Vol. 7, Issue 1 | April 2014 BEACHAM Your Housing Market Update From ™ The Best People in Real Estate One Plaza 3060 Peachtree Road Insider Suite 100 Atlanta, GA 30305 Unevenness in Atlanta real estate market grows as 404.261.6300 sales, home prices headed in opposite directions www.beacham.com BEACHAM & COMPANY CONTINUES TO OUTPERFORM THE MARKET he number of home sales in Atlanta fi nished down one market multiple months or years,” Carver said. “The market Tpercent in 2013 from the previous year, just as the average above certain price breaks, $1.5 million, $2 million and home sales price rose by more $2.5 million is particularly tricky than 20 percent for the fi rst time in and requires a very fi ne-tuned BEACHAM VS. OTHER COMPANIES Trending Atlanta real estate history. March-2014 Vs. March-2013 marketing strategy.” The fi rst two and a half months Overall, metro Atlanta housing The hottest selling 35 of 2014 saw the trends of 2013 33% inventory is on the rise for the fi rst neighborhoods in metro continue. The number of home sales 30 time in years, but not nearly fast Atlanta since November was down seven percent while the enough to accommodate present are Ashford Park (home average home sales price was up 14 25 demand in the $1.5 million and sales up 30%, average sales percent. under market. Inventory is still at a price up 20%), Garden Hills 20 The lack of adequate housing 12-year low and more than a million (17%/25%), and Morningside- inventory for less than $1 million new residents have migrated to the 15 Virginia Highland (69%/17%). continues to be a challenge as city in that time. Most of the jobs 10% For a complete breakdown of buyers and sellers looking to move 10 created in the local economy since Beacham & Beacham & how your neighborhood and up or down play a virtual game of Company, Company, Dollar the recession are on the lower end REALTORS® REALTORS® others performed, see page 4. musical chairs. New listings create 5 Homes Sales Volume Sold of the payscale and changing age Homes Sales Dollar All mad rushes and multiple offer Volume Sold Other demographics are a factor (see Companies -10 situations. The opposite is also true. -10% All story on page 2). In the $1.5 million Other Some listings have been on the Companies and up market, sellers must now market for a long time because of -15 discount to sell. The higher a seller price, condition or location or some is listed, the more severe a seller is -22 Factoid combination of both according -22% likely to have to discount (see chart to Dac Carver, Vice President of below). The average list-to-sales Beacham & Company, Realtors. For questions about buying or selling a home, please price ratio in Atlanta is 97%. “Listings either have multiple offers or have been on the contact a Beacham & Company agent for a complimentary The average original list price evaluation and consultation. price-to-sales price ratio is 92%. CHANGE IN HOME SALES, PRICES LAST 6 MONTHS BELOW $1 MILLION $1-$2 MILLION $2-$3 MILLION $3 MILLION+

did You Know? Selling a home outside the MLS could cost you money - in some cases, a lot of money. According to Realvaluator.com, the 2013 average sales price for homes sold through MLS was $266,174 vs. $166,964 for non-MLS prop- erties. That’s a difference of 59%

*Source: FMLS, 9/15/13-3/15/14 VS. 9/15/12-3/15/13. Single family detached only, Cobb, Dekalb, Fulton, Forsyth and Gwinnett in favor of homes listed in MLS.

BEACHAM MOBILE ® ® www.beacham.com

If your home is currently listed for sale, this newsletter is not intended as a solicitation of your business. How age demographics are affecting the 2013 #1 SELLING OFFICE Atlanta real estate market IN ATLANTA LISTING DOLLAR VOLUME SOLD* he real estate and economic recession of the matching the sheer size of Baby Boomers and their Tlate 2000s caused unprecedented challenges for parents, many of whom want to sell and downsize. the housing market. Seven years later, the average Those Boomers wanting to downsize are actually in home sales price in Atlanta is close to reaching competition with some Millenials and Xers for housing pre-recession highs but a new challenge - an aging because they often are interested in the same type of population - is at least partially responsible for home. These factors make the most coveted buyer in keeping home sales in check. this market the Generation Xer Already the largest segment of with money to spend.” the population with nearly 34 percent Pricing in real of metro Atlanta’s population, estate has always been as Baby Boomers and their important as location parents are also the fastest but maybe even more according to the Atlanta so now because of Regional Commission. these demographic Meanwhile, Generation factors. While X makes up just 23 the average sales percent of metro price below $1 Atlanta’s population million is up 17%, and their numbers are the average sales *Includes Buckhead, Alpharetta, Ashford Park, Brookhaven, Dunwoody, Druid Hills/Decatur/ shrinking. The implications price between $1 Briarcliff , East Cobb/Marietta, Midtown/, Milton, Morningside/Virginia-Highland, Roswell, Sandy Springs, Smyrna/Vinings And The Westside Village. of these trends are million and $2 million is MLS Areas 13,14,21,22,23,51,52,71,72,83,121,131,132. Single family detached sales. concerning for residential real up just 1%. The average estate because it means there are sales price of homes between 2013 far fewer buyers $2 million ATLANTA’S TOP for some homes - and $3 PRODUCING AGENTS especially large, million is also AVERAGE DOLLAR VOLUME SOLD/AGENT* expensive homes - than a decade ago. up 1% in the last six months while the average sales “Age demographics are making some home sales price of homes priced $3 million or more is down 23% more challenging than others,” said Dac Carver, Vice during this same time. President of Beacham & Company, Realtors. “The “The residential real estate market over the last Millennial generation is starting to buy homes but their seven years has seen more twists and turns than the entry into the market has been signifi cantly delayed last 70 years combined,” Carver said. “Buyers and because of the economy since 2007. Even when you sellers need the expertise of a proven real estate fi rm combine Generation Xers and Milennials who are of now more than ever to understand how to navigate home-buying age though, they don’t come close to the market successfully.”

Beacham wins Relocation award

Beacham & Company, Realtors was named to The Momentum Club by Leading Real Estate Companies of the World at their annual conference in Las Vegas last month. Companies in The Momentum Club were among the top 10% nationally in increased relocation business.

Preferred Service Providers MOVING? Mike Fitzmeyer 678.458.5901 mike.fi [email protected] Orlando Lynch John Lanigan, Jr., Wellborn Price Carol Bolka 770-447-5121770.447.5121 404.261.8942 678.468.4432 404.504.8700 [email protected] | INTERSTATE | RESIDENTIAL | 404.550.8106 [email protected] COMMERCIAL | STORAGE | INSTALLATION [email protected] www.atlpeachmovers.com [email protected] www.lanigan.net WWW.ATLPEACHMOVERS.COM OFFICIAL MOVERS OF: www.beacham.com • 404.261.6300 CHAPTER

2 ICC #MC-355279 | GPSC #8292 | US DOT #767586 Why the “Zestimate” The Beacham Series publishes April 2014 is OverZealous Enjoy some of the fi nest homes for sale in illow.com has given some homeowners for the dartboard-like results produced Atlanta real estate. Let a Beacham agent Za false sense of security about the value by Zestimates is that Zestimates rely on help you make your next move! of their homes with the popular “Zestimate” tax records which are often inaccurate or feature on the Zillow outdated. And square Call 404-261-6300 website. Two Zillow footage - a favorite to be added to our mailing list. sales executives recently data point of Zestimate confi ded to Beacham enthusiasts - is usually & Company that the the data point that is median margin for most often inaccurate error with Zestimates in the tax records. Think is 10 percent, meaning about it: If Zillow uses half of all Zestimates the sales price of one are incorrect by more home to establish value than 10 percent when for another home and compared to the ultimate the square footage of sales price of a home. In one or both homes is other words, a home that incorrect, how can the the Zestimate indicates is Zestimate accurately worth $500,000 has a 50/50 chance of being predict the value of any home? The answer off by more than $50,000. Much of the reason is it can’t.

Fashion for a Internet traffi c for BEACHAM ANNUAL good cause Beacham website AWARdS BREAKFAST up 132% in 2014 he Beacham & Company website continues to set Trecords as the fi rm leverages partnerships with the third-party websites such as Zillow and The Wall Street Journal, as well as investment in apps and mobile-friendly technology. However, the biggest boost comes from search engine marketing. Visits from consumers who fi nd Beacham on Google and other search engines (many of Beacham sales up whom fi nd Beacham on their mobile device) are by far 30% in 2013 Beacham & Company held its annual awards the top sources of traffi c to Beacham.com. Google gave Beacham.com the breakfast earlier this year at Cherokee biggest boost so far with a 132% increase in 2014. Search Towne Club in Buckhead. Company founder engines are important because Generation X and Baby Glennis Beacham re-capped her recent Beacham & Company recently sponsored the Boomer consumers who are second, third and fourth time visit to the Luxury Portfolio International Forward Arts Foundation Fashion Show at the homebuyers are more likely to use search engines to fi nd a conference in Las Vegas, while company St. Regis Hotel in Buckhead where the featured home than mobile devices and apps. vice president Dac Carver reported that designer was Ralph Lauren. The Forward Beacham sales increased 30% in 2013. Arts Foundation is among a number of local charities supported by Beacham including Beacham & Company agents remain the top the Cathedral Antiques Show, Genesis Shelter, producing agents in metro Atlanta by dollar Ronald McDonald House, and the Emory volume sold. Winship Cancer Center.

www.beacham.com • 404.261.6300 3 BEACHAM Bellwethers SINGLE FAMILY HOME SALES 11/01/13 - 03/05/14 VS. 11/01/12 - 03/15/13 2014 Sales 2013 Sales Diff % Change ABOUT THE BUCKHEAD (CITY OF ATLANTA, FULTON COUNTY) BELLWETHERS Buckhead East - Garden Hills//Piedmont Heights-East/Garden Hills Elementary School (30305) 28 24 4 17% Buckhead Central - Argonne Forest, Haynes Manor, Piedmont Heights-West/E. Rivers Elementary (30305) 17 20 -3 -15% Buckhead North - /Tuxedo Park/Mt. Paran Road/Warren T. Jackson Elementary School (30327) 32 37 -5 -14% The accompanying Buckhead Northeast - East of Roswell Road/Sarah Smith Elementary School (30342) 25 24 1 4% Buckhead Northwest - West of I-75/Ridgewood/Rivermead/Garraux/Cloudland/Warren T. Jackson Elementary School (30327) 1 2 -1 -50% statistical grid labeled Buckhead South - Ardmore Park///Loring Heights// “Beacham Bellwethers” is E. Rivers Elementary School (30309 north of the Brookwood split) 21 15 6 40% Buckhead West - Castlewood/Hanover West/Ridgewood Heights/Memorial Park/Springlake/Wildwood/ a tracking index devised Morris Brandon Elementary (30327) 19 23 -4 -17% ATLANTA INTOWN by Beacham & Company Ansley Park/Midtown/Sherwood Forest/south and east of the Brookwood split/Morningside Elementary School (30309) 17 16 1 6% Morningside-Virginia Highlands/Morningside Elementary School (30306) 49 29 20 69% to chart the sales activity ATLANTA - DEKALB COUNTY AND FULTON COUNTY Ashford Park/Ashford Park Elementary School (30319, 30341) 118 91 27 30% of metro Atlanta’s most /Sarah Smith Elementary School (30319) 10 13 -3 -23% Pine Hills/Sarah Smith Elementary School (30324) 13 12 1 8% popular neighborhoods Decatur North/Briarcliff/Oak Grove Elementary (parts of 30033, 30345) 26 27 -1 -4% Decatur/Clairemont Elementary (30030) 14 15 -1 -7% and to compare their Druid Hills/Briarvista/Emory Village/CDC/Fernbank Elementary (30307, 30030, 30033) 30 28 2 7% Dunwoody - Austin, Kingsley and Vanderlyn Elementary Schools (30338, 30350) 76 75 1 1% sales activity to the metro North Atlanta - High Point/Lynwood Park/Murphy-/Peachtree Golf Club/ High Point Elementary School (30342, 30319) 44 41 3 7% area as a whole. EAST COBB COUNTY (MARIETTA/ROSWELL) East Cobb/Marietta - Walton High School (30068) 130 151 -21 -14% The term “bellwether” East Cobb/Marietta - Pope High School (30062) 128 113 15 13% SANDY SPRINGS (ATLANTA ADDRESS) is used to describe Sandy Springs - South of I-285 & West of Roswell Road/Heards Ferry Elementary/Riverwood High School (30327, 30342) 37 37 0 0% Sandy Springs - North of I-285 / Heards Ferry Elementary-Riverwood High School (30328) 23 29 -6 -21% something that serves to SMYRNA/VININGS - COBB COUNTY Smyrna/Nickajack Elementary (30080) 33 35 -2 -6% create or influence trends Historic Vinings/Teasley Elementary School (30339) 13 15 -2 -13% NORTH FULTON COUNTY or to presage future Alpharetta West of GA-400 (30004, 30009) 138 137 1 1% Alpharetta East of GA-400/Windward (30005, 30022, 30076) 218 260 -42 -16% happenings. In the stock Johns Creek (30022, 30097) 138 121 17 14% market, a bellwether is Milton (30004) 76 68 8 12% Roswell (30075, 30076, 30077) 219 210 9 4% the stock of a company BEACHAM BELLWETHER TOTALS 1,693 1,668 25 1% FMLS TOTALS (Cobb, Dekalb, Forsyth, Fulton, Gwinnett) 10,610 11,263 -653 -6% that is regarded as a 2014 Avg. Sale $ 2012 Avg. Sale $ Diff % Change leader in its given industry. BUCKHEAD (CITY OF ATLANTA, FULTON COUNTY) Buckhead East - Garden Hills/Peachtree Park/Piedmont Heights-East/Garden Hills Elementary School (30305) $687,557 $551,709 $135,848 25% The performance of a Buckhead Central - Argonne Forest, Haynes Manor, Piedmont Heights-West/E. Rivers Elementary (30305) $778,353 $629,488 $148,865 24% Buckhead North - Chastain Park/Tuxedo Park/Mt. Paran Road/Warren T. Jackson Elementary School (30327) $1,199,725 $1,026,097 $173,628 17% bellwether stock is said to Buckhead Northeast - East of Roswell Road/Sarah Smith Elementary School (30342) $715,809 $613,869 $101,940 17% Buckhead Northwest - West of I-75/Ridgewood/Rivermead/Garraux/Cloudland/Warren T. Jackson Elementary School (30327) $1,037,500 $1,250,000 $(212,500) -17% reflect the performance Buckhead South - Ardmore Park/Brookwood Hills/Collier Hills/Loring Heights/Peachtree Hills/ E. Rivers Elementary School (30309 north of the Brookwood split) $570,319 $627,133 $(56,814) -9% of the industry in general. Buckhead West - Castlewood/Hanover West/Ridgewood Heights/Memorial Park/Springlake/Wildwood/ Morris Brandon Elementary (30327) $881,959 $681,835 $200,124 29% For the most part, ATLANTA INTOWN we compare sales data Ansley Park/Midtown/Sherwood Forest/south and east of the Brookwood split/Morningside Elementary School (30309) $1,237,816 $885,665 $352,151 40% Morningside-Virginia Highlands/Morningside Elementary School (30306) $767,459 $653,768 $113,691 17% year-over-year instead ATLANTA - DEKALB COUNTY AND FULTON COUNTY Ashford Park/Ashford Park Elementary School (30319, 30341) $464,885 $388,334 $76,551 20% of month-to-month Historic Brookhaven/Sarah Smith Elementary School (30319) $1,057,500 $1,054,310 $3,190 0% Pine Hills/Sarah Smith Elementary School (30324) $512,974 $590,542 $(77,568) -13% because the real estate Decatur North/Briarcliff/Oak Grove Elementary (parts of 30033, 30345) $421,520 $419,890 $1,630 0% Decatur/Clairemont Elementary (30030) $443,993 $459,160 $(15,167) -3% market experiences Druid Hills/Briarvista/Emory Village/CDC/Fernbank Elementary (30307, 30030, 30033) $567,409 $535,938 $31,471 6% Dunwoody - Austin, Kingsley and Vanderlyn Elementary Schools (30338, 30350) $402,769 $359,351 $43,418 12% seasonal fluctuations that North Atlanta - High Point/Lynwood Park/Murphy-Candler Park/Peachtree Golf Club/ High Point Elementary School (30342, 30319) $587,801 $543,016 $44,785 8% EAST COBB COUNTY (MARIETTA/ROSWELL) make month-to-month East Cobb/Marietta - Walton High School (30068) $448,855 $433,312 $15,543 4% East Cobb/Marietta - Pope High School (30062) $335,672 $306,497 $29,175 10% comparisons misleading. SANDY SPRINGS (ATLANTA ADDRESS) For instance, June is the Sandy Springs - South of I-285 & West of Roswell Road/Heards Ferry Elementary/Riverwood High School (30327, 30342) $995,806 $1,172,871 $(177,065) -15% Sandy Springs - North of I-285 / Heards Ferry Elementary-Riverwood High School (30328) $649,826 $498,721 $151,105 30% busiest closing month of SMYRNA/VININGS - COBB COUNTY Smyrna/Nickajack Elementary (30080) $382,606 $365,175 $17,431 5% the year but February is Historic Vinings/Teasley Elementary School (30339) $1,035,050 $542,900 $492,150 91% NORTH FULTON COUNTY traditionally one of the Alpharetta West of GA-400 (30004, 30009) $402,411 $368,839 $33,572 9% Alpharetta East of GA-400/Windward (30005, 30022, 30076) $404,757 $371,389 $33,368 9% slowest. By comparing Johns Creek (30022, 30097) $479,436 $428,670 $50,766 12% Milton (30004) $635,428 $534,322 $101,106 19% productivity from the same Roswell (30075, 30076, 30077) $386,173 $345,800 $40,373 12% BEACHAM BELLWETHER TOTALS $509,124 $458,133 $50,991 11% month a year earlier, a FMLS TOTALS (Cobb, Dekalb, Forsyth, Fulton, Gwinnett) $263,442 $227,624 $35,818 14% more accurate measure of Condominium SALES 11/01/13 - 03/05/14 VS. 11/01/12 - 03/15/13 the health of the housing 2014 Sales 2013 Sales Diff % Change 2014 Avg. Sale $ 2013 Avg. Sale $ Diff % Change /Central Buckhead (30305) 112 109 3 3% $320,133 $384,420 $(64,287) -17% market can be obtained. Buckhead South of Peachtree Creek (30309) 33 69 -36 -52% $240,636 $262,886 $(22,250) -8% Buckhead east of I-75 and north of Buckhead Village (30327) 14 27 -13 -48% $349,493 $277,715 $71,778 26% City of Decatur (30030) 35 51 -16 -31% $183,674 $187,740 $(4,066) -2% Midtown (30309) 132 125 7 6% $265,587 $217,624 $47,963 22% Perimeter/Sandy Springs (30328) 121 110 11 10% $193,731 $153,429 $40,302 26% Smyrna (30080) 123 100 23 23% $182,660 $172,935 $9,725 6% Historic Vinings (30339) 64 60 4 7% $389,871 $307,350 $82,521 27% BEACHAM BELLWETHER TOTALS 634 651 -17 -3% $254,008 $241,058 $12,950 5% Top Performing Market FMLS TOTALS (Cobb, Dekalb, Forsyth, Fulton, Gwinnett) 3,029 3,083 -54 -2% $186,659 $165,833 $20,826 13% www.beacham.com • 404.261.6300 4