THE MARKET allowed TelstraClear to double the reach of TelstraClear knows that its customers don’t want its existing fbre enabled cable networks. Te complicated, confusing communications systems. unbundling programme is the single biggest Tey want world-class voice and data services, infrastructure project TelstraClear has undertaken broadband, digital entertainment and mobile in recent years, opening access to more than solutions that are simple to use, with bills that are 220,000 homes and businesses. easy to understand and manage. TelstraClear has been voted the Best Internet TelstraClear provides phone, mobile and Service Provider by the readers of ‘NetGuide’ in digital entertainment packages, as well as some of their annual People’s Choice Web Awards more New Zealand’s fastest internet services. We’re also times than any other New Zealand ISP. transforming the way New Zealand businesses operate and communicate. About one in every THE PRODUCT six Kiwi companies are TelstraClear customers, TelstraClear’s network is the only one in New from sole traders through to international Zealand that can carry the full range of telephone, operates thousands of kilometers of fbre optic businesses. We are also entrusted with fulflling data, internet, mobile and cable TV services direct cable, extending from Whangarei to Invercargill, the telecommunications needs of organisations to customers. Its networks reach 30 towns and with three diverse paths linking Auckland, that protect New Zealand’s borders, including the cities, with the highest concentration of customers Wellington and Christchurch. New Zealand Defence Force, Customs and the in Wellington, Kapiti and Christchurch. TelstraClear ofers super-fast internet, digital Ministry of Agriculture and Fisheries. TelstraClear has two Earth Station sites, one TV and calling with the InHome package; while Other communications providers know located in Auckland (connecting satellites that HomePlan provides simple and fexible broadband they can rely on us too. TelstraClear accounts provide direct voice connectivity to Pacifc and and calling services for those living in the rest of for a signifcant proportion of wholesale Southeast Asian countries) and the second in the country. telecommunications services to other companies Wellington, where the Earth Station is used to TelstraClear has invested heavily in its network, in New Zealand. receive television broadcasts for redistribution and the technological innovations that make it over the Wellington and Christchurch Cable TV powerful enough to provide wholesale customers, ACHIEVEMENTS networks. including some of the biggest names in global TelstraClear was at the TelstraClear owns and operates the most telecommunications, with an impressive array of forefront of campaigning diversely routed IP backbone in Asia Pacifc communication services. for the opening up of with direct connectivity to US and Europe. Te Organisations need continual protection exchanges and creating network’s monitoring support runs 24 hours a day, against hacking and sophisticated virus attacks. a true competitive seven days a week, all year round. As a ‘team within a team’, the TelstraClear environment. Tis has In New Zealand, TelstraClear owns and business unit, DMZ Global, provides advanced

HISTORY 2000 2004 1990 Telstra New Zealand merges with Saturn TelstraClear launches InHome, a simple and TelstraClear’s predecessor companies enter Communications, a provider of cable television powerful ofering to residential customers within the market. Clear Communications gives New and telephone services in Wellington and its cable networks in Wellington, Christchurch Zealanders a real choice for the frst time. Kiwi Christchurch. Te combined company is renamed and Kapiti; and HomePlan for those wanting to Cable is registered and later becomes Saturn TelstraSaturn. get the best out of the national network. Communications, providing phone and cable TV services to the Kapiti Coast near Wellington. 2001 2007 TelstraSaturn purchases Clear Communications. TelstraClear’s Enterprise and Government 1996 TelstraClear is born. division is formed. Business customers are Telstra Corporation sets up Telstra New Zealand introduced to TelstraClear Mobility, ofering wide and ofers further choice and competition to the 2003 national coverage, global roaming, and a seamless New Zealand market. TelstraClear introduces its ground breaking Triple transition to straightforward plans, simple pricing Play phone, digital television and high-speed and streamlined business processes. Customers 1998 internet service in Wellington and Christchurch. get a single point of contact, and one bill. Te formation of Telstra New Zealand’s wholesale division makes its state-of-the-art technology and services available to other providers. Te division becomes a major feature in the company’s development.

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BRAND DEVELOPMENT PAGES LR 120521A.indd 72 5/23/12 1:32 PM data security consultancy and a range of highly promoting a healthy, vibrant and life-enhancing specialised managed security services. Tese communications culture, and are leading the include business-to-business connectivity, private way on important community and cultural networks, internet access, websites and email, and issues related to its business. From educating data storage in all environments. Many of these t
Te safe and fun learning network children about how to protect themselves from services operate 24 hours a day, seven days a week, SuperClubsPLUS teaches kids aged six to 12 cyber-bullying and helping prevent crime via our using the Secured Business Exchange platform how to adopt safe online behaviour anywhere support of Crime Stoppers, to supporting the arts (SBX) – the leading commercial security network on the internet. It has more than 250,000 and making New Zealand a better place for young available in New Zealand. primary school members worldwide. With people to live. SuperClubsPLUS Kiwi kids can chat, build a TelstraClear is committed to nurturing New RECENT DEVELOPMENTS personal website, swap media, join clubs and Zealand families and telecommunications users t
TelstraClear supports the government’s learn to be ‘web wizards’. All members are age of all ages. As well as its own technology-support ultra-fast broadband (UFB) initiative. In some authenticated, communications are mediated, services (SuperClubsPLUS, CyberSafety and parts of New Zealand TelstraClear’s upgraded and content is fltered. SeniorNet) TelstraClear assists family-focused cable network is already running at speeds organisations such as Te Polkadots, that nurture, classed as ultra-fast. PROMOTION protect, educate, Te animated characters TC & Bill frst appeared connect and grow t
TelstraClear has developed the T-Box, a Next in 2008 in TelstraClear ads, contrasting the the children and Generation personal video recorder set-top company’s state-of-the-art products and simple youth in our box. Its three tuners let you record and watch solutions with the old-fashioned ‘Bill’, these likeable communities. multiple HD channels at a time. Te T-Box characters have promoted TelstraClear products is compliant with the best audio formats and and services for the last four years. Tey’ve even video options and is also future-proofed to been on a road trip together to show the nation deliver advanced interactive options as they the breadth of TelstraClear services. become available. BRAND VALUES t
Telepresence teleconferencing beams life-size TelstraClear builds its products high-defnition images of distant colleagues to and service with four key you in real time, with no sound lags or blurred principles in mind – value, faces. Tanks to TelstraClear’s incredibly fast trust, technology and IP Network, it’s just like communicating in service. TelstraClear person. prides ourselves on

2008 2010 TelstraClear launches Clearnet - a content-rich TelstraClear celebrates internet site. In the second half of 2008 TelstraClear 20 years in the New THINGS YOU DIDN’T KNOW ABOUT sell more new consumer Broadband connections Zealand market. TELSTRACLEAR than all other providers combined. 2011 2009 TelstraClear launches its Home of Broadband TelstraClear’s TelstraClear supports the independent charity campaign. TelstraClear also sponsors the frst 6,000km of fbre Crimestoppers by equipping it with free internet public cycle event over the Auckland Harbour optic cable network and phone services so the public can anonymously bridge. could stretch from provide information to help solve crimes in New Auckland to Perth. Zealand. In the same year, TelstraClear nearly 2012 Within these cables, doubles the size of its network through New Te Home of Broadband proves to be popular there is more than Zealand’s largest local loop unbundling (LLU) and TelstraClear start the year by signing up tens 100,000km of fbre. programme. of thousands of new customers. TelstraClear also End to end, this become the new National sponsor of the Royal would stretch New Zealand Ballet. around the planet nearly three times.

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