TDC Regular Meeting – August 17, 2020

Agenda Item 10 – Monthly Reports (Information Only)

‐ YTD Bed Tax Collections ‐ VCB Monthly Report

FY2020 MONTHLY LOTDT DASHBOARD Occupancy Month Net to TDC +/‐ PY June $ 988,383 ‐19.7% FYTD $ 6,817,173 ‐25.40% % OF BUDGET 75.0% % OF FY 90.14%

BUDGETED $7,562,576 Revised 4/16/20 Due to COVID

ST. JOHNS COUNTY TOURIST DEVELOPMENT TAX FISCAL YEAR 2020 OCCUPANCY/REPORTING MONTH OCT % PY NOV % PY DEC % PY JAN % PY FEB % PY MAR % PY GROSS RECEIPTS $ 20,153,361 ‐3.5% $ 22,164,465 14.0% $ 25,612,240.19 9.3% $ 23,843,542 8.8% $ 26,848,558 0.9% $ 18,539,154 ‐50.5% EXEMPT RECEIPTS $ (950,454) 62.2% $ (914,441) 54.0% $ (853,447.94) 33.5% $ (634,290) ‐5.8% $ (881,195) 0.8% $ (758,372) 7.6% TAXABLE RECEIPTS $ 19,202,906 ‐5.4% $ 21,250,024 12.7% $ 24,758,792.25 8.6% $ 23,209,252 9.3% $ 25,967,364 0.9% $ 17,780,783 ‐51.7% TOTAL TAX COLLECTED $ 768,116 ‐5.4% $ 850,001 12.7% $ 990,351.69 8.6% $ 928,370 9.3% $ 1,038,695 0.9% $ 711,231 ‐51.7% ADJUSTMENTS $ ‐ TOTAL TAX DUE $ 768,116 ‐5.4% $ 850,001 12.7% $ 990,351.69 8.6% $ 928,370 9.3% $ 1,038,695 0.9% $ 711,231 ‐51.7% LESS COLLECTION ALLOWANCE $ (5,384) 7.6% $ (5,523) 8.5% $ (6,754.74) 23.5% $ (5,647) 3.5% $ (6,290) 7.2% $ (5,601) ‐20.8% PLUS PENALTY $ 593 $ 540 $ 861.68 $ 208 $ 898 $ ‐ PLUS INTEREST $ 10 $ 12 $ 35.24 $ ‐ $ 0.95 $ ‐ TOTAL AMOUNT REMITTED $ 763,335 ‐5.5% $ 845,030 12.8% $ 984,493.87 8.6% $ 922,932 9.3% $ 1,033,304 0.8% $ 705,630 ‐51.8% LESS TAX COLLECTOR & CLERK $ (15,267) ‐5.5% $ (16,901) 12.8% $ (19,689.88) 8.6% $ (18,459) 9.3% $ (20,666) 0.8% $ (14,113) ‐51.8% NET TO TDC $ 748,068.27 ‐5.5% $ 828,129 12.8% $ 964,803.99 8.6% $ 904,473 9.3% $ 1,012,637.58 0.8% $ 691,517 ‐51.8% APR % PY MAY % PY JUN % PY JUL % PY AUG % PY SEP % PY YTD GROSS RECEIPTS $ 7,042,383 ‐78.6% $ 11,309,575 ‐58.7% $ 25,909,024 ‐20.4% $ ‐ $ ‐ $ ‐ $ 181,422,302 EXEMPT RECEIPTS $ (482,749) ‐79.4% $ (396,402) ‐50.7% $ (529,215) ‐46.2% $ ‐ $ ‐ $ ‐ $ (6,400,566) TAXABLE RECEIPTS $ 6,559,634 ‐78.5% $ 10,913,173 ‐59.0% $ 25,379,809 ‐19.6% $ ‐ $ ‐ $ ‐ $ 175,021,735 TOTAL TAX COLLECTED $ 262,385 ‐78.5% $ 436,527 ‐59.0% $ 1,015,192 ‐19.6% $ ‐ $ ‐ $ ‐ $ 7,000,869 ADJUSTMENTS TOTAL TAX DUE $ 262,385 ‐78.5% $ 436,527 ‐59.0% $ 1,015,192 ‐19.6% $ ‐ $ ‐ $ ‐ $ 7,000,869 LESS COLLECTION ALLOWANCE $ (2,335) ‐66.0% $ (3,899.90) ‐39.4% $ (6,950) ‐9.1% $ ‐ $ ‐ $ ‐ $ (48,384) PLUS PENALTY $ 3 $ 340 $ 240 $ ‐ $ ‐ $ ‐ $ 3,684 PLUS INTEREST $ ‐ $ 1 $ 71 $ ‐ $ ‐ $ ‐ $ 129 TOTAL AMOUNT REMITTED $ 260,053 ‐78.6% $ 432,968 ‐59.1% $ 1,008,554 ‐19.7% $ ‐ $ ‐ $ ‐ $ 6,956,299 LESS TAX COLLECTOR & CLERK $ (5,201) ‐78.6% $ (8,659) ‐59.1% $ (20,171) ‐19.7% $ ‐ $ ‐ $ ‐ $ (139,126) NET TO TDC $ 254,852 ‐78.6% $ 424,308 ‐59.1% $ 988,383 ‐19.7% $ ‐ $ ‐ $ ‐ $ 6,817,173 FY2020 OCC. MNTH H/M % PV+‐ Condo % PV+‐ Apts % PV+‐ Camp % PV+‐ B&B % PV+‐ TOTAL October $ 542,409 71.1% ‐7.4% $ 84,746 11.1% ‐0.8% $ 74,540 9.8% 15.2% $ 24,196 3.2% 2.5% $ 37,445 4.9% ‐22.2% $ 763,334.97 November $ 612,491 72.5% 16.4% $ 78,222 9.3% ‐6.6% $ 84,529 10.0% 27.1% $ 27,869 3.3% ‐4.1% $ 41,918 5.0% ‐4.4% $ 845,029.93 December $ 672,743 68.3% 8.0% $ 110,307 11.2% ‐2.9% $ 108,422 11.0% 40.4% $ 31,111 3.2% 1.1% $ 61,911 6.3% 0.0% $ 984,493.87 2020 January $ 595,469 64.5% 9.1% $ 155,440 16.8% 8.5% $ 89,734 9.7% 23.8% $ 42,616 4.6% 12.6% $ 39,672 4.3% ‐12.3% $ 922,931.51 February $ 638,323 61.8% ‐0.1% $ 197,609 19.1% ‐5.1% $ 105,304 10.2% 13.7% $ 47,399 4.6% 13.6% $ 44,668 4.3% 2.2% $ 1,033,303.65 March $ 345,985 49.0% ‐64.3% $ 200,359 28.4% ‐18.7% $ 104,077 14.7% ‐21.6% $ 29,146 4.1% ‐41.8% $ 26,064 3.7% ‐60.2% $ 705,629.94 April $ 158,685 61.0% ‐80.1% $ 38,317 14.7% ‐80.2% $ 35,455 13.6% ‐71.6% $ 16,044 6.2% ‐62.3% $ 11,552 4.4% ‐80.1% $ 260,052.99 May $ 235,536 54.4% ‐67.3% $ 73,674 17.0% ‐50.0% $ 64,835 15.0% ‐40.3% $ 35,465 8.2% 5.6% $ 23,458 5.4% ‐52.0% $ 432,967.85 June $ 544,969 54.0% ‐23.7% $ 223,206 22.1% ‐32.8% $ 151,790 15.1% 8.9% $ 55,332 5.5% 54.8% $ 33,257 3.3% ‐2.7% $ 1,008,553.97 July $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ August $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ September $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ 6,956,298.68 FY 2019‐20 TOURIST DEVELOPMENT TAX REMITTED BY ZIP CODE ST. JOHNS COUNTY TOURIST DEVELOPMENT COUNCIL

Anastasia Island Ponte Vedra Beach St. Augustine/Villano/N. Bch Shores/South/207 WGV + west of I95 I95&SR16 + Palencia Other 32080 % TTL +/‐ PY 32082 % TTL +/‐ PY 32084 % TTL +/‐ PY 32086 % TTL +/‐ PY 32092 % TTL +/‐ PY 32095 % TTL +/‐ PY 92+95 OTHER % TTL +/‐ PY TOTAL Fiscal Year 2019 OCT $ 212,305 26.3% 26.5% $ 214,743 26.6% ‐5.0% $ 301,114 37.3% 3.5% $ 5,844 0.7% 25.0% $ 63,909 7.9% ‐10.8% $ 5,843 0.7% ‐56.6% 8.6% $ 4,102 0.5% ‐17.1% $ 807,859 NOV $ 180,084 24.0% ‐17.7% $ 164,032 21.9% 0.0% $ 329,463 44.0% 10.2% $ 9,150 1.2% 60.8% $ 56,228 7.5% ‐15.7% $ 6,276 0.8% ‐48.7% 8.3% $ 4,216 0.6% ‐9.6% $ 749,449 DEC $ 248,110 27.4% 21.6% $ 149,180 16.5% 5.9% $ 423,115 46.7% 5.0% $ 10,116 1.1% 37.6% $ 62,423 6.9% ‐8.9% $ 9,176 1.0% ‐35.2% 7.9% $ 4,578 0.5% ‐3.2% $ 906,699 JAN $ 283,282 33.5% 30.1% $ 164,679 19.5% ‐1.3% $ 314,433 37.2% 1.2% $ 10,496 1.2% ‐6.4% $ 60,025 7.1% ‐3.0% $ 7,267 0.9% ‐20.5% 8.0% $ 4,302 0.5% 17.2% $ 844,484 FEB $ 368,043 35.9% 26.1% $ 206,666 20.2% ‐9.4% $ 353,840 34.5% 7.8% $ 13,172 1.3% 26.3% $ 69,274 6.8% 48.3% $ 8,843 0.9% ‐20.5% 7.6% $ 5,347 0.5% 28.3% $ 1,025,184 MAR $ 482,398 32.9% 4.6% $ 335,788 22.9% 23.5% $ 505,895 34.5% 9.2% $ 15,672 1.1% 22.9% $ 102,146 7.0% 82.9% $ 16,162 1.1% 52.1% 8.1% $ 6,929 0.5% 11.4% $ 1,464,991 APR $ 469,532 38.6% 45.2% $ 238,277 19.6% ‐10.0% $ 394,975 32.5% 2.4% $ 12,954 1.1% 31.7% $ 82,865 6.8% ‐32.6% $ 11,677 1.0% 122.2% 7.8% $ 5,067 0.4% ‐13.8% $ 1,215,346 MAY $ 362,647 34.3% 23.8% $ 247,881 23.4% ‐19.9% $ 349,456 33.0% 3.7% $ 8,790 0.8% ‐1.6% $ 73,711 7.0% ‐0.3% $ 11,304 1.1% 1233.3% 8.0% $ 4,511 0.4% 12.9% $ 1,058,300 JUN $ 583,474 46.5% 17.7% $ 239,769 19.1% 1.0% $ 341,986 27.2% ‐2.6% $ 7,997 0.6% 9.0% $ 69,002 5.5% ‐5.1% $ 10,064 0.8% 896.9% 6.3% $ 3,683 0.3% 1.5% $ 1,255,976 JUL $ 613,847 45.1% 9.2% $ 267,958 19.7% 1.3% $ 386,767 28.4% 5.9% $ 8,530 0.6% 2.5% $ 68,349 5.0% 1.9% $ 10,778 0.8% 527.4% 5.8% $ 5,819 0.4% 38.1% $ 1,362,049 AUG $ 318,562 38.7% 17.7% $ 170,845 20.8% ‐3.1% $ 262,699 31.9% ‐6.8% $ 6,057 0.7% 27.4% $ 52,606 6.4% ‐14.7% $ 7,676 0.9% 472.0% 7.3% $ 3,978 0.5% 20.0% $ 822,422 SEP $ 185,819 32.3% ‐10.8% $ 131,528 22.9% ‐26.5% $ 195,892 34.1% ‐26.1% $ 4,156 0.7% ‐36.4% $ 47,355 8.2% ‐44.3% $ 7,185 1.2% 55.7% 9.5% $ 3,145 0.5% ‐8.6% $ 575,080 FY YTD $ 4,308,104 $ 2,531,345 $ 4,159,634 $ 112,932 $ 807,893 $ 112,251 $ 55,678 $ 12,087,837

Anastasia Island Ponte Vedra Beach St. Augustine/Villano/N. Bch Shores/South/207 WGV + west of I95 I95&SR16 + Palencia Other 32080 % TTL +/‐ PY 32082 % TTL +/‐ PY 32084 % TTL +/‐ PY 32086 % TTL +/‐ PY 32092 % TTL +/‐ PY 32095 % TTL +/‐ PY 92+95 OTHER % TTL +/‐ PY TOTAL Fiscal Year 2020 OCT $ 231,114 30.3% 8.9% $ 171,169 22.4% ‐20.3% $ 276,232 36.2% ‐8.3% $ 7,590 1.0% 29.9% $ 64,981 8.5% 1.7% $ 8,896 1.2% 52.2% 9.7% $ 3,354 0.4% ‐18.2% $ 763,335 NOV $ 222,237 26.3% 23.4% $ 189,136 22.4% 15.3% $ 345,708 40.9% 4.9% $ 8,437 1.0% ‐7.8% $ 65,114 7.7% 15.8% $ 10,323 1.2% 64.5% 8.9% $ 4,074 0.5% ‐3.4% $ 845,030 DEC $ 299,542 30.4% 20.7% $ 161,912 16.4% 8.5% $ 434,116 44.1% 2.6% $ 8,268 0.8% ‐18.3% $ 65,266 6.6% 4.6% $ 10,850 1.1% 18.2% 7.7% $ 4,541 0.5% ‐0.8% $ 984,494 JAN $ 317,911 34.4% 12.2% $ 169,664 18.4% 3.0% $ 339,143 36.7% 7.9% $ 12,647 1.4% 20.5% $ 67,438 7.3% 12.3% $ 11,528 1.2% 58.6% 8.6% $ 4,600 0.5% 6.9% $ 922,932 FEB $ 400,987 38.8% 9.0% $ 203,586 19.7% ‐1.5% $ 350,958 34.0% ‐0.8% $ 14,865 1.4% 12.9% $ 57,225 5.5% ‐17.4% $ 502 0.0% ‐94.3% 5.6% $ 5,181 0.5% ‐3.1% $ 1,033,304 MAR $ 339,886 48.2% ‐29.5% $ 107,042 15.2% ‐68.1% $ 202,979 28.8% ‐59.9% $ 3,909 0.6% ‐75.1% $ 47,047 6.7% ‐53.9% $ 685 0.1% ‐95.8% 6.8% $ 4,082 0.6% ‐41.1% $ 705,630 APR $ 75,798 29.1% ‐83.9% $ 68,142 26.2% ‐71.4% $ 81,540 31.4% ‐79.4% $ 2,254 0.9% ‐82.6% $ 10,749 4.1% ‐87.0% $ 20,402 7.8% 74.7% 12.0% $ 1,168 0.4% ‐77.0% $ 260,053 MAY $ 196,367 45.4% ‐45.9% $ 60,131 13.9% ‐75.7% $ 147,454 34.1% ‐57.8% $ 4,676 1.1% ‐46.8% $ 22,049 5.1% ‐70.1% $ 451 0.1% ‐96.0% 5.2% $ 1,840 0.4% ‐59.2% $ 432,968 JUN $ 468,420 46.4% ‐19.7% $ 154,929 15.4% ‐35.4% $ 316,767 31.4% ‐7.4% $ 18,789 1.9% 134.9% $ 41,476 4.1% ‐39.9% $ 4,515 0.4% ‐55.1% 4.6% $ 3,658 0.4% ‐0.7% $ 1,008,554 JUL $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ AUG $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ SEP $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ $ ‐ FY YTD $ 2,552,262 $ 1,285,713 $ 2,494,897 $ 81,433 $ 441,345 $ 68,151 $ 32,498 $ 6,956,299 8/11/2020

VCB Report to the Tourism Development Council August 17, 2020

Smith Travel Research June 2020

FY 2020 Running 12 Months Occupancy (%) Apr May June 2018 2019 2020 This Year 15.5 36.4 52.5 66.6 66.7 54.5 Last Year 74.0 68.1 71.8 65.5 66.6 66.7 Percent Change -79.1 -46.6 -27.0 1.7 0.1 -18.3

FY 2020 Running 12 Months ADR Apr May June 2018 2019 2020 This Year 77.74 108.41 128.78 138.30 142.15 135.12 Last Year 155.03 149.07 140.98 131.91 138.30 142.15 Percent Change -49.9 -27.3 -8.7 4.8 2.8 -4.9

FY 2020 Running 12 Months RevPAR Apr May June 2018 2019 2020 This Year 12.01 39.41 67.57 92.15 94.84 73.62 Last Year 114.72 101.57 101.29 86.39 92.15 94.84 Percent Change -89.5 -61.2 -33.3 6.7 2.9 -22.4

FY 2020 Running 12 Months Supply Apr May June 2018 2019 2020 This Year 165,900 172,081 181,950 2,194,221 2,255,172 2,240,439 Last Year 188,400 194,680 188,400 2,131,358 2,194,221 2,255,172 Percent Change -11.9 -11.6 -3.4 2.9 2.8 -0.7

FY 2020 Running 12 Months Demand Apr May June 2018 2019 2020 This Year 25,638 62,562 95,465 1,462,017 1,504,581 1,220,664 Last Year 139,413 132,652 135,357 1,395,888 1,462,017 1,504,581 Percent Change -81.6 -52.8 -29.5 4.7 2.9 -18.9

FY 2020 Running 12 Months Revenue Apr May June 2018 2019 2020 This Year 1,993,014 6,782,051 12,294,245 202,199,211 213,875,103 164,935,295 Last Year 21,613,784 19,774,349 19,083,065 184,130,519 202,199,211 213,875,103 Percent Change -90.8 -65.7 -35.6 9.8 5.8 -22.9 Source: STR, Inc. Republication or other re-use of this data without the express written permission of STR is strictly prohibited. 2

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Smith Travel Research June 2020 Current Month June 2020 vs June 2019 Occ % ADR Percent Change from June 2019 Room 2020 2020 Occ ADR RevPAR Rev Hillsborough County, FL 39.6 86.15 -46.0 -22.0 -57.9 -55.6 Nassau County, FL 58.2 220.89 -26.6 -8.0 -32.5 -29.5 Pinellas County, FL 53.3 136.19 -29.7 -8.0 -35.3 -35.0 St Johns County, FL 52.5 128.78 -27.0 -8.7 -33.3 -35.6

Charleston, SC 50.5 107.12 -35.3 -26.8 -52.7 -51.2 Jacksonville, FL 54.0 104.54 -28.5 -12.5 -37.5 -36.9 Myrtle Beach, SC 62.7 164.26 -21.5 -8.4 -28.2 -29.9 Orlando, FL 25.4 79.43 -67.4 -34.2 -78.6 -84.6 Sarasota-Bradenton, FL 50.4 116.79 -23.7 -2.6 -25.7 -24.7 Savannah, GA 53.1 91.04 -29.4 -23.7 -46.1 -45.5

Fort Walton Beach, FL 63.5 204.62 -23.6 -9.6 -30.9 -28.7 Daytona Beach, FL 56.9 117.78 -22.1 -4.1 -25.3 -26.4

Zip Code 32084+ 55.0 115.32 -22.3 -10.6 -30.6 -30.6 Zip Code 32080+ 62.8 148.16 -17.2 1.2 -16.2 -16.2 Zip Code 32092+ 44.9 74.31 -33.9 -30.3 -53.9 -61.6

Source: STR, Inc. Republication or other re-use of this data without the express written permission of STR is strictly prohibited.

AllTheRooms.com Analytics July 2020

Supply Gross Revenue Totals Totals Total 5,371$ 28,548,301

Entire Market Occupancy ADR RevPAL Supply Demand Total 60.5% $240.19$ 145.30 5,371 54,296 Entire Home 61.6% $244.90$ 150.81 5,134 52,288 Private Room 40.7% $105.43$ 42.88 235 2,008 Shared Room 0.0% $0.00 $0.00 2 0

* Air BnB combined with HAVRBO/Home Away

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AllTheRooms.com Analytics July 2020

Area Comparison Occupancy ADR RevPAL Supply Demand 32080 60% $237.18 $142.64 3,209 32,980 32082 64% $393.79 $251.43 449 4,569 32084 61% $221.01 $135.11 1,230 16,523 32092 52% $157.28 $82.06 244 2,295

* Air BnB combined with HAVRBO/Home Away

Bed Tax Collections

June (Net Collections)$ 988,382 -20%

YTD Net Collections June$ 6,817,173 -25%

YTD Collections by Area June YTD Anastasia Island and St. Augustine Beach (32080) 46% 37% Ponte Vedra Beach (32082) 15% 18% St. Augustine, Vilano and North Beach (32084) 31% 36% St. Augustine Shores/South/207 (32086) 2% 1% World Golf Village and west of I-95 (32092) 4% 6% I-95&SR 16/Palencia (32095) 0.4% 1% Other 0.4% 0.5%

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VIC Visitation July 2020 *Note that Visitors Center at Jax Airport remains closed. SJCC –PVBD Visitor & Information Center % of Total July 2020 July 2019 Visitors FYTD 2020 FYTD 2019 Total FY 2019 Total Visitors 24 39 0.09% 286 436 560

City of St. Augustine Downtown Visitors Center

% of Total July 2020 July 2019 Visitors FYTD 2020 FYTD 2019 Total FY 2019 Total Visitors 24,157 50,408 90% 332,335 460,960 519,490

St. Augustine Beach Visitors Center

% of Total July 2020 July 2019 Visitors FYTD 2020 FYTD 2019 Total FY 2019 Total Visitors 2,670 6,087 10% 28,932 51,448 60,350

Jacksonville Airport Visitor Information Center % of Total July 2020 July 2019 Visitors FYTD 2020 FYTD 2019 Total FY 2019 Total Visitors 0 1,261 0% 6,892 16,594 19,174

Total Inquiries at Visitors Centers July 2020 July 2019 FYTD 2020 FYTD 2019 Total FY 2019 26,851 57,795 368,445 529,438 599,574

Departmental Reports

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Social Media July 2020 Social Media YOY Change Facebook Fans added In July 129 Total Facebook Fans 513,640 1% Facebook Impressions 11,040,071 Engagement Rate 6.40% Reach 2,780,087

Twitter Twitter Followers 13,392 5% Twitter Impressions 125,050

Instagram Instagram Followers 32,263 42% Instagram Impressions 2,443,109

YouTube Views To Date 348,854 12%

* Changes in Facebook’s algorithm continues to impact followers, reach, impressions and engagement 9

Communications Summary

JulyFYTD FYTD 19 Total Impressions 236,269,333 12,343,139,762 53,918,827,310 -77%

VCB Supported Stories 152 1,213 1,425 -15% in publication or broadcasted

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Sales Measurement Summary

Monthly % YTD % June Actual vs Goal YTD Actual vs Goal Solicitation Emails/Calls 474 160% 2,141 42% Total Leads Distributed 28 -22% 204 -29% Lead Room Nights 12,085 -4% 88,042 -11%

June leads issued continue to be down due to COVID-19. Room Night gains over last month largely due to the Republican National Convention. Solicitation calls and emails were up 160% to goal through targeted sales activity.

Promotions

VARIOUS SUMMER/EARLY FALL RADIO/TV/DIGITAL PROMOTIONS

• Launched three new radio promotions with Cox Media Group Jacksonville (WJGL, WAPE, and WEZI) to run from late July to mid August.

• Creating three sweepstakes promotions with North Central Florida Radio Group to run in the Gainesville/Ocala markets in September/October (postponed from August).

• Developing two customized sweepstakes promotions for Cox Media Group Orlando (WMMO) to air in September/October (postponed from August).

• Working with iHeart Media Group on two fall promotions (September/October - WUBL, WWPW).

• Finalizing on-air and digital promotions campaign with Sinclair Broadcast Group for airing on select stations in key south Georgia and northeast and central Florida markets. Promotions will begin in September.

DATABASE MARKETING • Subscriber base continued to be updated and is now at 177K; 99% retention rate (still maintaining less than 1% opt-out).

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CEO’s Comments

• June Lodging stats: Occupancy -27%, ADR -8.7%, RevPAR -33.3%, Demand -29.5%, Supply -3.4% • July Airbnb Stats: Occupancy +7.0%, ADR +14.1%, RevPAR +22.1%, Demand +32.5%, Gross Rev +51.2% and Supply +32.6% (VRBO/HomeAway cannot report YOY data yet.) • Attractions (n=16) Report that June attendance was down -47.1%, FYTD was -22.5% • June B&B Lodging stats (n=12): Occ -9.8%, ADR -5.3%, RevPAR -14.0%, Demand -9.2% • July Publicity: Supported stories FYTD 152, -15% to YTD goal. • June Sales team lead room night production was -4% below June’s goal. • Conducting three radio promotions July-Aug, five radio and one TV promotions Sept-Oct. • VCB continues to provide essential support to tourism businesses including a frequently updated Recovery Toolkit with links to regional, statewide and national travel data. • Paid Incremental COVID-19 Recovery Plan deployed including carry over of $870K to FY21. • REVISED FY 2021 Annual Promotion Plan reviewed, new budget is $4,811,709; SJC projected $3,941,709 plus $870,000 carry over