Target Workshop Series Target Aims for the Center of the Guest Bullseye October 2-4 | Minneapolis, MN

Schedule at a Glance: As Target turns the corner on its first 50 years, it is also Oct 2 setting the stage for its next 50. Life In the “Amazon” NEW (8a-12p)

NEW Buoyed by the success of Pfresh and REDCard, Target now turns to Canadian Retail Landscape (1p-5p) a three-pronged approach to power sales to $100 billion by 2017: Oct 3 target.com, CityTarget, and Target Canada. Target: New Strategies to Hit the Bullseye NEW (8a-5p) Each will bring fresh opportunities for supplier collaboration…and Oct 4 especially in the case of online, a threat to the very core of Target’s NEW business model if it isn’t mastered in a differentiated manner. Understanding the Target Shopper (8a-12p) Target’s focus on its core guest will also need to adjust, as that Logistics: guest’s profile shifts to Millennials, a generation that will hold Hyatt Regency Minneapolis “Expect More. Pay Less” to its own standards. 1300 Nicollet Mall Minneapolis, MN 55403 Come join Kantar Retail’s Leon Nicholas and Amy Koo, (P): 612.370.1234 as they lead a lively exploration of Target’s initiatives, Room rate: USD229 Cut-off date: 9/4/2012 opportunities, internal pain points, and external challenges. More Information & Registration Call +1.617.588.4100 Join us and accelerate your knowledge of Target’s Email CustomerService@ kantarretailiq.com strategies in its next stage of growth. Web KantarRetailiQ.com/Events

Full Day Rate: USD 1650 “Excellent, thorough insight. In-depth knowledge.” Half-Day Rate: USD 895

Senior Category Analyst Multi-day/multi-seat rates available. Group Discounts Available.

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Specific, Relevant, Actionable Insight / Worldclass Speakers / © 2012 Kantar Retail Kantar Retail / Thought Leadership Grounded In Fact © 2012 Kantar Retail / May 12 Target Workshop Series Target Aims for the Center of the Guest Bullseye October 2-4 | Minneapolis, MN

October 2 / Life In the “Amazon” NEW (8a-12p)

Amazon.com has completely changed the way shoppers interact with retail on the web—and what they need from a bricks-and-mortar store. As online shopping moves from experimentation to habit, it fundamentally alters the expectations of the offline trip. Suppliers and brick-and-mortar retailers can no longer ignore Amazon, and Kantar Retail provides a fresh, forward-thinking thought framework to help lay out your plan of action:

Understanding the economics of Amazon.com is key to creating a joint conversation with decision makers. How are the financial levers different than in traditional channels? Amazon.com is already disrupting trip dynamics at “traditional” retail. If your business depends on trip-drivers, what is your plan if that trip goes away? How will the evolving category role impact the economics of your product? Subscription-based Online Replenishment has the potential to take the shopper out of her path-to-purchase entirely. Is your business ready for a shopper that does not need to physically shop for product fulfillment? Who is the Amazon shopper and how does that overlap with shopper behavior at other retailers?

October 2 / Canadian Retail Landscape NEW (1p-5p)

Target’s launch in Canada is only months away, and the anticipation for the “Expect More. Pay Less” upscale discounter is accelerating. With over 100 stores expected to open throughout much of 2013, Target Canada promises to change the mass landscape substantially, even with its competitors gearing up. Importantly, suppliers need to understand the increasingly fragmented Canadian retail landscape as they plan their collaboration strategies. Join David Marcotte, leader of Kantar Retail’s Canadian retail research, as he guides suppliers through the essentials and nuances of the Canadian market:

How will the rise of electronic couponing change the ways promotions are managed and driven in Canada? How are retailers driving true multichannel e-commerce initiatives, and what is different this time? Walmart Canada, Shoppers Drug Mart, Canadian Tire, Costco, and Loblaw (among others) are all exposed to Target Canada’s entry—how can you leverage their preparations and where should you begin to prepare for impact? What can we expect when Target launches in Canada?

“Great workshop—the best one I have attended thus far.” Key Account Manager, Target

“As a newbie to Target, I now feel well-armed with knowledge to effectively partner with our programs.” National Accounts Manager

October 3 / Target: New Strategies to Hit the Bullseye NEW (8a-5p) About Kantar Retail Kantar Retail (www.kantarretail.com) is Target cannot rest on the laurels of its remodeling and 5% Rewards success—and the world’s leading shopper and retail neither can the suppliers who call on it. Both must look ahead to battle the new insights and consulting business and generation of competitors and woo the children of the Baby Boomers. is part of the Kantar group of WPP. The company works with leading branded To win, Target must keep its current base stable while expanding into urban US manufacturers and retailers to help areas, entering its first foreign market, and penetrating the social and digital them transform the purchase behaviour expanse. Financially, Target’s growing REDcard penetration continues to intensify of consumers, shoppers and retailers pressure on suppliers to help balance margins. Is your business staying ahead of through the use of retail insights, those changes? Kantar Retail will fast-track your knowledge of critical concerns: consulting, analytics and organizational development services. Kantar Retail Target’s complex financial levers are distinct from most retailers. Do you tracks and forecasts over 1000 retailers understand its pain and leverage points? globally, has purchase data on over 200m shoppers and among its market-leading Using ShopperScape® insights, we know that the Target core guest of today reports are the annual PoweRanking is radically different from her mom. What makes her tick—and what does she survey (USA and China), and Industry expect from the retailer of today? Shopper Study Across Retailers. Kantar The future of Target’s expansion in the US may be in the form of CityTarget. Retail works with over 400 clients and has What is the distinctive nature of this new format, and what do you need to know 20 offices in 15 markets around the globe. to succeed? Amazon’s pressure on Target’s business has never been greater. How has Target responded to Amazon’s threat, and how can you help Target better compete against the new model? Target has set its sights northward to Canada. Canadians may love the Target brand, but serious competitors lie in wait for it to stumble. What should you know?

Aligning with Target’s core business goals and principles is essential to Session fee includes continental breakfast building a long-lasting relationship. Where do you stand today, and what is and lunch each day and hard copies of your plan to move up the Target Partnership Ladder? relevant Kantar Retail training outlines. Cancellations received in writing 10 days before the program will qualify for a credit on NEW a future Kantar Retail program. Substitutions October 4 / Understanding the Target Shopper (8a-12p) must be communicated and are allowed at any time. Kantar Retail is unable to issue With more alternatives available, Target’s shoppers have rapidly evolved how, refunds for cancellations. If, due to travel restrictions, security issues or other business where, and why they shop. Keeping pace with these changes is vital to plan against reasons, Kantar Retail determines that it the unfolding landscape and recalculate routes to growth. Join Kantar Retail as we is not preferable to deliver its traditional analyze and discuss the multiple paths Target’s shoppers are taking: classroom programs (such as Workshops and Forums), Kantar Retail reserves the right to substitute comparable, alternative learning How are shopping behaviors of Target’s key demographic segments shifting? systems (such as interactive Webcasts) in What does this mean for Target’s strategic initiatives? their place. Content Speakers and topics subject to change. Kantar Retail specifically What are the underlying changes in the macro landscape, and what do they disclaims any liability for the editorial content mean for shopping behavior at Target? of the presentations made by non-Kantar Retail speakers, which wholly originates with How is Target’s base reacting to key shopper trends? the speakers. The analysis and conclusions presented by Kantar Retail represent the opinions of the company. The views expressed Combining findings from Kantar Retail’s ongoing ShopperScape® survey with do not necessarily reflect those of the retailers unique insight into Target’s market position, join us to navigate through the core under discussion, nor are they endorsed or shifts in shopping trips and spending intentions and walk away with a sense of otherwise supported by the management of those retailers. Sessions may be taped by direction in terms of Target’s shoppers reactions to key trends. Kantar Retail for internal training purposes.