City University of New York (CUNY) CUNY Academic Works All Dissertations, Theses, and Capstone Projects Dissertations, Theses, and Capstone Projects 5-2015 The Impact of Technology on Consumerism David Naranjo Graduate Center, City University of New York How does access to this work benefit ou?y Let us know! More information about this work at: https://academicworks.cuny.edu/gc_etds/1067 Discover additional works at: https://academicworks.cuny.edu This work is made publicly available by the City University of New York (CUNY). Contact:
[email protected] The Impact of Technology on Consumerism By David Naranjo A master’s thesis submitted to the Graduate Faculty in Liberal Studies in partial fulfillment of the requirements for the degree for Master of Arts, The City University of New York 2015 This manuscript has been read and accepted for the Graduate Faculty in Liberal Studies in satisfaction of the requirement for the degree of Master of Arts. 04/22/2015 Professor Joseph W. Dauben Date Thesis Advisor 04/24/2015 Professor Matthew K. Gold Date Executive Officer The City University of New York ii Abstract The Impact of Technology on Consumerism By David Naranjo Advisor: Professor Joseph W. Dauben E-commerce is shifting the way people purchase their goods and services and affecting the relationship between technology and society. Consequently, traditional retailers, aware of the inevitable change, have developed strategies to keep up with the continuously evolving marketplace. These strategies vary from creating virtual stores (i.e., websites) and developing digital social networks to data mining and spamming. Therefore, from a historical point of view, this thesis will analyze the impact of technology on commerce and how the creation of new virtual marketplaces had affected consumers’ behavior.