EW CHALLENGES SM�RT EDUCATIO

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“If they can do that in Korea, we can do it right here in the United States of America.” BARACK OBAMA (President of the US), March 10, 2009

“The aim of our visit is mainly to ‘learn’ about Korean Education”. TORU HASHIMOTO (Governor of Osaka Province, Japan), Nov 5, 2010

“Education System is powerful means for the development of the Nation and Korean Educational System can be an excellent model for developing countries” HARRY PATRINOS (Lead Education Economist at the World Bank), Oct 25, 2010 목차 목차

30,000 Linkage System

25,000 TV Internet/mobile www.EBSi.co.kr publishing 20,000

EBS +1 TV 15,000 EBS +2 TV ASEAN 10,000 EBS TV 5,000

0 1967 1980 1997 2004 2014 목차 목차 - Reducing Regional Education Differences

Reducing Education Gap Supplement Aid to School Education 100 100

90 87.4 90 90.1 80 80 79.9 79.8 79.6 72.1 73.3 72.0 73.9 70 67.5 70 60 60 50 Educational Equality50 Effect 40 40 30 820.7M USD/year30 20 20 10 10 0 0 2011 2015 2013 2014 2015 2011 2015 2013 2014 2015 목차 목차 - Reducing private education costs

1,200 1,137.4 1,073.9 1,083.0 64% of parents 1,000 950.0 agree to the EBS’s 872.9 cost reduction effect 800 652.6 600 Grants for EBS Economic Effect 400 349.2

200 47.5 22.7 36.8 35.7 35.4 30.9 16.3 0 2009 2010 2011 2015 2013 2014 2015 2015 Budget: 300M

CSAT Test-prep Books 47.5M (15.8%) TV License Fee 17.2M (5.7%) Other Publications Public 52.6M (17.5%) Funding Broadcast Self-generated 72.5M Development Fund TV Ad Revenue 25.4M (8.5%) 41M (13.7%) (24.2%) 227M Special Grants New Media (75.8%) 29.9M (10.0%) 51.4M (17.1%)

Others 35.1M (11.7%) 목차 목차

I. OVERVIEW

II. PLATFORM & CONTENT

III. HOW TO COOPERATE WITH INTERNATIONAL PARTNERS

IV. PRACTICE STUDY

IPTV

TERRESTRIAL SATELLITE www.ebs.co.kr www.ebs.co.kr www.ebslang.co.kr www.ebs.co.kr/u

www.ebsmath.co.kr www.ebs.co.kr IPTV INTERNET TERRESTRIAL clipbank.ebs.co.kr

SATELLITE MOBILE www.ebsi.co.kr www.ebse.co.kr

primary.ebs.co.kr mid.ebs.co.kr  Channel for Children’s programs and Documentaries

. Best Educational Channel for Preschoolers and Children

. Top-notch educational documentaries ▪ Cultural content for adults

CONTENT, SMART, and GLOBAL Children’s Favorite Channel in Korea Parents’ Favorite Channel in Korea

JEI TV Other JEI TV Other Champ 2.4% Champ 2.1% 4.1% 2.5% Tooniverse 2.6% 0.9% 5.4% Tooniverse 20.7% EBS EBS 70.3% 89.0%

(Data: KOBACO, 2013 Media & Consumer Research, Preschoolers/Children Program & Children under 12, Adults with preschoolers, N=712, Unit=%) Rating

2.0 2.0

1.5 0409아동 2044기혼여성

1.0 0.9

0.5 0.5 0.4 0.4 0.2 0.2 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.0 EBS SBS 투니버스 Champ 니켈로데온 Animax CN

(Source: Nielsen Korea, Rating of Preschool/Kids Program,2013.11.~12. 06:00~24:00, %) Sold over 120 countries and airing now in over 30 stations

Over 100 Awards for EBS between 2014~2015 France TV(France) TV Kultura(Russia) ARTE(France) Angkor, The Land of Gods History of Life PBSd(US) Opera House Mathematica, The Principles of Math NETFLIX(US) CCTV(China) The Physics of the Light Math and Rise of Civilization NHK(Japan) Ancient Splendors of Rome Discovery Education(US) RAI(Italy) Tell Me! Tell Me, Ping & Pong The River TVE(Spain) Babylon Unveiled TV3(Thailand) Smithsonian Channel(US) PEET, the Forest Detective Myanmar, Ancient Mysteries Revealed

TV Escola(Brazil) Oops! I-Kooo

Paka Paka(Argentina) The Adventures of Dalgo the Great

- for to graders - based on ’s systematic Math Curriculum & ’s CCSS(Common Core State Standards) - Learning math fundamentals through different  Broadcast . Construct a system where students can prepare CSAT(College Scholastic Aptitude Test) . Average number of daily visitors : Over 200,000 . providing over 25,000 programs of different levels every year

Cost of private education saved through EBS CSAT lectures : Approx. USD 1 billion 0 twitter (ebsitwit)

My EBSi EBS bookmall  Personalized service (book.ebs.co.kr)  My class

Duna  Community  Mentoring  Discussion  Events Essay editing Evaluation service Information  1:1 consulting Sample college test  seminars - 2.0X 이동합니다 클릭하면 보인다 기본에 퀴즈로 정 설 림 알

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File File upload

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Helping foster creativity in students by providing high-quality educational video clips for schools www.ebs.co.kr Publishing www.ebs.co.kr www.ebslang.co.kr www.ebs.co.kr/u

www.ebsmath.co.kr www.ebs.co.kr IPTV INTERNET TVTERRESTRIAL clipbank.ebs.co.kr SATELLITE MOBILEInternet www.ebsi.co.kr www.ebse.co.kr /Mobile primary.ebs.co.kr mid.ebs.co.kr

France TV(France) TV Kultura(Russia) ARTE(France) Angkor, The Land of Gods History of Life PBSd(US) Opera House Mathematica, The Principles of Math NETFLIX(US) CCTV(China) The Physics of the Light Math and Rise of Civilization RAI(Italy) NHK(Japan) The River Ancient Splendors of Rome Discovery Education(US) Tell Me! Tell Me, Ping & Pong

TVE(Spain) Babylon Unveiled Smithsonian Channel(US) Myanmar, Ancient Mysteries Revealed Golden Eagle Documentary Channel(China) Travelogue Earth TV Escola(Brazil) Oops! I-Kooo

Paka Paka(Argentina) CETV(China) / SCTV(Vietnam) The Adventures of Dalgo the Great Let’s Get Together, DING DONG DANG NRK(Norway) Fjords and Rias MNB(Mongolia) Life in Gobi

SMG(China) Mausoleum of Qin Shi Huang France5(France) Ava, Rico, Teo

Smithsonian Channel(US) Myanmar, Ancient Mysteries Revealed

TVK(Cambodia) MRTV4(Myanmar) Angkor, The Land of Gods Myanmar, Ancient Mysteries Wildbear(Australia) Green Animal Vietnam ▪ 2014. 4. MOU with VTV ▪ 2014.10. F/S ▪ 2015. 4. Training for VTV7 ▪ 2015.11. Trial Broadcasting ▪ 2016. 1. Official Launching ▪ 2016. 3. Long-term Consulting Colombia Contract ▪ 2011. 7. MOU with MOE ▪ 2011. 9. F/S ▪ 2013. 1. Seconding EBS PD ▪ 2014. 9. Blueprint for Launching

Cambodia Chile ▪ 2016. 3. LOI with Apsara TV ▪ 2015. 4. MOU with TVN ▪ 2016. 5. MOU with Apsara TV(TBD) ▪ 2016. 5. Training for TVN(TBD)

【 Background 】 【 Goal 】

Vietnam government decided to introduce . Deep and wide movement for the entire nation National Educational Broadcasting System in Vietnam Favorable – Aspiring an information society and a knowledge-based economy Government Policy* . Investment on a number of key projects : Education EBS Model could lead to a more – Create a breakthrough, and lay a foundation for development educated society and thus lay the foundation for national competitiveness . High Educational Fervor, Entrance competition Promising  Advancement of educational environment – Surge in demand for higher education and private tutoring Education  Cultivation of creative talent through EBS Market . Full potential of lifelong education educational content – More than 50% are young generation  Implementation of life-long education system by adopting “EBS Model”  Building the foundation of national development . In accordance with the development of ICT infra pay TV market is growing Broadcasting by advanced education system Industry and Internet TV is also quickly emerging  Realization of educational welfare with Potential . Tight government control over media

*Vietnam’s posts and Telecommunication Development Strategy until 2010 and Orientation until 2020 ; Vietnam Sustainable Development Strategy for 2011-2020

etc

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National National growth by continuous by continuous growth ‘package export’ BM in this sphere BM in sphere this export’ ‘package source: Reference of successful global case cooperation successful of Reference Korean Transferring donor country: recipient From a to development rapid experience of

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EBS EBS .

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