Awareness About Stellar Data Recovery
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“Customer Awareness About Data Recovery Services And Solutions Offered By Stellar Information Technology Private Limited In Kochi Location” ORGANIZATION STUDY & PROJECT REPORT Submitted to RAJAGIRI BUSINESS SCHOOL In partial fulfilment of the requirements for the award Of POST GRADUATE DIPLOMA IN MANAGEMENT (2013-2015) By Jithin J Kumar P13185 RAJAGIRI BUSINESS SCHOOL RAJAGIRI VALLEY KAKKANAD, KOCHI 682039 DECLARATION I, Jithin J Kumar, Student of Rajagiri Business School, hereby declare that this report titled ―CUSTOMER AWARENESS ABOUT DATA RECOVERY SERVICES AND SOLUTIONS OFFERED BY STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED IN KOCHI LOCATION‖ under the guidance of Prof. Harish B, faculty, Rajagiri Business School is a bonafide record of the summer training done by me at Stellar Information Technology Private Limited, as a part of partial fulfilment of the award of the degree, Post graduate diploma management from Rajagiri Business School, Cochin. I, also state that this report has not been submitted to any other university or educational institution for the award of any degree or diploma. PLACE : Kochi JITHIN J KUMAR DATE : Rajagiri Business School Page 2 ACKNOWLEDGEMENT The gratification and elation of completing this project will be incomplete without mentioning all the people who helped me. I am forever indebted to the Lord Almighty for being with me throughout and in all my endeavours I am greatly indebted to Dr. Joseph I. Injodey, the Principal, Rajagiri Business School for his encouragement, guidance and assistance in availing this opportunity for doing the project. I express my sincere thanks to Mr.Jiyo Paul, Branch Manager Kochi for taking enormous pain and spending his precious time in guiding and providing me with valuable suggestions for the completion of this project. I am grateful to my project guide Harish B, faculty, Rajagiri Business School for the support and encouragement he has given me. I am thankful to all the respondents who participated in my study and for sparing their time and effort without which I would never have been able to complete this study successfully. Jithin J Kumar Rajagiri Business School Page 3 EXECUTIVE SUMMARY This project titled ―Customer awareness about data recovery services and solutions offered by Stellar Information Technology Private Limited in Kochi Location‖ was undertaken in Stellar Information Technology Private limited for 8 weeks for the partial fulfilment of the course. My industry mentor Mr Jiyo Paul (Branch Manager- Kochi) instructed me to cover Kochi Location to explore awareness about Stellar Information technology Private limited. This project provides insights about customer awareness about brand name of Stellar Data Recovery. The customer awareness about data recovery and other services being offered by Stellar were explored in detail The project was conducted in kochi location and 112 companies participated in the survey. As per my research I found out that Stellar is the only company that provides both data recovery services as well as software. There is a huge potential for the company because of the quality of service being offered. The competition from local players are stiff but could be overcome easily as there isn‘t any branded international players from data recovery industry in Kochi area. Rajagiri Business School Page 4 LIST OF TABLES Rajagiri Business School Page 5 TABLE OF CONTENTS SECTION-I 8 PROFILE STUDY OF ORGANIZATION 8 INDUSTRY ANALYSIS 9 INTRODUCTION 9 PRELIMINARY UNDERSTANDING OF THE INDUSTRY 10 NATURE OF DEMAND AND SUPPLY 10 HISTORY 11 ORIGIN 11 EXPANSION 11 CORPORATE AND REGIONAL OFFICES 13 ORGANIZATIONAL STRUCTURE 15 QUALITY POLICY 18 ABOUT STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 19 SERVICE MODEL 20 DATA RECOVERY PROCESS 20 CAPABILITIES 22 INFRASTRUCTURE 22 LIFE AND WORK CULTURE @ STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 23 DATA RECOVERY SERVICES FROM FLOODED COMPUTER SYSTEMS BY STELLAR - 25 RECOVERY CAPABILITIE S 25 CLIENTS OF STELLAR DATA RECOVERY 27 AWARDS, REVIEWS AND RECOGNITION FOR STELLAR 28 LEARNINGS FROM INTERNSHIP 29 HARD DISK 29 TYPES OF HARD DISK CRASH 32 CAUSES OF DATA LOSS 33 WHAT IS DATA RECOVERY? 37 SOFTWARE SERVICES OF STELLAR INFORMATION TECHNOLOGY PRIVATE LIMITED 39 STELLAR SMART:- 39 STELLAR PHOENIX CD ROM - DATA RECOVERY SOFTWARE 41 STELLAR INSTABACK: 42 STELLAR DATA CARE SUITE - A COMPLETE DATA SAFETY PACK 43 STELLAR WIPE - SAFE FILE ERASER 44 SWOT ANALYSIS 46 STRENGTH 46 WEAKNESS 47 OPPORTUNITIES 47 Rajagiri Business School Page 6 THREATS 48 COMPETITOR ANALYSIS 49 UNISTAL SYSTEMS PRIVATE LIMITED 49 DISK DOCTORS LAB INCORPORATED 49 CBL DATA RECOVERY TECHNOLOGIES 50 CONCLUSION 51 PROSPECTS OF DATA RECOVERY INDUSTRIES IN INDIA: 52 RISE OF TECHNOLOGY: 52 OUTLOOK 53 POTENTIAL SEGMENTS: 53 CONCLUSION: 53 SECTION-II 54 PROBLEM CENTERED STUDY OF THE ORGANIZATION 54 RESEARCH METHODOLOGY 55 INTRODUCTION 55 RESEARCH AND IMPORTANCE OF MY WORK: - 55 MY FIELD WORK:- 56 DATA COLLECTION & SAMPLING 56 TITLE 57 OBJECTIVES 57 SAMPLE COLLECTION 58 RESEARCH ANALYSIS 59 1) IMPORTANCE OF DATA 59 2) PREFERRED DATA STORAGE DEVICES 62 3) FAULTY DATA STORAGE DEVICES 64 4) CONSULTANT IN CASES OF DATA LOSS 66 5) AWARENESS ABOUT STELLAR DATA RECOVERY 68 6) FACTORS CONSIDERED IN CASES OF CHOOSING DATA RECOVERY VENDOR 71 7) DATA RECOVERY SERVICE PROVIDER CURRENT RATINGS 73 8) WILLINGNESS TO SWITCH TO NEW DATA RECOVERY PROVIDER 74 9) FACILITIES PROVIDED TO CUSTOMERS 77 10) DISK SANITIZATION SERVICE 78 FINDINGS AND SUGGESTIONS 80 FINDINGS:- 80 SUGGESTIONS:- 81 BIBLIOGRAPHY 82 ANNEXURE 83 COVER LETTER 83 QUESTIONNAIRE 83 Rajagiri Business School Page 7 SECTION-I PROFILE STUDY OF ORGANIZATION Rajagiri Business School Page 8 INDUSTRY ANALYSIS INTRODUCTION Stellar Information Private Limited is into the business of Data Recovery. Data Recovery means recovering the data that are stored in damaged data storage devices or recovering data from files that gets corrupted due to natural disasters, virus attacks, user errors or software errors, So that the data can be retrieved and used again. Data Recovery is a professional service that is being provided by a very limited number of companies and Stellar Data Recovery is the leader among them. Data can be stored in various methods; It can be stored in printed paper which is grouped into files or folders as in old government offices. Or it can be stored in digital format by means of excel, word, or PDF documents. Advantage of storing data in digital format is that it requires very less shelf space, very low cost when compared to paper and printing cost, it can be retrieved easily, It can be easily send from one place to another. The only requirement is a digital data storage device and a computer so as to work with the digital document. Nowadays companies that are stores data in conventional printed documents and files have very much gone extinct as price of Data storage device have drastically come down in past decade. The amount of data being stored in the Data storage devices has gone up exponentially and so is the value of the data being stored. Data storage Devices are of various types they are: Hard disk (Internal/External), CD/DVD, Pen Drives, Magnetic Tapes, Cloud servers. With Hard disk, CD/DVD, Pen Drives being the most common type of digital data storage devices in use. These digital data storage devices are delicate in nature and require very much care while working. People who work with these devices are often ignorant about it and hence chances for these devices to get damaged are very high. Once a Data storage device gets damaged retrieving the data which is stored in it is a tiresome job and it requires specialized people along with desired tools and controlled external environment depending on the type of damage that the device has. Here is where Stellar Data Recovery or Stellar Information Technology Private Limited is of great importance. Stellar Data Recovery has specialized workforce with a wide range of desired tools, both software and hardware along with a world class laboratory to provide the controlled environment. Rajagiri Business School Page 9 PRELIMINARY UNDERSTANDING OF THE INDUSTRY Data recovery solution provider is relatively a new business domain it comes under Information Technology industry. The exponential growth of IT and IT enabled services has led to the growth of Data recovery Services Industry. The industry mainly comprises of vendors who provide data recovery services and software providers who develops software which could recover corrupted files. Stellar Information technology private limited provides both softwares as well as services to its clients. In Indian market there aren‘t any such companies that provide both softwares as well as services to its customers hence it could be categorized as a monopoly. But there does exist a large number of small scale vendors who provide data recovery services but they could never be categorized as a competitor to Stellar Data Recovery because of their scale of operation is very less mostly confined to its locality. NATURE OF DEMAND AND SUPPLY The exponential growth of IT and IT enabled services had led to data explosion. Huge amount of data is being generated by the automated IT systems and most of them being essential for the day to day working of the company. The data thus generated needs to be stored for later use or as a record. Data storage devices need to be used for this. As the usage of data storage devices increases the probability of such devices to get damaged also increases. The data stored in such damaged devices are important and hence they need to be recovered. Hence nature of demand can only be expected to increase. Stellar Data Recovery relies extensively on its Research and Development department. The innovations happening in the data storage device manufacturing industries need to be tracked. Research needs to be done on recovery of data from even those devices as probability of failure of a new unproven device is high.