RIO Jan 2019
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RIO DE JANEIRO JAN 2019 January is one of the hottest months in Rio de Enjoying the Janeiro, making it the perfect time to enjoy the Summer with TOMI beach and the Summer with TOMI. TOTAL TOTAL TOTAL Interactions Views Interactions Photos sent by Language EN 16 % Million Thousand Thousand ES 22 % 62 % +11 + 610 + 36 Interactions made PT 62 % in Portuguese 12 % NEWS SPLIT OF INTERACTIONS 24% 43% IN THE 4 MAIN MODULES: PERCENTAGE OF SEARCH TRANSPORTS INTERACTIONS * PER MODULE 21% EVENTS Summer means more time to walk around the city! The Search module registered 43% of the interactions in the main modules, helping people explore Rio de Janeiro. TOP Modules SEARCH EVENTS NEWS TRANSPORTS 1º1º What to Do MusicMusic Local LagoaLapa Rodrigo de Freitas 2º2º WhereWhere to to Eat Eat TheatreTheather Health and Environemnt Ipanema 3º Art and Culture Exhibitions Búzios 3º Art and Culture Kids Culture Rua Dias Ferreira - Leblon DURING THE MONTH Interactions 40 000 Monthly Evolution 01 JAN 08 JAN 15 JAN 22 JAN 31 JAN Sent Photos 2 800 Behaviour NOTE Sundays We’ve registered peaks of interaction on Sundays, showcasing how people enjoy their days off interacting with TOMI. BY HOUR 0 1 2 3 4 5 678 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 The podium in January INTERACTION CHAMPION SELFIE WINNER HIGHEST NUMBER OF INTERACTIONS HIGHEST NUMBER OF PHOTOS SENT The TOMI in front of Rua Princesa Isabel The TOMI in front of Rua Princesa Isabel in Leme in Leme SELFIE BBYY LLOCALOCAL WINNER 3 606 LEME INTERACTION CHAMPION CENTRO 51 589 COPACABANA IPANEMA LEBLON BARRA DA TIJUCA RECREIO DOS BANDEIRANTES * The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search. Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis. Trademark. Patented internationally. Registered design..