. Marshall, Sue McGorry and Pj Forrest (2014), “Marketing Metrics Workshop,” Association of Collegiate Marketing Educators Annual Meeting/Federation of Business Disciplines Annual Meeting, Dallas, TX, March 12-15.

Kimball P. Marshall (2013), “Introduction to a Course in Marketing Metrics: Key Objectives, Recommended Textbooks, and Assignments,” Atlantic Marketing Association, Nashville, TN, September 25-29.

Kimball P. Marshall, Pj Forrest, Sue McGorry (2013), “Marketing Metrics Workshop: ACME 2013,” Association of Collegiate Marketing Educators Annual Meeting/Federation of Business Disciplines Annual Meeting, Albuquerque, NM, March 12-16.

Kimball P. Marshall, Pj Forrest, and Sue McGorry (2013), “Marketing Metrics Workshop,” Atlantic Marketing Association, Nashville, TN, Sept 25-29.

Kimball P. Marshall, Pj Forrest, and Sue McGorry (2012), Marketing Metrics Workshop, Atlantic Marketing Association Annual Meeting, Williamsburg, VA, September 27-29.

Kimball P. Marshall and Pj Forrest (2012), Marketing Metrics Workshop, Federation of Business Disciplines / Association of Collegiate Marketing Educators Annual Meeting, New

Kimball P. Marshall, Ph.D. 1-3-12 24 Orleans, LA, February 29-March 3.

Kimball P. Marshall and Pj Forrest (2011), Marketing Metrics Workshop, Federation of Business Disciplines / Association of Collegiate Marketing Educators Annual Meeting, Houston, TX, March 9-12.

Kimball P. Marshall (2010), E-Commerce for Limited Resource Populations, Southern Regional Development Center (SRDC), National USDA Extension Workers E-Commerce Seminar, Atlanta, GA, July.

SERVICE TO PROFESSIONAL ORGANIZATIONS

Other Intellectual Contributions - Chair/Discussant/ Moderator:

Track Chair, Music, Entertainment, and Fine Arts Marketing, Atlantic Marketing Association Annual Meeting, Nashville, TN, September 25-28, 2013.

Track Chair, Fine Arts Marketing, Federation of Business Disciplines / Association of Collegiate Marketing Educators Annual Meeting, Albuquerque, Mew Mexico, February 29-March 3, 2012

Track Chair, Technology Transfer and Commercialization and New Product Development, Federation of Business Disciplines / Association of Collegiate Marketing Educators Annual Meeting, New Orleans, LA, February 29-March 3, 2011.

Track Chair, Marketing Metrics, Federation of Business Disciplines / Association of Collegiate Marketing Educators Annual Meeting, Houston, TX, March 9-12, 2011.

Chair, Music and Fine Arts Marketing Session, Atlantic Marketing Association, Annual Meeting, 2004

Session Organizer and Chair, Special Session - Opportunities in Government Technology Transfer and Commercialization Programs, Association of Collegiate Marketing Educators - Southwest Federation of Administrative Disciplines (SWFAD), February 29-March 3, 2001.

Track Organizer, Marketing Fine Arts and Music, Atlantic Marketing Association, September, 2001 (In Progress). .

Track Organizer, Business Policy, International and Ethics - Marketing, Association of Collegiate Marketing Educators - Southwest Federation of Administrative Disciplines (SWFAD), February 29-March 3, 2001.

Track Organizer, Marketing Fine Arts and Music, Atlantic Marketing Association, September 2000.

Track Organizer, Marketing Fine Arts and Music, Atlantic Marketing Association, October 1999.

Track Organizer, Ethics in Marketing, Marketing Management Association, March, 1999.

Kimball P. Marshall, Ph.D. 1-3-12 25 Track Organizer and Chair, Public Policy and Not-for-Profit Marketing, Atlantic Marketing Association, October, 1998.

Track Organizer and Chair, Public Policy and Not-for-Profit Marketing/Services, Atlantic Marketing Association, October, 1997.

Track Organizer and Chair, Public Policy and Not-for-Profit Marketing, The Marketing Management Association, March, 1997, Chicago, IL.

Track Organizer and Chair, Public Policy and Not-for-Profit Marketing, Atlantic Marketing Association, October, 1996, Baltimore, MD.

Track Organizer and Chair, International/ Global Information and Decision Support Systems, Academy of Business Administration, February, 1994, Las Vegas, NV.

Organizer and Chair, Special Panel Session - "Public Data Sources for Research on Minority Consumers," Atlantic Marketing Association, October 1993, Orlando, Florida.

Discussant, "Marketing Research," Referred Papers Session, Southern Marketing Association Annual Meeting, November, 1992, New Orleans.

Discussant, "Teaching Effectiveness in Marketing Education," Refereed Papers Session, Midwest Marketing Association Annual Meeting, March 1992, Chicago, Il.

Organizer and Presenter, Kimball P. Marshall, "A System Analysis Perspective of Marketing Information Systems and Managing Implementation - Introduction," Special Panel on Marketing Information Systems, Midwest Marketing Association Annual Meeting, Chicago, IL, April, 1991.

Organizer and Chair, "Special Panel on Marketing Information Systems and Client Needs, Technological Trends and Marketing Education," Midwest Marketing Association Annual Meeting, March 1990, Chicago, IL.

Discussant, "Market Research," Refereed Papers Session, Midwest Marketing Association Annual Meeting, March 1990, Chicago, IL.

Discussant, "Medical Sociology,," Referred Papers Session, American Sociological Association, Annual Meeting, August, 1985, Washington, D.C.

Organizer and Chair, "Publishers' Roundtable," International Business Schools Computer Users' Group, Annual Meeting, August, 1985, Atlanta, GA.

Chair, "Social Indicators Methodologies," Refereed Papers Session, North Central Sociological Association Annual Meeting, May 1980, Dayton, OH.

Organizer and Chair, "The Sociology of Aging" Refereed Papers Session, Association for Humanist Sociology Annual Meeting, October 1979, Johnstown, PA.

Organizer and Chair, "Gerontology and Social Policy," Refereed Papers Session, Illinois Sociological Association Meeting, October 1979, Springfield, IL.

Kimball P. Marshall, Ph.D. 1-3-12 26 Organizer and Chair, "Status Attainment in Life Cycle Perspective," Solicited Papers Session, Rural Sociological Society Annual Meeting, August 1979, Burlington, VT.

Organizer and Chair, "Extensions of Regression Analysis in Social Science Research," Refereed Papers Session, Southern Sociological Society Annual Meeting, April 1979, Atlanta, GA.

Organizer and Chair, "Health Behavior and Residential Location," Refereed Papers Session, Rural Sociological Society Annual Meeting, August 1977, Madison, WI.

Panel Member, "New Trends in International Marketing," Mid-South Marketing Educators Meeting, March, 1993, Long Beach, Mississippi.

Participant, "Health and Aging," Roundtable Discussion Session, Association for Humanist Sociology Annual Meeting, October 1978, South Bend, IN.

SERVICE Professional Association and Journal Service

The Association of Collegiate Marketing Educators (ACME), Reviewer, Track Chair 2000-2015. Member, Board of Directors, Association of Collegiate Marketing Educators, 2008-2010. President, Association of Collegiate Marketing Educators, 2007-2008. Program Chair and Present-Elect, 2006-2007. Track Chair, Public Policy, Business Ethics and International, 2001 Annual Meeting Reviewer, Discussant, 2001 Annual Meeting Organizer and Panel Chair, "Opportunities in Government Technology Transfer and Commercialization Programs - Special Session" 20001 Annual Meeting

Business and Behavioral Health Association Member, Board of Directors, 2006-2009

Atlantic Marketing Association. President, 2002-2003 Member of Board, 2001-2015 Program-Chair and President-elect (2001-2002) Track Chair, Marketing Fine Arts and Music, 2001 Annual Meeting. Track Chair, Marketing Fine Arts and Music, 2000 Annual Meeting. Track Chair, Marketing Fine Arts and Music, 1999 Annual Meeting. Track Chair, Public Policy/Not-for-Profit Marketing, 1998 Annual Meeting Track Chair, Public Policy/Services Marketing/ Not-for-Profit Marketing, 1997 Annual Meeting Reviewer, Discussant (1991-2000)

Health Marketing Quarterly. Member, Editorial Review Board, June 2002 - Pesent.

Ethics Resource Center, Washington, D.C. Senior Research Associate 1997-1999. Keynote Speaker, "The Ethical Challenge Inherent in Technological Advances," Ethics Resource Center Fellows Conference, January, 1998.

The Marketing Management Association (formerly the Midwest Marketing Association)

Kimball P. Marshall, Ph.D. 1-3-12 27 Board of Directors, 1992-1998 Reviewer, Discussant 1989-96 Track Chair, Public Policy/ Services Marketing/ Not-for-Profit Marketing, 1997 Annual Meeting Officer Candidate, 1998 Track Chair, Ethics in Marketing, 1999 Annual Meeting.

International Business Schools Computing Association Program Committee and Reviewer, 1993-1996.

Journal of Public Policy and Marketing, Reviewer, 1998-Present.

Journal of Applied Business Research, Reviewer, 1998.

Health Marketing Quarterly, Reviewer, 2002-Present.

Journal of Business Ethics, Reviewer, 2002-Present.

Journal of Public Policy and Marketing, 2004-Present.

International Journal of Pharmaceutical and Health Care Marketing, 2008-Present.

University Service

Chair, School of Business Research Committee, Alcorn State University, 2013-2015.

Chair, School of Business MBA Curriculum Committee, Alcorn State University, 2009-2010.

School of Business Representative to the Graduate Council, Alcorn State University, 2008-2013.

Member, Dean's Advisory Committee, School of Business, Alcorn State University, 2008-2015.

Rank and Tenure Committee Member, School of Business, Alcorn State University, 2005-2015.

Rank and Tenure Committee Member (Elected), College of Business Administration, Loyola University Academic Years 2002-2003, and 2003-2004.

Faculty Senate (Elected), Loyola University New Orleans, Academic Years 2002-2003 and 2003-2004.

Video Speaker, Coleman Project - Development of a Distance Learning Music Entrepreneurship Program, College of Business Administration, Loyola University New Orleans, New Orleans, LA.

Member, Marketing Exit Exam Development Committee, College of Business Administration, Loyola University New Orleans, New Orleans, LA. 2001-2002.

Member, Institutional Review Board for Human Subjects Research, Jackson State University, Jackson, MS, 1994-2001.

Kimball P. Marshall, Ph.D. 1-3-12 28 Member, Distance Learning Task Force, Jackson State University, Jackson, MS, 1999-2001.

Representative from Jackson State University to the Mississippi Research Consortium EPSCOT/EPSCOR SBIR Recruitment Committee, 1999-2001.

Representative from Jackson State University to the Science and Engineering Alliance SBIR Outreach Program, 2000-2001.

Member, Technology Strategic Planning Task Force, Jackson State University, Jackson, MS Spring 2001.

Member, Promotion and Tenure Policy and Procedures Development Committee, Jackson State University, Jackson, MS, Spring 2001.

Member, Institutional Research Advisory Committee, Jackson State University, Jackson, MS 2000-2001

Member, Program Steering Committee, Alexander Research Center, Jackson State University, Jackson, MS, 1998-1999.

Speaker, Students in Free Enterprise, Jackson State University, Jackson. MS, October 24, 1998.

Member, Commencement Committee, 1996-1997.

Member, Graduate Dean Search Committee, Jackson State University, Spring, 1996.

Dean's Representative, The Distance Learning Task Force-Deans Advisory Council, Jackson State University, 1994.

Member, Urban Research Center Task Force, (Appointed by Dean Betty Ward Fletcher, 1994, Jackson State University.

Member, Library Committee, Department of Management and Marketing, Jackson State University, 1992-1994.

Member, Marketing Advisory Committee, The Margaret-Walker Alexander National Research Center, 1993-1994.

Department Representative to University College, Department of Management and Marketing, School of Business, Jackson State University, 1993-1995.

RECOGNITION AND HONORS

HeadWea Award Winner, Alcorn State University, 2014.

Axcess Capon Innovative Marketing Educator of the Year, Association of Collegiate Marketing Educators (ACME), 2014.

Marketing Educator of the Year, 2013, Association of Collegiate Marketing

Kimball P. Marshall, Ph.D. 1-3-12 29 Educators/Federation of Business Disciplines (ACME/FBD)

President, Atlantic Marketing Association, 2002-2003

Program-Chair 2001-2002 Program, Atlantic Marketing Association.

Phi Beta Kappa, University of Florida, Gainesville, Florida

NDEA Title IV Fellow, University of Florida, Gainesville, Florida

Delta Epsilon Sigma, National Honor Society, University of St. Thomas, Houston, Texas

Summa Cum Laude Graduate, University of St. Thomas, Houston, Texas

Researcher of the Year - AY 1997-98, School of Business, Jackson State University, Jackson, MS

Researcher of the Year - AY 1994-95, School of Business, Jackson State University, Jackson, MS

PROFESSIONALLY RELATED COMMUNITY SERVICES

Community Service

Member, Board of Directors, Jefferson Comprehensive Health Center, Fayette and Natchez, MS, 2009-2010

Member, Education Committee, Chamber of Commerce, Natchez, MS 2005-2008.

Member, Friends of the Library Board, Natchez, MS, 2004-2007.

Member, Marketing Advisory Committee, Habitat for Humanity of New Orleans, 2003.

Member, Ad Hoc Marketing Planning Committee, Junior Achievement of Greater New Orleans, 2003.

Strategic Planning Advisor, The Pro Bono Project, New Orleans, January 2002-August 2002.

Loyola University Service Learning Projects (2002) involving students in Habitat for Humanity, Junior Achievement, New Orleans Pro Bono Project, Loyola Internet Radio.

Speaker, Louisiana Watercolor Society, Arts Marketing, January 20, 2002, New Orleans, LA.

Member, Environmental Protection Agency SBIR Phase II Review Panel. January 21-24, 2002.

Member, Environmental Protection Agency SBIR Phase II Review Panel. June, 2001.

Member, Education Committee, Greater Jackson Chamber of Commerce, Jackson, MS, 1994- 1996.

Kimball P. Marshall, Ph.D. 1-3-12 30

Member, Transportation Committee, Greater Jackson Chamber of Commerce, Jackson, MS, 1994-1996.

Member, Small Business Council Management/Resources Committee, Greater Jackson Chamber of Commerce, Jackson, MS, 1994.

Member, Economic Development Committee, Greater Jackson Chamber of Commerce, Jackson, MS, 1994.

Member, Air Transportation Committee, Greater Jackson Chamber of Commerce, Jackson, MS, 1993.

Kimball P. Marshall, Ph.D. 1-3-12 31

Kimball P. Marshall, Ph.D. - 10/30/2012