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MONDAY, APRIL 8, 2002

.leeS' Cybersmut and Debt ^ Undermine Penthouse

1 By DAVID CARR

\ Bob Guccione, the publisher of Penthouse, fought for decades to introduce to mainstream audiences, succeeding, he may have built a gallows for his once ^rM B? A hugely successful magazine. Pornographic images of every iSSyi bent are now just aclick away on the Web, often atno charge, and Penthouse, which once sold almost five million copies a month, now has a circulation of 650,000. The auditors of Mr. Guccione's debt-ridden company. General Media, the parent of Penthouse and affiliated enterprises, stated in its annual report that the company would not be able to meet interest and amortization payments of almost $13 million this year on loans that carry a punishing 15 percent interest charge. General Media's liabilities exceed its assets by $22.3 million, and if it fails to meet its payments on $52 million in debt, its trustee, the Bank of , "could assume control of the company," the annual report said. Calls to the Bank of New York were not returned. Mr. Guccione, 71, acknowledges that the run of Penthouse magazine is at an end. There is "no future for adult business in mass market magazines," he said. "The future has definitely migrated to electronic media," he said, adding that he expects to be part of it. That is a breathtaking acknowledgment for the man who vied with and in the race to cash in on the American male libido. According to Mr. Guccione, Penthouse Bob Guccione, publisher of Penthouse, says he believes that grossed $3.5 billion to $4 billion over the 30-year life of the company, his brand of pornography may be on the way out. A heavy debt load and failed ventures have not helped matters. Continued on Page 9

V Lybersmut and CrushingDebt Undermine Penthouse Magazine's Decades ofSuccess parcels, with the proceeds being used Continued From First Business Page (twice). to pay down a $28 million loan from Mr. Guccione's publishing practice Kennedy Funding of Hackensack, of objectifying every body part of a with net income of almost haJf a N.J, Calls to Kennedy Funding were woman save her tonsils, along with billion dollars. not returned. his penchant for massive gold Jew Unable to speak publicly because The enormous misstep mny have elry, positioned him as the more of the effccts of throat cancer, he been just one more ill-advised effort transgresslve half of the duo of Hef- answered faxed questions from his to diversify, but the explosion of por ner/Guccione. But he was conserva 45-room, 17,000-square-foot town nography on the Internet In ever tive In his personal habits, choosing house In the East 60's of , more customized ways may accom not to drink, smoke or use drugs, and one of the largest private residences plish what the Meese commission on he was a devoted husband, according In the city. On Thursday, the house pornography, the Rev. Jerry Falwell to friends and associates.. was put on sale for $40 million, ac and Andrea Dworkin, the antlporno- In the mid-90's. Mr. Gucclone re cording to a real estate broker. Some graphy activist, failed to do: the sponded to the growing threat from of the $200 million in art work Mr. shuttering of Penthouse. digital pornography by making his Gucclone has collected — Including magazine even more explicit, depict works by Degas, Renoir and Picasso "I'm delighted that Mr. Gucclone may be going out of business," Ms. ing various sexual acts. The change — have been pledged as collateral did not please newsstand vendors, against business and personal loans. Dworkin said. "The problem is that he is being replaced, quite possibly, and what had been a mainstream For three decades, (he effusively publication became a magazine b