ADVANCED AD PRODUCTS

SAM Advanced Ad Products (Strategic Audience Management powered by Bell)

Linear TV OOH Digital TV VOD Connected TV Radio DAI

Powered by ’s largest telco, SAM draws behavioural insights from Bell TV, Television content that On-demand TV and Out-of-market live radio digital and geo-mobile data has previously aired on online-exclusive content, content streamed via With SAM, build optimized, strategic TV schedules, select OOH faces with the highest Description linear TV, watched on viewed on a TV screen via web, app, or connected concentration of your segment, and engage your customers digitally with real-time, demand a connected device device relevant targeting

70 Pre-built segments ROS, RON, daypart, Custom segments based on Bell FPD RON, station, network, program, geography, ROS, program, geography Targeting Traditional and custom segments based on Numeris (TV-only) format/genre, geography demo Custom segments based on Oracle & Permutive (digital-only)

Linear TV + Amazon Fire TV, Android iHeartRadio web/app, Bell Mobile web/apps (Bell Bell Fibe TV & Alt TV web TV/digital attribution TV, AppleTV, Google Media Radio web, smart OOH FPD) & desktop/mobile & apps Platforms reporting available for Chromecast, Samsung TV, speakers & 3rd-parter (Oracle, Permutive) Rogers STB qualifying campaigns Xbox One services (TuneIn)

Rogers STB: ON Bell Fibe TV: Eastern National 60 markets across Canada National National National (out of market) Coverage Canada Alt TV: National

Direct, programmatic Direct, programmatic Direct Direct guaranteed, private Direct guaranteed, private Private Marketplace Buy Type Private Marketplace marketplace marketplace

CTV, CTV Comedy, CTV Drama, CTV, CTV Comedy, CTV Drama, CTV / CTV2 CTV Sci-Fi, CTV Life, CTV News, CTV Sci-Fi, CTV Life, CTV Astral All Bell Media Digital All Brands Bell Media English Specialty Discovery, E!, TSN, CP24, MTV, Throwback, CTV Movies, CTV Much Snackable, MTV, TSN, RDS