Tourism, Hospitality & Event Management This book series covers all topics relevant in the , hospitality and event industries. It includes destination management and related aspects of the and mobility industries as well as effects from developments in the information and communication technologies. “Tourism, Hospitality & Event Management” embraces books both for professionals and scholars, and explicitly includes under- graduate and advanced texts for students. In this setting the book series reflects the close connection between research, teaching and practice in tourism research and tourism management and the related fields.

More information about this series at http://www.springer.com/series/15444 Roland Conrady • David Ruetz • Marc Aeberhard Editors

Luxury Tourism Market Trends, Changing Paradigms, and Best Practices Editors Roland Conrady David Ruetz University of Applied Sciences Worms Head of ITB Berlin Worms, Germany Messe Berlin GmbH Berlin, Germany

Marc Aeberhard Luxury & Spa Management Ltd. Zürich, Switzerland

ISSN 2510-4993 ISSN 2510-5000 (electronic) Tourism, Hospitality & Event Management ISBN 978-3-030-59892-1 ISBN 978-3-030-59893-8 (eBook) https://doi.org/10.1007/978-3-030-59893-8

© Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Preface

Tell me how you travel, and I’ll tell you who you are ... Like hardly any other activity, travelling is suited to depict the zeitgeist of an epoch. This was true in the nineteenth century as well as today: a mixture of curiosity, the desire for adventure, necessity, prestige and status is motivating an audience of billions to move on and around the globe in various ways. But the last two decades in particular have confused many parameters of the previously very stable travel patterns: rapid digitalization, widespread availability of low-cost travel, overtourism in sensitive destinations, the cry for ecological sustainability, political turmoil, etc. All this and much more have heralded a paradigm shift, especially in the most sensitive but also the most opinion-leading segment: luxury tourism. Reason enough, then, to take up this phenomenon. The topic of luxury travel has been occupying a large part of tourism stakeholders for some time, but so far the clarification of concepts such as “premium luxury”, “ultra luxury”, “luxese” and “high-end luxury” and their classification in science and practice has still been the issue and confusion is spreading instead. This book now attempts to close this gap.