Leadership, Management and Change in a Chinese Public-Owned Corporation: the Case of Haier from 1984-2013

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Leadership, Management and Change in a Chinese Public-Owned Corporation: the Case of Haier from 1984-2013 Leadership, Management and Change in a Chinese Public-Owned Corporation: The Case of Haier from 1984-2013 Xiaoran Sun A thesis in fulfilment of the requirements for the degree of Doctor of Philosophy School of Business University of New South Wales Canberra, Australia August 2013 Table of contents Table of contents ................................................................................................................................... i Acknowledgements ............................................................................................................................. iv Abstract ............................................................................................................................................... vi Acronyms .......................................................................................................................................... viii List of Figures ...................................................................................................................................... x List of Tables ........................................................................................................................................ x List of Appendices ................................................................................................................................ x Chapter One Introduction ..................................................................................................................... 1 1.1 Aims and Objectives................................................................................................................... 1 1.2 The Case of Haier ....................................................................................................................... 1 1.3 The Research Problem................................................................................................................ 3 1.3.1 Primary data collection: ...................................................................................................... 4 1.3.2 Secondary data collection:................................................................................................... 7 1.3.3 Tertiary data collection ........................................................................................................ 7 1.3.4 Data analysis ....................................................................................................................... 7 1.4 Chapter Structure and Integration ............................................................................................ 10 Chapter Two Literature Review ......................................................................................................... 16 2.1 Introduction .............................................................................................................................. 16 2.2 Leadership and Change ............................................................................................................ 16 2.3 The Role of the Environment in Organisational Theories ........................................................ 26 2.4 The Influence of Culture .......................................................................................................... 27 2.5 Total Quality Management Theories and Dissemination ......................................................... 31 2.5.1 Definition of TQM ............................................................................................................ 33 2.5.2 TQM models ..................................................................................................................... 34 2.6 Implementing Business Process Reengineering ....................................................................... 38 2.6.1 The definition and goals of BPR ....................................................................................... 39 2.6.2 The spread of BPR ............................................................................................................ 43 2.7 The Influence of Management Fashions .................................................................................. 44 2.8 Globalisation and the Development of a Global Mindset ........................................................ 48 2.9 Conclusion: Gaps in the Literature and the Focus of this Research ......................................... 53 Chapter Three China‘s Open Door Policy: The Economic and Industrial Context from 1978-2013 . 55 3.1 Introduction .............................................................................................................................. 55 3.2 A Centralised Socialist Economy Before 1978 ........................................................................ 56 3.3 Economic Reform in China Since 1978 ................................................................................... 60 3.3.1 1978 to 1992: the first stage of China‘s opening-up and economic reform....................... 61 3.3.2 1992-2001 The establishment of a socialist market economy ........................................... 70 i 3.3.3 2001: Joining the WTO and participation in the world economy ..................................... 78 3.4 The Development history of the Chinese Home Appliance Industry........................................ 80 3.4.1 1978-1982: initial stage .................................................................................................... 80 3.4.2 1983-1990: the stage of rapid development ....................................................................... 82 3.4.3 1990-2001: the outbreak of a price war and industrial restructuring ................................. 85 3.4.4 2001: joining the global market ......................................................................................... 90 3.5 Conclusion ................................................................................................................................ 92 Chapter Four The Emergence of Zhang Ruimin as a Charismatic Leader ......................................... 94 4.1 Introduction .............................................................................................................................. 94 4.2 The Early Life Experience of Zhang Ruimin............................................................................ 95 4.3 A Turning Point: The Assignment of Zhang Ruimin as the Director of Qingdao Refrigerator General Factory .............................................................................................................................. 96 4.4 Zhang Ruimin‘s Leadership Style........................................................................................... 104 4.4.1 Charm and charisma ........................................................................................................ 104 4.4.2 Control and authority ....................................................................................................... 113 4.4.3 Sight and vision ............................................................................................................... 116 4.5 Zhang Ruimin‘s Unique Management Philosophy ................................................................. 126 4.6 Conclusion .............................................................................................................................. 129 Chapter Five From Rags to Riches: The Role of TQM in the Brand Building Phase (1984-1991). 132 5.1 Introduction ............................................................................................................................ 132 5.2 Industrial Policy from 1980 to 1991 ....................................................................................... 132 5.3 Changes in Organisational Culture in Haier ........................................................................... 138 5.4 Brand Building through Total Quality Management at Haier ................................................. 140 5.5 Conclusion .............................................................................................................................. 153 Chapter Six OEC Management, Competition and Expansion in the Diversification Phase (1991-1998) .......................................................................................................................................................... 155 6.1 Introduction ............................................................................................................................ 155 6.2 Haier‘s Development Strategies from 1991 to 1998 ............................................................... 156 6.2.1 Diversification and development through merger and acquisition .................................. 156 6.2.2 Market-oriented service improvement ............................................................................. 168 6.3 OEC Management .................................................................................................................. 171 6.4 Making Sense of the Policies: the Third Eye Theory ............................................................. 179 6.5 Conclusion .............................................................................................................................. 183 Chapter Seven Business Process Reengineering (BPR): The Solution to Company Obesity (1998- 2005) ................................................................................................................................................
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