Xandr’s Got a New Game Plan for Finding Live Sports Fans

In light of sports cancellations, Xandr ADDRESSABLE ANOW + Addressable reaches highly engaged Cut waste and make your Curated digital marketplace WarnerMedia ANOW + impressions count by only serving of data enabled, omnichannel Xandr Addressable uses best in sports enthusiasts wherever media to the households within inventory class targeting optimization they’re consuming content your target tools to find audiences across TV, connected TV, wherever they are desktop and mobile Find Sports Fans Wherever & Whenever They’re Watching

The Most Passionate Sports Fans Sports is in our DNA; Find the most premium basketball fans with DIRECTV across all major demographics Relevant Messaging Serve ads only to your target audience, with no wasted impressions XANDR ADDRESSABLE

Sports Enthusiasts & Basketball Fans & NHL & Custom Audiences Heavy viewers of Find viewers of NBA Viewers of NHL Find sports fans through NFL, NBA, MLB, NHL, and/or NCAA regular season and custom audience or NCAA sports Basketball playoff games across all major sports

2

Targets based on DIRECTV viewership in the past year, 5 min+ of consecutive viewing Find Sports Fans Across Their Digital Destinations

Community reaches sports fans across connected TV, desktop, mobile by leveraging AT&T’s sports-focused browsing, location and viewership data

MORE ABOUT SPORTS ENTHUSIASTS COMMUNITY FIRST PARTY SPORTS AUDIENCES

406M Behavioral Attributes of Sports Enthusiasts: Xandr's first party audience segments reach consumers who Sports Enthusiasts: have frequently and consistently browsed or watched sports-related content Monthly minutes spent • Tech Geeks or have attended a live sporting event in the last 90 days. Find all sports consuming content enthusiasts or choose any of the below proprietary sports across Community • Influential audiences. **Available by IO or curated deal endpoints • Environmentally- o Sporting Event Enthusiasts Friendly 70% Male, o Soccer Enthusiasts • Active Lifestyle 54% HHI $75K+ o Baseball Enthusiasts • Home Improvers Majority are male with a o Football Enthusiasts high household income o Basketball Enthusiasts 3 Sports Enthusiasts: People who watch Sports on TV and consider ESPN, ESPN2, ESPN3, ESPNews, ESPN Classics or ESPN Deportes a favorite channel, 406M: Comscore Plan Metrix Mobile; September 2019, US Gender, HHI, Behavioral: Comscore Plan Metrix Mobile; January 2020 WarnerMedia + Xandr

Use Xandr's 1st party viewership data to identify sports viewers and A Solution target audiences wherever they are Viewers of NBA | Households who have watched NBA programming for 5 min+ That Wins consecutively in the last year on the following networks: ABC, CBS, NBC, TNT, ESPN, ESPNEWS, ESPN2, NBATV, NBCBA, MSG, MSG+, CW, YES WarnerMedia's ANOW + Viewers of College Basketball | Xandr's Addressable Households who have watched College Basketball programming for 5 WarnerMedia delivers custom built min+ consecutively in the last year on schedules across our large national footprint and with best in class the following networks: ESPN, ESPN2, ESPNU, NBCSN, NBC, CBS, FOX, ABC, audience optimization tools. BTN, FS1, and FS2 Combined with Xandr’s precise HH targeting across one of the largest Sports Viewers | Households who have addressable footprints, you can’t lose. watched NFL, NBA, MLB, NHL or College Basketball in the past year for 5 min+ consecutively