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FSFSAEAE 20212021 Annual Annual Conference Conference JuneJune 29 29 - - 1 Hilton Orlando Bonnet Creek PROGRAM AT A GLANCE 11 Hours - 11 Hours CMP Expected

MONDAY, 28 12:00 PM – 3:00 PM FSAE/Foundation Board Meetings 5:30 PM Leadership Reception

FSAE 2021 Annual Conference (#FSAE21) TUESDAY, JUNE 29 9:00 AM – 4:00 PM Registration Open allows members to RE.IMAGINE meetings 9:00 AM – 4:00 PM Silent Auction Open/Drop-off - through both in-person and hybrid /virtual 10:00 AM – 12:00 PM CEO Roundtable, Meeting Planner options. RE.CONNECT with your community Roundtable and Diversity Workshop 12:00 PM First-Timer Meet Up of association industry professionals and 12:00 PM – 2:00 PM Lunch on Your Own RE.DEFINE success. 1:30 PM – 2:00 PM Refreshment Break 2:00 PM – 4:00 PM Opening Keynote Session FSAE and the Hilton Orlando Bonnet Creek are 5:30 PM – 6:30 PM Welcome Reception committed to making the FSAE 2021 Annual Conference Dinner on Your Own a safe event with your health top-of-mind. To ensure 8:00 PM Hospitality Reception FSAE21 is accessible to all members, this will be a HYBRID event with a virtual component for those not WEDNESDAY, comfortable or able to attend in-person. Learn more at 7:30 AM – 4:30 PM Registration Open www.fsae.org/hybrid-program 8:00 AM – 3:30 PM Silent Auction Open 8:00 AM – 9:00 AM Leadership Breakfast 9:00 AM – 10:00 AM Breakout Sessions In-person registration will be capped 10:00 AM – 10:45 AM Networking Break at 300 attendees to allow for social 10:45 AM – 11:45 AM Breakout Sessions distancing. 12:00 PM – 1:30 PM General Session Keynote Luncheon 1:45 PM – 2:45 PM Breakout Sessions Masks are required in all public areas of the 2:45 PM – 3:30 PM Networking Break - Auction Closes hotel and meeting spaces. 3:45 PM – 4:45 PM Breakout Sessions 7:00 PM – 10:00 PM Conference Gala Reception & Dinner Hilton’s EventReady with CleanStay keeps health and safety top-of-mind in all public THURSDAY, JULY 1 areas and hotel rooms. 8:00 AM – 10:00 AM Registration Open Learn more about our safety plan and any updates at 8:00 AM – 9:00 AM Breakfast & Coffee Station www.fsae.org/safety-plan. 8:30 AM – 10:30 AM Auction Item Pickup 9:00 AM – 10:00 AM Breakout Sessions 10:15 AM – 11:15 AM Breakout Sessions PLATINUM SPONSOR 11:30 PM – 1:15 PM Closing Keynote and Awards Luncheon 1:15 PM Adjourn

FSAE Foundation Grants have over $9,800 available for your professional development. See page 5 for more information.

BROCHURE PRINTED BY

2 HILTON ORLANDO BONNET CREEK 14100 Bonnet Creek Resort Ln, Orlando, FL 32821

Room Rate: $169 Single/Double Hilton Orlando Bonnet Creek is prepared to welcome Reservations: (888) 353-2013 attendees with the assurance of Hilton CleanStay and Code: FSAE2021 EventReady! Health and safety continue to be the property’s top- priority with hospital-grade cleaning products and upgraded protocols Block Cut-off: 27, 2021 throughout the sleeping rooms, meeting spaces and public areas. Visit www.fsae.org/hotel to reserve Hilton Orlando Bonnet Creek and Waldorf Astoria Orlando® create a your room online and learn more about hip oasis in the middle of Orlando’s theme park magic. The 1,009- room Hilton Orlando Bonnet Creek is the ultimate resort experience, health & safety guidelines. helping to further define the Hilton brand for a new generation of FSAE does NOT use any outside housing vendors. travelers. If someone contacts you to make a reservation - don’t do it. It’s a scam. See for yourself at #FSAE21!

*FSAE is a CAE Approved Provider. The program(s) in this brochure meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 11 credits toward your CAE application or renewal professional development requirements. 3 MONDAY, HYBRID 12:00 PM - 3:00 PM – FSAE AND FOUNDATION BOARD MEETINGS Sponsored by Streamsong Resort 5:30 PM – LEADERSHIP RECEPTION Sponsored by JW Marriott Orlando VIRTUAL PROGRAM Bonnet Creek FSAE is excited to make our 2021 FSAE Board Members and registered Association Executives and their guests are Annual Conference accessible to all invited to attend the Leadership Reception at the brand-new JW Marriott Orlando members with a fully virtual option Bonnet Creek. for those that are not yet comfortable An Invitation Only Event or able to attend in person. All General sessions will be streamed, TUESDAY, JUNE 29 as well as one breakout session per 10:00 AM - 12:00 PM ROUNDTABLE DISCUSSIONS & DEEP DIVES time block. Virtual Social opportunities Join us for these two-hour, informal discussions of new ideas and current are included as well. This square challenges with small groups of your peers. indicates virtual sessions. CEO Roundtable - Open to Association CEOs, Executive Directors, and CSEs only For the full virtual program information, Sponsored by Naylor Association Solutions visit www.fsae.org/hybrid-program Meeting Planner Roundtable - Open to Meeting Planners and Executives Only SAFETY PLAN Sponsored by Visit Gainesville In-person registration is capped at 300 Diversity, Equity & Inclusion Workshop: Unconscious Bias and Uncomfortable attendees to allow for social distancing Conversations - Sponsored by VettedSolutions Open to all association executives Breakout rooms are capped at 30-35 This powerful workshop will help participants better understand diversity Hand sanitizer available in all public issues, actively challenge unintentional biases and prepare for uncomfortable areas of the hotel and meeting spaces conversations to become stronger, more inclusive leaders. Masks are required in all meeting LEARNING LOUNGE MICRO-SESSIONS: Short bursts of education and spaces unless actively eating or drinking facilitated discussion will occur on Tuesday and Wednesday in the Conference Attendees will have “comfort-level” Learning Lounge. Have a topic idea? Let us know! Contact [email protected]. name-badge holders Learning Lounge Sponsored by St. Augustine, Ponte Vedra & the Beaches VCB Registration will be Minimal-Touch 12:00 - FIRST-TIMER MEET UP Conference First-Timers are encouraged to meet your conference buddy/mentor Temperatures will be checked each day and other first-timers at noon. Watch for more information coming soon. before entering the first event More info: www.fsae.org/safety-plan 12:00 PM – 2:00 PM - LUNCH ON YOUR OWN 1:30 PM - 2:00 PM REFRESHMENT BREAK Sponsored by Sheraton Sand Key Resort BIG TICKETS Grab a refreshing beverage before going in to the Opening Session 2:00 PM – 4:00 PM OPENING KEYNOTE SESSION - The Foundation’s BIG Tickets are your OPPORTUNITY ROCKS: HOW TO DEVELOP A ROCK STAR MINDSET chance to win a spectacular vacation THAT TURNS SOLUTIONS INTO RESULTS package! Ticket purchases are available “Marvelless” Mark Kamp for a suggested donation of $25. The Keynote Sponsored by Hard Rock Hotel Daytona Beach BIG Ticket drawing will take place Using the lessons learned from top musicians, Business Rock during the Closing Session and you Star “Marvelless” Mark Kamp brings rockstar success to your don’t have to be present to win. organization. Innovation starts with creative thinking. Leaders Information on Big Tickets is available must think strategically to achieve results. This experiential online: www.fsae.org/silentAuction presentation shows you how to communicate more effectively, create change rather than manage it, and create unheard-of collaborations that can change your culture. 4:00 PM – 5:00 PM LIFEBOAT PROJECT POP-UP STORE FSAE21 Community Project - see page 6 for more information

4 Full session descriptions: www.fsae.org/annualConference WEDNESDAY, JUNE 30 8:00 AM – 9:00 AM LEADERSHIP BREAKFAST - ALL ATTENDEES WELCOME GRANTS Start your day with a hot, plated breakfast and networking while learning more about the FSAE and Foundation Leadership. Breakfast Sponsored by Visit St. Pete/ OVER $9,800 AVAILABLE FOR Clearwater; Beverages sponsored by Daytona Beach CVB and Ocean Center Daytona Beach PROFESSIONAL DEVELOPMENT All FSAE members are 9:00 AM - 10:00 AM BREAKOUT SESSIONS eligible to apply for grants to attend the The Data Behind Digital Marketing and Attendance Growth FSAE Annual Conference or use towards Aidan Augustin getting your CAE or CMP certification! Most consider marketing a soft science where gut feelings and bright colors rule These grants not only help you with the day. Digital marketing, however, offers a wealth of data. See the compiled your professional development, but are results of thousands of event campaigns, including registrations earned, and ROI. an excellent way to bring more of your staff to Annual Conference. Band-Aids to Bad Guys: An Overview of Event Safety Grant opportunities include the Alan Kleinfeld, CMP, CMM, LEO, MTA MemberClicks Small Staff Grant, Naylor Active shooters, climate change, political upheaval, hackers and street violence Communications and New Member are becoming more commonplace and the count is growing. Toss in COVID-19 and Grant, Foundation Associate Grant, you have a full plate when it comes to meeting planning. Learn how to make your Foundation Diversity & Inclusion Grant, conferences and meetings safer and more secure. and Foundation Young Professionals How to be the Organization Your Employees Never Want to Leave Grant. Don’t leave money on the table - apply today! Bennett Napier, M.S., CAE Deadline 30th. The majority of the U.S. workforce (51%) is not engaged, and all employers are in www.fsae.org/grants a War For Talent. This session provides an overview of employment trends as well as management tools and practices that can be applied in your organization. 10:00 AM - 10:45 AM - NETWORKING COFFEE BREAK Sponsored by Visit Jacksonville and the Beaches Thanks to our 2020 Grant Partners that 10:45 AM - 11:45 AM BREAKOUT SESSIONS allowed us to defer funds to 2021 Engaging Members Through Conversation - Dave Will For associations, more than any other business, it’s important to engage your members like they’re real people, like they’re individuals, not membership units. Do you know how to connect with a market of 1 easily and efficiently to better meet the needs of the individual? Spoiler: It starts with a question. Say What? How to Communicate Anything to Anyone - Kathy Gruver AUCTION Communication is key. But what happens when the people communicating are speaking different languages? Learn what type of communicator you are and how Help fund professional development to reach & influence others who communicate in a different way. through the FSAE Foundation Silent Auction. This year’s Auction features The Career Resource Room Mobile Bidding so anyone can PRESENTED BY THE FSAE ASSOCIATE ADVISORY COMMITTEE (AAC) participate - including our virtual In times of change and uncertainty, we all need career advice and attendees! The Auction opens before recommendations more than ever. Learn how to navigate the employment Conference begins and closes June 30 landscape with the best tips, tools, and advice. at 3:30 EST. Proceeds fund the Grant programs and underwrite the education 12:00 PM - 1:30 PM GENERAL SESSION - DISNEY’S APPROACH TO offered at Annual Conference. LEADERSHIP EXCELLENCE Luncheon Sponsored by Disney Meetings & Events Learn More or Donate Online: Keynote Sponsored by Partners in Association Management www.fsae.org/silentAuction Keynote Speaker Provided by Disney Meetings & Events Contact Hester Ndoja, CAE at As masters of storytelling, Disney Parks and Resorts have captured imaginations [email protected] or call 850-702-0944. for more than 60 years. Disney Institute shares the method behind the magic so attendees can adapt their best practices for your organization.

5 NETWORKING WEDNESDAY, CONTINUED 1:45 PM - 2:45 PM BREAKOUT SESSIONS TUESDAY Giving Up Old Social Media Habits: Building Sustainable Practice after Facebook Armageddon - Steven Vrooman, PhD WELCOME RECEPTION Since “Facebook Armageddon” many nonprofit associations are seeing the bottom 5:30-6:30 PM drop out of their organic reach on social media. If social media no longer responds ALL ATTENDEES INVITED to typical advice, what is left to build effective, sustainable content? Meet-up with other attendees for this How Leaders Can Best Communicate & Motivate Your Team During informal Welcome Reception before Difficult Times - Brian Hilliard enjoying dinner on your own. Let’s face it, for most people the past year hasn’t exactly been the calmest of days. More information coming soon Despite the adversity, our job as leaders never changed: to make the whole of the team greater than the sum of its parts. What can leaders do to best communicate HOSPITALITY RECEPTION with others, and inspire each person in a way that’s motivating and keeps the 8:00 PM team moving forward? Sponsored by Wyndham Grand Bonnet Creek Micro-Credentialing, Micro-Learning, Digital Badging - What This Means For Executive Members Only & How to Make it Profitable - Adrienne Segundo, IOM and Keith Segundo Are you trying to grasp at all the latest association buzz words – Micro- Credentialing, Micro-Learning, and Digital Badges? Join us as we discuss trends in WEDNESDAY the certification/education space to increase your educational offering and how to CONFERENCE GALA AND profit from the influx of zoom/virtual meetings in our new normal. DINNER: STUDIO 54 DISCO 2:45 PM - 3:30 PM NETWORKING BREAK - AUCTION FINAL BIDDING 7:00 - 10:00 PM Sponsored by Hilton Orlando Bonnet 3:45 PM - 4:45 PM BREAKOUT SESSIONS Creek Hot Topics Session ALL ATTENDEES INVITED As we get closer to June, FSAE21 registrants will be surveyed to determine what is Celebrate the good times and dance most important to you now and this session will reflect those results. Stay tuned! the night away at our own Studio 54 Disco! Catch the “Saturday” Night Planning and Executing a Hybrid Event - Tara Liaschenko, CMM; Fever and level up with platform Jeannie Power, CMP and Meagan Cook shoes, grab your flares, big collared Pre-pandemic, a hybrid event was typically a static online broadcast of in-person shirts, disco dresses and bling. All education. While that’s still somewhat true, your virtual attendees now expect attendees invited to Hilton Orlando more. How do you plan an engaging meeting for all participants and keep Bonnet Creek’s boogie wonderland! everyone safe? During this interview style session, expert event planners for in- person and virtual events share their top-tips on event logistics. COMMUNITY Diversity, Equity & Inclusion: Challenging the Status Quo PRESENTED BY THE FSAE DIVERSITY, EQUITY & INCLUSION COMMITTEE PROJECT Whether you’ve already started diversity & inclusion initiatives at your THE LIFEBOAT PROJECT organization, or are just beginning – there may be a time when you get push-back from members or some leaders that aren’t happy about the new direction. How do you handle resistance to change and still do the right thing? The Lifeboat Project serves five Central FL counties to turn human THURSDAY, JULY 1 trafficking victims into survivors. 8:00 AM - 9:00 AM BREAKFAST & COFFEE STATION Guiding survivors on their journey Get charged for the day with our coffee and breakfast towards sustained freedom and recovery, they provide long-term aftercare, counseling, housing and educational resources. Find full session descriptions online: Support this organization through their www.fsae.org/annualConference Pop-Up Store after Opening Session: fsae.org/community-project 6 THURSDAY, CONTINUED 9:00 AM - 10:00 AM BREAKOUT SESSIONS SPONSORS Healthy Environments Create Productive Employees Registration costs would be three times as expensive without Giovanni Rosselli the help of our generous sponsors. Please support our sponsors! As a leader/CEO, you want the best from your employees and the most productive use of their time. Managing stress and creating health-conscious environments can lead to more PLATINUM SPONSOR productivity – in yourself and your team. Don’t Sweat the Small Stuff. Or Should You? Andrew Eason, CAE GOLD SPONSORS Big picture thinking and strategic planning are extremely important and where many CEOs spend their time. But is your success in these areas being sabotaged by the small stuff not being done well? These easy-to-implement changes can grow your membership and enhance your association’s image. Is it Time to Outsource? Panel Discussion SILVER SPONSOR The past year has taught us both how precious our human resources are – and how easily full plates can become full-er. How do you know when it’s time to seek outside assistance to improve productivity and efficiency and still keep costs low? BRONZE SPONSORS 10:15 AM - 11:15 AM BREAKOUT SESSIONS “The Art of Pricing” for $500 Please - Teri Carden and Dr. Michael Tatonetti, CAE, CPP You’ve hustled to reinvent or implement a new product or service, and then pull a price right out of thin air. Attend this fast-paced, gameshow-themed session and we’ll share the secret sauce for successful pricing. Getting More Productivity & Less Distraction from Your Devices - Randall Dean, MBA You know the fun apps, but what turns your smart-device into a productivity workhorse? We’ll discuss the apps & services that help take your devices from “cool” to “critical” for productivity. A Proactive Approach to Member Retention Carrie Millar, MBA, CAE Associations often take a reactive approach to member retention – reaching out to members after they’ve cancelled. This may be too late. Keep members engaged at crucial touch points to boost your renewal rate and increase your retention. 11:30 AM - 1:15 PM CLOSING KEYNOTE & AWARDS NEXT LEVEL LEADERSHIP & ENGAGEMENT - Simon T. Bailey SPONSORS Luncheon Sponsored by Visit Tampa Bay Keynote Sponsored by Driven by Design BARNES CAPITAL GROUP Leaders face increasing pressures in the midst of uncertainty. Your organization depends on your ability to lead on all levels and create a culture where everyone matters. Simon Bailey’s Next Level Leadership provides simple, easy-to-implement strategies to strengthen your team and accelerate your results. 1:15 PM ADJOURN as of 12, 2021 7 FSAE 2021 CONFERENCE REGISTRTION JUNE 29 - JULY 1 HILTON ORLANDO BONNET CREEK

Name (including designation) Nickname Title Organization/Company Address City State Zip Email Phone Mobile Emergency Contact Name & Number q I am a First-time Attendee q I require special accommodations to fully participate (please include a written description of your needs) q Dietary Needs (We will try our best to accommodate reasonable requests) I’m interested in a Tues. AM Session: q CEO q Meeting Planner q Unconscious Bias Workshop For Execs only; no additional fees Mar 1 - Apr 30 - Jun 15 After Jun 16 IN-PERSON REGISTRATION EARLY BIRD REGULAR ONSITE COST MEMBER FEES: EXECUTIVES Executive (Full Conference) $395 $445 $495 Executive (2nd attendee from same org*) $345 $395 $445 Executive 1 Day - qWed qThurs Only $270 $320 $370 Young/Emerging Professionals $250 $350 Executive Members 35 & under or less than 3 years in the industry ASSOCIATES Associate/Supplier $595 $645 $695 Associate 2nd attendee from same org* $545 $595 $645 NON-MEMBER FEES: Executive (Full Conference) $535 $585 $635 Executive 1 Day - q Wed q Thurs Only $370 $420 $470 Associate/Supplier $795 $845 $895

VIRTUAL REGISTRATION For more information visit fsae.org/hybrid-program Member Fees $225 $275 $325 Both Executive and Associate Members Non-Member Fees $275 $325 $375

ADDITIONAL BIG Ticket: Disney Experience $25 each Quantity: ______Buy 4 Get 1 Free - Any BIG Ticket: Marriott Stays $25 each Quantity: ______Combination{ BIG Ticket: Royal Caribbean Package $25 each Quantity: ______*2nd Attendee rate available with PromoCode to register online. TOTAL INCLUDED Please contact FSAE for info. **To register a Guest, please contact the FSAE Office q Contact me about Auction donations q CANCELLATION POLICY: I understand cancellations must be received in writing before 5pm on Friday, , 2021 to receive a refund, less a $75 processing fee. Fees q Contact me about sponsor opportunities cannot be refunded for registrations cancelled after June 11 or for no-shows. Contact FSAE to if you need to convert your registration to in-person or virtual before June 11. By registering for the FSAE Annual Conference, I hereby grant FSAE permission to use any and all photographic imagery and video footage taken of me at this event and activities pertaining to this event, without payment or any other consideration. I understand that such materials may be published electronically or in print, or used in presentations or exhibitions.

Associate Members Make it Happen… Affordable fees are possible because of our Associates’ generosity and investment in FSAE. Mail your registration form & check to FSAE, 2410 Mahan Drive, Suite 2, Tallahassee, FL 32308 Fax: 850.222.6350 | Register Online: www.fsae.org/annualConference | Questions? 850.222.7994 or [email protected]