What Is the Difference Between Influence and Power? Ia N C in O T S E N 2010 Was a Seminal Year for Those Who Influence the Lives and Argue
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THE 10 0 MOST INFLUENTIAL MEN 2 011 Sway of life (from top): David Beckham, David Cameron, Nick Jones, Douglas Booth and Sir Nicholas Serota h • george osbo urnis rne • id f dav av ing • gus o’donnell id & d hard • ro ca n es mark th be m h m and • omps rt er jo ja ilib on • pe on n r • d m ro st o e • e ber on • lt rb n t • an e a y ch c d r b ll o o y si l e te li e ew • n co • on l e m u e i l d y l r l d v l s e • e i e o m y • c r n r n t r o o • • e r t r j r h a l • e t i r u h c p o h o e e m e r c e l r t n v i y i n t n e r t b h m u s u p y u o • r n c • r s l n n t d i l o e • o v e s • r c l • r h e l i r c e u o n h • l c s a w b r i a n e r a i i s n l c d t a l g e r d r i r c e a a f a s n m i m • m i n v h r v o i g e n a • s e d d g e • e • u • v b r e i m e e i • l a c d n i h s r a v l i a e l a h r i r d t i p z d n a w h e a n w e y i x o c l a j • e i n l p l i • m l r a g a a n p r • c t o • e e l s t e s h a • n n e e h h m k w • t o u j n w s r f e i s a r d m i f m e o r o o u u c o n l d h d b i b c m • u • o n g h a w o n t c u a o e s l s g k l e e h n a l n h i s l n • b • e a a o j y u n r n a i d r m • a n k i t c e n a e i s c s i • c n l n m k i u a • a j u i a i o g t p n r n s n i • d d e i r s o u h k h • c n t c i h m n c d a m a y n • s t n a v t l p h r k s a u c e m e i w a u n i p m d • t l ’ a h n r n • a i d i c s • s o o n a g a n a r • • g l y a r r c i a c m r h a h a e h o r a d • r m b c a a r n d i i c n v g a d • i i c n k i c m l o e d g • g t • h p g e i t r e r w N W TIO ITH what is the difference between influence and power? IA N C IN O T S E N 2010 was a seminal year for those who influence the lives and argue. Having grown up in the technological era, S A D O of the GQ reader. The coming of Coalition Britain signalled witnessing the end of the Cold War in their youth, they N I XXXXXXXXXXXXX not just a new politics but the rise of a political, business know dogma and title mean less than being able to adapt GREGOR HOHENBERG; REX; CONTOUR BY GETTY BY S and cultural compact. The wane of institutional power was to changing times, whether in politics, business, the cultural accelerated and the rise of the can-do ethic, pragmatic and world – or all of the above, as the New Influencers do not idealistic by turn, was confirmed. The people with influence operate within silos. GQ’s list of the 100 Most Influential now are those who know how to cajole, persuade, insinuate Men reflects and celebrates this shift.E dited by Darius Sanai PHOTOGRAPH xxxxxxxxxx JANUARY 2011 / G / XX THE 10 0 MOST INFLUENTIAL MEN 2 011 THE 10 0 MOST INFLUENTIAL MEN 2 011 4 RUPERT MURDOCH [last year: 5] title: chairman and ceo, news corporation age: 79 salary: £10.9m never better than: When shaping our world. Murdoch’s plunge ANDY into internet paywalls for his newspapers could be the gamble of a man on a losing streak – his UK CO ULSON quality papers are losing TITLE: tens of millions a year. But he has a love for the news COMMUNicATIONS press, unlike his son James, DIRECTOR FOR who is more platform- and THE PM content-neutral. hedging his bets: AGE: 42 Murdoch Sr has bid for full [last3 year: 13] SALARY: £140,000 control of BSkyB and Fox NEVER BEttER TV (expect more global Sky clones) – while Fox TV THAN: When and 20th Century Fox managing upwards. Coulson’s role in getting (makers of Avatar) are Cameron into Number Ten is unchronicled. money fountains. KEY ROLE: Coulson represents the key we’re sure about: Thatcherite working-class Tory. Murdoch’s empire, where he says “content is not just FIGHTING OFF THE GUARDIAN: The king, it is the emperor of all campaign by Alan Rusbridger and the things digital”, dominating GEORGE New York Times to keep the phone-tapping our world. we’re not so sure scandal alive has dogged Coulson. about: The News Of NEXT MOVE: Playing an increasingly key The World iPad app. OSBORNE role in the kitchen cabinet. TITLE: THE NEW IRON CHANCELLOR AGE: 39 SALARY: £134,565 [last1 year: 4] NEVER BETTER SIR PHILIP THAN: When [last5 year: 39] confounding the critics. Osborne was reckoned by Gordon Brown to be a potential weak link at the WILLIAM HAguE top of the Tory party before the election. title: foreign However, the man has shown he has balls secretary of steel, pushing through the most radical age: 49 economic and fiscal reforms taken by any salary: £134,565 GREEN major economy – with no sign of wavering, DAVID never better TITLE: OWNER, than: When holding the ARCAdiA GROUP even under pressure from coalition partners. Right together. Hague’s HOW DOES HE DO THat? Has kept a good key role in the coalition, as AGE: 58 working relationship with Vince Cable, the placater of the Tory NET WORTH: £4.1BN Right and heralder of the business secretary, who is ideologically NEVER BETTER renewed importance of diametrically opposed to some of his views. Y CAMERON the Foreign Office after [last6 year: 7] THAN: When forging since the war. Cameron’s with radical policies already the Brown-Blair years, is power relationships: THOSE CUTS, THEN: Osborne will need GETT Y Con-Dem pact inherited being implemented, crucial. As is his role in the B to continue to steel himself as the effects Greenwell a mess and, rather than structural budget reforms leadership: the former of his “tough but fair” welfare and pensions dither around, he has and the Big Society. Also leader stands up to anyone. Entertainment, his global entertainment TOUR N masterminded the most wants to stimulate the undermined by: shake-up come into play; and there’s that O joint venture with Simon Cowell, went live VAT increase, starting next month. But the radical government to take economy through tourism: The brouhaha over sharing recently and Cowell launched his X Factor power since 1979, tackling “If we can’t always beat a room with his aide and world’s financial authorities approve, and [last2 year: 1] on Fox in America. the mess left by the Labour Germany at football, we other revelations – though nobody’s talking about Britain in the same administration head on. can beat them at tourism.” he soon got on with the job UnEXPECTED TWIST: Was appointed ambitions: Aside from big idea: If he makes in hand, so to speak. breath as Ireland and Greece anymore. age: 44 a government efficiency and spending advisor trying to take control of the Big Society and school next up: Ensuring that title: prime minister NEXT UP: Keeping a steady nerve as union a bucking bronco of an reforms work, rolls back the Foreign Office and by the coalition and met with some hostility. AMELIA TROUBRIDGE/C salary: £142,500 unrest grows. (He’s in it for the long term.) economy, Cameron has to the state and steadies the all Britain’s diplomatic Green responded in the Daily Mail. Oh, and keep an eye on inflation: that could never better than: deal with Afghanistan, Iran, economy, all while keeping outposts push forward NEXT UP: Continuing to influence public When becoming the first terrorism, the rise of China his coalition partners on to help commercial and policy while forging into the American market photograph by david bailey spoil everything.