2017 Media Kit NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE
OCTOBER 1969 The Gay Blade fi rst published as a monthly newsletter. JUNE 1972 Blade publishes fi rst multi-page edition. JULY 1974 Blade printed in newsprint for fi rst time. 1979 Blade changes publication from monthly to bi-weekly. 48 Years of the Washington Blade OCTOBER 1980 Name changed to The Washington Blade was founded in 1969 as a The Washington Blade. black & white, one-sheet community newsletter. JANUARY 1983 In 2014 the Blade celebrated its 45th anniversary Washington Blade publishes weekly. as America’s Gay News Source. The Washington SEPTEMBER 1995 Blade was selected to join the pool rotation for the Online edition of White House Press Corps, becoming the fi rst LGBT Washington Blade launched. publication to participate in these duties. Readers OCTOBER 2008 John McCain becomes fi rst locally and globally rely on the Blade’s unmatched Republican presidential coverage, which has garnered scores of local and nominee to do interview with APRIL 2010 LGBT publication. national journalism awards. The Blade is recognized Washington Blade purchased by as the nation’s “Newspaper of Record for the Brown, Naff, Pitts Omnimedia. LGBT Community.” 2013 Washington Blade admitted to White House pool rotation (First LGBT publication ever). OCTOBER 2014 Washington Blade celebrates 45th Anniversary. 1,839 consecutive issues of the Blade!
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202.747.2077 CREATIVE DESIGN/PRODUCTION AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE
purchasing power
TRAVEL Short Vacation 68%(1-3 Nights) Long Vacation 60%(4+ Nights)
DINING of Blade readers eat 87%dinner out at least once during the week.
of Blade readers spend at 55%least $100 a week on meals and drinks at restaurants and bars.
of Blade readers 65%eat dinner out 2-5 times a week.
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2015 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE
BLADE READERS HAVE MADE THESE PURCHASES in the past 12 months
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2015 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE
gender
education
status
• 10% of DC residents identify as lesbian, gay, bisexual or transgender – highest percentage in the country. • Gay consumers are 3.4 times more likely to have a household income over $250,000. • 89% of gay men & lesbians are highly likely to seek out brands that advertise uniquely to them. • 55% of gay cosumers prefer to buy from the “top-of-the-line.”
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2015 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE
Plan on buying a single family home
Plan on buying a vacation home
Plan on spending between $250,000 - $1,000,000
CREATIVE DESIGN/PRODUCTION 202.747.2077 Data from 2015 Community Market Survey AZERCREATIVE.COM NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE 2017 EDITORIAL CALENDAR
06 New Year, New You 13 Presidential Inauguration 20 Inauguration 27 Inauguration JAN Skin, Fitness, Health, Weight Loss Commemorative Issue Wrap-Up Issue
03 Valentine’s 10 D.C.s Most Eligible 11 D.C.’s Most Eligible 17 President’s Day 24 Pink Dollars FEB Dining & Gift Guide LGBT Singles Issue LGBT Singles Party Sales Tax Tips & Financial Planning
MAR 03 Spring Arts Preview 10 St. Patrick’s Day Celebrations 17 Gay Families 31 Wedding Planning Guide Education & Summer Camp Planning
07 Spirituality 10 First Night of Passover 21 Spring Real Estate Issue 28 Home & Garden APR Easter & Passover 16 Easter Sunday
05 Dining / LGBT Restaurant Week 12 Youth 14 Mother’s Day 19 Rehoboth Summer 19 Rehoboth Summer 26 Black MAY Regional Mega Pride Preview Pride Kickoff Party Preview Issue Pride
02 Capital Pride 9 Capital Pride 10 Capital Pride Parade 16 Capital Pride 18 Father’s Day JUN Preview Celebration Issue Viewing Party Wrap-Up Issue 30 Independence Day Sales
07 Summer In the City 21 Pampering Our Pets JUL Things to Do in DC
04 Mid City Dog 11 Back to School 25 5th Annual Sports Issue AUG Days Sidewalk Sale
22 Fall Real Estate 29 Fall Home & Garden SEP 04 Labor Day Sales 15 Fall Arts Preview 08 High Holidays Worship
06 Gay Families: 06 Columbus Day Sales 19 Best of Gay D.C. Party 20 Best of Gay D.C. Issue 27 Halloween OCT Private School Enrollment
NOV 10 Veteran’s Day Sales 17 Holiday Entertainment 24 Holiday Gift Guide I Preview
01 Holiday Gift Guide II 08 Holiday Gift Guide III 15 Holiday Gift Guide IV 22 Christmas Worship 29 Year in Review DEC
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CALENDAR IS SUBJECT TO CHANGE. NEWS AND INFORMATION FOR WASHINGTON D.C. AND OUR NATION
AMERICA’S LGBT NEWS SOURCE
PUBLISHER LYNNE J. BROWN, EXT. 8075 [email protected] SENIOR ACCOUNT EXECUTIVES BRIAN PITTS, EXT. 8089 [email protected] ACCOUNT EXECUTIVES SIRIWAT PATHARAPANUPATH, EXT. 8078 [email protected]
JOE HICKLING, EXT. 8094 [email protected] MARKETING & EVENTS STEPHEN RUTGERS, EXT. 8077 [email protected] CLASSIFIED ADVERTISING/ ADMINISTRATION PHILLIP G. ROCKSTROH, EXT. 8092 [email protected]
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