Simply Scouting Simplement du Scoutisme
Design Guidelines
22nd World Scout Jamboree Sweden 2011 1 www.worldscoutjamboree.se Design Guidelines for the 22nd World Scout Jamboree Sweden 2011
These Design Guidelines are intended to help all National Contingents to the 22nd World Scout Jamboree with mar- keting and promotion for the event.
The Design Guidelines contain all the design elements, including the official logo, several alternative logos, guidelines for layout of the logo, the colours, and the fonts. These elements together make up the Jamboree Design.
All the design elements shown in these Design Guidelines are available electronically on the accompanying CD. We have also included templates for some marketing materials which may be used as they are, or customised to suit local needs.
If you would like more information about the Jamboree Design, please contact the Jamboree Office:
info @ worldscoutjamboree.se
World Scout Jamboree Svenska Scoutrådet Box 12280 10227 Stockholm Sweden
The Official Logo 3
The Alternative Logos 4
The Colours of the Logo 5
The Logo in Black or Greytones 6
Backgrounds to the Logo 7
Placement of the Logo 8
The Size of the Logo 9
The Pictograms of the Logo 10
Usage of Fonts 11
Copyright of the Logo 12
22nd World Scout Jamboree Sweden 2011 2 www.worldscoutjamboree.se The Official Logo
The pictograms represent feelings and ideas The slogan of the 22nd World Scout Jamboree behind the 22nd World Scout Jamboree. in both English and French.
Simply Scouting Simplement du Scoutisme
The WOSM emblem symbolises that the 22nd The official name of the 22nd World Scout World Scout Jamboree is an event of the World Jamboree in both English and French. Organization of the Scout Movement.
22nd World Scout Jamboree Sweden 2011 3 www.worldscoutjamboree.se The Alternative Logos
Simply Scouting Simplement du Scoutisme
1. The official Text Logo, to be used in letterheads, badges, brochures etc.
Simply Scouting Simplement du Scoutisme
2. The Slogan Logo, to be used on banners, exhibition materials, clothes etc.
3. The Cloud Logo, to be used in free de- 4. The Square Logo, to be used on flags, sign on clothes, exhibition material etc. banners etc.
22nd World Scout Jamboree Sweden 2011 4 www.worldscoutjamboree.se The Colours of the Logo
Water blue - PMS 289 C - C:100 M:60 Y:0 K:56 Sky blue - PMS 276 C - C:69 M:34 Y:0 K:0
Simply Scouting Simplement du Scoutisme
WOSM purple - PMS 527 C - C:79 M:94 Y:0 K:0
22nd World Scout Jamboree Sweden 2011 5 www.worldscoutjamboree.se The Logo in Black or Greytones
Black - Process Black 100%
Simply Scouting Simplement du Scoutisme
Grey - Process Black 50%
Simply Scouting Simplement du Scoutisme
Black - Process Black 100%
22nd World Scout Jamboree Sweden 2011 6 www.worldscoutjamboree.se Backgrounds to the Logo
Simply Scouting Simplement du Scoutisme
On a white background the logo should always be used with the WOSM emblem in WOSM purple.
Simply Scouting Simplement du Scoutisme
On a water blue background the logo should always be used with the WOSM emblem in white.
Simply Scouting Simplement du Scoutisme
On an image background, the logo should always be used in an inverted white version. On other coloured backgrounds, the WOSM emblem should be white, and the text and pictograms may be blue or white.
22nd World Scout Jamboree Sweden 2011 7 www.worldscoutjamboree.se Placement of the Logo
x
Simply Scouting Simplement du Scoutisme
x x
Upper left corner placement
Simply Scouting Simplement du Scoutisme
x x x
Lower right corner placement
y
Simply Scouting Simplement du Scoutisme
z y z
Centre placement
22nd World Scout Jamboree Sweden 2011 8 www.worldscoutjamboree.se The Size of the Logo
Simply Scouting Simplement du Scoutisme
x x
z z
When the logo is placed in a corner, the normal size is 1/2 of the paper width minus x.
Simply Scouting Simplement du Scoutisme
x/8 x x/8
When the logo is centred, the normal size is 3/4 of the paper width.
Simply Scouting Simplement du Scoutisme
x/2 x x/2
When the logo is placed at the top of a page across the full width of the paper, the margin around the logo is x/2. 22nd World Scout Jamboree Sweden 2011 9 www.worldscoutjamboree.se The Pictograms of the Logo
The official logo of the 22nd World Scout Jamboree has 10 pictograms, each in a cloud or bubble shape. The pictograms can be used individually or in groups, free from other ele- ments or in conjunction with the logo.
The cloud represents the ideas and the dreams of Simply Scouting. Both versions of the cloud shown here (the outline and the solid shape) can be used as independent design ele- ments or can be a part of a new pictogram.
22nd World Scout Jamboree Sweden 2011 10 www.worldscoutjamboree.se Usage of fonts
Jamboree Roman This is the regular font for introductory text, body copy, captions, footnotes etc. ABCDEFGHIJKLMNO PQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö 1234567890
Jamboree Bold This is the bold font for headlines. ABCDEFGHIJKLMNO PQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö 1234567890
Jamboree Italic This is the italic font for highlighting individual words or ABCDEFGHIJKLMNO texts. It can also be used for separating a second language in a layout. PQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö 1234567890
Jamboree Script This is the script font for highlighting individual words or sentences. It should stand for itself in the layout and shouldn’t ABCDEFGH IJK LNO be mixed with Jamboree Roman in texts. PQRS T U VX YZÅÄÖ abcdefghijklmnopqrstuvxyzåäö 1234567890
These fonts have been produced specially for the 22nd World Scout Jamboree. They may be found on the CD accompanying these Design Guidelines, and may be used by any National Contingent and any National Scout Organisation for the purpose of marketing the 22nd World Scout Jamboree.
22nd World Scout Jamboree Sweden 2011 11 www.worldscoutjamboree.se Copyright of the Logo
General principles Derivative Jamboree design All design elements of the 22nd World Scout Jamboree can be The 22nd World Scout Jamboree design can be used in any ex- used unchanged as described in these Design Guidelines by isting form as described in these Design Guidelines, or can be any National Contingent attending the 22nd World Scout Jam- incorporated as part of a derivative Jamboree design produced boree and any National Scout Organisation for the purpose of by a National Scout Organisation. marketing the 22nd World Scout Jamboree. No licence is required from the Jamboree Office for a National All commercial use by any National Scout Organisation or any Scout Organisation to use a derivative design (commercially or non-Scout actor needs a licence from the office of the 22nd non-commercially), providing the derivative design is signifi- World Scout Jamboree. cantly different from the original Jamboree design.
All use of the 22nd World Scout Jamboree design must be If the derivative design includes the World Scout Emblem, consistent with the good image and the values of Scouting. please request permission to use it by contacting the World Scout Bureau at : brand @ scout.org. All products featuring the Jamboree design must show clearly that the design is protected. Protection The 22nd World Scout Jamboree logo has been registered as a Non-commercial use trademark with the World Intellectual Property Organization Any National Scout Organisation may use the 22nd World (WIPO). This protection allows the office of the 22nd World Scout Jamboree design on items which are used to promote Scout Jamboree to take legal action against any individual or and communicate the 22nd World Scout Jamboree without entity for unauthorised reproduction of the logo. financial gain. The World Scout Emblem is a registered trademark, property National Scout Organisations are requested to send a copy of of the World Scout Bureau, inc. The World Scout Bureau may all items featuring the design of the 22nd World Scout Jambo- take legal action against any individual or entity for unauthor- ree to the Jamboree Office for the official record of the event. ised reproduction of the Emblem.
National Scout Organisations are encouraged to register and Commercial licences protect the 22nd World Scout Jamboree design and any deriva- Any commercial use (Scout or non-Scout) of the design of tive Jamboree design in their own country. the 22nd World Scout Jamboree must be authorised by the Jamboree Office. Licences for commercial use of the Jamboree design will only be granted where items will be sold to raise Contact money on behalf of Scouting. For more information and to obtain a licence, please contact the office of the 22nd World Scout Jamboree. To obtain a Commercial Licence, please apply to the Jamboree Office, including the following information: info @ worldscoutjamboree.se
• A description of the product (including pictures or samples World Scout Jamboree where possible) Svenska Scoutrådet • Quantity to be produced Box 12280 • Name and contact details for the manufacturer 10227 Stockholm • Estimated manufacturing cost and selling price Sweden. • Name and contact details for the distributor
22nd World Scout Jamboree Sweden 2011 12 www.worldscoutjamboree.se Electronic files
Accompanying this document there is a CD containing On the CD you will find promotional material. the following materials: Logo These materials may be used as they are, or customised Text logo to your own needs. Including logos designed to be correctly placed across an A4 or letter-size sheet. National Scout Organisations are requested to send a Slogan logo copy of all items produced to promote the 22nd World Square logo Scout Jamboree to the Jamboree Office for the official Cloud logo record of the event. Pictograms Tree Elk Star Dove Music Boat Unicycle Fire Tent Candle Cloud solid Cloud outline Fonts Jamboree Roman Jamboree Bold Jamboree Italic Jamboree Script Templates Letterhead (A4 or letter size) Whitepaper (A4 or letter size) Newsletter (A4 or letter size) Brochure (A4 or letter size) Postcard (A6) Poster PowerPoint presentation Web banners Film Promotional Film for the Jamboree in VCD format (please note that this is the same film as on the accompanying DVD, but in a much lower qual- ity). Software to show the VCD film.
22nd World Scout Jamboree Sweden 2011 13 www.worldscoutjamboree.se