Laurent Vanat Consultant 19, Margelle CH-1224 Genève
Tel / fax / messagerie : (+41) 022 349 84 40 Courriel : [email protected] Internet : www.vanat.ch
2015 International
Report on Snow & Mountain Tourism
Overview of the key industry figures for ski resorts
t t a a n n a a V V
t t n n e e April 2015 r r u u a a L L
Table of contents
Foreword ...... - 5 - Glossary ...... - 6 - Introduction ...... - 8 - Evolution of the ski market ...... - 9 - The world ski market ...... - 11 - Participating countries...... - 11 - Ski resorts and infrastructure ...... - 12 - Evolution of worldwide skier visits ...... - 14 - Market share of worldwide skier visits ...... - 15 - Skiers per region of origin ...... - 15 - International skiers flows ...... - 16 - Future trends in market share ...... - 18 - Countries’ benchmarking ...... - 21 - The Alps ...... - 25 - Austria ...... - 25 - France ...... - 28 - Italy ...... - 31 - Liechtenstein ...... - 33 - Switzerland ...... - 34 - Western Europe ...... - 37 - Andorra ...... - 37 - Finland...... - 39 - Germany ...... - 42 - Iceland ...... - 43 - Norway ...... - 44 - Spain ...... - 46 - Sweden...... - 49 - United Kingdom ...... - 51 - Eastern Europe and Central Asia ...... - 54 - Afghanistan ...... - 54 - Albania ...... - 55 - Armenia ...... - 56 - Azerbaijan ...... - 57 - Belarus ...... - 58 - Bosnia & Herzegovina ...... - 60 - Bulgaria ...... - 62 - Croatia ...... - 64 - Cyprus ...... - 65 - t t Czech Republic ...... - 66 - a a Estonia ...... - 68 - n n Georgia ...... - 70 - a a Greece ...... - 72 - Hungary ...... - 74 - V V Iran ...... - 76 - t t Kazakhstan ...... - 78 - n n Kyrgyzstan ...... - 80 - e e Latvia ...... - 82 - r r Lithuania ...... - 83 - Macedonia ...... - 84 - u u a a L L 2015 International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts April 2015 - 2 -
Montenegro ...... - 85 - Poland ...... - 87 - Romania ...... - 90 - Russia ...... - 92 - Serbia ...... - 95 - Slovakia...... - 97 - Slovenia ...... - 99 - Turkey ...... - 101 - Ukraine ...... - 104 - Uzbekistan ...... - 105 - The Americas ...... - 107 - Argentina ...... - 107 - Canada ...... - 111 - Chile ...... - 113 - United States ...... - 116 - Asia and Pacific ...... - 120 - Australia ...... - 120 - China ...... - 123 - India ...... - 125 - Japan ...... - 127 - New Zealand ...... - 130 - North Korea ...... - 132 - South Korea...... - 133 - Middle East & Africa ...... - 137 - Algeria ...... - 137 - Israel ...... - 138 - Lebanon ...... - 138 - Lesotho ...... - 140 - Morocco ...... - 140 - South Africa ...... - 142 - Conclusion ...... - 143 - Sources and acknowledgments ...... - 145 -
ISBN 978-2-9701028-0-9
2015 International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts April 2015 - 3 -
Laurent Vanat is an independent consultant with skills as a general practitioner and a specialist. With a Master’s degree in commercial & industrial sciences from the University of Geneva, he has over 30 years of professional experience as both a business consultant and a senior executive in upper management. He possesses executive experience in sales, finance and general management on the one hand, and advises companies and organizations of all horizons on the other. This broad experience means that Mr. Vanat is well acquainted with numerous in- dustries.
Heavily involved in the tourism, hospitality & leisure industry, Mr. Vanat has closely followed the ski area industry for numerous years. In its search for information on ski areas, Mr. Vanat quickly understood the importance of tracking skier visits and collecting statistical data. Noting the difficulty in consolidating this information for the Swiss market, he found a way to contribute to the industry by taking the initiative to start a systematic collection of visitor data and publishing an end of season report. Since winter 2004/05, this document has been an acknowledged reference for Switzerland.
In order