DOCSLIB.ORG

The Year's Best Music Marketing Campaigns

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

BROUGHT TO YOU COURTESY OF IN ASSOCIATION WITH DECEMBER 20 2017 sandboxMUSIC MARKETING FOR THE DIGITAL ERA ISSUE 194 THE YEAR’S BEST MUSIC MARKETING CAMPAIGNS SPONSOR PAGE 020-03_Ad_Billboard_AWAL_Launch_R5a_A4.indd 1 4/5/17 7:54 PM SANDBOX 2017 SURVEY UK Catalogue STREAMING CAMPAIGN thE year’s best music marketing campaigns elcome to sandbox’s massive 16 ... DUA LIPA 28 ... BRUNO MAJOR 42 ... ED SHEERAN run down of the best, the Contents 03 ... ALT-J 17 ... FOO FIGHTERS 29 ... MAROON 5 43 ... SIGRID Wmost innovative and the most 04 ... ARCADE FIRE 18 ... HAIM 30 ... MURA MASA 44 ... SAM SMITH exciting music marketing campaigns 05 ... THE BEATLES 19 ... IMAGINE DRAGONS 31 ... TOKIO MYERS 45 ... SPARKS of the past 12 months. As usual, 06 ... BIG SHAQ 20 ... IMAGINE FESTIVAL 32 ... NOTHING BUT THIEVES 46 ... SUNDARA KARMA all campaigns are listed in non- 07 ... BLOSSOMS 21 ... ELTON JOHN 33 ... OH WONDER 47 ... TAYLOR SWIFT partisan alphabetical order. But, for 08 ... NICK CAVE 22 ... KASABIAN 34 ... OTHERKIN 48 ... VERA LYNN the first time, we have pinpointed 09 ... THE CHAINSMOKERS 23 ... HARNAAM KAUR, 35 ... LIAM PAYNE 49 ... CARLOS VIVES the campaigns that have impressed 10 ... CHARLI XCX THE BEARDED DAME AND 36 ... P!NK 50 ... LEWIS WATSON us most to give them special 11 ... THE CRIBS SAMMY K, JEWISH RAPPER 37 ... PVRIS 51 ... THE WEEKND commendations. It has been a great 12 ... DEF LEPPARD 24 ... KESHA 38 ... RISE AGAINST 52 ... YELLOW LOUNGE year for music and an equally great 13 ... DEUCE 25 ... ALICIA KEYS 39 ... ROYAL BLOOD year for music marketing. Here is the 14 ... DISCO DONNIE PRESENTS 26 ... KOVE 40 ... ROBIN SCHULZ cream of the crop. 15 ... DIZZEE RASCAL 27 ... LITTLE MIX 41 ... SHAKIRA 2 | sandbox | ISSUE 194 | 20.12.17 SANDBOX 2017 SURVEY ALT–J INFECTIOUS MUSIC/BMG Photo: Mads Perch TEAM MEMBERS INVOLVED Jo Power – senior marketing manager, BMG CAMPAIGN BREAKDOWN Sam Hill – director of digital marketing, BMG CAMPAIGN BUDGET £10,000–£15,000 Will Cooper – director of digital retail, BMG Dan Robinson – product manager, BMG AUDIENCE DEMOGRAPHIC Stephen Taverner – East City Management AGE: 18–24, 24–34 Patrick Perring – web designer, Another Kind FEMALE: 56% OVERVIEW OF CAMPAIGN MALE: 44% LOCATION: Global For alt-J’s third album, Relaxer, the artist’s creative was based on the 1998 videogame, LSD Dream Emulator – a cult Japanese game an alt-J super room, featuring an interview with the band – one of envisaged as one of the first videogame art the first times such a feature had run. Spotify supported through projects and based on its developer’s “dream playlists, mobile marquee and an outdoor advertising campaign; they journal”. With this strong concept, we licensed also ran homepage takeovers in various territories using animated imagery from the game and worked with visuals from the ‘In Cold Blood’ video. Spotify created boutique visual artists to create unique teaser content content, including a “gamified” Facebook canvas marketing plan. on social media. Alongside this, snippets of historical code languages were used on socials KEY LEARNINGS for fans to decipher ‘in video’ content and in the source code of altjband.com. The fanbase The momentum gained from prioritising streaming on the was hugely engaged, creating microcosms of campaigns for the band’s first two albums has helped generate fan conversation – reaching almost triple the Thanks to BMG’s in-house advertising nearly 2bn streams to date and meant they had already grown a existing social following organically over the system, wide targets and engaged fans from loyal and engaged fanbase on streaming platforms, who were ready teaser and announcement campaign. previous album campaigns were segmented and waiting for the new album. This has helped Relaxer already race Working with design agency Another rewarding engaged fans and capturing out to push awareness content or early past 100m streams on Spotify alone and has established the band Kind, we replicated an entire level of them for specific retargeting. We also pre-orders to specific fan groups. Each group as one of the biggest independent UK streaming artists. LSD Dream Emulator on altjband.com to used media partners to reflect this was monitored and optimised on a day-by- • Over 100m Spotify album streams of Relaxer create an interactive visual experience to creative style; for example, an exclusive day basis and all data remains within BMG. • Over 2bn artist streams to date flesh out the design concept and create video launch with WeTransfer to their Our sales team engaged with leading • Top 10 charting album an atmospheric world. Entirely mobile network of creatives, showcasing the digital retailers and streaming services as • Organically reached over 250% of the social following around focused, fans could navigate around the video, but also offering an in-depth early as possible to set up features and announce site to find bonus content, teasers, stems interview with the band on their creative editorial support on a global basis, with a • Identified super-fans and different consumer markets early on to and sound effects from unreleased songs, video commissioning process. focus on key markets. Apple Music created retarget later 3 | sandbox | ISSUE 194 | 20.12.17 SANDBOX 2017 SURVEY COLUMBIA RECORDS UK ARCADE FIRE TEAM MEMBERS INVOLVED Simon Rollison CAMPAIGN BREAKDOWN Charlie Shawcross CAMPAIGN BUDGET £25,000+ Claire Higgins Paula Hanley AUDIENCE DEMOGRAPHIC Neato AGE: 18-24, 24-34, 34-44 Terence Summerbell FEMALE: 48% OVERVIEW OF CAMPAIGN MALE: 52% LOCATION: Worldwide The overall concept of the campaign stemmed from the music itself, which was a comment on consumption culture and corporate greed in an increasingly connected world. The narrative constructed had the around all the unusual marketing activity another and we seeded our hero article with band forced to sign their rights away to the – co-opting third-party content, rumour, a media campaign that mimicked clickbait fictional corporation called Everything Now memes etc. ads. Once we saw pick up among fans, press that then took control of all aspects of the Each track on the album had an associated and influencers (some taking the articles at campaign, allowing us to engage with social product – e.g. a track called ‘Chemistry’ face value, some playing along), we began to media, content creation and all aspects of was also an energy drink. Fake adverts reference them on the socials. marketing in ways that would never have were created for several of the products, been possible before. with content created around each “product KEY LEARNINGS To launch, we created a 12-hour live launch” being used across social media, stream from Death Valley, California, where both organically and in promoted posts. The Earned media for the satirical articles via the album was written. This ended to reveal announcement of fake fidget spinner USBs pick up in a national newspaper in Canada, the new album title and artwork as the band (which had been teased previously) created included widespread coverage in music and took to the stage at Primavera Sound to play a huge amount of traffic and widespread lifestyle press – Dazed, NME, Stereogum, the new album for the first time. coverage during release week. SPIN and Vice - as well as from celebrities All communication channels were Underpinning the whole campaign was Terry Gilliam and Lorde. The fidget spinners controlled throughout by a fictional social the use of satirical news articles. These were covered by Billboard, Mashable, The media intern from the corporation, a all played into the ridiculous nature of the Verge and The Next Web among others. character who would be slowly revealed over campaign, the band’s involvement with Over 425k albums were sold worldwide in the campaign. One key event was an Ask Me the corporation and ironic takes on music release week. Everything Now was the best- Anything on Reddit, carried out in character journalism, product placement and today’s selling album in six countries that week, and fans delighted in playing up to the furore news cycle. All the articles were linked to one including the UK, US and Canada. 4 | sandbox | ISSUE 194 | 20.12.17 SANDBOX 2017 SURVEY BEST ANNIVERSARY CAMPAIGN THE BEATLES APPLE CORPS/UMC share their love for the album. Highlights included over 60k authors using the Sgt. Pepper Twitter stickers, 25k Facebook profile frame additions and over three minutes CAMPAIGN BREAKDOWN on average dwell time exploring the story CAMPAIGN BUDGET £25,000+ behind the artwork. Access to Giles Martin for a Facebook Live Q&A and playback of AUDIENCE DEMOGRAPHIC the 2017 mixes drove over 140k views as AGE: 14-18, 18-24, 24-34, 34-44, 44-60 well as questions from loyal and casual fans FEMALE: 41% worldwide. MALE: 59% Facebook is the biggest social platform LOCATION: UK for The Beatles, with over 41m fans worldwide, but Instagram continues to be the fastest growing. Branding organic content with Sgt. KEY LEARNINGS TEAM MEMBERS define the overarching campaign objectives Pepper frames created INVOLVED – to preserve the legacy of The Beatles and a dedicated campaign We took a mobile-first approach to all this album, whilst providing a new, younger narrative within the of the campaign creative. This meant Katie Alley – UMC audience an entry point to discover or feed and the use of real repurposing and refreshing existing Lee Jenson – UMC rediscover it. time stories around key content for social environments. YouTube Olly Walsh – UMG International In addition to the release date itself, we moments has helped to instream ads achieved a 31% higher Jack Thomson – UMG International created a secondary impact moment in drive the growth of under- view through rate than UMG’s current Leda Chang – Ume #SgtPepperDay (1st June) and maximised 24s following the profile benchmarks and complimented native Jeff Jones – Apple Corps partnerships with the City Of Liverpool, to over 40%.
Recommended publications
  • Nick Cage Direction

    Nick Cage Direction

    craft production just because of what it does with sampling technology and that alone. It’s got quite a conservative form and quite a pop form as well just at the moment, in terms of the clarity of the sonics. When those elements are added to hip-hop tracks it must be difficult to make the vocal stand out. The biggest challenge is always getting the vocal heard on top of the track — the curse of the underground is an ill-defined vocal. When I went to bigger studios and used 1176s and LA2s it was a revelation, chucking one of them on gets the vocal up a bit. That’s how we were able to blag our way through Dizzee’s first album. What do you use in Dizzee’s vocal chain? With the budget we were on when I did Boy In Da Corner I used a Neumann TLM103B. When I bought it, £500 seemed a hell of a lot of money for a microphone. Then it goes to my Drawmer 1960 — I exchanged a couple of my keyboards for that. Certainly with Showtime, the new desk improved the vocal sound. It would be interesting to just step the gear up a notch, now we have the deal with XL, and see what happens. Do you have a label deal for Dirty Stank records with XL? I Love You came out first on Dirty Stank on the underground, plus other tunes like Ho and some beats. XL has licensed the albums from Dirty Stank so it’s not a true label deal in that sense, although with our first signings, it’s starting to move in that Nick Cage direction.
  • Upbeat Summer 2017

    Upbeat Summer 2017

    UPBEATUPBEAT SUMMER 2017 NEWS FROM INSIDE THE ROYAL COLLEGE OF MUSIC IN THIS ISSUE AWARDING EXCELLENCE BREAKING NEW GROUND RISING STARS OF THE RCM HIGHLIGHTS FESTIVAL OF PERCUSSION 2017 The RCM’s annual Festival of Percussion returned on 7 May 2017 with an exceptional line-up of events and special guests. Visitors enjoyed performances from artists such as Benny Greb and the Band of the RAF Regiment, alongside family workshops, a day- long Trade Fair and toe-tapping evening concert with the RCM Big Band. Photos: Chris Christodoulou Front cover: Louise Alder at BBC Cardiff Singer of the World © Brian Tarr 2 UPBEAT SUMMER 2017 CONTENTS WELCOME 4 NEWS The latest news and activities from TO UPBEAT the Royal College of Music 9 As we went to press with the summer issue of Upbeat, news awarding EXCELLENCE of alumna Louise Alder’s success at the BBC Cardiff Singer of Upbeat explores the history behind the RCM’s most prestigious awards the World 2017 competition made its way to the Royal College of Music. Louise won the prestigious Dame Joan Sutherland Audience 10 Prize after getting through to the Song Prize and Main Prize finals of the WHERE ARE THEY NOW? Find out what some of our award competition, and I am thrilled that she has rightly earned a place on the front winners are up to in this special cover of Upbeat. Find out more on page seven. extended article, featuring interviews with Ieuan Jones, Charlotte Harding, On graduating from the RCM in 2013 Louise received the Tagore Gold Katy Woolley and Ruairi Glasheen Medal, an award that was first given out more than a century ago to outstanding students.
  • Architecture and Acoustics of Recording Studios Analysis to Prediction to Realization

    Architecture and Acoustics of Recording Studios Analysis to Prediction to Realization

    Distinguished Guest Lecture Thursday, April 30 School of Architecture Greene Gallery Department of Architectural Acoustics Architecture and Acoustics of Recording Studios Analysis to Prediction to Realization presented by John Storyk, R.A., AES, Principal Walters-Storyk Design Group The recording studio has changed dramatically in the past 10 years in ways that were almost unpredictable. Both the business models and the studio design/equipment configurations are markedly different, with changes continuing virtually every week. The shift from large ‘all at once’ sessions to a file-based mixing process has ushered in a new era of small, yet extremely powerful and highly flexible audio content creation environments. These ‘next generation’ rooms continue to depend on pristine acoustics, and the aesthetic and comfort factors remain high priorities. Studios will always want to provide the ultimate critical listening conditions and standards. Digital recording and mixing technology have changed, but the skills of recording, mixing and mastering engineers will continue to drive the creative process. These rooms will continue to depend on the architect/acoustician’s ability to create or ‘tune’ the environment to maximize its acoustic potential. Jungle City Studios, New York, NY Diante de trono, Brazil Berklee College of Music opened the doors to its 160 Massachusetts Avenue residence tower in January 2014. The ten-studio Walters-Storyk Design Group designed audio education component represents a pinnacle of contemporary studio planning. Paul Epworth, The Church, London John Storyk, Co Founder and Principal of Walters-Storyk Design Group has been responsible for designing over 3000 media and content creation facilities worldwide. Credits include Jimi Hendrix's Electric Lady Studios (1969); NYC’s Jazz At Lincoln Center and Le Poisson Rouge; broadcast facilities for The Food Network, ESPN, and WNET; major education complexes for NYU and Berklee College of Music, Boston (2015 TEC winner) and Valencia, Spain; and media rooms for such corporate clients as Hoffman La Roche.
  • Smart Speakers & Their Impact on Music Consumption

    Smart Speakers & Their Impact on Music Consumption

    Everybody’s Talkin’ Smart Speakers & their impact on music consumption A special report by Music Ally for the BPI and the Entertainment Retailers Association Contents 02"Forewords 04"Executive Summary 07"Devices Guide 18"Market Data 22"The Impact on Music 34"What Comes Next? Forewords Geoff Taylor, chief executive of the BPI, and Kim Bayley, chief executive of ERA, on the potential of smart speakers for artists 1 and the music industry Forewords Kim Bayley, CEO! Geoff Taylor, CEO! Entertainment Retailers Association BPI and BRIT Awards Music began with the human voice. It is the instrument which virtually Smart speakers are poised to kickstart the next stage of the music all are born with. So how appropriate that the voice is fast emerging as streaming revolution. With fans consuming more than 100 billion the future of entertainment technology. streams of music in 2017 (audio and video), streaming has overtaken CD to become the dominant format in the music mix. The iTunes Store decoupled music buying from the disc; Spotify decoupled music access from ownership: now voice control frees music Smart speakers will undoubtedly give streaming a further boost, from the keyboard. In the process it promises music fans a more fluid attracting more casual listeners into subscription music services, as and personal relationship with the music they love. It also offers a real music is the killer app for these devices. solution to optimising streaming for the automobile. Playlists curated by streaming services are already an essential Naturally there are challenges too. The music industry has struggled to marketing channel for music, and their influence will only increase as deliver the metadata required in a digital music environment.
  • Special Issue

    Special Issue

    ISSUE 750 / 19 OCTOBER 2017 15 TOP 5 MUST-READ ARTICLES record of the week } Post Malone scored Leave A Light On Billboard Hot 100 No. 1 with “sneaky” Tom Walker YouTube scheme. Relentless Records (Fader) out now Tom Walker is enjoying a meteoric rise. His new single Leave } Spotify moves A Light On, released last Friday, is a brilliant emotional piano to formalise pitch led song which builds to a crescendo of skittering drums and process for slots in pitched-up synths. Co-written and produced by Steve Mac 1 as part of the Brit List. Streaming support is big too, with top CONTENTS its Browse section. (Ed Sheeran, Clean Bandit, P!nk, Rita Ora, Liam Payne), we placement on Spotify, Apple and others helping to generate (MusicAlly) love the deliberate sense of space and depth within the mix over 50 million plays across his repertoire so far. Active on which allows Tom’s powerful vocals to resonate with strength. the road, he is currently supporting The Script in the US and P2 Editorial: Paul Scaife, } Universal Music Support for the Glasgow-born, Manchester-raised singer has will embark on an eight date UK headline tour next month RotD at 15 years announces been building all year with TV performances at Glastonbury including a London show at The Garage on 29 November P8 Special feature: ‘accelerator Treehouse on BBC2 and on the Today Show in the US. before hotfooting across Europe with Hurts. With the quality Happy Birthday engagement network’. Recent press includes Sunday Times Culture “Breaking Act”, of this single, Tom’s on the edge of the big time and we’re Record of the Day! (PRNewswire) The Sun (Bizarre), Pigeons & Planes, Clash, Shortlist and certain to see him in the mix for Brits Critics’ Choice for 2018.
  • Liverpool Philharmonic Announces Winner of Christopher Brooks Composition Prize 2018 in Association with the Rushworth Foundatio

    Liverpool Philharmonic Announces Winner of Christopher Brooks Composition Prize 2018 in Association with the Rushworth Foundatio

    Press Release IMMEDIATE: Thursday 12 October 2018 Liverpool Philharmonic Announces Winner of Christopher Brooks Composition Prize 2018 in association with the Rushworth Foundation and Lancashire Sinfonietta Legacy Fund Liverpool Philharmonic is delighted to announce 22-year-old Carmel Smickersgill as the winner of its annual Christopher Brooks Composition Prize in association with The Rushworth Foundation and Lancashire Sinfonietta Legacy Fund Carmel wins a cash prize of £1,000 made possible through the support of the Lancashire Sinfonietta Legacy Fund and The Rushworth Foundation and a year’s complimentary membership of the British Academy of Songwriters, Composers & Authors (BASCA). All three organisations are supporting the competition for a fourth year running. The Christopher Brooks Composition Prize provides Carmel with a unique opportunity over the next year to develop her talent. Carmel will be supported with a bespoke programme of workshops, masterclasses and mentoring sessions from resident and visiting musicians, conductors, composers, performers and other industry professionals associated with Liverpool Philharmonic. Carmel’s year will culminate in her writing a new work for performance by Ensemble 10/10, the Royal Liverpool Philharmonic Orchestra’s new music group, which will be premiered in autumn 2019. Carmel will also develop her composition and teaching practice through access to Liverpool Philharmonic’s programme for children and young people, including Liverpool Philharmonic Youth Company, Youth Orchestra and Choirs, higher education partnerships and the transformative In Harmony Liverpool programme in Everton. Carmel is a composer based in Manchester having recently finished an undergraduate degree in composition with Gary Carpenter at the RNCM. Her music has been performed on Radio 3.
  • Slang in American and British Hip-Hop/Rap Song Lyrics

    Slang in American and British Hip-Hop/Rap Song Lyrics

    LEXICON Volume 5, Number 1, April 2018, 84-94 Slang in American and British Hip-Hop/Rap Song Lyrics Tessa Zelyana Hidayat*, Rio Rini Diah Moehkardi Universitas Gadjah Mada, Indonesia *Email: [email protected] ABSTRACT This research examines semantic changes and also the associative patterns of slang, focusing primarily on common topics, i.e., people and drugs. The data were slang terms taken from the lyrics of hip-hop/rap songs sung by four singers, two from the U.S.A and two from the U.K. A total of 105 slang terms were found, 45 of which belong to the people category and 16 to the drugs category in the American hip-hop/rap song lyrics, and in the British hip-hop/rap song lyrics, 26 of which belong to the people category and 18 to the drugs category. Bitch and nigga were found to be the most frequently used slang terms in the people category. In terms of semantic changes, broadening, amelioration, and narrowing were found, and in terms of associative patterns, effect, appearance, way of consuming, constituent, and container associative patterns were found. In addition, a new associative pattern was found, i.e., place of origin. Keywords: associative patterns, people and drugs slang, semantic change, slang. mislead people outside their group. Then, the INTRODUCTION usage of Cant began to slowly develop. Larger “This party is just unreal!” Imagine a person groups started to talk Cant in their daily life. It saying this sentence in the biggest New Year’s Eve was even used for entertainment purposes, such as party in his/her town, with the largest crowd, the in literature.
  • Investor Group Including Sony Corporation of America Completes Acquisition of Emi Music Publishing

    Investor Group Including Sony Corporation of America Completes Acquisition of Emi Music Publishing

    June 29, 2012 Sony Corporation INVESTOR GROUP INCLUDING SONY CORPORATION OF AMERICA COMPLETES ACQUISITION OF EMI MUSIC PUBLISHING New York, June 29, 2012 -- Sony Corporation of America, a subsidiary of Sony Corporation, made the announcement noted above. For further detail, please refer to the attached English press release. Upon the closing of this transaction, Sony Corporation of America, in conjunction with the Estate of Michael Jackson, acquired approximately 40 percent of the equity interest in the newly-formed entity that now owns EMI Music Publishing from Citigroup, and paid an aggregate cash consideration of 320 million U.S. dollars. The impact of this acquisition has already been included in Sony’s consolidated results forecast for the fiscal year ending March 31, 2013 that was announced on May 10, 2012. No impact from this acquisition is anticipated on such forecasts. For Immediate Release INVESTOR GROUP INCLUDING SONY CORPORATION OF AMERICA COMPLETES ACQUISITION OF EMI MUSIC PUBLISHING (New York, June 29, 2012) -- An investor group comprised of Sony Corporation of America, the Estate of Michael Jackson, Mubadala Development Company PJSC, Jynwel Capital Limited, the Blackstone Group’s GSO Capital Partners LP and David Geffen today announced the closing of its acquisition of EMI Music Publishing from Citigroup. Sony/ATV Music Publishing, a joint venture between Sony and the Estate of Michael Jackson, will administer EMI Music Publishing on behalf of the investor group. The acquisition brings together two of the leading music publishers, each with comprehensive and diverse catalogs of music copyrights covering all genres, periods and territories around the world. EMI Music Publishing owns over 1.3 million copyrights, including the greatest hits of Motown, classic film and television scores and timeless standards, and Sony/ATV Music Publishing owns more than 750,000 copyrights, featuring the Beatles, contemporary superstars and the Leiber Stoller catalog.
  • And Duet Announce an Alliance to Present and Market the On-Demand Music Subscription Service Created by Sony Music Entertainment and Universal Music Group

    And Duet Announce an Alliance to Present and Market the On-Demand Music Subscription Service Created by Sony Music Entertainment and Universal Music Group

    Yahoo! and Duet Announce an Alliance to Present and Market the On-Demand Music Subscription Service Created by Sony Music Entertainment and Universal Music Group SANTA CLARA, NEW YORK and PARIS -- April 5, 2001 -- Today, Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet communications, commerce and media company, and Duet, the online digital music subscription service created by the world's two largest music companies, Universal Music Group and Sony Music Entertainment, announced an alliance to present and market Duet's U.S. service to visitors to the Yahoo! network and Yahoo!® Music (http://music.yahoo.com). The Duet subscription service is expected to launch this summer. The on-demand Duet subscription service will offer consumers the opportunity to access a broad range of quality music online with speed, ease of use, and reliability while respecting artists' rights. The service will provide music enthusiasts with the ability to compile personalized playlists and to share them with other Duet members, among other features. The Duet service is expected to launch with streaming music and plans to add downloads shortly thereafter. The Duet subscription service will offer music from Sony Music and Universal Music on a non-exclusive basis. Duet also expects to offer music from other companies, in order to provide consumers with the best experience and access to the most compelling selection of music available. "Yahoo! is pleased to join Sony Music and Universal Music, the world's two largest music companies, to promote the Duet subscription service to U.S. music fans," said Jeff Mallett, president and chief operating officer, Yahoo! Inc.
  • From the Sound Board to the GRAMMY Board John Poppo, ’84, Chairman of the Recording Academy’S Board of Trustees

    From the Sound Board to the GRAMMY Board John Poppo, ’84, Chairman of the Recording Academy’S Board of Trustees

    THE MAGAZINE FOR FREDONIA ALUMNI AND FRIENDS SPRING 2016 From the sound board to the GRAMMY board John Poppo, ’84, Chairman of The Recording Academy’s Board of Trustees Coming of age Fredonia senior Steve Moses wins ‘Big Brother 17’ on CBS A tandem in tune Singer Nia Drummond and manager Michelle Cope form unique partnership College of Education Launches new Language and Learning master’s program SPRING 2016 COVER STORY From the sound board to the GRAMMY board THE MAGAZINE FOR FREDONIA ALUMNI AND FRIENDS 4 John Poppo, ’84, Chairman of The Recording Academy’s Board of Trustees 20 ADMISSIONS EVENTS Open House Dates 12 Monday, Feb. 15 Presidents Day 10 Saturday, April 9 Accepted Student Reception Saturday Visit Dates Saturday, March 5 Saturday, March 12 Saturday, April 23 Saturday, June 11 Students and families can also visit any day during the academic year. Just contact Admissions to arrange an appointment. To learn more, visit: fredonia.edu/ 14 18 admissions/visit or call 1-800-252-1212. ALUMNI AND CAMPUS EVENTS CALENDAR • Please check alumni.fredonia.edu as details are confirmed. For event registration and Los Angeles, Calif., Brunch Chicago, Ill., Reception SEPTEMBER payment, go to http://alumni. Sunday, March 20 Saturday, May 21, 2–4 p.m. New York State Tour fredonia.edu/Events.aspx, or Getty Museum, 11 a.m.–1 p.m. Midwest Youth Organization Monday – Thursday, Sept. 12–15 contact the Alumni Affairs office 200 Getty Center Drive (Music School) Locations TBA at (716) 673-3553. $25 878 Lyster Road, Highwood, IL Self-paid parking $15* give 30 Hosted by alumnus Allan and OCTOBER FEBRUARY minutes to ride tram to museum.
  • Reading and Leeds 2018 Revs up Its Line-Up

    Reading and Leeds 2018 Revs up Its Line-Up

    UNDER STRICT EMBARGO UNTIL 12PM, 23 FEBRUARY 2018 READING AND LEEDS 2018 REVS UP ITS LINE-UP SLAVES // DON BROCO // TRAVIS SCOTT THE VACCINES // THE KOOKS // SHAME BILLY TALENT // DEAF HAVANA // MILK TEETH KREPT X KONAN // LEWIS CAPALDI THE HORRORS // KATE NASH FICKLE FRIENDS // HMLTD AND MANY MORE JOIN HEADLINERS KINGS OF LEON, KENDRICK LAMAR, FALL OUT BOY AND PANIC! AT THE DISCO WEEKEND AND DAY TICKETS ON-SALE NOW www.readingandleedsfestival.com Friday, 23 February 2018: Reading and Leeds Festival has just lifted the lid on more names who will play at this year’s event – with chart heavyweights such as Slaves, Don Broco, Travis Scott, The Kooks, Krept X Konan, Shame, Billy Talent, Wilkinson (Live), The Vaccines, Lewis Capaldi, Deaf Havana, The Horrors, Fickle Friends, Kate Nash, HMLTD and Milk Teeth amongst them. The acts – spanning the hottest names right now in rock, indie, dance, hip-hop and more – will play alongside headliners Kings of Leon, Kendrick Lamar, Fall Out Boy and Panic! at the Disco at the famous Richfield Avenue and Bramham Park sites this August bank holiday weekend (24 – 26 August). Tickets are on-sale right now and available here. As if the already announced Kings of Leon, Panic! at the Disco, Fall Out Boy and Underøath wasn’t enough, rock music regulars at the festival now have a whole host more reasons to look forward to Reading and Leeds this year. Probably the most popular duo in music right now, Slaves, will make a triumphant return to the stages. Never two to under deliver, the Reading and Leeds crowds can expect the unexpected from the pair responsible for the likes of ‘Spit It Out’ and ‘Are You Satisfied’? UNDER STRICT EMBARGO UNTIL 12PM, 23 FEBRUARY 2018 With another top 10 album, ‘Technology’, under their belt, Don Broco will be joining the fray this year.
  • Aes 143Rd Convention Program October 18–21, 2017

    Aes 143Rd Convention Program October 18–21, 2017

    AES 143RD CONVENTION PROGRAM OCTOBER 18–21, 2017 JAVITS CONVENTION CENTER, NY, USA The Winner of the 143rd AES Convention To be presented on Friday, Oct. 20, Best Peer-Reviewed Paper Award is: in Session 15—Posters: Applications in Audio A Statistical Model that Predicts Listeners’ * * * * * Preference Ratings of In-Ear Headphones: Session P1 Wednesday, Oct. 18 Part 1—Listening Test Results and Acoustic 9:00 am – 11:00 am Room 1E11 Measurements—Sean Olive, Todd Welti, Omid Khonsaripour, Harman International, Northridge, SIGNAL PROCESSING CA, USA Convention Paper 9840 Chair: Bozena Kostek, Gdansk University of Technology, Gdansk, Poland To be presented on Thursday, Oct. 18, in Session 7—Perception—Part 2 9:00 am P1-1 Generation and Evaluation of Isolated Audio Coding * * * * * Artifacts—Sascha Dick, Nadja Schinkel-Bielefeld, The AES has launched an opportunity to recognize student Sascha Disch, Fraunhofer Institute for Integrated members who author technical papers. The Student Paper Award Circuits IIS, Erlangen, Germany Competition is based on the preprint manuscripts accepted for the Many existing perceptual audio codec standards AES convention. define only the bit stream syntax and associated decod- A number of student-authored papers were nominated. The er algorithms, but leave many degrees of freedom to the excellent quality of the submissions has made the selection process encoder design. For a systematic optimization of encod- both challenging and exhilarating. er parameters as well as for education and training of The award-winning student paper will be honored during the experienced test listeners, it is instrumental to provoke Convention, and the student-authored manuscript will be consid- and subsequently assess individual coding artifact types ered for publication in a timely manner for the Journal of the Audio in an isolated fashion with controllable strength.