New Holland Construction Appoints Distributor in Morocco

New Holland Construction and Fénie Brossette, a subsidiary of SOMED Group, announced their partnership during an official ceremony celebrated in Casablanca.

New Holland Construction, the global, full-line construction equipment manufacturer part of the Group, has appointed Fénie Brossette as its authorized distributor for the Moroccan market. The strategic partnership was announced today at a ceremony held at the SOMED showroom in Casablanca. The top management of the two partner companies, key customers and the press attended the inaugural event. Fénie Brossette will sell and service New Holland Construction equipment in Morocco, providing the brand’s state-of-the-art range, which includes specialized offerings for key industry sectors, such as demolition, waste handling, security and defense, landscaping and commercial construction. New Holland Construction offers a broad range of products encompassing a full range of crawler and wheeled , compact and heavy wheel loaders, dozers, graders, skid steer loaders, loaders and telescopic handlers. Fénie Brossette's new field sales force is fully trained and prepared to meet the challenges involved in supplying New Holland Construction’s equipment throughout the territory and providing high quality after sales services and training in collaboration with the brand. Press Release "Fénie Brossette is ready to support our customers throughout the country with the high-quality New Holland equipment and service they need. Working in partnership with New Holland we are committed to become leader in the market, add value to our customers and contribute to the development of the infrastructure in Morocco." commented Tarafa Marouane, Chairman of Fénie Brossette.

"We share the funding values of Fénie Brossette and SOMED Group: the dedication to quality for the benefit of our customers, and the expertise built on the resources and heritage of our respective organizations. We believe that our commitment and technological prominence in the construction equipment industry will lead to a profitable collaboration for our companies and for our customers in Morocco." stated Fabrizio Cepollina, VP CNH International Construction Equipment operations.

New Holland Construction, which has a long standing presence in the country, is one of the market’s top players in the backhoe , skid steer loader, wheel loader and segments.

Fénie Brossette Profile Fénie Brossette is a subsidiary of Morocco’s largest group, SOMED (Société Maroco- Emiratie de Développement), which operates in various sectors with large-scale projects that contribute to the Moroccan economy.

Fénie Brossette, founded in 1928, specializes in the marketing and sale of equipment, products and services for the construction, civil engineering and industrial sectors. Through alliances with high quality international equipment partners, Fénie Brossette has developed its operations, becoming one of the biggest local companies in its industry.

CNH International, a subsidiary of CNH, is the company that runs the group’s agricultural and construction equipment operations in all the markets outside Europe, North America and Latin America.

Turin, , November 10th 2010

New Holland Construction

New Holland is a global, full-line construction equipment brand, with a network of 800 dealers and more than 2,100 outlets in 100 countries. The company brings together the strength and resources of its world-wide commercial, industrial and finance organisations. Thanks to the experience of its foundation heritage brands, New Holland can proudly point to quality products at the technological state of the art, fully compliant with safety standards and environmental regulations. More information can be found on line at www.newholland.com.

For more info, CNH International Press Office: E-mail: [email protected] Tel: +39 011 0086216 Fax: +39 011 0086730