Breakfast Briefing Copeland Tourism Top Ten Priorities

• Target New Visitors to • New Product Development • The Lake District Coast • Sea to Mountains • Towns – staycations and leisure • Itineraries – target markets • Building capacity & infrastructure • Buy Local • Increasing market share • Evidence of impacts 2021 - Year 2

• Product Development – Cycling – Outdoor Adventure – Arts and Culture – Local products and food – Events • Towns – Iron Line and valley links • Accommodation – cycle friendly • Stakeholder & Partnership Engagement • Research • Marketing • Building Capacity Business Support Business Support Funding • Amount paid to date £23,194,164 • Businesses assisted to date 4,526 Additional Restrictions Grant Lockdown 2 and beyond

Closed Business Lockdown Payment

Local Restrictions Support Grant (closed) Lockdown 3

Local Restrictions Support Grant (Open) Tier 2 https://www.copeland.gov.uk/coronavirus-resources-business Business Directory - [email protected] https://www.copeland.gov.uk/copeland-food-directory We have dedicated Shop Local Co-ordinator to work with businesses directly on your offer, including support for marketing and website/social media. If your like your business to be added to our online business directory please contact Jenny Brumby, our Shop Local Co-ordinator The Lake District Coast Hidden Coast Programme

Connecting ’s Hidden Coast: •Run the Edge is a Running and Walking Coastal Challenge along the Lake District Coast; launching as a virtual event in 2021 with live event in spring 2022 •Deep Time is Public Art Commission for the Lake District Coast…installations in the Summer 2021. •Silecroft Tourism Hub with café and changing Places toilets - construction spring/summer 2021 •Cycling and walking Infrastructure planned along coast and linking the coast to Ennerdale & Wasdale & Eskdale valleys Western Lake District & Coast Tourism Network Westernlakedistrict.com • Light-touch redesign/content update • New group members on there (16 new subscribers in total to date) • Regular new blogs and articles to give ideas and inspiration(ongoing) Image Library • Members have access to stunning images of the Western Lake District & Coast to use in their marketing activities. • For access to the image library, please contact Darren Milby at [email protected] PR/Press coverage

• WI Life magazine • Jewish Chronicle newspaper • Jewish Chronicle online • Rail magazine • Country Walking magazine • Lancashire Evening Post

STILL TO COME - Country Walking magazine

Black Combe ( - Visit took place last year).

Social Media highlights

Our social media audience continue to grow and engagement increases with each post. The combined audience now exceeds 16.5k

Key themes include: • Eye-catching images – encouraging followers to send. • Promotion of virtual events. • A celebration of noteworthy dates i.e. Norman Nicholson’s birthday.

Help us grow the audience – please like and share Current Activity

• Itinerary led blogs on the Western Lake District & Coast website. Topics include Health & Wellbeing, days out and outdoor activities.

• Keeping media contacts warm during current restrictions to maximise media opportunities / press trips for 2021. What’s next?

• Further push to Western & Lake District Coastal businesses to get involved via: – Social media. – Targeted emails from the WLD & C Group leads • On-going PR push • Competition to grow social media audience • Ongoing virtual meetings with group including new members and potentials recruits.

– What the group can do for you – Marketing hints & tips – get involved – How to get the most out of collaborative working – Content callout – What the future holds The Perfect Place to be campaign

Join us Western Lake District & Coast Group currently has 42 members. Business categories include Accommodation, Attractions, Business & Education and Travel.

Membership is free until 2022. Benefits include:

• Free listing on westernlakedistrict.com • Support and publicity for local events. • Active social media presence to include Facebook, Instagram & Twitter. • Presence at national travel and tourism shows. • Liaison and partnership working with kindred tourism and marketing organisations. • To join, please follow this link: https://westernlakedistrict.com/join-us/ Opportunities • Attract & Disperse • Converting day visits to staying visits • Growth of Staycation • Experiential - enhancing outdoors, adventure , wellbeing, cultural, food & drink and heritage • All season offer • Offering world class product & service • Tourism deals / Borderlands / Tourism Action Zones The People Experience Thank you Experience Economy Reboot