Orkla Annual Report 2014
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Annual Report 2014 Contents 03 About Orkla 06 Message from the CEO 08 Orkla’s business areas 21 Report of the Board of Directors 35 Corporate governance 45 Corporate responsibility at Orkla 55 Annual fi nancial statements 2014 60 Notes Group 103 Financial statements for Orkla ASA 2014 112 Historical key fi gures 113 Share information 117 Additional information for valuation purposes 118 The Board of Directors of Orkla ASA 122 The Expanded Group Executive Board 126 Governing bodies and elected representatives 128 Group directory annual report 2014 ABOUT ORKLA The Nordic region’s leading branded con- sumer goods company Orkla is a leading supplier of branded consumer goods and concept solutions to the grocery sector, out-of-home sector and bakeries with its main markets in the Nordics and the Baltics. The Group also holds good positions in selected product categories in Central Europe and India. The Branded Consumer Goods business comprises four business areas: Orkla Foods, Orkla Confectionery & Snacks, Orkla Home & Personal and Orkla Food Ingredients. Orkla also has operations organised under the Orkla Investments business area, which consists of Hydro Power, real estate and fi nancial assets, in addition to the Group’s investments in Sapa (JV) (50% interest), Jotun (42.5% interest) and Gränges (31% interest). Orkla ASA is listed on the Oslo Stock Exchange and is headquartered in Oslo. As of 31 December 2014, Orkla had approximately 13,000 employees. The Group’s turnover in 2014 totalled NOK 30 billion. FINANCIAL CALENDAR FOR ORKLA ASA Date Event 16.04.2015 Annual General Meeting 2015 17.04.2015 Share traded ex. dividend1 28.04.2015 Dividend payment1 07.05.2015 1st quarter 2015 17.07.2015 2nd quarter 2015 30.10.2015 3rd quarter 2015 11.02.2016 4th quarter 2015 1 Subject to the approval of the proposed dividend at the General Meeting. 3 annual report 2014 ABOUT ORKLA Key fi gures 2014 2013 2012 2011 2010 Operating revenues (NOK million) 29,599 33,045 30,001 61,009 57,338 Operating revenues Branded Consumer Goods (NOK million) 28,584 27,731 24,105 24,621 23,627 EBIT (adj.)1 (NOK million) 3,214 3,142 3,279 3,986 3,892 EBIT (adj.)1 Branded Consumer Goods (NOK million) 3,378 2,961 2,803 2,769 2,956 EBIT (adj.)1-margin (%) 10.9 9.5 10.9 6.5 6.8 EBIT (adj.)1-margin Branded Consumer Goods (%) 11.8 10.7 11.6 11.2 12.5 Ordinary profi t before tax (NOK million) 2,872 2,664 3,873 -923 20 Earnings per share, diluted (NOK) 1.63 0.68 1.56 -0.76 -0.90 Return on capital employed Branded Consumer Goods2 (%) 14.4 13.3 16.8 16.6 18.1 Total dividends per share (NOK) 2.503 2.50 2.50 2.50 7.50 Equity ratio (%) 62.5 59.1 53.9 51.8 53.6 Figures as reported (2010-2013). 1Operating profi t before other income and expenses. 2See defi nition page 112. 3Proposed dividend. SHARE PRICE 4 annual report 2014 ABOUT ORKLA 2014 in brief • Sales growth and profi t improvement for Branded Consumer Goods with organic growth, stronger innovations and operational improvement •Completed sale of Orkla Brands Russia and Rieber Foods Polska (“Delecta”) • Agreements entered into to purchase the branded consumer goods company NP Foods and the sales and distribution company Condite, as well as Cederroth (in January 2015) •Successful stock exchange listing of Gränges on Nasdaq Stockholm •Restructuring programme in Sapa ahead of plan • 13.4% return on the Orkla share (including reinvested dividend), and the Board proposes to maintain a dividend of NOK 2.50 per share ORKLA’S STRATEGY Orkla’s strategy is to strengthen its position as a leading branded consumer goods company, serving the Nordic and Baltic regions as its main markets. ” Based on its core brand-building competency and the Orkla’s mission Group’s local presence, Orkla aims to be the Nordic region’s leading branded consumer goods company. The foremost “Improving everyday life with driver of long-term value creation is organic growth in the healthier and more enjoyable branded consumer goods sector, with the Nordics and Baltics as Orkla’s main markets. local brands” In line with this strategy, priority is given to activities that drive organic growth and promote improved profi tability. Successful innovations are Orkla’s primary means of achieving organic growth. Orkla intends to enhance and leverage the Group’s local presence, skills and customer and consumer insight. 0.7% 10.9% 1.63 ORGANIC GROWTH EBIT (ADJ.) MARGIN EARNINGS PER SHARE Operating revenues for Branded EBIT (adj.) for the Group totalled Earnings per share were Consumer Goods totalled NOK 3,214 million. NOK 1.63. NOK 28,584 million. 5 annual report 2014 MESSAGE FROM THE CEO Stronger as One Orkla Orkla has made several structural changes and adjustments in the course of the year to strengthen its position as a leading branded consumer goods company with a local presence. We still have a way to go to see the eff ect of these measures in the form of satisfactory results. Our eff orts to achieve improved organic growth and profi tability therefore continue with undiminished vigour. Orkla’s core competency in brand building and our local We will contribute to improving public health by developing presence are the cornerstones of our long-term strategy of healthier local brands. We have set ambitious goals for sustain- strengthening our position as a leading branded consumer able purchasing of palm oil and reducing salt in our products. goods company serving the Nordic and Baltic regions as our main markets. Our strategy of divesting Orkla’s other Our primary driver of organic growth is strong, profi table investments in the longer term remains unchanged, but we innovations that delight and engage people. By developing have made it clear that realising the full value of these assets successful innovations, combined with local customer insight is more important than speed. and an attractive product portfolio, we aim to become the retail sector’s most important partner for creating profi table growth. In the course of the year, Orkla has carried out a number of We continuously improve our well-established brands and utilise structural measures in line with the Group’s strategic direction. our know-how and creativity to develop new products that are The Polish company Delecta and Orkla Brands Russia were more enjoyable and make healthy choices easier. Our basic divested, and Orkla reduced its ownership interest in the approach is to use sustainable, effi cient production methods to aluminium company Gränges in a successful stock exchange transform high-quality raw materials into Orkla’s well-known listing. Through the acquisition of branded consumer goods local branded consumer goods that are widely appreciated by companies NP Foods and Cederroth (in January 2015) and the consumers at large. sales and distribution company Condite, Orkla has signifi cantly reinforced its presence in the Baltics, Sweden and Finland. Orkla is well prepared to position itself even more clearly as During the year, Orkla decided to retain Vitana and Felix a leading branded consumer goods company, so that we as Austria as long-term investments, and the companies have one Orkla can do our part to make every day better. delivered a positive performance. After the many organisational changes in the past few years, it is important that we succeed in building one Orkla. We must aim to bring out the best in one another by facilitating In 2014, Orkla has assumed collaboration, exchanges of ideas and transfers of expertise a prominent role in the public debate on across companies, countries and business areas. Orkla’s local presence, skills, and consumer and customer insight are some health and nutrition. We will contribute of the Group’s most crucial competitive advantages. To ” ensure profi table operations in the long term, we are focusing to improving public health by on optimising our business model. To an even greater degree, developing healthier local brands. we must capitalise on our proximity to consumers. At the same time, we must leverage the economies of scale inherent in being a large group. We must extract synergies from the processes that we have initiated, at both top-line and bottom-line level. We are aware of Orkla’s role as a major industrial player, and our view is that a sustainable value chain is the only accept- able model for future growth. In 2014, Orkla has assumed a Peter A. Ruzicka prominent role in the public debate on health and nutrition. President and CEO 6 Peter – part of the Orkla family 7 annual report 2014 ORKLA’S BUSINESS AREAS Branded Consumer Goods Branded Consumer Goods consists of four business areas: Orkla Foods, Orkla Confectionery & Snacks, Orkla Home & Personal and Orkla Food Ingredients. Orkla’s main markets are the Nordic and Baltic regions. GEOGRAPHICAL SPREAD OF SALES REVENUES1 Norway 11,160 38% Nordics ex. Norway 11,469 39% Baltics 1,053 4% Europe other 4,533 16% World other 987 3% Total: NOK million 29,202 100% 1Excluding internal sales and other operating revenues. 8 annual report 2014 ORKLA’S BUSINESS AREAS Business areas ORKLA ORKLA ORKLA ORKLA CONFECTIONERY & HOME & FOOD FOODS SNACKS PERSONAL INGREDIENTS Operating revenues Operating revenues Operating revenues Operating revenues (NOK million): (NOK million): (NOK million): (NOK million): 12,232 4,987 4,960 6,534 Organic growth (%): Organic growth (%): Organic growth (%): Organic growth (%): -1.1 -0.4 2.5 3.7 EBIT (adj.)1 (NOK million): EBIT (adj.)1 (NOK million): EBIT (adj.)1 (NOK million): EBIT (adj.)1 (NOK million): 1,488 693 852 345 Number of employees: Number of employees: Number of employees: Number of employees: 5,977 2,359 1,775 2,438 ORKLA INVESTMENTS Sapa ( JV )2 Jotun2 Gränges2 Hydro Orkla Shares and (50%) (42.5%) (31%) Power Eiendom financial Underlying EBITDA EBIT EBIT (adj.)1 EBIT (adj.)1 Book value assets (NOK billion): (NOK billion): (NOK million): (NOK million): (NOK billion): Book value (NOK billion): 1.9 1.3 463 216 1.9 0.7 Corporate centre and support functions 1Operating profi t before other income and expenses.