Day MONDAY 30 JULY Day TUESDAY 31 JULY 1 2

WELCOME TO DAY 1 09:00 – 09:15 BREAKOUTS Round One: ------14:00 – 14:35 REGISTRATION 08:00 – 09:00 Adrian Byrt — Emcee Changeover: ------14:35 – 14:45 Doors open at 08:45 Check-in, grab a coffee and let’s get We cut the ribbon on the 2018 Vic Round Two: ------14:45 – 15:20 Tourism Conference. started with Day 2!

MINISTERIAL ADDRESS 09:15 – 09:30 BREAKOUT 1 Dr Claire Ellis (Facilitator), Charles WELCOME TO DAY 2 09:00 – 09:10 The Hon. John Eren MP, State Minister HOT SPRINGS SECTOR Davidson (Peninsula Hot Springs), Adrian Byrt for Tourism & Major Events - DRIVING ECONOMIC Jodie Vogt (Phillip Island Hot Springs) & RETURNS FOR Gene Seabrook (Deep Blue Hotel & Hot Get a better understanding of what is GETTING BOOKINGS 09:30 – 10:20 ’S REGIONS Springs – Warrnambool) ahead for us today – trust us, it’s like Jesse Desjardins, Advisor, Creator & no other state tourism conference Great Southern Ballroom This burgeoning visitor economy sector Director — fwNATION (SINGAPORE) going around! is well worth understanding, with new In this insights-packed keynote session, developments across the state and THE TOURISM 09:10 – 09:35 Jesse covers the principles and mindsets significant economic flow on (pardon OPPORTUNITY FOR John O’Sullivan, MD — that create big strategic breakthroughs the pun!). – 2020 Tourism Australia in your Guest Experience Map (GEM). AND BEYOND Learn more to predictably attract the BREAKOUT 2 Nick Heath, Director — What does the tourism opportunity for perfect guests, design remarkable TURNING MOBILE Pace Advertising, Marketing & PR Australia look like to 2020 and beyond? experiences and earn lifetime fans. TOURISTS INTO John will take us through how Tourism PAYING CUSTOMERS There is no doubt that most of us are now Australia are creating campaigns with aboard the digital train. 99% of tourism TOURISM TRACER – 10:20 – 11:00 bigger impact to cut-through the Horizon Ballroom 1 business operators and associations WORLD CLASS INSIGHTS Anne Hardy, Project Lead — clutter and convert more high-yielding have responsive websites and social FOR BUSINESS Tourism Tracer travellers to choose Australia. media marketing – but is our digital Your feedback from VTC17 was spending happening in the right places? TRENDS + 09:35 – 10:00 unanimous – you loved Anne. Back by DISRUPTION Carolyn Childs, Co-Founder — popular demand, Anne will provide BREAKOUT 3 Sue & Greg O’Donoghue, Owners — Mytravelresearch.com insights into cutting edge research with THE GREEN OLIVE AT Green Olive at Red Hill RED HILL STORY What are the megatrends that are set the potential to change the way we Over sixteen years of cultivating their understand tourist behaviour and how Horizon Ballroom 2 to change to way our industry currently farm, hear from Sue and Greg on how does business? Carolyn will ask the BIG Victorian research practices could be they’ve established a vineyard; built a transformed. questions that we can then take into farm kitchen and store; launched farm the afternoon LABS to find practical cooking classes, tours and tastings; and achievable ways to lead and drive MORNING TEA 11:00 – 11:20 created a farm brand of food and wines; change. Grab a bite to eat thanks to morning tea and branched out with their own farm partner Cumulus and take some time to body care products. SOCIAL MEDIA + 10:00 – 10:30 chat with our Partners who will be set up DISRUPTION Carolyn Miller, Founder — and ready to chat. Well-known faces, new BREAKOUT 4 Josh Pelham, Executive Chef — The Honeycomb Effect faces - this is the time to connect with all. GROWING THE APPETITE RACV Cape Schanck FOR LOCAL PRODUCE How will social media and influencers This intimate breakout will showcase the The Kitchen continue to shape MARKETING TO 11:20 – 12:10 best local produce (predetermined your business into the future? Carolyn MELBURNIANS – Peter Bingeman, CEO and Shae Keenan, whilst giving you a greater understanding groupings, assemble Miller, regular panellist on ABC’s the A NEW APPROACH Head of Marketing Communications — of the food philosophy behind the new in the Horizon Ballroom Gruen Transfer, will take us through Visit Victoria RACV Cape Schanck property. pre-function area) what the future looks like for what Discover Visit Victoria’s new regional is now arguably the most significant marketing campaign set to inspire advertising for your business. AFTERNOON TEA 15:20 – 15:40 Melburnians to ‘turn the key’ to stay one This is prime business development INNOVATION + 10:30 – 11:00 more night, enjoy one more dinner and time – secure your future meetings and DISRUPTION Martin Enault, Asia Pacific CEO — have one more coffee… continue building those relationships. C2 International WORTH A THOUSAND 12:10 – 12:30 For C2, traditional boundaries mean WORDS? USING VISUAL Mark Mezzapelli, VP Business & MINISTERIAL ADDRESS 15:40 – 16:05 little. Martin will lay out for us ideas CONTENT FOR Partnerships — CrowdRiff (CANADA) The Hon. Steven Ciobo MP, Federal about the future of work, about how MAXIMUM EFFECT We live in a world where customers Minister for Trade, Tourism technology is changing business forever, rely on visuals to decide what to see, and Investment about society at large. Appreciate that experience and buy. Having worked with the status quo is never the answer. THE TOURISM POTENTIAL 16:05 – 16:20 some of the biggest names in the travel OF NEW MELBURNIANS Melanie de Souza, General Manager and destinations business, Mark will of Digital Marketing & Services — LUNCH 11:00 – 12:00 share with us how to effectively discover, Visit Victoria Your last opportunity to visit trade manage and distribute the best content. displays and understand Opportunities as they relate to intrastate how they can support your business THE FUTURE LANDSCAPE 12:30 – 13:00 and international tourism expenditure growth. Then, break into your LAB OF VICTORIA’S NATURE Lisa Patroni, Executive Director in Victoria. groups and get ready to embark on a BASED EXPERIENCES Marketing — Parks Victoria unique, provocative afternoon. THEATRE BOOM – 16:20 – 16:50 Hear the latest on Victoria’s parks, new BRINGING HARRY POTTER Michael Cassel, Executive Producer — initiatives and priorities ahead. TO TOWN The Australian Premiere of Harry Potter C2 LABS 12:00 – 14:45 LAB 1: ------Briefcase VIRTUALLY ANYWHERE – 13:00 – 13:15 and the Cursed Child Designed by C2 VR AND ITS APPLICATION Peter Wallace, Sales & Marketing Get excited – the new stage production LAB 2: ------Barometer IN TOURISM Coordinator — Searoad of Harry Potter and the Cursed Child LAB 3: ------Blueprint The 2017 Lynette Bergin Tourism Award is coming exclusively to Melbourne’s LAB 4: ------Window Princess Theatre in early 2019. winner shares with us his findings. LAB 5: ------Conversation Market Understand why this play is seen over TWO nights and how this is an enormous LUNCH 13:15 – 14:00 opportunity for our industry. AFTERNOON TEA 14:45 – 15:20 Grab a bite to eat, visit our various Trade Partners and note the room where your CLOSE OF DAY 1 16:50 – 17:00 AWARDING OF THE 15:20 – 15:30 first breakout of choice takes place! Adrian Byrt — Emcee NEW VTIC STUDENT Charles Davidson, Chair — VTIC Did you enjoy today? Get ready as we ENTREPRENEURIAL are off to St Andrew’s Beach Brewery for AWARD more networking. The shuttle is doing CLOSING THE LOOP 15:30 – 15:45 loops and will depart from the front Martin Enault, Asia Pacific CEO — entrance to the venue. C2 International How were the LABS you just SUNSET DRINKS 17:15 – 19:00 experienced? Martin has been watching St Andrew’s Beach Brewery in on each group – hear his key Once home to one of Australia’s premier takeaways on what you have all been horse training facilities, the team at St questioning, debating and exploring. Andrews grow their own hops, let the chickens roam free and spend their days CONFERENCE CLOSE 15:45 – 16:00 crafting and pouring great brews right Felicia Mariani, Chief Executive — VTIC from our stable doors. Network and be Recap of the past two days, thanks part of a truly unique, quintessential to our wonderful partners and key Mornington Peninsula experience. takeaways. Don’t forget to collect your ‘Key’ as you leave which will give you CONFERENCE 19:00 – 22:30 discounted access to 10+ regional CONFERENCE NETWORKING DINNER – RACV Cape Schanck — Horizon Ballroom attractions (but remember, you’ve got to be an Essentials or above VTIC PROUDLY BROUGHT The focus for this sit down dinner is member!) Farewell from VTIC! TO YOU BY VICTORIA firmly on networking and building PROGRAM UNIVERSITY relationships. This 3 course dinner includes a range of local Mornington Peninsula beverages (think Crittenden Estate wines and St Andrews beer).