THE AUSTRALIAN ONLINE LANDSCAPE REVIEW FEBRUARY 2014 Copyright ©2014 the Nielsen Company

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW FEBRUARY 2014 Copyright ©2014 The Nielsen Company. Confidential and proprietary. STATELANDSCAPETHE ONLINE OF February 2014 During March, Nielsen have published16 also the players andonlineengagement space.in this monthThis we also take acloser atlook sports category,the to understandkey May 2013. remainedhigheranythan periodsince thecurrent form of measurementbegan in Mobile web contentas well. active Time onlineconsuming contentvideo desktopsvia Welcome to the contactyour Nielsen AccountManager directly or email If you’d like to know more about any of the year includesa deep inunderstanding how consumers engageacross various mediaplatforms, andthis calledAustralianthe ConnectedConsumers Report. The Report leadingis a resource user duringuser themonth, increases with in totaltime onlinesurfing non page

impressions February

diveinto onlineretail the of habitsthe Australian consumer.

droppedfrom January’srecord 2014 edition of edition2014of Nielsen’s OnlineLandscape Review. Source: NielsenOnlineRatings insightspresented

increasedby13minutes annual edition of of editionannualwhat is now – [email protected] -

Hybrid, February 2014; NielsenMarket Intelligence,February 2014 highmobile traffic, and within this report,within this

per - video .

HIGHLIGHTS: FEBRUARY 2014 NIELSEN ONLINE RATINGS: HYBRID Smartphones are now in the hands of seven in 10 online Australians (69%) and tablets in half of homes (47%). A range of new connected devices are emerging such as connected TVs and games consoles; but they remain niche at present.

27.9 34.7 sessions. 37

hoursacross spentonline,

b b illion viewedillion pages. illion minutesillion spent.

Source: NielsenOnlineRatings –

Hybrid, February 2014

Copyright ©2014 The Nielsen Company. Confidential and proprietary. 100 10 20 30 40 50 60 70 80 90 0 0 TOP 10 BRANDS AND THEIR ENGAGEMENTTOPTHEIR AND BRANDS 10 February 2014 Active Reach (%) Bubble Bubble Size = Time 5 per per Person

15 Sessions Sessions per Person 20

25 Source: 30 NielsenOnlineRatings

–

35 Hybrid, February 2014 Skype Apple eBay Wikipedia Yahoo!7 Microsoft YouTube Facebook Mi9 Google

40 6

Wikipedia Microsoft Facebook YouTube Yahoo!7 Google Brands Skype Apple eBay Mi9

Audience Audience Unique Unique 10,093 10,241 13,290 (000’s) 3,855 5,612 6,265 6,357 7,153 7,781 8,537

Views (000s) 2,859,451 1,239,042 3,271,524 831,402 125,389 349,479 576,986 18,657 32,195 46,060 Page

Active Reach 24.81 36.12 40.33 40.92 46.04 50.08 54.95 64.96 65.91 85.54 %

Sessions Sessions Person 17.63 11.79 24.43 17.87 27.44 6.72 9.85 5.40 8.05 9.77 Source: web Including Per

NielsenOnlineRatings

Time Per 01:41:44 00:52:11 01:51:24 00:26:50 01:21:10 01:10:41 02:43:53 08:03:36 02:08:10 02:52:08

Person - basedapplications

–

Hybrid,

February 2014

Copyright ©2014 The Nielsen Company. Confidential and proprietary. *HH:MM throughoutMonththe*HH:MM Av. Time PerPerson* AveragePage Views Percentage AGE DEMOGRAPHICS February 2014 of Online Online of 2 Av. Time PerPerson* AveragePage Views Percentage - 17

Aus

35 of Online Online of 10:02 373 6.9% - 49

#:#

Aus Av. Time PerPerson* AveragePage Views Percentage Online Aus of

42:38 1,972 28.5%

ONLINE 18

- AveragePage Views Percentage Av. Time PerPerson* 24

of 41:18 1,703 10.5% 50+ Online Online Aus

Percentage

Av. Time PerPerson* AveragePage Views Source:

NielsenOnline 1,844 34.2% 38:26 25 of -

34 – Online Online Aus

Hybrid,

February 2014

44:37 2,281 19.9%

Females 35 14% -

49 Females 25

10%

34 Females 50+

16% 18 Females 7%

Females

2 4% - 17 Males

18 Males 5% -

Males

18% 50+ 25

Males Males

10%

Source: NielsenOnlineRatings 35 Males

14% -

7,745,000 –

Hybrid, February 2014

NIELSEN ONLINE RATINGS – HYBRID ENTERTAINMENT - SPORTS Copyright ©2014 The Nielsen Company. Confidential and proprietary. with 7.5 withsessions 7.5 per person over 23 minutes per person. * Please February 2014 TOP STICKINESSSPORTTHEIR SITES10 AND 24)recordednoticeably 28%a increase audience in and300%a gainin timeperson per on site. andsmh.com.au hasthe greatesttime perperson metriccompared to the other newssubcategories stay on theirsites for substantialperiods of time i.e. ESPN DigitalNetwork and UARank note that Wide note Wide that World of Sports is included in its own ‘custom rollup’, and achieved an active reach 6.89%, of 10 8 7 6 5 4 3 2 1 9

–

ESPN News.com.au Smh.com.au sport. sport. Also, thewith WinterOlympics occurring February,during Tenplay.com.au (see page on MSN on MSN (Network) Telstra MediaAFL Herald Cricket FOXSports.com SportingPulse ESPN FOX

DigitalNetwork Sites

ESPNcricinfo Sun SPORTS

cricinfo Australia -

– Sport –

sport

lead the topleadthe 10in terms of timeperson. per Both have consumers who Active Reach 3.93 4.01 4.03 4.29 4.64 5.25 5.83 6.70 8.08 8.92 (%)

1 hour and 39minutes Sessions Sessions Per Person 14.27 12.72 6.04 2.45 3.43 6.70 8.11 8.26 8.86 9.23

. Noticeably, HeraldSun

Source: NielsenOnlineRatings – Time Per Person

news.com.au -

00:53:35 00:09:22 00:13:03 01:38:57 00:46:11 00:32:19 00:23:10 00:29:09 00:38:20 01:39:01 MALE

–

Hybrid, – –

sport sport

February

2014

Copyright ©2014 The Nielsen Company. Confidential and proprietary. ENTERTAINMENT browser of choice to checkteam’s their scores or results. per person,inverse this relationship could be aresultfrom consumers who frequentlyaccess theirunique in streams per person. Surfing saw anincrease of Streamingfor the month of February hadin a noticeableuplifttime per person Metric: Time PerMetric: Time Person ( Metric: Streams Per Person 00:38:13 00:54:47 STREAMING

hh:mm:ss 15

) -

SPORTS 5%

for persessions person andminora decreasein time

Metric: Time PerMetric: Time Person ( 1:38:29 1:34:54 SURFING Metric: Sessions Per Metric: Sessions Person

Source: NielsenOnlineRatings (43%)

10.92 anda 11.43

hh:mm:ss 13%

– increase

Hybrid, February 2014 )

HIGHLIGHTS: FEBRUARY 2014 NIELSEN ONLINE RATINGS: HYBRID STREAMING Internet-sourced TV content has grown in adoption; one in two online Australians now watch internet TV.

1.7 1.7 5.4 active user. 7

hoursand

billion streams.billion billion minutes.billion

mins spentper

Source: NielsenOnlineRatings

–

Hybrid Streaming, February 2014

ABC ABC OnlineNetwork The news.com.au smh.com.au Dailymotion CollegeHumor Facebook Network YouTube Yahoo!7 Brands VEVO Mi9

Audience Audience Unique Unique (000s) 1,455 1,605 2,000 2,157 2,165 4,292 9,838 633 972 976

Total Streams 1,105,254 25,409 15,062 67,365 65,727 82,614 (000s) 7,447 3,873 8,118 7,067

Source: NielsenOnlineRatings

Average (HH:MM:SS) 01:29:11 02:19:42 00:04:54 00:28:22 00:09:57 00:15:05 00:53:06 01:20:10 00:42:54 05:43:03 Spent

Time

–

Hybrid Streaming, February 2014

Copyright ©2014 The Nielsen Company. Confidential and proprietary. January. increasedby February saw increasesin totalstreams viewedby bothand malesfemales as comparedto January;males February 2014 STREAMING:BREAKDOWN HYBRID DEMOGRAPHIC

926,756 8 5,920 h 06m h 155 3%

andfemales by

5%. Number of Number Also, maleshad a noteworthyin lift time per personby TotalStreams Viewed Streams person per Time PerPerson Streaming Australians

Source: NielsenOnlineRatings

800,735 7 5,782 – h 18m h 28 minutes

138 Hybrid Streaming, February 2014

versus

Copyright ©2014 The Nielsen Company. Confidential and proprietary. AverageTime (HH:MM) AverageStreams Percentage HYBRID STREAMING:HYBRID AGE DEMOGRAPHICS February 2014 of Online Online of 2 AverageTime (HH:MM) AverageStreams Percentage - 17

Aus

35 of Online Online of 6:21 124 5.4% - 49

AverageTime (HH:MM) Aus AverageStreams Percentage Online Aus of

28.3% 7:04 148

- 24 Percentage AverageTime (HH:MM) AverageStreams

17:06 10.4% of Online Online of 252 50+

Source: NielsenOnlineRatings

Percentage AverageTime (HH:MM) AverageStreams Aus

35.8% 4:10 103 25

of Online Online of – -

Hybrid Streaming, February 2014 34

Aus

10:26 20.2% 175

MOBILE UPDATE: FEBRUARY 2014 NIELSEN MARKET INTELLIGENCE Internet-delivered news content has already been adopted by close to 9 in 10 consumers, and access is shifting to more convenient devices.

Page Impressions

MOBILE PAGEMOBILE IMPRESSIONS February 2014 600,000,000 650,000,000 700,000,000 750,000,000 800,000,000 850,000,000 900,000,000 950,000,000 May-13

current form current of form measurement began in 2013. May mobile traffic, and higherremained than any period since the Mobile page impressions Jun-13 Jul-13 Aug-13 dropped dropped January’sfrom record Sep-13

Oct-13

Nov-13 - high Source: NielsenMarket Intelligence November December 2013 Dec-13 February: Jan-14 860,394,204 Feb-14

Copyright ©2014 The Nielsen Company. Confidential and proprietary. * Other is a sum Console,ofOthers devicesand Unclassified DEVICE TYPE COMPARISONDEVICE TYPE Desktop has slightly slightly has increased averagein daily unique browserusage

34% categorieshave remainedsteady.

TOTALAVERAGE DAILY

UNIQUE BROWSERSUNIQUE 14%

51% Source:

NielsenOnlineRatings (1%) OTHER TABLET MOBILE DESKTOP while the otherthe while

MarketIntelligence February 2014

NIELSEN ONLINE RATINGS – HYBRID / MI ENTERTAINMENT – BROADCAST MEDIA Copyright ©2014 The Nielsen Company. Confidential and proprietary. the period. onlinecompared to thesites. other A total of 6.05million peoplevisitedbroadcast the mediacategory during Network leadsthe top 10 andin uniqueaudiencetime per person; nearly more doubletimethanthe spent Ninemsn’s Jump commercial TVplayers with a half thanof the top10sites saw a significantin uplifttraffic. Yahoo!7 highestTV has the traffic to its site of the Broad sitesMedia for monththe of February haveseen positivea increasein traffic or uniqueaudiences. More TOP 10 BROADCAST MEDIA SITES BY UNIQUE AUDIENCE SBS (Special BroadcastingService) SBS (Special CBS EntertainmentCBS Websites ABC Online Network Online ABC ABC Radio WebsitesRadio ABC

ninemsn Jump ninemsn ABC TV WebsitesTVABC BBC WorldwideBBC Yahoo!7TV TenPlay FOXTEL - Inand Ten Play had robust growth Sites

- in

35%

changecompared as to lastmonth. Noticeably, SBS, ABC TV Websites,

January Unique Audience (000) Audience Unique 1,263 3,212 1087 631 697 656 618 577 887 907

–

16%, 18%,16%,61% February 1,048 1,052 1,710 3,335 569 600 607 791 928 989

VarianceChange and - - 28% 61% 18% 16% 35% - - 10% 14% 4% 28% 7% 9% % Source: NielsenOnlineRatings

respectively. ABC Online

00:12:46 00:20:00 00:06:34 00:08:06 00:15:03 00:29:06 00:20:49 00:23:47 00:19:06 00:54:47 January Time PerTime Person –

Hybrid, January & February2014

00:05:33 00:17:33 00:08:10 00:24:30 00:26:58 00:15:60 00:26:57 00:18:36 00:32:19 00:53:23 February

Copyright ©2014 The Nielsen Company. Confidential and proprietary. BROADCAST MEDIA BYDEVICE Desktop,and Mobile Tablet growth was categoriescan beseen as increasedengagement withinthe broadcast mediacategory andtheir sites. are usingthe web to accessfree to airTVwebsites. increaseThis in total insessions three all device Duringto theJanuary February period, all threedevicessaw an increasein total sessions. More consumers February Desktop Mobile Tablet Metrics: TotalMetrics: Sessions 2014 3,627,798 –

Dataset: Surfing 4,280,181

5,690,537

6,825,498

–

CategorySites –

36%, 20%36%, and

18% . 13,488,715

Source: NielsenMarket Intelligence

February 18,384,564 January – , January & February , 2014

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Presenter’s Name Date Copyright ©2014 The Nielsen Company. Confidential and proprietary. THE CONNECTED2010 LANDSCAPESCREEN respectivelyby2016. andmobile are predictedto increase to above 80% householdand personal ownership penetration usewill theirdevices in the present forecastedandthe future.Desktop continues to decline tabletswhile The landscape of 2010

–

2016 shows2016 thatthere will be evolutionarychanges in terms of how consumers - 2016

Copyright ©2014 The Nielsen Company. Confidential and proprietary. the dominantmedium of consumption, frombeginning early morningthevery the til of end night.Online& The typicalday’s worth of mediaconsumption in reflected2013 behaviours of modern consumers. Onlineis propensityfor usingmultipleforms of mediaat the same time. TV share prime THE MEDIA DAYMEDIA THE 2013 - time also extendslongevity theof consumption andfurtherdemonstrates Australians’

website or email For more information,the Nielsen visit Australia the following pages. Some highlightsfrom reportthe areincluded on consumer. onlineretail of habitsthe Australian digital behaviours,anincluding expanded look at the looks closely ata complex range of new media onlineAustralians aged16years and The and is now edition.in its annual16th Consumer Report)has beensincepublished 1997 (formerly known as The Australian Online The Australian ConnectedConsumers Report 2014 report2014 analysesresponsesthe of 4,980

[email protected]

above, and

CONTACT [email protected] www.nielsen.com/au/ (02) 8873 7000