ANNUAL REPORT

FOR THE YEAR ENDING  OCTOBER  

SAINTS.COM.AU ST KILDA SAINTS FOOTBALL CLUB LIMITED ABN    

CONTENTS Page

President’s Report 

Director's Report 

Auditor's Independence Declaration 

Statement of Comprehensive Income 

Statement of Financial Position 

Statement of Changes in Equity 

Statement of Cash Flows 

Notes to the Financial Statements €

Director's Declaration ‚

Independent Audit Report 

 ANNUAL REPORT SAINTS.COM.AU ST KILDA SAINTS FOOTBALL CLUB LIMITED ABN    

PRESIDENT’S REPORT  FOOTBALL DEPARTMENT INTRODUCTION With our recent move to the Linen House Centre in Frankston, The 2010 season was a defi ning year for the . we are thrilled to be able to off er our players the best possible The strength and resolve shown during the past season in the face resources for them to train and prepare each week of the season. of much adversity should not be underestimated and as President, Developed under close collaboration with our Strength and I couldn’t be prouder of our eff ort and maturity. Conditioning staff , the player facilities off ered at our new home are of the highest standard, and are sure to assist our football In what could best be described as a rollercoaster ride, 2010 department in maintaining and managing the fi tness and health of included many highs and unfortunately some disappointing lows. our players. We cannot avoid the heartbreaking result of the 2010 Grand Final Replay, but we must recognise that we fi nished in the top four for We have continued to invest in our Football Department, the third consecutive year and played in not one, but two Grand increasing our fi nancial commitments to this crucial area by $1.5m, Finals against eventual Premiers Collingwood. which is a total of $16.6m for the year.

Our endevour and success in 2010 was seen across our entire A number of young players have started to emerge for the Saints business as record commercial outcomes were achieved for the and we’re looking forward to seeing more fresh faces take the Football Club, with operating revenue surpassing $30m for the fi eld in 2011. fi rst time with a $5.7m increase. We were extremely pleased with our results at the 2010 NAB Over the past number of years we have been working to create AFL Dra¤ , with Ross Lyon and his team working hard on ensuring a sustained period of stability at the Club, I believe we are now we have the strongest and most capable list to once again be a starting to see the benefi ts of this strategy both on and off the dominant force in the competition. fi eld, and 2010 provides strong evidence that we are on the right path.  FINANCIAL HIGHLIGHTS For the second consecutive year, I’m pleased to announce the Club ON FIELD PERFORMANCE has achieved an operating profi t. Although we didn’t achieve the ultimate prize we all wanted this season, we had a very strong year on the fi eld and that must not For the 2010 fi nancial year the St Kilda Football Club has delivered be forgo• en. an operating profi t before depreciation of $2,007,466 and an overall operating profi t of $1,690,900. The team was thrown into the unknown when our Captain went down with a serious hamstring injury in Round 3, an Net profi t achieved for 2010 was $7,467,049 which includes injury that would see him sidelined for over three months. funding for the Linen House Centre. In the absence of the Club’s Captain for much of the season, a The positive results are extremely satisfying as they greatly number of familiar faces stood up and lead the team through the assist us in building security for the Club, however there are of middle part of the year. Brendon Goddard and Vice Captain Lenny course many challenges ahead and always room for improvement Hayes were inspirational and demonstrated what Saints