PAGE 1 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! AUSTRALIAN MOTOR RACING NATIONALS

WELCOME TO THE AUSTRALIAN MOTOR RACING NATIONALS

Founded in 2006, the Australian Motor Racing Nationals With exciting racing, a variety of quality cars and extensive is firmly established as ’s ‘alternative’ national motor television coverage on SBS Speedweek and Fox Sports’ racing tour, offering fans and competitors diversity in circuits SPEED TV Australia has attracted a lot of attention. Once and categories with an array of excitement to known as ‘The quiet achievers’ of motor sport, the Nationals suit every kind of enthusiast. now have built a solid foundation and a sensational product as it continues to evolve into a series of ‘must see’ events From Formula 3 open-wheelers to international GT cars, for Australian motor sport enthusiasts. thundering V8s and screaming LeMans-style sports cars, ‘The Nationals’ truly has something for everyone.

THE 2015 CHAMPIONSHIP SERIES CONSISTS OF 9 NATIONAL CIRCUIT RACING EVENTS IN 4 STATES OF AUSTRALIA:

»» (VIC) MARCH 27-29 »» (QLD) AUGUST 7-9

»»MALLALA MOTORSPORT PARK (SA) APRIL 17-19 »»PHILLIP ISLAND GRAND PRIX CIRCUIT (VIC) SEPTEMBER 18-20 »»PHILLIP ISLAND GRAND PRIX CIRCUIT (VIC) MAY 22-24 »» MOTOR RACEWAY (NSW) OCTOBER 16-19 »» (VIC) JUNE 12-14 »» MOTORSPORT PARK (NSW) »» (NSW) JULY 3-5 NOVEMBER 13-15

THE SHANNONS NATIONALS ENJOYS:

The Nationals enjoys comprehensive TV coverage on both »»High-end socio-economic competitor base. commercial free-to-air and subscription TV, live streaming »»An association with ‘high end’ brands. of each events, on-demand viewing via several key platforms »Strong participation from clubs, groups and and a strong online and social media presence. » communities in events. (See Media pages for further details). »»Extensive access for spectators and fans when THE SHANNONS NATIONALS ENJOYS: compared to similar events. »A niche demographic of serious motor sport enthusiasts. » »»Flexibility to be innovative and ability to be creative »»‘Fair dinkum’ motor racing. with all aspects of the package.

PAGE 2 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! THE CATEGORIES

The Shannons Australian Motor Racing Nationals is officially recognised as the alternate national motor racing series to V8 Supercar events. Up to 12 different race car categories will compete with the Shannons Nationals in 2015, including:

»»AUSTRALIAN MANUFACTURERS »»FORMULA 3 AUSTRALIAN DRIVERS CHAMPIONSHIP (AMCHAMP) CHAMPIONSHIP

The production cars you can buy on the road do Australia’s fastest racing cars that compete for the iconic battle in a series of long-distance races where it is CAMS Gold Star – Formula 3 offers ‘wings and slicks’ for marque-versus-marque, brand against brand. fans of F1 and the next or .

»»KERRICK SPORTS SEDAN SERIES »»AUSTRALIAN SPORTS RACER SERIES Australia’s fastest racing ‘tin tops’. Extreme cars with Light, nimble, open-top sports cars that offer a variety 800hp V8’s, big wings and an incredible display of of chassis brands powered by Superbike-style engines performance and engineering on the limit. and a breeding ground for future LeMans winning talent.

»»KUMHO TYRES AUSTRALIAN V8 »»AUSTRALIAN SERIES TOURING CAR SERIES Australia’s oldest and most successful junior driver It’s Holden-versus-Ford as former V8 Supercars go category, Formula Ford has developed Australia’s greatest head to head in one of the Nationals premiere series, talent, including Jamie Whincup, Craig Lowndes and with all the action of the ‘main game’ to boot. Mark Webber, amongst others.

»»AUSTRALIAN GT CHAMPIONSHIP »»AUSTRALIAN SUPERKART CHAMPIONSHIP It’s International motorsport in Australia, where Ferrari, The ultimate iteration of your everyday hire-kart. Superkarts Porsche, Lamborghini, Audi, McLaren and most of the are the top form of Karting in Australia and offer massive world’s most exotic supercars compete. grids and great racing.

»»PORSCHE GT3 CUP CHALLENGE »»DIAL BEFORE YOU DIG AUSTRALIAN SUPER SIX TOURING CAR SERIES One-make racing at its finest: the screaming sound of the Porsche flat-six and a big grid of 911 GT3s that Holden-v-Ford at its finest: six-cylinder Commodores put on a show. and Falcons in an elbows-out, side-by-side contest.

»»PORSCHE CARRERA CUP »»IROC CHALLENGE The top tier of one-make Porsche racing; Carrera Cup hosts A brand-new category that gathers classic Porsche’s its premiere endurance round with the Shannons Nationals. from the 1970s and harks back to the times of great names like Donehue and Fittipaldi racing in the USA. »»RADICAL AUSTRALIA CUP

An international sports-car formula, the Radical Australia Cup brings LeMans-style prototypes to Australian circuits VISIT US ONLINE: with blistering speed and great racing. www.thenationals.com.au

PAGE 3 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! MEDIA PACKAGE

The Australian Motor Racing Nationals is on the front-foot in producing, in house, a comprehensive media package across multiple mediums that ensures a highly visible presence online and in the broader, more mainstream relevant media where appropriate. The Nationals has an in-house media department including a media manager and a category-specific media coordinator, plus retains digital and creative agencies to implement design and electronic media where needed.

WEBSITE

The Shannons Nationals website www.thenationals.com.au round with live coverage produced on the Sunday of provides a valuable service to sponsors, competitors and each round. All television is placed and archived on each fans. As well as the latest information on the Series, each category page and can be viewed on demand 24/7. race car category has their own page and links to their individual websites. Sponsors logos are displayed on each page of the Website with a link back to their individual sites. In 2014 Website traffic reached more than 45,000 individual visitors, with more than 200,000 page views.

The site has also become interactive. Nationals TV is now VISIT US ONLINE: streamed through the Shannons Nationals Website at each www.thenationals.com.au

PAGE 4 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! NATIONALS DATABASE

Apart from social media contacts, the Nationals have a diverse and wide-ranging and is ideally placed for database of more than 2,000 competitors and fan email product-driven marketing tie-ins with the Nationals. addresses. A regular ‘e news’ keeps this group up to date with news from the Nationals. Our contact base is large, SUBSCRIBE TO OUR E NEWS: www.thenationals.com.au

SOCIAL MEDIA

The Nationals enjoys a strong and interactive fan base Nationals TV, the Shannons Nationals live streaming channel on social media. is also streamed live through our Facebook page allowing an even wider social media audience to watch Sunday race days. At the conclusion of the 2014 season the Nationals will enjoy a fan base of more than 10,000 on Facebook. LIKE US ON FACEBOOK: facebook.com/theNationals The series Twitter and Instagram feeds directly feed information and images to fans and reach more than 2,500 FOLLOW US ON TWITTER: people directly. Both feeds grow steadily at approximately twitter.com/ShannonsNats 8% per month (without any paid marketing help), ensuring the series social media reach is steadily expanding. FOLLOW US ON INSTAGRAM: instagram.com/shannonsnationals

PAGE 5 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! TELEVISION

Television coverage constitutes a core component ON DEMAND COVERAGE of The Australian Motor Racing Nationals with a comprehensive package assembled that delivers SPEEDWEEK and SPEED TV shows are available to excellent visibility for the series, its partners, and view online following their airing on TV, that substantially competitors. increases the level of awareness via opportunities to share content online. FREE TO AIR TELEVISION The following outlets are the key ‘on demand’ outlets for Nationals TV content. SBS Speedweek Sundays 2.00pm – 4.00pm. »»The Nationals website Usually the first hour. »»Category websites »»MotorsportsTV iPhone and Andrioid Application AUDIENCE »»MotorsportsTV and Speedweek websites In 2014, Shannons Nationals TV coverage on SBS Speedweek attracted growing audiences that compare INTERNET TV COVERAGE favorably with similar motorsport properties aired in Australia. The Nationals recognizes the growing influence of the Shannons Nationals coverage attracted an average internet on broadcasting and has been a pioneer in of 345,000 people nationally (5 capital cities + regional Australian motor sport ‘live streaming’. audiences, supplied by Nielson TV ratings data). The action form the Sunday racing at In 2014, the total reach of Shannons Nationals shows each Nationals round is streamed live on SBS totaled more than 6 million people (estimated, via the Internet on Nationals TV August 2014). www.thenationals.com.au and the This reach is further extended when subscription TV Shannons Nationals Facebook page. coverage is taken into account. The Internet TV is broadcast quality taken directly from PAY TV the television outside broadcast van. In 2014 Audiences averaged more than 7,000 per event. Fox SPEED Channel The 1 hour Shannons Nationals Show With a now well known live presence the Shannons is exclusive to Nationals categories, Nationals is developing an enthusiastic following that is airing approximately one week following first airing on SBS having the positive flow-on effect of drawing larger Speedweek. This show is often repeated several times. crowds to our events.

WATCH THE RACES ONLINE: INTERNATIONAL COVERAGE www.thenationals.com.au A considerable number of countries are provided with satellite & cable programming via the Motors TV Network reaching an estimated 21 million homes throughout the UK and continental Europe.

PAGE 6 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! PRINT / INTERNET / MAGAZINES

The Shannons Nationals and each motor racing category round of the series – the magazine is a glossy, high-quality feature regularly on ‘industry’ publications in both print publication with a focus on relevant stories and interesting, and electronic versions. The Series enjoys an excellent behind-the-scenes features. relationship with publications including Auto Action, Speedcafe.com and many other motorsport media outlets Whilst the magazine includes Event Program information, in Australia and beyond. it is not your ordinary trackside program - Instead it expands to become a more mainstream, motorsport specific In addition to ‘industry’ media, our media manager actively magazine with unique content and great photos. pursues opportunities in ‘mainstream’ media at each round. Each issue is available online for download with 70% of traffic coming from online sources, social media and We also produce our own the Nationals website. publication, ‘The Racing Magazine’. Each issue has a readership of approximately 5,000 people (including online). A majority of the readers directly The Racing Magazine Australia is the in-house ‘motorsport people’ within or associated with the sport motorsport-based publication produced by the Australian and/or the Nationals. Motor Racing Nationals. Published nine times per year (plus a 10th electronic version) – to correspond with each DOWNLOAD AN ELECTRONIC MAGAZINE: www.thenationals.com.au

PAGE 7 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME! SPONSORSHIP

A variety of sponsorship opportunities are available. »»Television advertising on SBS & Fox SPEED. The Nationals and race car categories offer a range of »»Multiple websites, e-news and social media. packages. The profile and media exposure enjoyed by the »Magazine/Program (The Racing Magazine) Nationals provides exceptional value for sponsorship partners. » advertising and branding. Properties/branding opportunities include: »»Internet TV/online streaming (Nationals TV). »Corporate hospitality facilities at Nationals events. »»Race car category Naming Rights. » »Annual end-of-season awards functions. »»Track signs, strategically located for television » cameras and photographers. »»Race entry and timing/results documentation.

TO GET INVOLVED Contact: Rob Curkpatrick IN SPONSORING THE SHANNONS Phone: 0414 294 153 NATIONALS PLEASE CONTACT: Email: [email protected]

PAGE 8 AUSTRALIAN MOTOR RACING NATIONALS SPONSORSHIP 2015 – WELCOME TO THE BIG TIME!