Press release Embargoed until 1pm Thursday 10th November 2016
10 November 2016 Wellington Commercial Radio Audience
Contact New Zealand: Measurement Libby May T +64 27 5677 333 [email protected] Survey 3 – 2016
Auckland, November 10, 2016 – Results of the Wellington 2016 Commercial Radio Audience Measurement Survey 3 conducted by GfK were released today at 1pm.
Department of Statistics estimated population data at 30 June 2015 indicates approximately 347,000 people aged 10+ years usually live in the Wellington survey area used for the Commercial Radio Audience Measurement Survey. Of these, 72.6% listen to a commercial radio station each week.
The survey, conducted over 24 weeks and sampling 1,161 people aged 10+ years shows ZM has most commercial station listeners, with 51,300 different people tuning in each week. The Edge has second highest with 50,400 different listeners, followed by The Hits with 49,700. Newstalk ZB has fourth highest commercial cumulative audience of 44,200, and Breeze is fifth highest with 43,200.
The highest commercial station market share was achieved by Newstalk ZB with an 11.6% share of all commercial radio listening. Second highest commercial share is The Breeze with 10%, followed by Edge with 9.2%. Fourth highest commercial share is The Hits with 8.6%, and ZM has fifth GfK SE highest with 7.9%. Nordwestring 101 90419 Nuremberg Germany Breakfast results (Mon-Fri 6am-9am) show Newstalk ZB with the highest share; 16.6% of commercial radio breakfast listening, followed by Edge
Tel. +49 911 395-0 with 9.7%. The Hits is third with 8.8% share of commercial radio breakfast Fax +49 911 395-2209 listening, followed by Radio Live on 8.2%, and Breeze is fifth with 7.9%. [email protected] www.gfk.com The table below shows the weekly cumulative reach and station share
Management Board: results for the latest survey. Matthias Hartmann (CEO) Christian Diedrich (CFO) Dr. Gerhard Hausruckinger Further details of the survey and results for all subscribing commercial Debra A. Pruent radio stations in the Wellington market can be found at Chairman of the http://www.gfk.com/en-nz/insights/report/radio-audience-measurement/ Supervisory Board: Dr. Arno Mahlert Commercial register Nuremberg HRB 25014 1
Table 1: GfK New Zealand Commercial Wellington Survey 3 2016 Cumulative Reach and Station Share, All 10+, Mon-Sun 12mn-12mn
Weekly Cumulative Station Stations Reach1 Share2 000's Rank % Rank ZM 51.3 1 7.9 5 Edge 50.4 2 9.2 3 The Hits 49.7 3 8.6 4 Newstalk ZB 44.2 4 11.6 1 Breeze 43.2 5 10.0 2 Rock 32.0 6 6.9 6 Radio Live 23.9 7= 5.5 7 More FM 23.9 7= 3.1 14 Coast 22.6 9 4.4 9 The Sound 22.1 10 5.4 8 Radio Sport 21.6 11 3.2 13 Mai FM 18.4 12 3.6 12 Radio Hauraki 16.2 13 4.2 10= George FM 13.3 14 1.4 15 Magic 13.0 15 4.2 10= Rhema 6.8 16 1.3 16 Atiawa Toa FM 6.2 17 0.6 18 Radio Tarana 3.6 18 0.5 19 Te Upoko o Te Ika 3.2 19 0.2 21 Mix 3.1 20 0.3 20 Star 3.0 21 0.9 17 Life FM 2.3 22 * 22
For more information, please contact: Libby May, Account Director, Radio, GfK Mob: 027 5677 333, [email protected] or Jana Rangooni, Chief Executive, Radio Broadcasters Association Mob: 021 2 446617, [email protected]
______ENDS ______
1 The number of different listeners aged 10 years and over reached by each commercial station per week 2 The percentage share that each commercial station has of the total commercial listening done over a week by those aged 10 years and over 2
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Responsible under press legislation: GfK SE, Global Communications Jan Saeger Nordwestring 101 90419 Nuremberg Germany [email protected]
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