Marketing and Communication Resource and Policy Handbook

Table of Contents

Message from Vice President 1

About the Guidelines 2

How to Get Started 3

Your Project from Start to Finish 3

Timelines and Criteria for Marketing & Communication Jobs 3

Components of a Job 5

Advertising Guidelines 5

How to Make Changes to lynn.edu or myLynn 5

Guide to Lynn University Graphics 8

Official Lynn University Colors 9

Lynn University Seal 10

Lynn University Wordmark 11

Lynn University Logotype 12

College Wordmarks 13

Department Wordmarks 15

Lynn University Fighting Knights Wordmark 17

Lynn University 2020 Plan Logo 18

The Dialogues of Learning Logo 19

Student Club Logos and Event Theme Graphics 20

Examples of What Not to Do 21

University Stationery 24

Essential Event and Presentation Kit 27

Name Tags 27 Presentation Cover (Word template available) 28

Meeting Agenda (Word template available) 30

Facsimile (Word template available) 31

Standard Presentation Folder 32

Table Skirts 33

Name Badge (Word template available) 34

Tent Cards (Word template available) 35

Power Point Presentation (Template available) 36

Shirts and T‐shirts 39

Printed Publications and Electronic Communications 40

Planning a Printed Piece 40

Direct Mail Piece and Return Address 41

Lynn University Campus Map 41

Standards for E‐mail Communications 42

Video Entry Screen 44

Official Lynn University Facebook Pages 45

Official Lynn University Twitter Pages 45

Photography 46

Requesting a Lynn Photo 46

Requesting a Faculty Portrait for the Web and Media 46

Event Photography 46

Using Stock Images 46

Model Release Form 47

Miscellaneous 48

Desktop Images 48 Vehicles 50

Writing and Editing for Print 51

Writing Tips 51

Text Submission Guidelines 52

Editing Assistance 52

About the Design Stage 53

Proofreading Tips 53

Lynn University Editorial Style Guide 54

Public Relations 71

Media Relations 71

News Media Contacts, Processes 71

Contacting News Media 71

Speaking as a Lynn representative 71

Social Media Opportunities, Requirements 72

Crisis Communication 74

Lynn Students, Faculty and Staff Emergency Contact Information 75

Internal Communication 76

myLynn 76

Lynn Minute 76

Broadcast “Everyone at Lynn” E‐mails 76

Guidelines for Broadcast E‐mails 77

Event Notifications 77

Student Notifications 77

Web 78

Development Guidelines 78

Web content 78 Maintenance 79

Web Team Services 79

Web Style Guide 79

Audience Guidelines 80

Editorial Guidelines 80

Linking 81

Lynn.edu URL’s 81

Search Engine Optimization 81

Visual Guidelines 82

Text Styles 82

Image Styles 84

Accessibility Guidelines 84

Development Guidelines 84

Appendix 1–Marketing and Communication Staff and Awards 85

Appendix 2 – Web Watchers 93

Message from the Vice President

Dear Members of the Lynn Community,

Lynn University’s vision to be known as one of the nation’s most international, innovative, and individualized small universities demands a clear, coordinated identity. To ensure our singular place among thousands of American universities, we must give Lynn University a distinctive face. Because the first formal contact many people have with Lynn University is through our printed or online materials, it is important that these materials project a consistent and readily identifiable image.

The Office of Marketing and Communication has developed standards to bring consistency into all Lynn University communications. In the handbook you will find those standards—the official guide to Lynn University visual and verbal images. Please keep this guide handy and apply these standards consistently.

What’s extraordinary about Lynn is conveyed through multiple images and messages. Consider the Marketing and Communication staff a valuable resource available to help you understand how to apply these standards, especially if your materials are intended for an external audience.

I invite the entire university community to join in adopting and implementing these standards. Please help Lynn University speak about our identity with a clear and consistent voice.

Sincerely,

Michele M. Morris Vice President Marketing and Communication

About the Guidelines

Research has shown that people have to hear something seven times before they realize that they’ve heard it. Messages that echo one another, visuals that share similarity, words and images that say “Lynn University”—they are the cornerstone of our marketing and communication practices and standards.

The Marketing and Communication staff has gathered resources and standards to help you communicate on behalf of Lynn University. These guidelines provide a foundation for clear, concise communication of the university’s institutional identity.

Communications Policy 1. Communications that: • bear the name of Lynn University • are to be paid for with Lynn University funds • are intended for distribution off campus must have design and/or editorial approval from the Marketing and Communication office.

2. The following items also must receive approval from Marketing and Communication: • use of the university seal, logotype or wordmark • deviations from the Lynn University Marketing and Communication Resource and Policy Handbook.

3. Items exempt from this policy include • materials produced by student organizations not bearing the Lynn University name or logo • scholarly publications • person to person internal correspondence • internal reports (exception: report covers and reports with off‐campus distribution are covered by Policy 1, above).

4. All communications shall reflect the non‐biased, non‐discriminatory nature of Lynn University.

Who Should Use this Handbook This handbook has been prepared for Lynn University faculty, staff and students who promote the university’s programs or people. Please review these guidelines carefully before creating any materials representing Lynn University.

Please call the Marketing and Communication office at 561‐237‐7779 with any questions.

How to Get Started

To create professionally written and designed communications, contact Marketing and Communications at 561‐237‐7779 for an appointment. We can help you with any of the following: • marketing consultations • publications • writing and editing • graphic design • photography • advertising • news media • social media (Facebook, YouTube, blogs, etc.) • crisis communication • internal communication • community events and appearances • web site (www.lynn.edu – referenced henceforth as lynn.edu) • email communication standards

Your Project from Start to Finish Officers (and areas for responsibility) for this area are:

Carol Herz, Director of Marketing

Liz McKey, Senior Writer/Editor

Andreia Brunstein, Design Director for University Communication

Shaun Aaron, Graphic Designer

Ronni Sommer, Executive Assistant

Materials for External Audiences To ensure a consistent and unified representation of the Lynn University brand, anyone producing print and electronic communications for an external audience is required to use the writing and design services of Marketing and Communication. Individual units are not authorized by the university to initiate design or printing projects for any external audiences. External materials may include, but are not limited to, broadcast e‐mails, social networking sites, ads, brochures, posters, postcards and other collateral pieces that market the university to an external audience(s).

Timelines Marketing & Communication (MC) is here to help YOU determine the BEST way to market your project.

The Office of Marketing and Communication serves all departments and divisions within the university. Therefore, the time allotted for each job from concept to delivery is based on the criteria below:

Criteria for Marketing & Communication Jobs • Does the request conform to the needs of the target audiences • Is the request in line with the overall goals of the university? • Is the request in line with defined messaging and marketing guidelines? • Does the request conform to established research, including usability tests, web analytics, or best practices?

The following time frames are from when the job is FIRST opened with the MC office until the job is COMPLETED taking into account that the client is available for their role in the components of a job.

Key: T= TASK‐ involves only one marketing function (Web, Design, Editing, or Writing) P=PROJECT – involves more than one marketing function • W=WEB

2‐3 DAYS – T ONE WEEK – T TWO WEEKS – T 3 WEEKS – 3 MONTHS – P T/P *W ‐ Ads Ads Brochure ANY New job: Fix Broken Link Resizing– NO copy with text and design with minor Brochure, Poster or graphic changes changes text, photo and design changes *W‐ Photos New Photos Flyers Invitation Set‐ Request to fix typo or Request to send an Selecting new with significant Save the Date, Invite, misspelling outside company photos for printing text and design RSVP card, Envelopes existing photos or web changes (Outer and RSVP)

*W‐ Logos Photographers New Ads Marketing campaign Request for minor Request to send an Hiring of a for a new academic content edits outside company photographer for program our logo University events *W‐Providing a E‐mail Blast E‐mail Blasts SEO/SEM campaign unique IP address for if no artwork is if artwork is Working with an an online campaign required required outside vendor

Flyers W‐ New Issue of With minor edits Impacts site periodical or (date, time, place) architecture and/or magazine navigation W‐ W‐ More than a simple Request for edit to existing New content content *Web requests should go to [email protected] and not direct to any one New Web Landing person. Page

COMPONENTS OF A JOB ‐Client communicates job needs directly to Executive Assistant ‐Executive Assistant determines if it is a TASK or a PROJECT based on time and resources ‐Marketing Editorial Board reviews client requests ‐Meeting with client to understand client’s needs – web/design/writing/editing ‐Complete Project Request forms for all deliverables ‐Client signs Client Production Tracking Form at beginning and end of job ‐MC executes job ‐Proofing and Approval process – client will have 2 chances to review/edit a job. First revisions are due back to MC within three (3) days of pick up. Second revisions are due back to MC within two (2) days of pick up. ‐ ‐Delivery or uploading to web or Mailing of job

Advertising Guidelines

Officers (and areas for responsibility) for this area are:

Carol Herz, Director of Marketing

Whether it is a newspaper, magazine, Internet, radio, transit, outdoor or television ad, the Office of Marketing and Communication, in consultation with admissions, academic units or departments, strategizes messages, identifies the best vehicle to reach the target audience, and creates and places the ad. Advertising vehicles that may be used include, but are not limited to, the Internet, magazines, newspapers, radio and television.

Advertising planning for the upcoming budget year takes place from Feb. 1 to March 1. Each year, the offices of Admissions and Marketing and Communication work jointly to develop a strategic admissions marketing plan which guides all marketing and advertising decisions that are made for the next budget year. Although a small amount of discretionary money is allocated for unexpected expenses, advertising decisions in general are not fluid due to the necessity of contracts. If you believe you have a need for advertising your program or event, please call 561‐237‐7779 to discuss.

If you are approached by an outside company asking about Lynn University purchasing an ad, please refer them to Carol Herz at [email protected].

Ordering a Reprint of an Existing Publication To order a reprint of an existing publication, please call 561‐237‐7779 to discuss your needs. At that time, you can indicate whether or not changes need to be made before the publication can be reprinted or if it can be printed. If significant copy changes are required, Marketing and Communication will require that you sign off on a new proof before sending the project to the printer.

Lynn University PR and Marketing Agency Course In partnership with the Lynn College of International Communication, qualified staff within the Office of Marketing and Communication will teach a course in the Lynn College titled COM 399: Issues in Communication—Advertising and PR Agency Practicum. The class will be filled with upperclassmen from the Lynn College and marketing students from the College of Business and Management who have

a professor’s referral for the course. In this COM 399 section, upper‐level advertising, PR, design and art (video production, animation, photography) students will operate as a freestanding professional agency serving clients across the Lynn University campus. Students will get hands‐on experience in a variety of roles working with clients within a rigorous, deadline‐driven professional environment.

Campus offices, units and individuals will be approached throughout the year to gauge their interest in participating with the class. The students will work with clients to produce communication and marketing plans and tools for events like the following: • Hannifan Career Center – Spring Career Fair • Office of Student Life/SGA – Relay for Life 2010 • Students for the Poor/Food for the Poor – National campus recruitment campaign

Campus units interested in becoming a client of the agency should contact the Office of Marketing and Communication at 561‐237‐7779 or e‐mail Jason Hughes at [email protected]. A copy of a recent syllabus is available upon request.

How to Make Changes to lynn.edu or myLynn

Officers (and areas for responsibility) for this area are:

Gibran Soto, Director of Web Strategy and Operations

Anthony Bosio, Web Multimedia Developer

Matthew Williams, Web Multimedia Developer

Changes to lynn.edu or myLynn are made via the Web Watchers, individuals from various departments who ensure the accuracy of their unit’s information online. If you are not a Web Watcher, send your request to your department's Web Watcher. If you have questions about who your Web Watcher is, ask the Web Team at [email protected].

Steps for Web Watchers: Web Watchers may submit change requests via e‐mail or print, whichever way is easiest. Here are the steps: • Use our e‐mail template to submit modifications to existing content or print it out and mark it up to deliver by hand or interoffice mail. Either way, please send large blocks of new text electronically. • If your changes overlap with content from other departments, please coordinate the changes with the Web Watchers for those areas. • Send e‐mails to [email protected]. If we require more information we will contact you.

If your request is considered minor (bad link, typo, small text changes, etc.), we will do it within 2 business days and notify you when it is complete.

If your request entails more than a simple edit, it will be placed on our task list to be completed within 2 weeks. We will notify you when your request is complete, unless it: • impacts the site navigation

• involves new pages/areas of content • affects multiple parts of the site • involves multiple Marketing and Communication team areas (writing, graphics, Web and media)

Guide to Lynn University Graphics

Officers (and areas for responsibility) for this area are:

Andreia Brunstein, Design Director for University Communication

Shaun Aaron, Graphic Designer

Introduction More and more, institutions are recognizing the importance of image consistency. They are developing and implementing standards to: (1) protect their images, (2) enhance the value of their names and (3) establish a foundation for successful branding. Effective branding comes only when an institution presents itself consistently over time and creates an emotional connection with its audiences.

When we adopt a proliferation of identities and symbols, we confuse the audiences whose support we seek: students, prospective students, parents, alumni and supporters. While logos and symbols are not the sole elements of an institutional “brand,” they are its visual representation. And when that visual representation is inconsistent, so, too, is the perception of the institution.

Research shows that a visual identity used consistently by a university or college over time leads to an enhanced image, instant recognition and higher recall among prospective students. In fact, these students tend to include such institutions among their “choice set” of colleges.

Getting inside that choice set is important not just for recruiting the next class; it’s essential for an institution’s long‐term success. There are nearly 4,000 colleges and universities in the United States alone. It’s challenging for institutions to distinguish themselves in the marketplace—not only because of the sheer number of competitors, but also because of shrinking marketing budgets. Clearly, every message—and every dollar—that reinforces an institutional identity counts.

We’ve prepared these guidelines to help you make the most of every message and every budget dollar. If you have any questions regarding the university’s graphics guidelines, please consult with the Office of Marketing and Communication.

Official Lynn University Colors

Color is as significant to a graphic identity as images, symbols and marks. The official Lynn University colors are blue and white. The Lynn University blue is PMS 294. When printing spot color, this PMS reference should be used. If printing in process color, use the CMYK values shown below. Black is the preferred alternative when budget or context prevents use of official color scheme.

The Lynn University Seal

The Lynn University seal displayed on its own should be used to authenticate the highest official university documents such as diplomas and legal documents. The seal may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. The Lynn University seal may only be reproduced in the official university colors (PMS 294 or white). Black is acceptable if color printing is unavailable. It is permissible to blind emboss or foil stamp the seal in silver or gold.

Merchandise

All merchandise featuring the university seal alone must be high‐quality, preferably in items that require embossing or engraving. Merchandise requiring silk‐screening or other imprinting should be produced using the Lynn University wordmark. Although the Lynn University wordmark incorporates the university’s official seal on the left‐hand side, prominence is given to the words “Lynn University.”

Typefaces and Fonts

Approved typestyles are integral to a consistent identity standard. The Lynn University wordmark and department/college wordmarks are constructed using Adobe Garamond, a serif font selected for its classical, traditional look that complements the more contemporary treatment of the graphic elements.

The Lynn University Wordmark

The Lynn University wordmark is the keystone of our visual identity and is to be used on all communications materials. Using it consistently will enhance the world’s recognition of who we are. The Lynn University wordmark is made up of two typographic components, which are the Lynn University seal on the left and the words “Lynn” and “University” stacked together and typeset in the Adobe Garamond typeface to create a visually rectangular shape. This wordmark may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way.

Wordmark in One Color

The Lynn University wordmark may be reproduced in one color using any of the official Lynn University identity colors (PMS 294, white or black). If none of the official colors is available, the wordmark may then be reproduced in the darkest nonofficial color available. This wordmark is a piece of artwork and should never be hand‐typeset. Electronic files can be obtained from the Office of Marketing and Communication at 561‐237‐7779.

Wordmark Against Dark or Complex Backgrounds

The Lynn University wordmark should be used in white whenever it is placed against a dark background. When using the wordmark on a complex background, it should be placed within a solid, single‐color shape like a box or a solid bar to avoid confusion. Be sure that the shape does not intrude upon the mark’s clear zones. (0.25” all around the wordmark).

Size and Appearance

At minimum, the wordmark should appear no smaller than one‐half inch in height. If space is limited, the Lynn University logotype can be applied.

Lynn University Logotype

The Lynn University graphic standards guide also includes a logotype. This logotype does not use the Lynn University seal on the left. This logotype is intended solely for use in small or limited space applications smaller than one‐half inch in height in which the seal in the official wordmark would be unrecognizable.

Logotype in one color

The Lynn University logotype may be reproduced in one color using any of the official Lynn University identity colors (PMS 294, white or black). If none of the official colors is available, the wordmark may then be reproduced in the darkest nonofficial color available. This logotype is a piece of artwork and should never be hand‐typeset. Electronic files can be obtained from the Office of Marketing and Communication at 561‐237‐7779.

College Wordmarks

The university has developed college‐specific wordmark versions of the generic Lynn University wordmark whose design is based on the university’s identity program. In these wordmarks, the college name appears in modified horizontal and vertical options. Preference of usage should be given to the horizontal version since it displays the Lynn University name more prominently. However, in cases where the horizontal version may conflict with the layout, the vertical version can be applied. These wordmarks should be placed on materials developed directly by the department and/or associated with its name such as brochures, flyers, invitations, posters and T‐shirts. These wordmarks may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. Each one of these wordmarks is a piece of artwork and should never be hand‐typeset. For best results, artwork and permission for usage should be obtained from each individual college’s dean. The artwork is also available from the Office of Marketing and Communication.

College Wordmark in One Color

An individual college wordmark may be reproduced in one color using any of the official Lynn University identity colors (PMS 294, white or black). If none of the official colors is available, the wordmark may be reproduced in the darkest nonofficial color available.

Horizontal sample shown below:

Vertical sample shown below:

Department Wordmarks

The university has developed department‐specific wordmark versions of the generic Lynn University wordmark whose design is also based on the university’s identity program. In these wordmarks, the department name appears in modified horizontal and vertical options. Preference of usage should be given to the horizontal version since it displays the Lynn University name more prominently. However, in cases where the horizontal version may conflict with the layout, the vertical version can be applied. These wordmarks should be placed on materials developed directly by the department and/or associated with its name such as brochures, flyers, invitations, posters and T‐shirts. These logos may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. Each one of these logos is a piece of artwork and should never be hand‐typeset. For best results, artwork can be obtained from the Office of Marketing and Communication at 561‐237‐7779.

Department Wordmark in One Color

A department wordmark may be reproduced in one color using any of the official Lynn University identity colors (PMS 294, white or black). If none of the official colors is available, the wordmark may then be reproduced in the darkest nonofficial color available.

Horizontal sample shown below:

Vertical sample shown below:

Lynn University Fighting Knights

Lynn University’s athletics mascot alone should only be used in reference to athletics programs and/or athletics publications such as media guides, program schedules and any other athletics marketing material. Preference should be given to the Fighting Knights wordmark since it displays the Lynn University name prominently. Please refer to the section below for guidelines on how to use the Fighting Knights wordmark.

Fighting Knights Wordmark

For the Athletics Department, a variation of the wordmark was created. It should be used only in reference to athletics programs and/or athletics publications such as media guides, program schedules and any other athletics marketing material. It should not replace the university’s official wordmark. It may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. This is a piece of artwork and should never be hand‐typeset. For best results, the Fighting Knights artwork and permission for usage should be obtained from the sports information director (e‐mail: [email protected]).

Fighting Knights Wordmark in One Color

The Lynn University Fighting Knight wordmark may be reproduced in one color using any of the official Lynn University identity colors (PMS 294, white or black). If none of the official colors is available, the wordmark may then be reproduced in the darkest nonofficial color available. This wordmark is a piece of artwork and should never be hand‐typeset.

Horizontal and vertical samples shown below:

Lynn 2020 Strategic Plan Logo

This graphic was developed solely to support the Lynn University Strategic Plan and should be used only on Strategic Plan official documents. This graphic should not replace the university’s official wordmark. It may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. This wordmark is a piece of artwork and should never be hand‐typeset. Electronic files and permission for usage must be obtained from the Office of Marketing and Communication at 561‐237‐7779.

Lynn 2020 Strategic Plan Logo in One Color

The Lynn 2020 Strategic Plan logo may be reproduced in one color using any of the official Lynn University identity colors (PMS 294, white or black). Preference should be given to reproduce it in the university’s primary identity color (PMS 294).

The Dialogues of Learning Logo

This graphic was developed solely to support The Dialogues of Learning initiative and should be used only on The Dialogues of Learning documents and support material. This graphic should not replace the university’s official wordmark. It may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way. This graphic is a piece of artwork and should never be hand‐typeset or re‐created. Electronic files and permission for usage must be obtained from the Office of Academic Affairs at 561‐237‐7793.

The Dialogues of Learning Logo in One Color

The Dialogues of Learning logo may be reproduced in one color either PMS 294, or black). When the full color logo can’t be used, preference should be given to reproduce it in the university’s primary identity color (PMS 294).

Student Club Logos and Event Theme Graphics

Campus clubs and organizations are a vital component of the Lynn University experience. Student members might want to produce an independent graphic that identifies their personality and that can be used for their own promotional needs. Guidelines apply for the development of any student club logos and/or any event theme graphics. Although part of the Lynn University experience, student club logos and theme graphics should not use any of the Lynn University graphic assets highlighted in this handbook as part of their identity program. In other words, student club logos and event theme graphics cannot use the university’s seal, wordmark, logotype, Fighting Knights, stacked “LU” or the Lynn University name as elements in the composition of their logo. An option to associate the student club with the Lynn University name is to introduce a thin rule under the logo and include “at Lynn University” in all caps and typeset in the Adobe Garamond font as shown in the examples below. The director of student involvement must approve any student club logos prior to application in any printed or electronic material. Student club logos express the visual representation of the organization and are not necessarily representative of the administration of the Lynn University community. The university reserves the right to deny the usage of any graphics that does not comply with the instructions above. For any questions prior to the development of any graphics, please consult the Office of Marketing and Communication at 561‐237‐7779.

Example of a fictitious student club logo following the graphics guidelines:

Examples of What Not to Do

Following are examples of inappropriate usage of identity elements. When there is a question, please contact the Office of Marketing and Communication for assistance.

University Stationery:

Letterhead, envelope, business card, note card and note pad

General Guidelines

One of the primary tools of identifying the university at a personal and business level is with the appropriate usage of stationery. All elements of stationery used on behalf of the university should adhere to the identity guidelines established in this handbook. The Lynn University stationery makes use of the wordmark and should be used by all departments and academic units. All components highlighted below are both laser and inkjet printer compatible.

All stationery items are ordered through Lynn University’s Purchasing Department (561‐237‐7175).

Business Cards

Business cards have been designed for quick identification of both the individual and the academic unit or department. The business card format relates visually to the letterhead and envelope and can accommodate up to 10 lines of text.

Letterhead

The letterhead is printed using the Lynn blue (PMS 294) on cotton Fox River 24 lb. bright white paper, standard letter size (8‐1/2 inches wide by 11 inches high). Academic and administrative units may customize the Lynn University letterhead by imprinting their department name on the left hand (below the centered Lynn University wordmark) Adobe Garamond font, 11 point italics.

Envelopes

Stationery envelopes for general university use are printed using the Lynn blue (PMS 294) on Wassau, bright white paper. Envelopes are available in the following sizes:

• Commercial standard business No. 10 (4‐1/8 inches high by 9‐1/2 inches wide) • Booklet 6 inches by 9 inches • Booklet 10 inches by 13 inches • Window standard business No. 10

Customization is not available for envelopes unless specified by the Office of Marketing and Communication. For specifics on special use envelopes (i.e., business reply envelopes) contact the Office of Marketing and Communication.

Note Cards and Envelopes

The Lynn University stationery system includes personal note cards and matching envelopes. Note cards are printed in the Lynn blue (PMS 294) on white embossed panel cards, 80 lb. cover, Cougar stock. The matching envelope is also printed in the Lynn blue (PMS 294) on Wassau, bright white paper. Academic units and approved administrative units may customize the Lynn University note card by obtaining approved artwork from the Office of Marketing and Communication. Customization is limited to the sample displayed.

Notepads

Notepads are also printed in the Lynn blue (PMS 294) using 70 lb. Cougar opaque white. Notepads are 5‐ 1/2 inches wide by 8‐1/2 inches tall. Academic units and approved administrative units may customize the Lynn University note card by obtaining approved artwork from the Office of Marketing and Communication. Customization options are limited to the samples displayed.

Essential Event and Presentation Kit:

Nametags, presentation cover, meeting agenda, facsimile, presentation folder, table skirts, name badge, tent card, power point presentation, T‐shirts

Introduction

Events and presentations on behalf of the university exponentially expose our brand to internal and external audiences. Templates shown in this manual and marked with a “W” will be made available. A Power Point presentation template is also available and marked with a “P.” These templates are easy‐ and ready‐to‐use files to facilitate your presentation needs and aid you in maintaining brand consistency.

Nametags

In order to identify an individual as a representative of the university, nametags have been designed using the Lynn University wordmark. The individual’s name and department appear below the wordmark as illustrated in the sample. Nametags can be ordered by contacting the Purchasing department at 561‐237‐7175. Design of the nametags cannot be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with in any way.

Presentation Cover (Word template available)

Creating a presentation is challenging enough without having to also design an attractive cover. For this W reason, Marketing and Communication has designed two professional presentation cover templates incorporating the Lynn University wordmark. While both allow you to customize with your own title, the second template allows you to also include a photo, descriptive text block and date.

Basic design template

Second design template in which you can change the photo with an easy click.

Meeting Agenda

A meeting agenda template incorporating the Lynn University wordmark is also available for your use. W The template offers fields for departments’ customization. It can be printed, photocopied, customized by department or be used directly in Microsoft Word as a template.

Facsimile

The facsimile cover sheet presents an opportunity to convey a consistent message about Lynn W University, both externally and internally. The template shown in this manual is available in the Guide to Lynn University Graphics CD in the folder titled “templates.” The template can be printed, photocopied, customized by a department or used directly in Microsoft Word as a template.

Standard Presentation Folder

A presentation folder often is used as a “container” to hold various university‐related materials for meetings or mailings. Lynn’s standard presentation folder measures 9 inches wide by 12 inches high and carries the university’s wordmark on the cover. The wordmark is printed in gold foil or blind‐embossed on Blue Cardigan paper. Further customization is not available. These folders can be purchased at the Lynn University bookstore.

Table Skirts

A design has been established for the basic look, size and color for generic as well as customized Lynn University table skirts. The first graphic below shows the front of a typical 72‐by‐30‐inch university table skirt. The generic table skirt incorporates the university’s wordmark and the words “Boca Raton, Florida” to showcase the location of our campus. The customized version shown in the second graphic introduces the academic unit or department name below the wordmark. Both table skirt versions can be created with blue lettering against a white background or with white lettering against a dark blue background approximate in value to our Lynn blue (PMS 294).

Name Badge W Name badge templates with the university’s wordmark can be used to create custom badges for guests at Lynn events. These Avery‐compatible badges can be printed on self‐adhesive label or perforated card stock sheets. The latter can be separated and inserted in plastic badge holders. You’ll find these templates in the Guide to Lynn University Graphics CD. Please note that the positioning and size of the wordmark should not be altered. Badge kits for these templates can be ordered online from most office supply stores. Below you will find the product number and a visual sample.

• AVE 5384 – Avery top loading clip style 3" x 4" name badge kit. 40 per box, white • AVE 5390 – Avery top loading clip style 2‐1/4" x 3‐1/2" name badge kit. 100 per box • AVE 5395 – Self‐adhesive 3‐3/8" x 2‐1/3" name badge. 400 per box

Tent Cards

W Should you require custom name tents for tables at university events, you can use these templates incorporating the university’s wordmark. All templates are Avery‐compatible, and the tent cards can be ordered online from most office supply stores. Below you will find the product number and a visual sample.

• AVE 5302 – Perforated 2 x 3 ½ laser – inkjet tent cards. 160 per box, white • AVE 5309 – 11 x 3 ½ laser – inkjet tent cards. 50 per box, matte white

P Power Point Presentation (Power Point template available)

Professional looking Power Point presentations enhance the profile of not only the presenter but also the presentation content and Lynn University. Multiple templates were created using the Lynn University name stylized within the guidelines of this handbook. These themes offer a variety of customization options such as title, subtitle and picture holders. If you need any assistance in using these templates, please contact the Office of Marketing and Communication.

Presentation template in which you can customize the cover to include some pictures0

Shirts and T‐shirts

Departmental and academic unit shirt and T‐shirt orders should follow the guidelines below. Generic university shirts and T‐shirts should display the Lynn University wordmark on the top left corner. The wordmark may be silk screened or embroidered. Departments and academic units should use their vertical wordmark which contains their division’s name and optimizes the space. For questions about using the wordmark or to request artwork, please contact the Office of Marketing and Communication at 561‐237‐7779.

Printed Publications and Electronic Communications

Planning a Printed Piece To ensure the integrity of the university image, all publications produced for external distribution must be developed or approved by the Office of Marketing and Communication prior to printing and or launch on the Web. When you work with the Office of Marketing and Communication in publication production, a step‐by‐step process begins with an initial meeting to determine the best way to meet your needs and goals.

For the benefit of the university and all campus areas, print materials should: • Be needed and necessary • Adhere to a consistent style • Clearly reflect that they are part of the Lynn University family of publications

Carefully consider your department’s needs and: • Avoid producing too large a quantity • Avoid having too many publications by combining materials when possible • Adhere to a consistent standard of design instead of producing multiple types of materials that do not relate to one another

Answers to the following questions will help you effectively and efficiently reach your goals for a printed and/or electronic piece. By establishing targets and appropriate messages, communications become more effective. Ask: • Is there a better way to reach our audience? • What is the available budget? • How many people do we need to reach (quantity)? • Who is/are my target audience(s)? • What is the most important thing I want our audience to know after receiving or opening my publication? • What response or action do I want from the audience?

Direct Mail Piece and Return Address

In developing a direct mail piece, the Lynn University address should always appear in conjunction with the Lynn University wordmark. College and department wordmarks also can be used if content is directly related to these units. Generic direct mail pieces should present the return address as shown in the first sample. Pieces on behalf of a college or department should present the address as illustrated in the second sample. The address should always be set in Adobe Garamond, 11 point. For special occasion envelopes such as formal invitations, either one of these styles can be printed on the envelope flap. Otherwise, for all other Lynn University envelopes, the return address should be printed on the top left‐ hand corner of the main panel. Be aware that envelope customization by department is costly and should be limited to a special occasion with prior approval by the Office of Marketing and Communication.

Lynn University Campus Map

The Office of Marketing and Communication updates the campus map twice a year in conjunction with the Office of Auxiliary Services. Hard copies of the Lynn University campus map can be obtained at the Copy Center (561‐237‐7298) located on the first floor of the Lynn Library. The campus map may not be visually altered, overprinted, paired with unapproved images, changed proportionally or otherwise tampered with in any way without approval from the Office of Marketing and Communication.

Standards for E‐mail Communications

All electronic communications using the university’s Electronic Communication Systems, including original messages, replies and forwarded e‐mails, should include an e‐mail signature at the end of the sender’s text. Each e‐mail signature is expected to conform to the following format and content standards:

• Lynn University wordmark appears as the first element • first and last name highlighted in Calibri bold, 12 point (Note: Middle initial and professional designation such as Ph.D., M.L.S., APR, etc. are optional.) • job title specified by Employee Services • organization name, which is Lynn University (plus college or department name, if applicable) • mailing address for organization: street, city, state and zip code • contact information including office phone, fax and/or cell phone • e‐mail address (Note: This is optional because recipients can hit reply; however, sometimes the e‐mail address does not appear in forwarded e‐mails.) • Web address of university (www.lynn.edu) or of specific university unit(s), with a subdomain listed • consistent font, color and size for all elements • Calibri, black or blue color, and 8 to 12 point size • phone number, fax and cell phone number separated by three spaces • standardized legal disclaimer approved by Lynn University Office of General Counsel

With the exception of legal disclaimers specifically approved by the university’s Office of Legal Counsel, the e‐mail signature described immediately above is the only image block of text that may be automatically attached to the end of a message sent from the university’s Electronic Communication Systems.

Student Adoption and Implementation of E‐mail Signature

Lynn University student employees, leaders and officers—particularly those in campus organizations or those holding on‐campus employment or federal work study positions—may wish to adopt a standard e‐ mail signature.

The signature is not required of student employees, leaders or officers, but may be implemented at the discretion of the student, the organization’s faculty advisor or the employment supervisor.

Creating an E‐mail Signature in Outlook

1. From the Tools menu, select Options. The Options dialog will appear. 2. Click the Mail Format tab. 3. Click the Signatures button at the bottom on the dialog. 4. In the Create Signature dialog, click the New button. 5. Type a name for your new signature. 6. Click the Next button. 7. Right‐click in the Signature text box. 8. Select Insert Image from the pop‐up menu.

9. In the Picture dialog, click the Browse button. 10. In the Picture files dialog, navigate to the image file you would like to use. 11. Highlight the image file and click Open. 12. In the Picture dialog, click the OK button. Your image will appear. 13. Add any other text as needed. 14. Click the Finish button. 15. Click the OK button.

Your signature is created, and you should be back at the Options dialog. If you look in the Signatures section, you’ll see that Outlook has assigned your new signature to new messages. This means that each time you create an e‐mail, this signature will appear at the bottom of the e‐mail.

Video Entry Screen

Video popularity has grown exponentially in recent years. Because all videos on behalf of Lynn University are an integral component of the university’s image, all aspects of video creation should be strategically planned and production should adhere to the best video practices available. Although videos are a creative representation of many aspects of Lynn, the Lynn University name in all cases should appear with a standardized video entry screen. All video entry screens should introduce the Lynn University wordmark with the words “Boca Raton, Florida” to highlight the campus location. A secondary line, aligned with “Lynn” is dedicated to the word “PRESENTS…” typed in Bank Gothic MDBT, 35 point, all caps, white.

A creative screen may follow the video entry screen. This screen offers the opportunity to showcase the video’s personality. Fonts should be limited to one or two styles maximum.

Official Lynn University Facebook Pages

Official Lynn University Facebook pages are personalized with an iconic figurative image that best showcases the essence of each page. Photos are embedded with the Lynn University wordmark, which is optimized for brand recognition and should be created solely by the Office of Marketing and Communication. Unapproved Facebook pages may not use any of Lynn University’s graphic elements described in this handbook.

Official Lynn University Twitter Pages

Official Lynn University Twitter pages are personalized with an iconic figurative image that best showcases the essence of each page. Photos are embedded with the Lynn University wordmark, which is optimized for brand recognition and should solely be created by the Office of Marketing and Communication. Unapproved Twitter pages may not use any of Lynn University’s graphic elements described in this handbook.

We are currently creating background images for the following official Lynn University Twitter pages: generic Lynn University page and President’s page.

Photography

The Office of Marketing and Communication maintains a large collection of photos that best portray the university. These photos are used for marketing purposes and media exposure. Photographs are stored in the database for 3 years and are then sent to the archives department.

Requesting a Lynn Photo

We are proud of the beauty of our campus and its diverse population. Using a Lynn University picture appropriately in a project can certainly assist in building a positive image. In order to protect the content and subject of any Lynn University photo, however, anyone interested in using a photo from our database must contact the Office of Marketing and Communication in writing specifying the purpose of their usage. Photos and graphics appearing in printed or electronic communications may not be reproduced for any other purpose without proper authorization.

Requesting a Faculty Portrait for the Web and Media

Faculty and staff photos will be displayed on the Lynn University Web site and in any public relations/marketing material sent on behalf of Lynn University. These photos are of much higher quality than standard ID photos and require less than 10 minutes of your time. They are taken in the photography studio in the Lynn College of International Communication with specialized lighting and backdrops. Two to 4 headshots are taken, and you may select the one of your preference. Please note that an appointment is required; call 561‐237‐7802 to schedule your photo.

Event Photography

For those organizing events and wishing to arrange photography, the Office of Marketing and Communication maintains a resource list of area photographers. In most cases, departments requesting professional photography will be responsible for its cost. On a case‐by‐case basis, the Office of Marketing and Communication will send a photographer to cover the event at no cost. These photos will then be used for marketing and media purposes.

Using Stock Images

Stock images can be a good resource in developing marketing collateral when an original Lynn University photo is not available to illustrate a concept. The Internet offers a variety of stock photography and clip art sites that offer subscription plans at various rates. Please be aware that you must abide by the terms and conditions of purchase and copyright laws once acquiring an image from a stock photography vendor. You are responsible for proper usage and license agreements. Under no circumstances may composition images or low‐resolution files be used in any material developed on behalf of Lynn University without proper purchase. If you are interested in obtaining a stock photo or clip art, please consult the Office of Marketing and Communication for a list of resources.

All graphic assets highlighted in this book, such as the Lynn University seal, wordmarks, college and department wordmarks, the Fighting Knights, the Fighting Knights wordmark, the Strategic Plan logo and Lynn photographs, are copyrighted material, and their usage should conform to the guidelines of this handbook.

Model Release Form

Photographs of the campus, events, students and teaching environment may be used to depict the university in brochures, advertising, the university Web site and other graphic representations. By remaining currently enrolled at Lynn University, the student acknowledges and agrees that Lynn University, without compensation, may use the student’s image, likeness, and other representation, either audio or visual, in any photograph, video, sound recording, or digital file taken, recorded, or obtained while attending or participating in any Lynn University‐sponsored activity/event or adjunct activity/event.

In the event that an individual is to be photographed and does not comply with the specifications above, a model release form must be completed.

Sample text:

I, ______[full name, please print], hereby grant permission to Lynn University, Inc. to use my photograph on its World Wide Web site, in official university printed publications, and in university advertising without compensation. I acknowledge the university’s right to crop or treat the photograph at its discretion, and I hold the university harmless from its use of my image. I also acknowledge that the university may choose not to use my photograph at this time, but may do so at its own discretion at a later date.

I also understand that once my image is posted on the Lynn University Web site, the image can be downloaded by any computer user on or off campus.

Phone:

E‐mail:

Signature:

Date:

Miscellaneous

Desktop Images

Desktop background images are a great way to display school spirit. We developed some samples that showcase different aspects of our campus and still provide you plenty of room for all your desktop folders. Feel free to download them from your Guide to Lynn University Graphics CD. Follow the simple instructions below.

Instructions

1. Right‐click anywhere on your desktop and select Properties. 2. Choose the Settings tab at the top of the Properties window (your screen resolution size will appear at the bottom left corner). Close window. 3. Right‐click on your screen size below the image you would like on your desktop and choose Save Target As. 4. Save image in My Documents; then close window. 5. Go back to your desktop, right‐click on Properties and select the Desktop tab. 6. Click on Browse; go to My Documents and select the image. 7. Make sure the Position is set to Center. 8. Click on Apply; then select OK. 9. Check back often for more fun and exciting background images.

Here is a snapshot of the available desktop backgrounds:

Vehicles

Lynn University recently “wrapped” one of its vans with a design that communicates the brand and includes the university wordmark. Plans are under way to wrap the other vans, most likely with a simpler design.

Writing and Editing for Print

Officers (and areas for responsibility) for this area are:

Liz McKey, Senior Writer/Editor

Debbie Stern, writer/editor (myLynn)

After an initial project meeting (call 561‐237‐7779 to schedule), you will prepare a draft of the text. A project editor from our department will later review your copy for grammar, consistency and style, but you may find the following tips helpful as you prepare the draft.

Writing Tips • Know your audience. Who are they? How do they talk? What’s important to them? Keep them in mind at all times when you write. • Avoid jargon, and, in general, use short rather than longer words. Shorter words are more powerful and less pretentious. Examples: Instead of Use automobile car accordingly so reside live utilize use prior to before discontinue stop For more examples, see http://www.plainenglish.co.uk/files/alternative.pdf. • Write with small units or “chunks” in mind. Readability studies show that short, simple sentences and paragraphs are easier to read. Here are some “writer’s secrets” for boosting readability: o Break up text with subheads and use bulleted lists where appropriate. o Do you know how long it takes to read your text? Divide your word count (found at the lower left corner of your Word file) by 200. That’s how many minutes it takes to read your material. o Including a “Message from” section in your document? Keep it brief. Research shows that a person’s maximum attention span for reading a printed message is 3 minutes (that’s 600 words maximum). o Want to gauge your text’s readability? A good tool is the Show readability statistics option in Word. (To activate this tool, go to the Review tab; click on Spelling & Grammar or press F7); then click on Options… and check the box for Show readability statistics.) • Don’t use qualifiers such as “somewhat,” “quite,” “rather” or “very.” These words dilute the authority of your writing. • Avoid starting a sentence with “There are” or “There were.” Example: There are emergency telephones located throughout the campus. Emergency telephones are located throughout the campus. • Use active verbs. • Don’t use too many “‐tion” words. Example: She gave a demonstration of the new software.

She demonstrated the new software. • Where appropriate, use quotes, description and first‐person to hold your reader’s interest. • Double‐check your text for accuracy. Items worth a second look include the following: o days and dates (make sure they correspond by checking a calendar) o event times and locations (confirm) o spelling of names o company names o prices o professional titles o phone numbers, addresses and e‐mail addresses o links (make sure they really work) o mathematical references (especially those you’re confident about) o whether tables, graphs, etc. in fact reflect what the text says they do o quotations • Carefully proofread your manuscript before you submit it and tie up all loose ends. Don't plan on resolving problems later in the production process.

Text Submission Guidelines • If you are updating an existing publication with minor corrections, type only the new material and attach it to the original printed piece, indicating where the insertions are to be made. • If you are creating a new publication or a brand new version of an existing publication, submit your text as a Word document, both electronically (as an e‐mail attachment) and in hard copy form. (We cannot accept MS Excel documents, or Word files with “track changes.”) • Type the document single‐spaced, flush left. • Type the material in upper and lower case, not all capitals. • Do not include special formatting (such as placing text in tables or columns, embedding clip art, etc.). • Use one space after colons and end punctuation. • Include all material needed for the final product: photo captions, headings, cover pages, text for reply cards or forms, envelopes, etc. Identify all items clearly. Note: All student recruitment publications must contain our nondiscrimination statement:

Lynn University does not discriminate on the basis of race, color, gender, religion, nationality, ethnic origin, disability and/or in administration of its educational and admission policies, scholarship and loan programs, athletic and/or other school‐administered programs. Majors and programs are subject to change without notice.

• Keep a copy of your submission for your reference.

Editing Assistance One of our editors will review your draft for clarity, grammar and style, and will edit and rewrite as necessary. Our office follows The Associate Press Stylebook and our own “house style,” the Lynn University Style Guide.

We’ll then ask you to review and approve the revised text. Now is the time to make changes and perfect the text. Revisions at a later stage entail more time, labor and expense, and will likely delay the delivery of your project.

About the Design Stage After your text is reviewed, the editor will turn it over to the project designer. After reading the text and consulting with you, the designer will make decisions about format, size, type and color of paper, ink, photographs, etc. If your project requires photos that we don’t currently have, we’ll need to arrange for a photo shoot and may need your help with models or props.

The designer will then prepare an internal proof, which our editor will proofread. Following any necessary revisions, we’ll then prepare a first client proof for your review. Two rounds of client proofs are standard. We ask that you review each proof carefully and sign the approval form before returning the proof to us. You are responsible for the accuracy of your material.

Proofreading Tips • Read line by line; some people use a straight edge such as a ruler or an opaque sheet of paper to help them focus on each line. • Proofread slowly. It’s easy to overlook errors at your normal reading speed. • Have at least one other person read your proof. • If other parties must review the proof, consolidate all edits on one proof and return to us. • Make a copy of the proof for your reference. • Write corrections neatly in the margins—not in between lines of type. • Do not write corrections in all capitals (unless all caps are intentional). • If new material is to be added, place a caret (^) in the text line where material is to be added. Then write the new material in the adjacent margin. If the addition will not fit in the margin, type it on a separate sheet and indicate where it is to be inserted. Save these additions in a Word file and e‐mail the file to us. • Write only what is to be corrected on the proof. Do not write explanations and other comments because they hinder the revision process (and, in some instances, lead to mistakes and additional proofs).

Even with the best planning, clients sometimes find they must heavily edit or rewrite text during the design stage. In these instances, we may determine it’s more efficient to work with a new Word file. If so, we’ll return your Word file and ask you to resubmit the file once it is complete and approved. We’ll then resume production of the project with a revised delivery date.

Lynn University Editorial Style Guide For general editorial material, Lynn University largely follows the practices of the Associated Press Stylebook and its accepted reference sources for materials not covered by the Stylebook. Exceptions are noted in this university style guide.

For classical music references, Lynn observes the practices outlined in Writing About Music: A Style Sheet from the Editors of 19th Century Music. This reference can be read online through the Lynn Library’s electronic holdings. To view this eBook from the Lynn portal, myLynn:

● Click on the Academics tab at the top of myLynn.

● Scroll down to the Library section and click on Library Catalog.

● Type in the search box: Writing About Music.

● Scroll down to find the entry, which includes the symbols

● Click on: Click here to read the book! Then click: View this eBook.

The following guidelines include some of the most common applications of AP style as well as situations unique to Lynn University.

You may consult Merriam‐Webster’s Online at www.m‐w.com/dictionary.htm. Another excellent online dictionary site is www.onelook.com.

If you’d like to learn more about AP style, visit http://www.newsroom101.com/ for free newsroom exercises and quizzes.

A academic degrees Capitalize formal degree names, but not the discipline. Examples: He has a Master of Arts degree in history. He has a Doctor of Laws degree in taxation. Note: When referring to degrees in the general sense, do not capitalize. Examples: He has an associate degree in the liberal arts. She has a bachelor’s degree in business. He has a master’s degree in art history.

We use periods in all abbreviations. Examples: B.A., M.A., M.B.A., LL.D. and Ph.D.

Make plural abbreviations of degrees by adding “s.” Examples: B.A.s, Ph.D.s, J.D.s

Degrees conferred at other institutions may follow a different style. Verify degree names to preserve correct capitalization, abbreviation and punctuation style.

Academic Programs Abroad (also, Short‐Term Academic Programs Abroad) Do not refer to these programs as “study tours.” academic unit names Lynn University comprises the following academic units: Burton D. Morgan School of Aeronautics College of Business and Management College of Hospitality Management College of Liberal Education Conservatory of Music Donald E. and Helen L. Ross College of Education Eugene M. and Christine E. Lynn College of International Communication Institute for Achievement and Learning

Note: Lynn has two named colleges and one named school. Use the proper full name on first reference and the correct shortened form on subsequent references. Examples: Donald E. and Helen L. Ross College of Education (subsequently: the Ross College of Education or the college); Eugene M. and Christine E. Lynn College of International Communication (subsequently, the Lynn College of International Communication or the college); the Burton D. Morgan School of Aeronautics (subsequently, the Morgan School of Aeronautics or the school) For other academic units, also use the full name on first reference and the lowercased shortened form on subsequent references. Examples: Conservatory of Music (subsequently: the conservatory); the College of Business and Management (subsequently: the college) academic semesters, terms Lowercase these generic terms. Example: The fall semester begins on Monday. admissions The correct name of this office at Lynn University is: Office of Admissions (plural). advisor Not “adviser.” (A Lynn University preference—in spite of being the British Commonwealth rather than the U.S. spelling. Another such exception is “theatre.”) ages Always use figures. Examples: John is 7 years old. John, 7, ran away. The 9‐year‐old ran away, too. alum, alumna, alumnae, alumnus, alumni “Alum” is an informal expression for “alumnus” or “alumna.” Avoid this expression in formal copy. “Alumna” is singular for female graduate; “alumnae” is the plural when referring to only female graduates. “Alumnus” is singular for male graduate. “Alumni” is plural for the combination of male and female graduates or male graduates. Note: Alumni and their graduation years are referenced by their names and abbreviated year of graduation. No comma is used between the graduate’s name and abbreviated year; however, for graduates with more than one degree from Lynn, the years of graduation are separated by a comma. Examples: I.M. Smart ’99 is a Pulitzer Prize‐winning author. R.U. Wise ’77, ’79 received the Nobel Prize in physics.

and versus & Always use the word “and” in text unless “&” is part of a formal name Example: Blue & White Club, Blue & White Days Exceptions: LynnSight uses the ampersand in two cases: (1) captions of photos featuring couples and (2) in times of day for event listings. Examples: (photo caption) Helen & Don Ross and Christine E. Lynn (calendar listing) April 15: Conservatory of Music Student Recitals, 5:30 & 8 p.m. on campus.

Amarnick‐Goldstein Concert Hall Hyphenated, no spaces between among Not “amongst,” which is the British Commonwealth form artist‐faculty Always hyphenate, whether used as a noun or adjective. This title is used for many Conservatory of Music faculty; the faculty member’s instrument precedes “artist‐faculty.” Examples: Carol Cole, violin artist‐faculty; Michael Ellert, bassoon artist‐faculty associate degree All lowercase athletic (adjective), athletics (noun) Confusion often arises when a writer does not have clearly in mind whether the noun form (“athletics”) is required as a modifier or the adjective form (“athletic”) is required. An “athletic director” is a director who is an athlete, regardless of what he or she directs. An “athletics director,” on the other hand, is specifically a director of physical activity, such as sports.

Blue and White Uppercase when referring to the Fighting Knights. Lowercase when referring to the colors. Examples: Come cheer for the Blue and White this Saturday. Chloe wore blue and white to the basketball game. Note: The ampersand is used in these two names: Blue & White Club, Blue & White Days. board names The terms “board of trustees” and “board of overseers” are lowercased. (See organizations and institutions/internal elements entry in the printed AP Stylebook.) bullets, use of punctuation with Bullets are typographical elements that are used to set off individual ideas when both emphasis and clarity are important. This is especially true when there is a list of ideas to be expressed. Two punctuation formats are used: (1) the single‐sentence format and (2) the multiple‐ sentence format: (1) single‐sentence format — Bullets are used to set off individual elements of a long, complex sentence. No punctuation is used after each element, because the elements do not constitute complete sentences by themselves and because the bullets take the place of such punctuation as commas and semicolons at the end of each element. Also, the first word after the bullet is lowercased unless it is a proper noun.

Example:

The following information is required: • name while attending the university • current name, if different • Lynn University ID number or Social Security number • appropriate dates of attendance • degrees received if applicable

(2) multiple‐sentence format — When the ideas are expressed as complete sentences, end each with a period and capitalize the first word. Example: When taking tests, students must follow established procedures, which are as follows: • Students must arrive on time. • Students must sign in before beginning the test. • No books or notes are allowed at the student’s desk unless stated otherwise in the professor’s instructions.

C cell phone or mobile phone Always use cell phone. classrooms—technologically enhanced or “smart” The generic description ”technologically enhanced” is preferred; “smart” can be used as a variation. Interactive technology includes digital document cameras and the SMART Board interactive whiteboard, or SMART Board (a trademark of SMART Technologies; capitalize per trademark entry). college Lowercase when used alone. Example: The college is a hub of research activity. commas We do not use the serial comma in a simple series. Example: He bought pears, apples, strawberries and oranges. We do use the serial comma in a series when confusion would result without the comma. Example: I had orange, juice, toast, and ham and eggs for breakfast.

There are many more rules for commas, but these are the most common omissions we correct: ● Compound sentences – be sure to place a comma before the conjunction. Example: The sun rose, and the student was still studying. ● Full dates in sentences – place a comma after the year. Example: You are required to attend the meeting on June 5, 2007, in the conference room. Note: It is not necessary to include the year if the event takes place in the current year. (An exception is invitation style; please see the entry invitation style.) Example: The Blue & White Auction will be held Oct. 20. ● City and state references – place a comma after the state (see states entry regarding abbreviations). Example: He is traveling to Charleston, S.C., this weekend. ● With “Jr.,” “Sr.,” “III,” “IV,” etc. – Do not use a comma to separate from the name. ● Appositives – When nonrestrictive, appositives are flanked by commas. Examples: Dave Barry, a humorist, has many things to say on that topic. His third son, Dave, is the most free‐spirited. Angela’s husband, Gary, could not join us. (nonrestrictive, assuming Angela has one husband.)

No commas are necessary with a restrictive appositive: Examples: The humorist Dave Barry has many things to say on that topic. He has seven sons, but his son Dave is the most free‐spirited. Liz Taylor’s husband Richard Burton shared her love of Shakespeare. (restrictive because Taylor was married several times) company names As AP style instructs, consult the company or Standard & Poor’s Register of Corporations if in doubt about a formal name. Do not, however, use a comma before “Inc.” or “Ltd.” compound words Consult the dictionary to check compound words. The following words are often mistakenly written as one word when, in fact, they are two words: health care time frame computer terms See The AP Stylebook for a complete listing, but the most common correct references follow: e‐mail (note hyphen) online (no hyphen) Web site (note capital “W” and two words) Internet (note capital “I”) SMART Board or interactive whiteboard (see classrooms entry)

Conservatory of Music The full proper name is Lynn University Conservatory of Music. On subsequent reference, lowercase “conservatory” when used alone. Example: The conservatory attracts some of the world’s most talented young musicians.

Course work Use as two words. courtesy titles Do not use the courtesy titles “Mr.,” “Mrs.,” “Ms.” or “Miss” except in direct quotations. In cases where a person’s gender is not clear from the first name or from the story’s context, indicate the gender by using “he” or “she” in a subsequent reference.

D dates, days and times ● Do not abbreviate the days of the week. ● Use lowercase and periods for times. Examples: 1 p.m., 3 a.m. ● Use “p.m.” or “a.m.” once when stating a range of time. It is preferable to use the en dash (–) in place of the word “to” in ranges. (For details, see the em dash and en dash entry.) Example: 1–3 p.m. as opposed to 1 to 3 p.m. Notes: Use either “noon” or “12 p.m.,” or “midnight” or “12 a.m.,” but not both. ● Abbreviate the following months when using with dates: Jan., Feb., Aug., Sept., Oct., Nov. and Dec. The other months are spelled out. ● Be sure that days and dates correspond by checking a calendar. Note: The time of an event precedes the day and date.

Example: The event will be held 11:30 a.m., Friday, Oct. 13, at the lecture hall. decision making (noun), decision‐making (adjective) Examples: Decision making is a primary responsibility of chief administrators. The decision‐making process is often complex. de Hoernle Two words, lowercase “d”; the proper form of the countess’ full name is: Henrietta Countess de Hoernle

Dialogues of Learning is the title of Lynn University’s core curriculum and is italicized. The title refers to the four dialogues collectively and requires a singular verb. This usage follows a grammatical rule for a particular kind of plural noun form: “When a noun names the title of something, it is singular whether the word takes a singular form or not.” For the sake of clarity when referring to Lynn’s core curriculum collectively, it is preferable to use the full title, Dialogues of Learning (rather than Dialogues), or “core curriculum.”

Examples:

The Dialogues of Learning defines the knowledge, abilities and habits or heart and mind that will define a graduate of Lynn University.

Lynn University’s core curriculum offers an innovative approach to general education that integrates liberal and professional study.

The Dialogues of Learning is not a traditional, two-year program of study.

Examples of other similar plural noun forms as titles:

Star Wars is my favorite movie.

Faces is the name of the new restaurant downtown.

The Elements of Style is a must-have reference for any student or writer.

Sliding Doors was a 1998 film starring Gwyneth Paltrow.

Likewise, when referring to one of the dialogues by title, that title, too, is italicized and requires a singular verb.

Example:

The Dialogues of Self and Society focuses on the development of identity and the “situated self.”

Or, reword for more clarity:

The Dialogues of Self and Society seminars focus on the development of identity and the “situated self.”

NOTE: When you use the word “dialogues” to refer to the individual units constituting the core curriculum, the noun is used in the plural sense and requires a plural verb. Also, note that the noun is not used as a title and is therefore not italicized and capitalized.

Examples:

Three dialogues are covered in separate volumes published by Lynn University.

“All four dialogues are my favorites,” Elena said. “I can’t choose just one.” dimensions Use numerals, but spell out inches, feet, yards, etc. 6 inches by 9 inches 6‐foot‐5 player He is 6 feet 5. directions Capitalize the specific region (Midwest, East, West Coast, South, South Florida etc.), but do not capitalize compass directions. Example: They were headed east on Interstate 70. doctor Lynn University follows AP style for “doctor.” Use “Dr.” in first reference as a formal title before the name of an individual who holds a Doctor of Dental Surgery, Doctor of Medicine, Doctor of Osteopathy or Doctor of Podiatric Medicine degree. Example: Dr. Jonas Salk Do not use “Dr.” before the names of individuals who hold other types of doctoral degrees. dollar amounts For round amounts, do not use “.00”; for amounts of one million and greater, use “million” Examples: $20, $1.5 million, $3 million donor or benefactor Always use “donor.” dorm or dormitory Always use “residence hall” instead of these words. Exception for Web copy: “dorm” is acceptable.

E e‐mail Lowercase and hyphenate. em dash and en dash The em dash (—) is a longer line than a hyphen (‐) and has no spaces on either side. The em dash is used as a dash in sentences. In general, the dash is used to indicate sudden breaks and abrupt changes within a sentence or to give added emphasis or explanation. It is considered stronger than a comma and more relaxed than parentheses. (Note: To create an em dash in Microsoft Word for Windows, simultaneously press the Control, Shift, and number pad minus keys.) Examples: She likes all the classic rock‐and‐roll groups—The Beatles, The Rolling Stones, The Doors and many more. I walked into the room—optimist that I am—and expected a warm greeting.

The shorter en dash (–) is used to indicate a range of values, such as a span of time or numerical quantities (similar to using the words “to” and “from”). The en dash is also used for sports scores. Use no spaces on either side of the en dash. (Note: To create an en dash in Microsoft Word for Windows, simultaneously press the Control and number pad minus keys.) Examples: 9 a.m.–5 p.m. emeritus, emerita, emeritae, emeriti This word is added after a formal title to denote that an individual who has retired has retained his or her title or rank. “Emeritus” is the masculine singular form; “emerita” is the feminine singular form. Capitalize when used before the name; lowercase when used alone or after the name. Never italicize. The plural “emeriti” may be used for a group composed of men only or both men and women. “Emeritae” is used for a group of women. Examples: Professor of History Emeritus John Smith spoke at the luncheon. Professor of Physics Emerita Mary Jones introduced the dean. The group met to honor the president emeritus for his many years of service. entitled, titled “Entitled” means to have a right to something; “titled” refers to the name of something.

ESOL Endorsement No periods in “ESOL”; capitalize the “E” in endorsement every day (adjective + noun), everyday (adjective) Examples: His outbursts are becoming an everyday occurrence. Every day is a new beginning.

Fighting Knights, Knights “Fighting Knights” is the name of Lynn University athletics teams. On second reference, “Knights” may be used. first‐year student versus freshman Use “first‐year student” or “first‐year students” rather than “freshman” or “freshmen.” floor Lowercase and use with ordinal numbers in location listings. (Note: no superscript is used for “nd,” “st” and “th.” Example: Lynn University Office of Marketing and Communication Schmidt College Center, 2nd floor full time, full‐time Hyphenate only when used as an adjective immediately before a noun. Examples: Marie is a full‐time student. Harry works full time in the library. fundraising The AP Stylebook lists as one word.

Fulbright scholar Lowercase “scholar.”

GMAT, GRE, etc. Entrance exams do not have periods in their abbreviations and are always capitalized. grade point average, GPA Abbreviate as “GPA” (without periods) only on subsequent references or on first reference if the context makes the meaning absolutely clear. grades Do not place course grades in quotation marks. Form plurals by adding: ’s. Examples: Grace received all A’s for the semester. Her brother earned two B’s, a C and an A. graduate admission application All lowercase graduate project All lowercase

H holidays Note proper names: • Presidents Day (A federal holiday created to commemorate the births of former presidents George Washington (Feb. 22) and Abraham Lincoln (Feb. 12). • Veterans Day • Martin Luther King Jr. Day hyphenated words Consult the dictionary to check hyphenated words (See The AP Stylebook entry on prefixes regarding exceptions to first‐listed spellings in the dictionary.) The following words are often mistakenly hyphenated when, in fact, they are one word: prerequisite nonprofit online hyphenated words—capitalization in titles A general rule of thumb is to always capitalize the first unit and capitalize the second unit if it’s a noun or adjective or if it has equal balance with the first unit. Examples: “Twentieth‐Century Poets in South America” “City‐States in Nineteenth‐Century Europe” “Non‐Christian Religions in North America” The second unit should be in lower case if it’s a participle modifying the first unit or if both units constitute a single word. Examples: “English‐speaking People throughout Asia” “Medium‐sized Companies with Unions” “E‐flat Minor Melody” “Self‐fulfilling Prophecies in Small‐Town America”

ID All capitals, no periods. Form the plural by adding an “s”: IDs. institute Lowercase when used alone.

Example: The institute is led by Marsha A. Glines, dean. invitation style Lynn University invitations are prepared according to a specified format. Please see Appendix A for examples. iPod is the mobile digital device made by Apple; lowercase in all uses, including at the beginning of a sentence (although it would be best to reword the sentence to avoid the lowercase at the beginning).

Jan McArt’s Theatre Arts Guild This is the proper name. For marketing and ticketing sales promotion pieces, use this wording: Lynn University and Jan McArt present Libby Dodson’s Live at Lynn Series

January Term, J‐Term Uppercase this mini‐term occurring in January.

L learning differences We at Lynn University use the term “learning differences” when referring to those with learning challenges, difficulties, disabilities, etc. legal language in university documents Never change the language or punctuation in any disclaimer or other legal language in a printed or online university publication without the approval of the general counsel.

Libby Dodson’s Live at Lynn Series This is the proper name. For marketing and ticketing sales promotion pieces, use this wording: Lynn University and Jan McArt present Libby Dodson’s Live at Lynn Series

Lynn University buildings Use the proper full name on first reference; a shortened form may be used on subsequent references. Examples: Louis and Anne Green Center for the Expressive Arts (subsequently: the Green Center) Count and Countess de Hoernle Residence Hall (subsequently: de Hoernle Hall) Note: An exception is the campus map, which uses shortened references.

Lynn University mission The university’s mission was approved by the board of trustees on Oct. 12, 2005. It should be included in all official external publications.The wording is as follows:

Our mission is to provide the education, support, and environment that enable individual students to realize their full potential and to prepare for success in the world.

Lynn University Philharmonia is the proper full name; Lynn Philharmonia may be used on subsequent reference.

Lynn University Preparatory School of Music is the proper full name; Preparatory School of Music may be used on subsequent reference. Another permissible subsequent reference is music preparatory program (note it is lowercased).

Lynn University vision The university’s vision statement can be found in full in Lynn 2020: The Strategic Plan for Lynn University (page 4). The basic statement is as follows:

Lynn’s vision is to be recognized as one of the most innovative, international, and individualized small universities in America.

M majors and specializations Lowercase these items in sentences, unless they contain proper nouns. Majors and specializations may be capitalized in vertical lists of degree program (in brochures, ads, etc.) Examples: Sam is a business major. Linda is pursuing a major in English. military Capitalize branches of the U.S. (not foreign) military: Army, Navy, Marines, etc. military titles The AP Stylebook has specific guidelines for these titles. Note that the abbreviation “Ret.” is not used for retired officers; instead, the word “retired” is spelled out before the title. Example: They invited retired Army Gen. John Smith. money Use the dollar sign and numerals. Examples: $10, $1,000, $90,000 (not $90 thousand)

Use exact figures up to $1 million. For figures more than $1 million, use: $1 million, $2.7 million, $6.28 billion

Round figures, unless an exact figure is required. Example: $9,853,159 can usually become $9.85 million on first reference

With ranges of amounts, these should be stated as: $8 million to $10 million (not $8 to $10 million)

Please note that because you already have the word dollar “built into” the dollar sign, don’t repeat the word “dollars.” Example: $2.3 million (not $2.3 million dollars) more than versus over AP prefers "more than" with numerals; "over" generally refers to spatial relationships. Examples: The plane flew over the city. Their salaries went up more than $20 a week.

N names When listing names that contains the first names of a married couple, please use the male name followed by the female name. John and Jane Doe (not Jane and John Doe) The exception to this rule is photo captions, in which case the names should be given in the order that the individuals are pictured, along with a directional term, if needed, for clarity (“left to right” or “from left”). numbers In general for text in printed publications, spell out the numbers one through nine and use figures for the numbers 10 and above. Exceptions are ages (see “ages” entry) and the beginning of sentences. Never start a sentence with a figure. Exception for Web copy: Use figures for all numbers.

O off campus (preposition + noun), off‐campus (adjective) Examples: The reception will be held off campus. Students are searching for off‐campus housing. onscreen (adjective), on screen (adverb) Examples: Refer to the onscreen instructions before using the device. Writers tend to overlook more errors when they proofread on screen than when they review printed documents. on campus (preposition + noun), on‐campus (adj.) Examples: The meeting will be held on campus. Freshmen will be assigned on‐campus housing.

Office of, office Capitalize only when “office” is part of the formal name; lowercase otherwise. Examples: Office of Admissions, alumni office, vice president’s office

P party affiliations For legislators, senators, representatives, etc., set off the person’s party affiliation and state (or area) with commas, not parentheses. Do not put a period after the party affiliation. Examples: Rep. Kenny Hulshof, R‐Fla., said... State Sen. Ken Jacob, D‐Columbia, introduced... percentages In text, spell out the word “percent” rather than using the % symbol (examples: 49 percent, 1 percent to 5 percent); the symbol may be used in tables and charts. Exception for Web copy: Use % symbol phone numbers Use hyphens, no parentheses. The same rule applies for international numbers. Examples: 561‐237‐7000 1‐011‐561‐237‐7830 (Also, be sure to check that phone numbers are accurate; the easiest way is to dial the number.)

Pine Tree Camps The summer camp program founded by former Lynn First Lady Helen L. Ross at Lynn University in 1978. Note the “s” in “Camps.” “Pine Tree Camps” takes a singular verb. Example: Pine Tree Camps is dedicated to the well‐being of every participant. plural proper nouns Capitalize “river,” “dam,” “street” and “county” as part of a proper name, but when used in plural form, do not capitalize these words. Examples: Missouri River Bagnell Dam First Street Miami‐Dade County Missouri and Mississippi rivers First and 12th streets Palm Beach and Broward counties problem solving (noun), problem‐solving (adjective) Examples: Much of my day is devoted to problem solving. His problem‐solving ability is superb. professional titles Capitalize only when titles precede a person’s name; otherwise, lowercase. Examples: President Kevin M. Ross welcomed the guests. Laurie Levine, vice president for business and finance, attended the meeting. professor The word “professor” is never abbreviated. Additionally, please note to ensure that the rank is correct, i.e. professor, assistant professor, associate professor. When used before names, these titles are capitalized; otherwise, they are lowercased. Examples: Professor John Pickering; John Pickering, professor of history

Exceptions: named professorships, fellowships and chairs; these titles are always capitalized—when standing alone, as well as before and after the designees’ names. Example: Sir Isaac Newton held the Lucasian Professorship of Mathematics at Cambridge University beginning in 1669, and today that chair is held by the celebrated physicist Stephen Hawking.

RSVP University style is to use “Please reply” rather than “RSVP.” Please be aware that RSVP is an abbreviation for répondez s’il vous plait, which means “please answer,” so it is incorrect and redundant to precede “RSVP” with “please.”

S states See The AP Stylebook for a full explanation for all U.S. states. Here’s how we handle the state name for Lynn references in publications: ● Spell out “Florida” when used alone. ● Use the standard abbreviation (Fla.) when stating just the city and state within a sentence. Example: Lynn University is located in Boca Raton, Fla. ● Use the postal abbreviation when providing our full address. Example: Please write us at Lynn University, 3601 N. Military Trail, Boca Raton, FL 33431‐5598.

student‐artist Always hyphenate, whether used as a noun or adjective. student‐athlete Always hyphenate, whether used as a noun or adjective. study tour Do not use this term; instead use Academic Programs Abroad or Short‐Term Academic Programs Abroad.

Sun‐Sentinel is the correct way to reference this newspaper (note italics).

The Capitalize “The” when part of the official name; otherwise lowercase. Examples: the Blue & White Club, The New York Times titles of faculty In general, for academic titles, lowercase after the name and uppercase before the name. Exceptions are named titles (e.g., the Albert Einstein Fellow) and annual appointments (the 2008 Distinguished Scholar‐in‐Residence). Examples: composer‐in‐residence; distinguished artist‐in‐residence; scholar‐in‐residence; Distinguished Artist‐in‐Residence Elmar Oliveira; Professor John Pickering titles of creative works Lynn University style departs from AP style regarding titles as follows: ● published works ‐ Books, plays, magazines and newspapers are set in italics. Use quotation marks for parts of larger published works: articles, columns, poems, essays and short stories. Examples: Newsweek, The New York Times, the chapter “The Cat and the Painkiller” in Mark Twain’s The Adventures of Tom Sawyer

● movies – Titles of movies are set in italics. Examples: All About Eve Titanic The Wizard of Oz

● radio and television shows – Titles of radio and television shows are set in italics; episodes are placed in quotation marks. Example: Did you watch last night’s episode of Murder She Wrote, titled “The Lonesome Burglar”?

● works of art – Titles of paintings, sculptures and other works of art are set in italics. Examples: Rodin’s The Kiss Raphael’s The School of Athens Rembrandt’s The Night Watch

● music ‐ Contemporary (popular) song titles are placed in quotation marks. Note that prepositions are capitalized when they are the last word in a title: “As Time Goes By” “Imagine” The titles of collections of songs (for instance, compact disc recordings) are set in italics: Abbey Road

Yellow Submarine

Ballets, oratorios, operettas, operas and musicals are set in italics. Examples: Swan Lake The Barber of Seville Carmen The Pirates of Penzance Porgy and Bess

● classical music ‐ Style conventions for classical music titles are highly specialized. Lynn University observes the practices in Writing About Music: A Style Sheet from the Editors of 19th Century Music by D. Kern Holoman.

The following general guidelines are taken from Writing About Music. For more information, please consult the full reference. ‐ Generic titles are set in roman type. Examples: Beethoven: Violin Concerto in D Major, op. 61 Beethoven's Fifth Symphony ‐ Formal names—those given by the composer —are given in italics. Examples: Debussy: La Mer Berlioz: Symphonie fantastique Mendelssohn: Lieder ohne Worte ‐ Common names of classical works are generally put in quotation marks. Example: Mozart: Symphony No. 41 in C Major (“Jupiter”) ‐ Key references: Letters are always capitalized, regardless of whether the key is major or minor: A, B, C, etc. Major and Minor should both be capitalized. Examples: Liszt: Piano Sonata in B Minor Beethoven: Violin Concerto in D Major, op. 61 Spell out “flat” and “sharp”. Example: F‐sharp Minor ‐ Number is always abbreviated No. (with a capital “N”) Example: Beethoven: Piano Sonata No. 23 in F Minor, op. 57 (“Appassionata”) ‐ Opus is always abbreviated op. (with a lowercase “o”) Example: Schumann: Variations for Piano, op. 9 toward Not “towards,” which is the British Commonwealth form. trademark Per AP style, capitalize trademarks when used (and do not include the trademark symbol), but in general use a generic equivalent unless the trademark name is essential to the story. See the AP Stylebook for a list of generic equivalents. An extended list can be found at www.inta.org. Examples: Kleenex; facial tissue trustee “Trustee” is a generic term for a person appointed to manage the affairs or property of another person or organization. It is not a formal title; do not capitalize even before the name. Also, lowercase “board of trustees” (see board names entry).

U undergraduate versus day undergraduate Avoid the term “day undergraduate,” instead use simply “undergraduate” where practical. If a distinction is needed, use the terms “full‐time undergraduate” or “part‐time undergraduate.” underway, under way The single word “underway” is an adjective meaning “occurring, performed or used while traveling or in motion. Example: underway replenishment of fuel

Used as two words, “under way” is an adverb meaning “in motion” or “in progress.” Example: The meeting got under way with the bang of the chair’s gavel.

United States As a noun, “United States” is spelled out. As an adjective, you may use U.S., as in “U.S. spending” (with periods, no spaces). For more details on this usage, please see specific entries in Associated Press Stylebook. university Lowercase when used alone. Example: The university was founded in 1962. upper‐level student versus upperclassman Use “upper‐level student” or “upper‐level students” rather than “upperclassman” or “upperclassmen.” username (one word) when referring to Web access credentials

W work‐study (adjective), work study (noun)

Y yearlong year‐round Hyphenate in all uses.

The Lynn University Stylebook is maintained by the Office of Marketing and Communication. For more information or to make recommendations, please contact the senior writer/editor, at 561‐237‐7876 or via e‐mail at [email protected].

Appendix A

Spacing in the invitation examples below is awkward…more spread out than need to be…examples are for words, not spacing

University Invitations

The following examples illustrate Lynn University style for invitations. We use “Please reply” rather than “RSVP” and include the year in the event’s date. Dates may be abbreviated, and time references may be written out or separated by a hyphen.

Example 1:

Presenter(s) cordially invite(s) you to Name of event

Wednesday, December 16, 2006 or Wednesday, Dec. 16, 2006

5‐7 p.m. or 5 to 7 p.m.

Address

Please reply by Dec. 12 (lower left) Preferred dress (lower right) Phone number Parking, Refreshments E‐mail contact

Example 2:

Lynn University Friends of the Conservatory of Music

cordially invites you to attend a

Membership Meeting

Wednesday, Nov. 8, 2006 2 p.m. Amarnick‐Goldstein Concert Hall

Please reply by Oct. 27 Refreshments to Joanne Studer at 561‐237‐7467 Valet parking

Public Relations

Lynn University employs a central office for the external and internal distribution of key institutional messages, news and other articles, publications, videos and Web sites. All large‐scale (non‐personal) on‐ and off‐campus messaging must be approved by, and/or communicated through, this department.

Officers (and areas for responsibility) for this area are:

Debbie Stern, writer/editor (myLynn)

Jason Hughes, director of public relations/spokesman (media)

Laura Vann, public relations specialist/backup spokesperson (media)

Jason, Laura and Debbie can serve as your point of contact for all external and internal messaging unrelated to advertising, marketing, Web or print projects. These include:

• media relations • community relations/events and appearances (personal or division) • internal communications/myLynn (including multi‐department e‐mails) • crisis communications • social media (Facebook, Twitter, MySpace, Linked In, etc.)

MEDIA RELATIONS News Media Contacts, Processes

Contacting News Media Lynn University’s director of public relations/spokesperson and public relations specialist are the initial point of contact for all media requests, inquiries, pitches, etc. These two university officers alone should direct, initiate and nurture any activities with all media personnel, be they individuals or institutions, traditional outlets or citizen journalists, bloggers, etc.

Members of the Lynn community interested in publicizing an event to the general public, sharing an individual or office/college success story, or otherwise communicating their news to off‐campus audiences should contact Laura Vann at [email protected] or 561‐237‐7967.

Speaking as a Lynn representative (to community groups, the press and professional organizations) Lynn faculty, staff and students will be routinely called upon—and encouraged—to speak with members of the media through the facilitation of the media relations office. In all instances, students and employees (when they are willing and able) will be made available by the media relations office to offer their honest opinions, speak about issues related to their field and expertise, and otherwise help support the news media’s coverage of a particular issue through their participation.

All employees receiving media inquiries directly should first forward such requests to the media relations office for clearance and tracking purposes. Please contact Jason Hughes ([email protected] /561‐237‐7761) or Laura Vann ([email protected] /561‐237‐7967).

Social Media Opportunities, Requirements

(“Social Media” tools include Facebook, MySpace, Twitter, Linked In, message boards, etc.)

The Office of Marketing and Communication at Lynn University encourages faculty and staff to embrace and use appropriate social media tools to enhance the classroom experience and facilitate an ongoing dialogue with students and external constituents.

That said, Lynn employees should be mindful of the risks and best practices associated with these activities to ensure that they enhance Lynn’s public image (and their own) and the learning experience, and foster institution‐wide collegiality. Social media tools are all public channels and therefore are searchable via standard Web browsers. The impressions made by virtue of the material’s quality or the discourse will reflect on Lynn University. Additionally, anything published to these sites may be closely monitored by parents, current and potential students, and the media.

Personal use: Lynn employees are encouraged to use social media tools such as Facebook and Twitter to accentuate their personal interactions with colleagues and students. However, all Lynn employees must use such tools under their own identify, and not under the guise of their office, college or Lynn University as a whole.

Please note: As a rule, neither the Information Technology nor Marketing and Communication office at Lynn can provide technical assistance related to any off‐site communication tools including Facebook and Twitter. Additionally, employees using social media tools do so at their own risk and will be responsible for any and all content and exchanges occurring within the pages/tools under their purview.

The Office of Marketing and Communication welcomes any questions, requests or feedback regarding appropriate use of these tools.

Examples of appropriate use include:

• Facebook personal profiles—Using the Facebook personal profile (available to everyone) as a tool for communicating with colleagues and students is permissible. As with e‐mail, Blackboard and other communication tools, employee use is governed by Lynn University’s IT and employment policies.

Example profile name: Jane Doe (Lynn affiliation and contact information permissible within “Info” tab and elsewhere)

Profile picture: Up to user

• Facebook ‘Groups’—Faculty members especially may find a Facebook group to be a reliable and easy‐to‐use tool for staying in touch with students and facilitating class‐related discussions.

These groups should be set up to coincide with a particular class or event. Using a Facebook group to promote an academic unit, team or university function, however, is not permissible without clearance via the Office of Marketing and Communication.

Example group name: COM411@LynnU: PR Practicum – Hughes (Note that class is clearly identified, as is instructor)

Group logo/photo: Employees and student groups may not use the Lynn University seal, wordmark or official university photos (those obtained and used by the Marketing and Communication office) for these groups.

*This same approach applies to the setup of YouTube channels, blogs, etc. by university employees.

• Twitter accounts—Twitter is emerging as an exciting communication tool that may also be of particular interest to faculty and staff as a way to closely track research, trends and industry‐ or discipline‐specific publications and dialogue. Of course, it can also be used to connect with students directly.

Example Twitter account name: Real Name. Example Twitter “handle”: ProfRealName

Twitter bio: If you intend to use this tool with students or as a professional development venture, you are encouraged to include Lynn University and your title in your bio.

Account photo: Employees and student groups may not use the Lynn University seal, wordmark or official university photos, logos or images for these accounts pictures or designs (backgrounds).

Please note: Employees are able to use social media or Internet‐based vehicles for their personal and even professional use. However, employees are urged to exercise caution and great discretion in their use of external communication vehicles, such as Facebook or Twitter, that identify them as members of the Lynn community (whether by “network,” job title or topic discussions). Because of their public nature, all groups and other pages set up by Lynn employees serve to represent the university to some degree to the internal and external community.

Use by Student Clubs/Organizations Student‐led organizations are encouraged to use Facebook groups for their membership. These have proven to be reliable and easy‐to‐use conduits for group promotions and discussions.

The university will not actively monitor the use of social media by our student organizations, so long as they do not misrepresent their purpose or the institution. As in their campus communications, students and student groups are asked to adhere to the same codes of conduct outlined in the student handbook with regard to the use of fighting words, slander, etc., when using social media. Should the Office of Marketing and Communication see evidence of inappropriate use, the division of Student Life will be notified and will alone oversee any actions resulting from inappropriate use.

Organizational (Office/College/Program) Use Organizations, offices and colleges will use as their primary promotional vehicles their evolving sections on the Lynn University Web site. Any employee unit or individual wishing to have a Facebook page, group or profile, for example, that indentifies their program, office, college and the university, must route a request through the Office of Marketing and Communication.

Requests for these tools will be evaluated based on their: • alignment with university goals • impact on the university brand • suitability given requester’s stated goals • opportunities for —and obstacles to—successful implementation • cost • and other factors

Put briefly, the office will be hesitant to grant individual offices, colleges or organizations Lynn‐ sanctioned Facebook pages, free‐standing YouTube channels, etc. The office must manage the institutional brand of Lynn and ensure that all public channels successfully promote the breadth and depth of our offerings, without overemphasizing particular areas at the cost of others or the university brand as a whole.

Any such tools approved for use will be set up by the Office of Marketing and Communication, who will provide usage training to administrators in the college/office/program and support them in their efforts to use this tool. Requests for these pages are welcome and will be evaluated on a case‐by‐case basis with consultation from the Information Technology division.

Requests should be submitted via e‐mail to Jason Hughes ([email protected]). Please include contact information and reason for request. All requests will be answered and investigated.

Crisis Communication The Office of Marketing and Communication—and specifically its PR and media relations team—operate as the university’s crisis communication arm. In the event of a campus emergency, inclement weather event or similar occurrence, the office will contact the campus community (faculty, staff and students, and those individuals they’ve registered as their emergency contacts) using an appropriate combination of vehicles including: • an e‐mail to all current students, faculty and staff • a broadcast voice mail message (distributed to all emergency contact numbers currently on file with the university) • the university’s opt‐in text message alert system • an alert message announced over the campus’ outdoor emergency horn system • emergency notifications posted on myLynn and lynn.edu

These channels will be tested no less than twice per year, with one of those tests occurring on or before the annual start of the Atlantic hurricane season (June 1).

Lynn Students, Faculty and Staff Emergency Contact Information To verify or update your emergency contact information for these alerts, you must: 1. Log in to myLynn (https://my.lynn.edu/) using your usual username and password. 2. Once logged in, scroll down to the “Helpful Links” box on the bottom left (this field exists on every tab within myLynn). 3. Click on “Emergency Notification.” 4. When the form pulls up, update your contact e‐mail address, home and cell phone numbers, as well as numbers for up to four others (parents, family members or friends) you’d want contacted in the event of a campus emergency, weather‐related closure or schedule change. 5. All Lynn students and employees are strongly encouraged to also put a check mark in the box next to “Receive Text Messages.” This will allow the system to send you a text message with important information in the case of an emergency.

Please Note: The information provided on this Emergency Notification form will only be used for emergency notification purposes (or tests of emergency alert systems). Please update your contact information (including backup contact phone numbers) whenever this information changes.

INTERNAL COMMUNICATION myLynn myLynn is the university’s portal and serves as an internal resource for all Lynn students, faculty and staff. Information posted includes any university‐sponsored or affiliated information, including event and activity announcements, student and employee accomplishments (Lynn People), post‐event coverage, items for sale (LynnBay), and any other campus‐related information.

Content Submission Guidelines • All news and information submissions for myLynn should be sent to [email protected]. • All submissions are subject to editing by the editor of myLynn. • Most submissions are posted within 48 hours. • All copy should be typed and submitted as raw text (please do not send pdf, Publisher, Adobe or other application programs). • Attachments of graphics and photos may be sent with your submission in a jpg format. • Before an event is posted, a request form must be submitted and approved through University Events (with the publicity box checked).* (link) • Lynn People items (accomplishments—i.e., papers published/presented, conferences attended, awards won) are posted after the event has taken place. • LynnBay items must include name and contact information (phone and/or e‐mail); if an item is for sale, prices should be included. You may submit photos to [email protected]. • LynnBay is a private, university service; submissions are limited to Lynn students, faculty and staff members. • LynnBay does not accept any 3rd party submissions and reserves the right to refuse any submissions that do not meet the guidelines. • Many applications found on myLynn—Blackboard, Help Desk, Cashnet, etc.—are supported by the IT department. Questions about those should be directed to IT Support Services at itsupport.lynn.edu or 561‐237‐7979.

*Event Publicity: Once an event is approved through University Events and posted on the R25 calendar system, the Office of Marketing and Communication will then publicize the event through other avenues and formats it deems appropriate.

Lynn Minute This weekly e‐mail to all employees produced by the Office of Marketing and Communication is a digest of information gathered from our various communication outlets (Facebook YouTube, myLynn, lynn.edu, news clips and blogs) and includes a “Seen & Heard” column with people news. As the information is taken from content already in place, no submissions are requested. You may, however, send in a “people” tip for the column.

Broadcast “Everyone at Lynn” E‐mails The Office of Information Technology and Office of Marketing and Communication restrict broadcast e‐ mail rights to a select group of university staff and administrators. These restrictions are in place for two reasons: (1) to limit the amount of e‐mail traffic within the campus network and (2) to avoid diminishing

the effectiveness of e‐mail communications (which are a primary channel for communicating emergency information), among other things.

The following guidelines are meant to further outline appropriate usage.

Guidelines for Broadcast E‐mails Information communicated by broadcast e‐mail (which is defined as having more than 10 recipients outside an individual department) will be distributed by the Office of Marketing and Communication. Appropriate messages include: • announcements impacting the health and/or safety of employees and students • information regarding emergency closings and reopenings, such as those occurring during the hurricane season • urgent announcements of IT system problems or changes affecting employees and/or students • communications from the Office of the President (including condolence notices)

Please note: Individuals and/or campus groups, departments, offices, etc. must not circumvent this policy by creating individual lists, sending out e‐mails in “batches” around campus, etc.

Event Notifications Information regarding university‐sponsored events should not be communicated via broadcast e‐mail. Such messages are intended instead for distribution using myLynn and should be submitted to Debbie Stern at [email protected]. See the Internal Communications section of this handbook for additional details.

Student Notifications The offices of Academic Affairs, Registrar, Student Account Services and Student Life (to name a few examples) may have reason to occasionally communicate directly with students regarding an important federal deadline, advising requirement, etc. These offices are permitted to use their AllStudents privileges for these purposes. Such communications, however, should not include event‐related notifications or other notices more appropriately communicated via myLynn, through faculty announcements or on Blackboard.

The Office of Marketing and Communication will consider requests for sending global or broadcast e‐ mail for any other purpose on a case‐by‐case basis. All such requests, along with the message that needs to be communicated, must be forwarded via e‐mail to Jason Hughes ([email protected]), the university’s crisis communications officer in the Office of Marketing and Communication, whose decision is final.

Web Officers (and areas for responsibility) for this area are:

Gibran Soto, Director of Web Strategy and Operations

Anthony Bosio, Web Multimedia Developer

Matthew Williams, Web Multimedia Developer

Philosophy The Lynn University Web Team applies a user‐centered design methodology to the production and maintenance of the Web sites under its control. “Usable” is defined by the ISO (International Organization for Standardization) as “the extent to which a [Web site] can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction.” Keeping that definition in mind, our team expends considerable effort in: (1) defining specific target audiences and their specific goals and (2) measuring the effectiveness of achieving those goals via Web metrics analysis and user testing and feedback.

The Web Team also adheres to the following heuristic guidelines or “rules of thumb” when designing an interactive experience: • be consistent • provide accelerators • give feedback • avoid errors; offer recovery • enable user control • support recognition over recall • keep it simple • speak to the user

Development Guidelines Change requests for lynn.edu and myLynn are managed via the production management process detailed in the How to Make Changes to lynn.edu or myLynn section of this handbook.

Web content is managed via the appropriate content management system by the Marketing and Communication office as well as select Web Watchers.

Content Management Systems used include: • Plone – for lynn.edu • Accrisoft – for myLynn and lynn.edu mini‐sites including Athletics • WordPress – for lynn.edu blogs

All source code produced by the Web Team is managed by the Web Team’s Subversion (SVN) repository. All code is tested in at least one development environment as well as the TestLab (testing) environment before being deployed to production. The Web Team schedules minor maintenance releases as well as feature enhancement releases regularly. All releases are labeled with a release

number (for example Release 1.1) for documentation as well as for “rollback” purposes should a reversion be required.

The Lynn University Web Team emphasizes adherence to coding standards compliance: • XHTML 1.0 Transitional • CSS 2

The Lynn University Web Style Guide will contain more specific details (see “Web Style Guide” below).

Maintenance The Marketing and Communication office relies on the Web Watcher program and the designated Web Watchers to stay updated on any changes that impact Web content.

It is the appropriate Web Watcher’s responsibility to be aware of published content related to their department and to notify Marketing and Communication of any changes via the process defined in the of How to Make Changes to Lynn.edu or myLynn section of this handbook.

Note on the Phone Directory: Only full‐time employees of the university are listed as part of the lynn.edu Campus Directory. The Employee Services department must verify any changes to position or title. Employee Services also notifies Marketing and Communication of any new hires or departures that impact the campus directory. Web Watchers maintain the accuracy of all other information in the phone directory for their department.

Web Team Services Though the Web Team’s primary responsibilities are the maintenance and upkeep of lynn.edu and myLynn, the Web Team also offers its services as a consulting group.

Consulting services include:

• information architecture and design • user interface and interactive design • user testing and feedback • style guide compliance • “best practices” consulting and adherence • search engine optimization, search engine marketing

Web Style Guide The following guidelines will help you in creating content for lynn.edu and myLynn. The Marketing and Communication office uses these same criteria to evaluate content provided to us for publication on the sites. Following these guidelines will help expedite the production process.

Audience Guidelines Please keep these audiences in mind when creating content for each site.

These are the primary target audiences for both lynn.edu and my.lynn.edu, but there are also secondary audiences to consider—such as prospective employees. Be mindful that lynn.edu is a platform that targets primarily external audiences while myLynn targets internal audiences.

Site: lynn.edu Primary audiences: • prospective students o traditional students o evening students o graduate students • parents of prospective students

Site: myLynn Primary audiences: • current students • new students • faculty • staff

Editorial Guidelines Writing for the Web is different than writing for print. Copy should be concise and broken into chunks for easy scanning. This can be done through the use of subheads, bullet points and brief paragraphs consisting of 50 words or less in 5 to 10 word sentences. One‐sentence paragraphs are OK.

Use the keywords the target audience will be looking for, not necessarily the words you or other professionals in your department would use.

Learn more:

• http://www.useit.com/papers/webwriting/ • http://www.gerrymcgovern.com/nt/class/web‐writing.htm

See the Lynn University Editorial Style Guide section of this handbook for more information.

Linking Don’t “Click Here”

Please do not use the phrase “click here.” Links are easily seen when scanning, but “click here” doesn’t tell the user any useful information about what to expect from the link.

Example:

• Bad: To see a full list of Lynn’s degree programs, click here. • Good: Lynn offers a wide range of degree programs. lynn.edu URLs Use short urls if they exist:

• Bad: http://www.lynn.edu/academics/colleges/hospitality‐management • Good: http://www.lynn.edu/hospitality

If you used the search feature to find a page, make sure you do not include the “?searchterm=whatever” in the link when copying and pasting from the address bar:

• Bad: http://www.lynn.edu/life‐at‐lynn/things‐to‐do/clubs‐and‐organizations?searchterm=clubs • Good: http://www.lynn.edu/life‐at‐lynn/things‐to‐do/clubs‐and‐organizations

Search Engine Optimization In order for search engines like Google and Bing to properly index our site, please observe the following guidelines:

• Page Title o 70 characters or less o Place the most important keywords at the beginning. • Page Description o 180 characters or less o 2 to 3 complete sentences o Include keyphrase 1 to 2 times, at least once near the beginning. • Body Content o Include the keyphrase throughout the content. o Try to reach 4% keyword density. o Write for audience first, not search engines. o Don’t duplicate content; link to it.

Visual Guidelines

Text Styles Page content should be formatted using the styles provided within the content management system. The following text styles are currently available. (See examples on the next page.)

Page Element Marker Normal paragraph A Heading (h4) B Subheading (h5) C Subheading 2 (h6) D Discreet (for captions or fine print) E Pull‐quote (left or right) F Bullet list G Numbered list H Definition list I Blockquote (for long quotes) J Bold K Italics L Links M

Headings should be used in a hierarchy. The first heading you use should always be Heading (h4). Content blocks falling under that topic can have Subheadings and those can have Subheading 2. You can use more than one Heading in a page with multiple subheadings falling underneath each one. You should not skip from Heading to Subheading 2.

Bold and italics provide extra meaning to key phrases. Do not boldface or italicize whole sentences or long blocks of text.

Page Element Examples:

Image Styles

Photographs should be borderless and saved as JPG files. Line art, such as logos, graphs and charts, should float against a white background and be saved as GIF or PNG files.

The maximum width of images uploaded should be 720px wide. It will often be necessary to place them within the page at a width of 540px, 380px, 220px or 140px. These sizes will be created automatically from the original and can be selected from the Size menu in the Insert Image box.

Images can have text wrapped around them to the left/right or be centered within the content column.

See the Graphic Standards section of this handbook for use of the Lynn University seal, logos and wordmarks.

Accessibility Guidelines These guidelines are included to ensure that people with disabilities can properly use our site. • Images should have an alt attribute that describes the content of the image. This can be added using the “Text equivalent” field in the Insert Image box. • Transcripts should be provided for audio/video content. Development Guidelines Lynn University Web Team emphasizes adherence to coding standards compliance: • XHTML 1.0 Transitional • CSS 2.1

Appendix 1 – Marketing and Communication Staff and Awards

Appendix 2 – Web Watchers

Office of Marketing and Communication Staff

Michele Morris

Vice President

Michele came to Lynn in 2003 after 17 years as the chief public relations officer at Barry University. She has won numerous professional awards and has served as an officer in several professional organizations, including the Public Relations Society of America and International Association of Business Communicators. She serves as national secretary‐treasurer of Counselors to Higher Education, PRSA.

Areas of responsibility:

• Member of university cabinet • Planning, implementation and evaluation of comprehensive Lynn University marketing and communication program • Communication strategy, all university branding enterprises, external image • Oversees university marketing resource allocation, including centralized advertising and printing budget

Ronni Sommer

Executive Assistant

Ronni came to Lynn in 2009 after numerous years of marketing and development experience at local and national non‐profit organizations. She has strong prior experience as the primary client contact and project coordinator for print, web, advertising, and other communication initiatives.

Areas of responsibility:

• Supports the Vice President for Marketing & Communication in all matters related to the University • Works closely with other department staff as a team member to meet the marketing and communication needs of the University • Primary point person for all university marketing collaterals including electronic communication

Public Relations, Media and Internal Communication

Jason Hughes

Director of Public Relations, Spokesman

Jason serves Lynn University as spokesperson, crisis communication lead, community relations contact and regional and national media relations director. In addition, Jason oversees Lynn’s team of staff and student employees producing video and audio content for Lynn.edu, myLynn and the university’s unified Facebook network, Twitter accounts and branded You Tube channel.

Jason joined the Lynn team in 2006 after three years as the lead PR account executive at The Lyerly Agency. Prior to that he served his undergraduate alma mater, UNC Charlotte, as communications coordinator. In addition to editing his college newspaper, The University Times, he has served on the news desks of The Chronicle of Higher Education, The Charlotte World and other publications.

Laura Vann

Media Relations Specialist

Laura is Lynn University’s primary liaison with the local press (print, TV, radio and online). In this role she helps arrange and facilitate coverage of university news, events and people. In addition, Laura has helped build and lead the office’s social media efforts (via blogs, Facebook, YouTube and Twitter); creates editorial and multimedia content for all channels, including Lynn.edu; and serves as the university’s back‐up emergency contact.

A 2008 Lynn graduate, she joined the office immediately following graduation. While studying journalism and mass communications at Lynn (specializing in PR and advertising and minoring in business marketing), Laura interned for three years as a media relations assistant in the marketing office.

Debbie Stern Writer/Editor

Debbie joined Lynn University’s marketing team as a writer/editor in the summer of 2005. She has 25+ years of experience with diverse positions in the communications field, including public relations manager, marketing director, feature writer and newspaper editor. She graduated from Ithaca (N.Y.) College with a bachelor’s degree in communications.

In addition to her general writing and editing responsibilities, Debbie concentrates on getting the word out to Lynn’s inside community and is best known around campus as the “voice” (editor) of myLynn. She is also one of the Knight Writer bloggers, author of Lynn Minute and keeper of the calendars. Marketing and Advertising

Carol Herz

Director of Marketing

Carol has a diverse background in writing, public relations, community relations and advertising. While at Ohio State University she won local and national CASE writing awards. She has been a newspaper

reporter, magazine writer and editor and public relations consultant for companies including Motorola and the Sun‐Sentinel. Carol served on the boards of the Palm Beach Cultural Council and Old School Square Cultural Arts Center and is a graduate of Leadership Boca.

Areas of responsibility:

• Creative director for all electronic and print advertising • Advertising planning and purchasing • Recruitment and individual program marketing planning and implementation • Branding

Graphic Design

Andreia Brunstein

Design Director

Andreia leads and manages the development of Lynn University’s graphic image from concept to completion in all communications. Her responsibilities include the overall quality of the design team’s work in areas such as recruiting, fund‐raising and event collateral, advertising and website. She works closely with the editorial staff and other members of the team to translate marketing objectives into visuals that represent the overall university brand. Some of the projects of the design team include the Lynn University Magazine, Vision and Focus Report.

Shaun Aaron

Graphic Designer

Shaun joined Lynn in 2007 after 7 years in the web design and print field. He previously worked as an independent contractor providing graphic design services to the following industries: sports marketing, legal, modeling, real estate, retail, and non‐profit. He built successful relationships with clients in various cities including Atlanta, New Orleans, Washington D.C., Chicago, Denver, North Carolina, and Orlando.

Areas of responsibility:

• Consult with clients • Create print materials for publications, mail campaigns, and on campus • Request, organize print quotations • Sending project to print vendor • Monitor print vendor progress on each project • Create multimedia content for www.Lynn.edu • Broadcast email design • Maintain Lynn.edu website updates

Writing and Editing

Liz McKey

Senior Writer/Editor

Liz joined Lynn University in June 2004. Previously she held editorial posts at the University of Miami for 15 years, including editorial director, Miami magazine editor and School of Law publications director. She also has edited trade magazines in Miami and Atlanta. Liz is a graduate of Oxford College of Emory University and the Grady College of Journalism and Mass Communication at the University of Georgia.

Areas of responsibility:

• Writes and edits Lynn Magazine and university’s annual progress report • Writes, edits and proofreads printed materials including brochures, booklets, fliers, invitations, etc. • Writes, edits and proofreads online content for www.lynn.edu • Maintains Lynn University Editorial Style Guide

Web

Gibran Soto Web Manager

Gibran joined the web team at Lynn University in 2008 where his primary responsibilities include directing online strategies and managing daily operations. Prior to Lynn he was with Motorola where he lead a team devoted to the design and production of usable interfaces for web based tools and web sites. Gibran brings to Lynn years of experience producing user centered web applications.

Areas of responsibility:

• Direct online strategies, manage daily operations of web team • Manage projects, resources for web team • Information architecture, user interface design • Usability testing, web metrics analysis • Search engine optimization, search engine marketing • Systems architecture of web sites • Web site and content management system developer

Anthony Bosio Web and Multimedia Developer

Anthony joined Lynn in 2006 after three years doing print and web design for a magazine publisher. Prior to that, he was part of the PGA.com cybercast team, producing the Official Site of the Professional Golfers’ Association of America and major golf tournament Web sites. Anthony is pursuing a Bachelor’s of Science degree in Web Design and Interactive Media at the Art Institute of Pittsburgh, Online Division.

Areas of responsibility:

• Information architecture and user interface design • Maintenance and upkeep of www.lynn.edu • Web site metrics implementation and analysis • Development and administration of blogs • Web site and content management system developer • Web Site Style Guide

Matt Williams Web and Multimedia Developer

Matt joined Lynn’s web team in the spring of 2006 after graduating from the University of Central Florida with a degree in Digital Media: Internet and Interactive Systems. This not only provided the technical and design knowledge needed to produce high quality multimedia content, but also an understanding of the user experience and how people interact with technology. With every project, Matthew is focused on how it will be used, and trying to provide the best experience for the user as possible.

Areas of Responsibility:

• Accessibility and usability • Compliance to Web standards • Web page layout, design, and templates • Web site and CMS developer • www.lynn.edu and myLynn content updates • Manage web team “Task List” concerning all Web updates

APPENDIX 1 ‐ OFFICE OF MARKETING AND COMMUNICATION STAFF AND AWARDS Editorial

Lynn University Magazine

2009 HERMES Creative Award: Platinum ‐ Writing/Publication Article: "Degrees of Difficulty"

2008 HERMES Creative Award: Gold ‐ Writing/Publication Article: "Doing the Math"

Lynn Broadcast E‐mail, Employee Update, eLynn News and MyLynn Update

2006 CASE District III Advancement Awards ‐‐ Special Merit Award in CD Rom & Other Electronic Communications Category for "Lynn Broadcast E‐mail Project"

2005 CASE District III Advancement Awards ‐‐ Grand Award in Electronic Newsletters and Tabloids Category for "Employee Update, eLynn News and MyLynn Update"

Liz McKey and Debbie Stern

Graphic Arts

“Who’s Lynn” Advertising Campaign

2009 ContentWise Magnum Opus Silver ‐‐Best House Ad Design

2006 21st Annual Admissions Advertising Award‐ Silver Medal

Lynn University Magazine

2009 Graphic Design USA ‐‐American In‐House Design Award

Lynn Vision Report/Lynn Focus Report

2009 Graphic Design USA‐‐American In‐House Design Award

2009 ContentWise Magnum Opus Gold‐‐Best Overall Design 4+ color

2007 Season of the Arts Brochure

2007 CASE III District Advancement Awards‐‐Award of Excellence‐‐Design

Florida Holiday Invitation Package

2006 CASE III District Advancement Awards ‐ Grand Award Winner

Cirque De Lynn Invitation Set

2005 CASE III District National Bronze Metal Award ‐‐Visual Design

Andreia Brunstein and Carol Herz

Graphic Arts & Editorial

Lynn University Magazine

2009 Hermes Platinum Creative Award

2009 ConentWise Magnum Opus Silver Award‐‐Best School/University Publication

2008 CASE District III Award of Excellence‐Magazine Publishing Improvement

2008 CASE District III Advancement Awards ‐ Special Merit Award‐ Alumni Magazines

2008 Award for Publication Excellence (APEX)

2008 HERMES Creative Platinum Award‐ Publications/Magazine

2007 Award for Publication Excellence (APEX)

2006 21st Annual Admissions Advertising Awards Bronze Metal

Annual Report/Vision Report

2009 Hermes Platinum Creative Award Publications/Magazines‐‐2007‐2008 Focus Report

2008 CASE District III Advancement Awards‐‐Award of Excellence: Annual Reports: 2006‐07

2008 HERMES Creative Gold Award‐ Publications/Annual Report: 2006‐07 Vision Report

Andreia Brunstein and Liz McKey

Public Relations

2009 PRSA Palm Beach Award of Excellence ‐‐ Community Relations

2009 Gold HERMES Creative Award from the Association of Marketing and Communication Professionals‐‐Excellence in Web‐Based Media for the Lynn University YouTube Channel

2008 Society for New Communication Research‐‐Award of Excellence in New Media Creation, Academic Division

2007 CASE III Advancement Awards: Special Merit‐‐Electronic Media for "Lynn University Weekly News Briefs"

Jason Hughes and Laura Vann

Web

2008 Society for New Communications Research Award of Excellence New Media Creation/ Social Media Production/ Academic Division

Anthony Bosio

APPENDIX 2 – WEB WATCHERS ID Page Web Watcher Department A About Lynn nav page #### A.1 Map and Directions Gibran Soto Marketing and Communication A.1.1 Office of the President Jessica Burke Office of the President A.1.2 Message from the President Jessica Burke Office of the President A.1.3 Biography: Dr. Kevin M. Ross Jessica Burke Office of the President A.1.4 Biography: Kristen Carr Ross Jessica Burke Office of the President A.1.5 Board of Trustees Jessica Burke Office of the President A.1.6 Board of Overseers Jessica Burke Office of the President A.1.7 Task Forces, Special Initiatives Jessica Burke Office of the President A.1.8 Documents and Reports Jessica Burke Office of the President A.1.9 Lynn Magazine Jessica Burke Office of the President A.1.10 The Cabinet Jessica Burke Office of the President A.1.11 Staff Listing Jessica Burke Office of the President A.1.12 In the News Jessica Burke Office of the President A.2 Lynn Facts Liz McKey Marketing and Communication A.3 News and Events nav page ##### A.3.1 News Jason Hughes Marketing and Communication A.3.2 Events Debbie Stern Marketing and Communication A.3.3 Blogs link to external site #### A.4 Campus Directory***** see next tab #### A.5 Why Lynn? nav page #### A.5.1 Location Carol Herz Marketing and Communication A.5.2 Majors Carol Herz Marketing and Communication A.5.3 Size Carol Herz Marketing and Communication A.5.4 Cost & Aid Carol Herz Marketing and Communication B Getting Started nav page #### B.1 Visit Lynn Susan S. Bronstein Admissions Office B.2 Counselor Travel Schedule Susan S. Bronstein Admissions Office B.2.1 United States Schedule Susan S. Bronstein Admissions Office B.2.2 International Schedule Susan S. Bronstein Admissions Office B.3 Cost & Aid Morgan O'Sullivan Student Administrative Service B.3.1 Costs Morgan O'Sullivan Student Administrative Service B.3.2 Scholarships, Grants and Loans Chan Park Student Administrative Service B.3.3 Apply for Aid Chan Park Student Administrative Service Chan Park/Morgan B.3.4 Forms O'Sullivan Student Administrative Service B.3.5 Frequently Asked Questions Morgan O'Sullivan Student Administrative Service B.4 Applying to Lynn nav page #### B.4.1 Apply Now Susan S. Bronstein Admissions Office B.4.2 Day Undergraduate Susan S. Bronstein Admissions Office

B.4.3 Evening Undergraduate Susan S. Bronstein Admissions Office B.4.4 Graduate Susan S. Bronstein Admissions Office Guide for International B.4.5 Students Susan S. Bronstein Admissions Office Guide for Conservatory B.4.6 Students Susan S. Bronstein Admissions Office C Academics Jena Zakany Academic Affairs, Marketing and Communication C.1.2 Colleges and Schools Jena Zakany Academic Affairs, Marketing and Communication C.1.3 Aeronautics Jena Zakany Academic Affairs, Marketing and Communication C.1.4 Arts and Sciences Jena Zakany Academic Affairs, Marketing and Communication C.1.5 Business and Management Jena Zakany Academic Affairs, Marketing and Communication C.1.6 Conservatory of Music Jena Zakany Academic Affairs, Marketing and Communication C.1.7 Education Jena Zakany Academic Affairs, Marketing and Communication C.1.8 Hospitality Management Jena Zakany Academic Affairs, Marketing and Communication C.1.9 International Communication Jena Zakany Academic Affairs, Marketing and Communication C.2 Areas of Study Jena Zakany Academic Affairs, Marketing and Communication C.2.1 Online Programs Jena Zakany Academic Affairs, Marketing and Communication C.2.2 Day Undergraduate Programs Jena Zakany Academic Affairs, Marketing and Communication Evening Undergraduate C.2.3 Programs Jena Zakany Academic Affairs, Marketing and Communication C.2.4 Graduate Programs Jena Zakany Academic Affairs, Marketing and Communication C.2.5 Minors Jena Zakany Academic Affairs, Marketing and Communication C.2.6 Certificate Programs Jena Zakany Academic Affairs, Marketing and Communication C.3 Other Academic Programs Jena Zakany Academic Affairs, Marketing and Communication C.3.1 Study Abroad Jena Zakany Academic Affairs, Marketing and Communication C.3.2 Internships Jena Zakany Academic Affairs, Marketing and Communication C.3.3 Experiential Learning Jena Zakany Academic Affairs, Marketing and Communication Institute for Achievement and C.3.4 Learning Jena Zakany Academic Affairs, Marketing and Communication C.3.5 Dual Enrollment Jena Zakany Academic Affairs, Marketing and Communication Academic Calendar/Course C.4.6 Schedule Jena Zakany Academic Affairs, Marketing and Communication C.5 Core Curriculum Jena Zakany Academic Affairs, Marketing and Communication The Core Curriculum: C.5.1 Dialogues of Learning Jena Zakany Academic Affairs, Marketing and Communication The January Term: Dialogues C.5.2 of Innovation Jena Zakany Academic Affairs, Marketing and Communication C.5.3 Academic Catalog Jena Zakany Academic Affairs, Marketing and Communication D Life at Lynn nav page #### D.1 Dining ?? Student Life D.2 Housing Amy Garbacz Student Life D.1.2 Services Amy Garbacz Student Life D.2.3 Housing FAQs Amy Garbacz Student Life D.3.4 Things to bring Amy Garbacz Student Life

D.4.5 Housing Options Amy Garbacz Student Life D.5.6 Off‐Campus Housing Amy Garbacz Student Life D.3 Things to Do nav page #### D.3.1 Clubs and Organizations Jenifer Herzog Student Life D.3.2 On campus Jenifer Herzog Student Life D.3.3 Off campus Jenifer Herzog Student Life D.4 Health and Wellness nav page #### D.4.1 Medical Facilities Rita Albert Student Life D.4.2 Counseling Sandra O'Rourke Student Life D.4.3 Available Insurance ?? Student Life D.4.4 Healthy Rewards Gary Martin Student Life D.5 Student Safety nav page #### D.5.1 Crisis Plan Jason Hughes Marketing and Communication D.5.2 Hurricane Plan Jason Hughes Marketing and Communication D.5.3 Safety Statistics Michael G. Mayer Student Life D.5.4 Campus Safety and Security Michael G. Mayer Student Life D.6 Helpful Resources Gibran Soto Marketing and Communication E Career Preparation nav page #### E.1 Alumni at Work Christine Childers Career Development and Internships E.2 Careers and Majors Christine Childers Career Development and Internships E.3 Job Search Help Christine Childers Career Development and Internships E.4 Employers Christine Childers Career Development and Internships E.5 Career Fair Christine Childers Career Development and Internships F Equal Opportunity Policy Gibran Soto Marketing and Communication G Copyright Gibran Soto Marketing and Communication H Employment Jose Mazorra Employee Services I Parents and Families Paul Turner Dean of Students