SONY Channel Sponsorship Opportunity 2021

Channel Investment Start Platforms

Available Now On-air

The Opportunity The SONY Channel Audience Sky Media and the Sony Television Network bring you the They have time on their hands and money to spend! exclusive opportunity to sponsor the well-know and loved • 48% of them have bonds, stocks or investments SONY Channel. With daytime, primetime and full channel • They are 94% more likely than the average to be retired, sponsorships available, your brand has the chance to own their home outright and be comfortable on their uniquely align itself to some of the most famed and adored present income content of recent generations. A particular hit with the They are concerned with their health! over 45’s, a lasting association with SONY Channel will allow you to access those who are middle-aged, financially • 83% wear glasses or contacts stable, independent and thriving because of it! • They are 99% more likely than the average to have a hearing problem or wear hearing aid • They are 35% more likely to use muscular/joint pain relief About SONY Channel remedies once or more per week Following SONY Channel’s rebranding, the channel They are keen gardeners and DIY enthusiasts! captures the love of great classic drama and • 28% personally undertake DIY projects and or decorate entertainment with a warm and familiar mix of Sony within the home Pictures Entertainment and acquired scripts. Bringing the • They are 200% more likely than the average to spend £250 channel closer to the Studio and its viewers. With a fresh or more per year on gardening look into their top performing content, the channel boasts They love to travel and take trips! some of the most treasured classics and iconic quiz shows such as Highway to Heaven, Little House on the • 32% have taken 1-3 holidays/short trips in the last year Prairie and Who Wants to Be a Millionaire? which our • 38% have taken 1 or more trips in the UK in the last year audience love to re-watch and get nostalgic over! They are 45+ • 4.9m 45+ Adults reached in Q1 2020 Scheduling & Accreditation • 92% of the Sony Channel audience is 45+ • 1.1m Average no. Adults 45+ watching Sony Channel each • 3 & 6 months – Please enquire for alternatives week • Full channel: 09:00-24:00 • 65min Average Time Spent watching Sony Channel is +5% • Daytime: 09:00-18:00 longer than BBC2 • Primetime: 18:00-24:00 • Programme examples include; Taggart, M*A*S*H, The Why the 45+ Audience? Walton’s, Little House on The Prairie, Who Wants to be a The older we get, the more nostalgic we become…. And the older Millionaire and Murder, She Wrote. generations in the UK are the most powerful consumers. • 10” opener/closers & 5” break bumpers • Over 45s own 81% of the UK’s total assets • And they are responsible for 61% of consumer expenditure Contact Details • They have 70% of the disposable income Sadie Burnett| Content Partnerships Manager [email protected] | 0207 032 4449 Source: TGR/Barb Q1 20 ADVANTEDGE/Adults 45+/Q12020/Jan – Mar Source: independent article 2018 quoting Enders research

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