Polo Ralph Lauren to Wardrobe ABC's Monday Night Football

August 9, 2000

NEW YORK, Aug. 9 /PRNewswire/ -- Polo Ralph Lauren is proud to announce an agreement to wardrobe the on-air sports broadcasters of ABC's Monday Night Football for the 2000 NFL season. The new team of announcers includes broadcast veteran Al Michaels, Emmy winning comedian Dennis Miller, Pro Football Hall of Famers Dan Fouts and Eric Dickerson, and ABC reporter Melissa Stark.

A departure from traditional wardrobing, the on-air talent will be wearing looks ranging from tailored clothing to sportswear by Polo Ralph Lauren. Melissa Stark, the only female member of the team, will be wearing items from Ralph Lauren Collection, Black Label and Sport.

The partnership between ABC Monday Night Football and Polo Ralph Lauren is sure to provide a new energy as well as a new look to a highly regarded football tradition.

Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 30 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include, "Polo by Ralph Lauren", "Polo Sport Ralph Lauren", "Ralph Lauren Collection", "Ralph Lauren Purple Label", "RALPH by Ralph Lauren", "Lauren by Ralph Lauren", "Polo Jeans Co. Ralph Lauren", and "Chaps Ralph Lauren", among others, constitute one of the world's most widely recognized families of consumer brands. In April 1999, Polo Ralph Lauren acquired Club Monaco, a vertical lifestyle retailer based in Toronto. In February 2000, Ralph Lauren Media LLC was formed as a joint venture between Polo Ralph Lauren, NBC and two of NBC's affiliated companies -- ValueVision International, Inc. (Nasdaq: VVTV) and NBC Internet, Inc. (Nasdaq: NBCI) -- to bring the Polo Ralph Lauren American lifestyle experience to consumers via multiple media platforms, including the Internet, broadcast, cable and print. SOURCE Polo Ralph Lauren Corporation

CONTACT: Guillermo Zalamea of Polo Ralph Lauren Corporation,