Sports Management November/December 2017 Issue
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sportsmanagement.co.uk November/December 2017 Vol 21 Issue 6 No 134 @sportsmag Alison Norman KERIANNE PAYNE On Westway Sport & Fitness The champion swimmer’s Centre’s involvement mission to get adults in the Grenfell relief effort p44 back in the pool p10 Safe Standing? The campaign to reinstate standing areas at major football stadiums p40 ON THE COVER Katherine Grainger The Olympic rowing champion on her new role as chair of UK Sport p28 Raising the Bar with creative sport spaces • Choose from a range of structures • Full Design and Build service • Multi use or Sport specific • Cost efficient, sustainable space • Options on ventilation, heating and insulation • Create a sports space complete with ancillary accommodation collinson.co.uk T: 01995 606 451 EDITOR’S LETTER Time to get it right What’s the most eff ective way to increase kids’ participation in sport and set them up with good exercise habits for life? Lawrence Dallaglio thinks Ofsted is the answer peaking at the recent ukactive Summit in London, Lawrence Dallaglio called on the government to take immediate action to improve physical activity in schools, Lack of exercise means kids grow small S saying: “We have a serious problem... there’s too much pressure put on schools to deliver airways which they’re stuck with for life. academic results and nowhere near enough pressure Nothing can be done to increase their to give students a good education in what to eat and size once that growth phase has passed what constitutes the right level of physical activity. “We need to bake metrics of physical activity and I sat next to an eminent pulmonologist on a plane sport into how schools are governed and measured,“ recently and asked him the biggest issue he was facing he continued. “We have to do something drastic, we in his work. Childhood asthma, he replied. have to do it now and it has to come right from the top. He explained that the hard tissue of the respiratory “If a headteacher gets a ‘highly commended’ system is formed during childhood by pressure from Ofsted report because of the number of hours the inside. As children run around, exercise and gasp students achieve doing physical activity per week, for air, the pressure this exerts forces their trachea then lo and behold, I predict there will be lots more to widen and they grow big, healthy, open airways. physical activity in schools.” he concluded. But lack of exercise at critical stages in their It’s a powerful plea, because getting children active development means they grow small airways which and hard wiring them with good exercise and eating they’re stuck with for life – nothing can be done to habits is the most fundamental thing we can do to increase their size once that growth phase has passed. build a better future for them. School is – realistically He said lack of exercise in childhood means we’re – the only place this can happen comprehensively and raising a generation of kids who will be asthmatic fairly for all children, regardless of background. adults, unable to exercise and with limited physical Getting kids into sport isn’t just about enabling capacity throughout their lives. They will literally be them to grow a healthy mind and body to live in and unable to draw a full breath in comfort. the good habits to look after it, it’s also about opening This is no legacy to be proud of and to aspire to for them up to a lifestyle that protects them from the our kids. Could Ofsted be the answer? dangers of a sedentary, screen-based existence with no body awareness and life-shortening habits. LIZ TERRY, EDITOR, SPORTS MANAGEMENT Choose how you read Sports Management magazine PRINT DIGITAL PDF ONLINE leisuresubs.net sportsmanagement.co.uk/digital sportsmanagement.co.uk/contents sportsmanagement.co.uk ISSUE 134 NOVEMBER/DECEMBER 2017 3 READER SERVICES Subscriptions Denise Adams People profi les: +44 (0)1462 471930 Darren Cox of Circulation manager Michael Emmerson Sentinel Leisure +44 (0)1462 471932 Trust on its Football EDITORIAL TEAM Editor Academy Liz Terry +44 (0)1462 431385 Deputy editor Steph Eaves p8 +44 (0)1462 471934 News editor Rob Gibson +44 (0)1462 471902 News and analysis: Contributing editor UK Sport’s £200m Tom Walker +44 (0)1462 471934 events plan; Tove ADVERTISING TEAM Okunniwa is new CEO Publishers John Challinor of London Sport +44 (0)1202 742968 Paul Thorman (recruitment) +44 (0)1462 471904 Advertising sales p14 Jan Williams +44 (0)1462 471909 WEB TEAM Tim Nash +44 (0)1462 471917 The power of Michael Paramore skateboarding: +44 (0)1462 471926 Emma Harris How this new +44 (0)1462 471921 sport is being used Dean Fox +44 (0)1462 471900 for social good Sport-kit.net Lauren Heath-Jones +44 (0)1462 471927 p48 DESIGN Sharon Hale +44 (0)1462 471924 RESEARCH Joe Neary +44 (0)1462 431385 Training swimmers: FINANCE A look at the Denise Adams +44 (0)1462 471930 conditioning Rebekah Scott programmes of +44 (0)1462 471930 top swimmers Leisure Media Portmill House, Hitchin, Herts, SG5 1DJ, UK +44 (0)1462 431385 leisuremedia.com p68 fi [email protected] 4 ISSUE 134 NOVEMBER/DECEMBER 2017 sportsmanagement.co.uk CONTENTS ISSUE 134 08 PEOPLE Katherine Grainger: Darren Cox, Keri-Anne Payne and Pete Lewin The new chair of UK Sport on the 14 NEWS & ANALYSIS body’s challenges 27 THOUGHT LEADERS and opportunities We need to get creative in how we fund sport, says Andy Reed 28 KATHERINE GRAINGER p28 The new chair of UK Sport on her plans for the role 34 TALKING POINT At the heart of How can we aid the rise of professional women’s sport? the community: The sports centre 40 SAFE STANDING The push for safe standing in supporting the stadiums and how it could work victims of Grenfell 44 WESTWAY SPORTS How the centre stepped up to p44 support the Grenfell relief eff ort 48 SKATEBOARDING Quickly becoming mainstream, this sport is changing lives Flooring 54 SOCIAL VALUE innovations: In part two of our series, we From glass and look at top case studies LEDs to embedded 58 PARKLIVES shot clocks Tackling inactivity with free activities across the country 62 FLOORING p62 A look at the most innovative flooring projects worldwide Growing table 68 SWIMMING TRAINING Achieving important gains tennis: through strength training Initiatives to open 72 TABLE TENNIS the sport up to Plans to grow the grassroots of new audiences this accessible sport 76 PRODUCT INNOVATION p72 Innovation and new launches 78 DIRECTORY sportsmanagement.co.uk ISSUE 134 NOVEMBER/DECEMBER 2017 5 LETTERS HAVE YOUR SAY Have you got a view on the state of the sports sector? A topic you want to discuss? An opinion on an article featured in Sports Management? Write to us at: [email protected] Robust data can help sports organisations attract government funding t was encouraging to see columns in the FOTOKOSTIC SHUTTERSTOCK/ © July/August issue of Sports Management by Andy Reed and editor Liz Terry advocating I the protection of team sport. The challenges of daily life are placing ever greater levels of stress on young people. In fact, 80 per cent of 12- to 16-year-olds say they have experienced a mental health problem. If such issues are not dealt with at an early stage, they can easily become more serious in later life. Young people can build valuable mental and physical resilience through active participation in sport. Not only does it benefi t their current health and happiness, it can establish lifelong good habits. Currently, inactivity and the Involvement in team sports helps young people to build mental and physical resilience resultant ill health costs the nation £20 billion a year. Beyond improving physical health, organised sport reaps social rewards the major obstacles are the expense of too. In particular, team sports can help young participation and local facilities that are people feel less isolated, stay out of trouble either inadequate or simply do not exist. and acquire the confi dence and life skills that More consistent Yet many leading health experts are now can make all the diff erence to getting a job. statutory investment recommending that the government is needed to make expand public wellbeing programmes and Demonstrating value even offer exercise on prescription. Over recent years, Pro Bono Economics has sport more accessible This all suggests that there is a need for built a strong body of robust, peer-reviewed more consistent statutory investment in economic evidence to prove that investment to Street Soccer Academy’s participants, with making sport more accessible and aff ordable in sport can produce quantifiable social many going on to lead more productive lives, the for people of all ages. It could prove a cost- capital. For example, we worked with Street initial fi ndings showed that the charity, working effective way of building a more resilient Soccer Academy, a small charity based in with an income of £209,000, could be generating and productive society. When it comes to Greater Manchester that uses football and up to £2 million in net benefi ts. presenting a compelling case to government, fi tness to help people with complex needs. robust data, analysed according to recognised The charity wanted to produce a compelling Overcoming obstacles economic principles, will help to win the game. ‘business case’ to secure funding for its future. Generally speaking, it’s not a lack of interest Pro Bono Economics’ volunteer economists that prevents people from participating in Julia Grant, chief executive, gathered and processed a wealth of valuable sport.