2017 Retail Marketing and Promotion Planning Calendar

January May 1-Jan New Year's Day 6-Jan 2-May National Teacher Appreciation Day 16-Jan Martin Luther King Jr. Day 4-May 20-Jan Inauguration Day 5-May 28-Jan 6-May National Nurses Day 14-May Mother's Day 15-May Peace Officers 25-May National Missing Children's Day 1-Feb 26-May Starts 2-Feb 29-May Memorial Day 5-Feb Super Bowl 9-Feb National Pizza Day 14-Feb Valentine's Day 20-Feb President's Day 2-Jun National Day 28-Feb 4-Jun National Cancer Survivor's Day 6-Jun D-Day March 14-Jun National 18-Jun Father's Day 1-Mar 19-Jun 2-Mar Read Across America Day 21-Jun Summer Begins 3-Mar Employee Appreciation Day 25-Jun Ramadan Ends 12-Mar 12-Mar Daylight Saving Time starts July 17-Mar St. Patrick's Day 4-Jul Independence Day 23-Jul Parent’s Day April August 1-Apr April Fool's Day 7-Apr National Beer Day 7-Aug Purple Heart Day 9-Apr 21-Aug National Senior Citizen's Day 10-Apr 26-Aug National Dog Day 13-Apr 26-Aug Women's Equality Day 14-Apr 16-Apr September 18-Apr National Tax Day 18-Apr End of Passover 4-Sep National Wildlife Day 22-Apr 4-Sep 26-Apr Administrative Professionals Day 10-Sep National Grandparent's Day 27-Apr Take Your Children to Work Day 11-Sep 28-Apr Arbor Day 15-Sep National POW/MIA Recognition Day 30-Apr Last Day of Passover 20-Sep begins 21-Sep International Day of Peace 22-Sep Rosh Hashanah ends

2017 Retail Marketing and Promotion Planning Calendar

22-Sep 29-Sep National Coffee Day Month Long Observations 29-Sep begins 30-Sep Tom Kippur ends February October 2-Oct 9-Oct March 9-Oct Indigenous People’s Day National Women's History Month 14-Oct National Dessert Day 29-Oct National Cat Day April 31-Oct Sexual Assault Awareness Month National Autism Awareness Month November May 2-Nov All Souls Day Asian Pacific American Heritage Month 5-Nov Daylight Savings Time ends Jewish American Heritage Month 7-Nov Election Day 10-Nov Marine Corps Birthday June 11-Nov LGBT Pride Month 23-Nov Thanksgiving 24-Nov August 27-Nov Cyber Monday Back to School

December September Hispanic Heritage Month 1-Dec World AIDS Day 3-Dec First Sunday of Advent October 6-Dec St. Nicholas Day AIDS Awareness Month 7-Dec Pearl Harbor Remembrance Day Breast Cancer Awareness Month 10-Dec Human Rights Day LGBT History Month 12-Dec Chanukah/ (first day) 20-Dec Chanukah/Hanukkah (last day) November 21-Dec Winter Solstice Movember 24-Dec Eve Pancreatic Cancer Awareness Month 25-Dec Christmas National American Indian Heritage Month 26-Dec (until Jan 1) 31-Dec New Year's Eve December Universal Human Rights Month