Westword.Com W Overview Westword: Here, There and Everywhere

2013W MEDIA KIT W

Print • Online • MOBILE Email • EVENTS • Street Team

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W overview Westword: Here, there and everywhere. since its founding in 1977, Westword has grown from a biweekly paper to a 24/7 institution that’s the go-to source -- whether in print, on the web or on a mobile app --for the latest word on life in Denver.

We’d like to involve you in a 35-year relationship . . . Over the past 35 years, we’ve cultivated an amazing relationship with our readers -- over a million of them. readers who are local, and loyal. readers who rely on us to plan their weekends and evenings. readers who trust us. And laugh at us. readers who appreciate what we bring to the table -- no matter how it’s delivered.

For you, the opportunity is clear: use our reader relationships to build your customer relationships -- here, there and everywhere.

Today’s Westword Westword cultivates and maintains a loyal and active readership by adapting and relating to the reader. • The Westword reader has been reading Westword an average of 6 years. • The average reader reads 3.2 issues in a 4 week period. • The Westword reader refers to the same issue an average of 3 times.

Source: Media Audit, June-July 2011 Google Analytics, Q4 2011

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W readership

Browse Voice Nation Most Popular | Most Recent Sign up Log in

For homeless, "urban Five reasons the Nuggets This weekend's best live Westword camping" is no picnic will upset LA music bets statistics

Top Stories

THE WEEKEND THE INTERNETS STREET FOOD Ten things to do CU bear photo Smashburger for $10 this goes viral to roll out its weekend SmashCart Robin Edwards Michael Roberts Patricia Calhoun

ARTS | SHOW AND TELL Ten things to do for $10 this weekend, April 27-29, 2012 Robin Edwards | 3:02 pm | (2) Comments

A $6 Trillion Opportunity ARTS | SHOW AND TELL Learn Why This Penny Stock Could Go Stratospheric Comic Amy Schumer talks self-confidence and bathroom attendants Attention Stock Investors Robin Edwards | 2:01 pm How to Discover the "Next" Apple While It's Still a…

MUSIC | BACKBEAT Weekend's best dance and party bets Colorado Banks Forgive Credit Card Debt See how much of your debt can be settled! Ru Johnson & Amber Taufen | 12:17 pm

NEWS | THE LATEST WORD Slideshows print online Denver Nuggets: Five reasons they might upset the L.A. Lakers in the playoffs monthly readers monthly visits Kyle Garratt | 11:59 am FOOD | CAFE SOCIETY April in photos: 30 In the kitchen: Hana The Source, a new artisan market in RiNo, signs photos in 30 days Japanese Bistro More Slideshows >> Crooked Stave Lori Midson | 11:29 am | (4) Comments Calendar Email Subscribe

Events Music Dining Movies Theater Arts 402,381 monthly readers 4,000,000+ page views per month NEWS | THE LATEST WORD Marijuana: Initiative 70 would make pot use a Fri Sat Sun Mon Tue Wed Thu 27 28 29 30 1 2 3 right, regulate it like tobacco

William Breathes | 11:10 am | (64) Comments Find Genre, Artist, or Venue

Near Denver Metro 60.4% male 39.6% female 1,000,00+ unique visitors per month MUSIC | BACKBEAT Rocky Mountain Pinball Cobraconda leads the weekend's best live bets Showdown and Gameroom Expo Where: Embassy Suites DTC Team Backbeat | 11:00 am The Joy Luck Club Where: Vintage Theatre 51.8% 21-44 years 59.2% 21-54 years 59.7% male 40.3% female MUSIC | BACKBEAT Warlock Pinchers officially unbanned from CU Grand Finale Model Railroad Open House Where: Denver Union Station Nick Callaio | 9:30 am

$66,255 average household income 17.7% 25-34 years 35.4% 35-44 years FOOD | CAFE SOCIETY Five reasons why reviewing chain restaurants isn't the worst idea submit an event 578 more calendar events today >> Jenn Wohletz | 9:01 am | (26) Comments 69.7% attended college 74.5% attended college MUSIC | BACKBEAT Q&A with Nick O'Malley of Arctic Monkeys

Kelsey Whipple | 9:00 am Join My Voice Nation for free stuff, concert and dining info & more!

ARTS | SHOW AND TELL enter email Decode the Denver Art Museum and Madeleine

Albright's pins at Untitled #46... Denver Westword on Facebook Susan Froyd | 8:28 am Like

Denver Westword FOOD | CAFE SOCIETY 19,993 people like . Smashburger will roll out its SmashCart May 7 on

the mall Victor Chris Chacha Sarah Alejandra

Patricia Calhoun | 8:02 am Facebook social plugin

MUSIC | BACKBEAT Most Popular Stories Q&A with Kurt Wagner of Lambchop (due Viewed Commented eMailed tomorrow at the Fox Theatre) Why Denver is home to the best Mark Sanders | 8:00 am Mexican dish in the United States Total Reach 1,304,000 Also read: Chipotle or Qdoba? Either way, burritos legally stand on their own NEWS | THE LATEST WORD Is The Hunger Games set in Denver? Photos: Denver Broncos cheerleaders' athletic It wouldn't be our first doomsday scenario. 2012 squad ahead of actual team Non-Duplicated Reach 733,000 Michael Roberts | 7:59 am | (2) Comments Meet Colorado's activist medics, a rogue band of good Samaritans

NEWS | THE LATEST WORD Donny Gocha slapped with same charge as CSU More Most Popular>> football players who beat him Michael Roberts | 7:46 am | (23) Comments Print Edition

MUSIC | BACKBEAT Q&A with Alex Bleeker of Real Estate (tonight at the Gothic) 199,408 attended a concert in the past 12 months Tom Murphy | 7:30 am

More From the Blogs > For the homeless, Best of Denver "urban camping" is 136,349 attended the theatre in the past 12 months no picnic Denver Stories National Stories 187,727 attended a bar or club in the past 4 weeks News News LA Weekly Seattle Weekly For the homeless, "urban Councilman Albus Brooks Kim Kardashian Calls for Gordon Hempton Wants You to camping" is no picnic discusses the proposed ban... Recognition of Armenian... Shut Up 158,994 attended a movie in the past 4 weeks Jef Otte Kelsey Whipple Simone Wilson Bryan Schatz Source: Media Audit, June-July 2011 News Dining SF Weekly Village Voice went to a 4+ times in the past 2 weeks See the best of Kenny Be Hana Japanese Bistro in Professor of ESP Bail is Busted: How Jail Really 72,026 restaurant starting May 2 at Bang! Louisville is all-inclusive Works Kenny Be Laura Shunk GoogleJoe Eskenazi Analytics,Nick Pinto Q4 2011 Comscore, January 2012

Music Culture Dallas Observer Riverfront Times Cobraconda goes on Spring Gross Indecency traces the arc 55 Movie Trends that Need to Gang Life Shaped Lyrics; Now Break of Oscar... Die Threatens Career Ru Johnson Juliet Wittman Mixmaster Tony D'Souza and Albert...

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com Music Culture OC Weekly Houston Press Lulacruza wraps up Persistent Terrain is a solo that All Hail the Del Taco Bean and Scott Stapp Knows That You Communikey on April 29 at works... Cheese Burrito! Hate Creed BMoCAAmber Taufen Michael Paglia Gustavo Arellano Craig Hlavaty

Best Of...

Denver / Boulder ▼ Mobile Web Get the Best Find the best all Best Place To Pair Beer And Of Mobile App right here. Food Find and rate the best Arts & Entertainment of everything in your Food & Drink Euclid Hall Bar & Kitchen neighborhood, from eats to places, People & Places Euclid Hall was one of the first upscale restaurants in Denver to tailor its right in the palm of your hand. Shopping & Services menu — full of rich, hand-cranked sausage,... Download for : iPhone | Android Sports & Recreation MORE INFO >

© 2012 Denver Westword, LLC, All rights reserved. W Unduplicated Audience reach our Exclusive audience The Westword reaches people that other daily and weekly newspapers do not. Our readers pick-up the Westword for hard-hitting journalism, opinionated reviews, the most comprehensive entertainment listings and to fi nd all of life’s essentials in our classifi ed section.

Westwords readers do not read the following Denver publications:

38.4% do not read Denver Post

55.7% do not read 5280 Magazine

76.5% do not read The Onion

89.7% do not read Denver Business Journal

Source: Media Audit, Denver, October/November 2011

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W special Issues 2013 Make a Big impact When it Counts special Issue publish Date Ad Deadline Valentines Day Guide January 24,31 January 16, 23, 30 W February 7 Chronic-le February 7 January 25

Now Showing February 21 February Artopia® Supplement February 16 February 11 LocaL chefs serve up their favorite restaurants and other tantaLizing tidbits. #INSTAFUN Best of Denver® March 28 March 14 Denver Web Awards November 15, 2012 Chronic-le April 25 April 12 Starting October 4, nominate your favorites in over 30 categories on westword.com! Summer Guide June 6 May 24

Music Showcase® Supplement June 20 June 14

Chronic-le June 27 June 14

Chronic-le August 15 August 2 SATURDAY, FEBRUARY 23, 2013 1 TICKET. 90+ ARTISTS AND PERFORMERS. 4 VENUES: VINYL, 7 - 10:30 P.M.; CITY HALL, BAR STANDARD AND THE LIVING ROOM, 9 P.M. - 1 A.M. ART AND PERFORMANCES BY: Dish Special Issue September 5 August 23 BEERY • CHUCK ROY • DJ SARAH SLATER • DJ TENSE • GREG BAUMHAUER IN THE WHALE • JEFF ERWINE • MANE ROK • MEN IN BURKA • SAM TALLENT SLAM NUBA • VINCENT COMPARETTO • AND MORE.

TICKETS AND LINEUP AT WESTWORD.COM SCAN HERE TO PURCHASE DISCOUNTED TICKETS. LIMITED TIME. Chronic-le October 17 October 4 TICKET INCLUDES ENTRY TO ALL FOUR VENUES, FOOD SAMPLES AND CASH BAR.

SPONSORED BY The Edge® November 7 October

Holiday Gift Ideas November 21, 28 November 15,22,29 December 5,12 & 19 & December 6,13 Chronic-le December 5 November 22

New Year’s Eve Guide December 12 November 29

100 ways to celebrate New Year’s Eve...

All ads include ad index and fl ipper. All ads must be paid prior to ad deadline date.

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W special Events

® Westword Westword Westword Whiteout Artopia ® Music, Art, fashion and Music, Art, food and Culture event Music showcase Dish Web Awards largest Music festival in Colorado A Celebration of digital revolution Culture event date: Saturday, February 23, 2013 food & Wine sampling event date: Thursday, February 10 2013 location: 4 SoCo Venues: Vinyl, date: Saturday, June 22, 2013 date: Thursday, September 5, 2013 date: TBD location: McNichols Civic Bar Standard, The Living Room, location: 1100 Acoma Street & 12 location: Sculpture Park location: RedLine Center Building and City Hall venues in the Golden Triangle time: 6pm-10pm time: 7pm-12pm time: 7pm-11pm time: 7pm-1am time: 12pm-10pm 21- 35 year olds Audience: 25-45 year olds Audience: 21- 35 year olds Audience: 18 - 45 year olds, Audience: 21-35 year olds Audience: outdoor stage all ages Attendance: 500 Attendance: 3,500 Attendance: 3,000 Attendance: 1,000 Attendance: 15,000 entertainment: Clothing lines entertainment: Food and drink with Live bands & DJs over 50 artists, musicians, fashion and entertainment: Live Bands entertainment: from 5 local designers. Mix in live entertainment: 150 National and performers into one evening. music and a few signature cocktails, local musical performances Past sponsors: Pernod-Ricard, Past sponsors: Oskar Blues, Metropolitan State exclusive fashion event of the winter. Past sponsors: Past sponsors: Coors Light, Svedka, Guinness, Jacob’s Creek, Scion, Dave & Busters, Art in the Age, Past sponsors: New signature event College of Denver, Scion, Svedka, Deep Eddy Vodka, Scion, Red Bull, Stella Artois, Deep Rock Water Colorado Cider Planned Parenthood, Bellco Credit in 2013 Microsoft, Starkey, Mike’s Hard Non-profi t: TBD Union Lemonade Non-profi t: TBD Non-profi t: American Transplant Non-profi t: TBD Non-profi t: Volunteers of America ticket Price: $35 - $75 ticket Price: Private Foundation ticket Price: $20 - $35 and Flobots.org ticket Price: $65- $100 ticket Price: $10- $100

PRESENTS W

IN PARTNERSHIP WITH FASHIONHOT FASHION. SHOW COOL ART. Illuminate the art of winter with a spectacular LocaL chefs serve up their favorite restaurants and runway show, live performance art, and other tantaLizing tidbits. tempting food and cocktails. Featuring fashion from: AkompliceAkomplice •• B.ShigleyB.Shigley •• GoldynGoldyn •• CommonCommon EraEra D’Lola Couture • Equillibrium • Mona Lucero True Love • and more SATURDAY, FEBRUARY 23, 2013 VIP Runway Seats $100 • GA Standing Room $65 1 TICKET. 90+ ARTISTS AND PERFORMERS. THURSDAY, FEBRUARY 7 • 7 - 11 P.M. 4 VENUES: VINYL, 7 - 10:30 P.M.; CITY HALL, BAR STANDARD The McNichols Civic Center Building 144 West Colfax AND THE LIVING ROOM, 9 P.M. - 1 A.M. FOR INFORMATION AND TICKETS, VISIT WESTWORD.COM

A PORTION OF THE PROCEEDS BENEFIT AMERICAN TRANSPLANT FOUNDATION

SPONSORED BY

969 broadway • Denver, Co 80203 • 303.296.7744 • www.Westword.com W Whiteout

WHITEOUT 2013 is a celebration of the sponsor bEnEfITs: season’s hottest fashions and coolest art. This * inaugural event will blend the Art of Winter Print Advertising: Logo on full pages in and clothing lines from 5 local designers. Mix Westword, posters, fl yers, table tents, check stuffers, swag bag toppers, and pocket in live music and a few signature cocktails, guide. and WHITEOUT promises to be THE exclusive fashion event of the winter. Online MArketing: Logo with link on microsite on westword.com, name mention on social networking. date: Thursday, February 7, 2013 grAssrOOts: Street team (promotion item inclusion, Street Team promotions)

location: Onsite: Banners and signage at event, booth McNichols Civic Center Building space, mobile team, and item included in event swag bags. demographic: 25-45 AdditiOnAl benefits: Industry exclusivity, tickets to the event for giveaways and clients, Attendance: along with an ad in the Now Showing Supplement. 500

ticket Price: *Benefi ts listed her are generic representation $65- $100 of event sponsorship. Sponsors benefi ts will vary depending on level of investment Website: microapp.westword.com/whiteout/

Non-profi t: American Transplant Foundation feAtUring:

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Artopia®

Westword Artopia incorporates food and drink with over 50 artists, musicians, art, and performers into on evening with a portion sponsor benefits: of the proceeds benefiting a local charity. * Additionally, Westword will award 5 Print Advertising: Logo on full pages in upcoming individuals or small organizations Westword, posters, flyers, table tents, check that have made an impact in the local art stuffers, swag bag toppers, and pocket guide. community. The winners will be featured in a special issue called, Now Showing. Online Marketing: Logo with link on microsite on westword.com, name mention D ate: on social networking. Saturday, February 23, 2013 Grassroots: Street team (promotion item inclusion, Street Team promotions) Location: 4 SoCo Venues: Vinyl, Bar Standard, Onsite: Banners and signage at event, booth The Living Room, and City Hall space, mobile team, and item included in event swag bags.

Demographic: Additional benefits: Industry exclusivity, 21- 35 tickets to the event for giveaways and clients, along with an ad in the Artopia Supplement. Attendance: 3,500 *Benefits listed her are generic representation of event sponsorship. Sponsors benefits will vary Ticket Price: depending on level of investment $20 - $35

Website: www.microapp.westword.com/artopia/2013

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W Music Showcase®

For one ticket price, concert goers of sponsor benefits:* all ages descend upon the Golden Print Advertising: Logo on full pages in Triangle to checkout the hottest local Westword, posters, flyers, table tents, check music and nine national headlners. stuffers, swag bag toppers, ballot and pocket will take the main stage while 150 of guide. Denver’s best local acts perform on 15 Online Marketing: Logo with link on stages throughout the afternoon. microsite on westword.com, name mention on social networking. D ate: Saturday, June 22, 2013 Grassroots: Street team (promotion item inclusion, Street Team promotions)

Location: Media Partners: Name mention on a portion 1100 Acoma Street, along with of the radio, logo inclusion on a portion of 12 venues in the Golden Triangle the TV, video streaming.

Demographic: SMS/Mobile: Sponsor listed as presenter 18 - 45, outdoor stage all ages of (1) text alerts sent to targeted list with updates on Music Showcase (ex: “BAND just added to Music Showcase lineup. Get your Attendance: tix today at westword.com. Presented by 15,000 SPONSOR”)

Ticket Price: Onsite: Banners and signage at event, booth space, mobile team, and item included in $10- $100 event swag bags.

Non-profit: Volunteers of America and Flobots.org Additional benefits: Industry exclusivity, tickets to the event for giveaways and clients, along with an ad in the Music Showcase Website: Supplement www.microapp.westword.com/musicshowcase/2013 *Benefits listed here are generic representation of event sponsorship. Sponsors benefits will vary depending on level of investment

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W Dish®

For the past nineteen years, Westword has hosted its Dish event and in 2013, we’re looking forward to an even more delicious celebration of the metro dining scene. On September 5, Westword’s Dish will fill Sculpture Park with sponsor benefits:* music, cocktails and delectable dishes from Print Advertising: Logo on full pages in more than thirty of Cafe Society’s favorite Westword, posters, flyers, table tents, check restaurants. Without giving away all of this stuffers, swag bag toppers, and map handout year’s secrets, 2012’s lineup included The Corner Office, CafeBar, Fire on the Mountain, Online Marketing: Logo with link on microsite on westword.com, name mention Biker Jim’s Gourmet Dogs, Juicy Burger and on social networking. Dogs, and Brava! Pizzeria, to name a few. On the heels of last year’s event, our Cafe Grassroots: Street team (promotion item Society writers have been eating, drinking and inclusion, Street Team promotions) reviewing their way through Denver for months Media Partners: Name mention on a portion to compile the invitation list. From sushi to food of the radio. trucks, pasta to pastries, this year’s Dish will Onsite: Banners and signage at event, booth will be bigger, bolder and tastier than ever. space, mobile team, and item included in event swag bags D ate: Thursday, September 5, 2013 Additional benefits: Industry exclusivity, tickets to the event for giveaways and clients, Location: along with an ad in the Dish special issue. Sculpture Park Ticket Price: $35 - $75 *Benefits listed here are generic representation Demographic: of event sponsorship. Sponsors benefits will vary 21- 35 Non-profit: TBD depending on level of investment.

Attendance: Website: 2,000 www.microapp.westword.com/dish/2013

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W Web Awards®

TheThe thirdthird annualannual WestwordWestword DenverDenver WebWeb Awards will be held to recognize the best minds in the Rockies when it comes to enhancingenhancing thethe mobile,mobile, socialsocial andand desktopdesktop sponsor bEnEfITs:* spaces.spaces. The The Web Web Awards Awards will will launch launch with with a readers’ poll calling for nominees, then Print Advertising: Logo on full pages in a readers’ poll calling for nominees, then Westword, posters, fl yers, table tents and a panel of non-partisan judges selected by check. Westword will whittle down fi nalists and winners. The winners will be announced at a Online MArketing: logo with link on semi-privatesemi-private party.party. HundredsHundreds ofof DenverDenver andand microsite on westword.com, name mention on social networking. Boulder’s plugged in, tech savvy creatives and business minds will be under the same grAssrOOts: Street team (promotion item roof,roof, asas WestwordWestword awardsawards prizesprizes inin moremore inclusion, Street Team promotions) thanthan 30 30 categories categories from from Denver’s Denver’s Best Best TwitterTwitter UserUser toto BestBest LocallyLocally BuiltBuilt FoodFood App.App. Onsite: Banners and signage at event, booth space, mobile team, and item included in event swag bags

date:date: ticketticket Price:Price: AdditiOnAl benefits: Industry exclusivity, TBDTBD N/AN/A tickets to the event for giveaways and clients, and more location:location: Non-profiNon-profi t:t: TBDTBD RedLineRedLine *Benefi ts listed here are generic representation Website:Website: of event sponsorship. Sponsors benefi ts will vary demographic:demographic: www.Westword.comwww.Westword.com depending on level of investment. 21-21- 3535

Attendance:Attendance: 1,0001,000

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W banner Advertising Tap into our 1,000,000 web users each month and bring them to your site

WeSTWOrd.COm Monthly page views: 4,192,135 Monthly uniques: 1,059,198 Average pages per visit: 4.20 Average time on site (minutes): 3:06 Male: 59.7% Female: 40.30% AGe 18-24: 17.1% 25-34: 32.1% 35-44: 27.6% 45-54: 16.1% 55+: 4% HOuSeHOLd INCOme 25K-39K: 11.5 % 40K-59K: 18.5% 60K-74K: 4.7% 75K-99K: 13.8% 100K: 33.9% eduCATION Some College: 21.1% AVAIlAblE sIZEs: College Graduate: 56.1% Leaderboard 728x90 • Rectangle 300x250 • Half Page 300x600 Advanced Degree: 8.8% Spotlight 300x100 • Pencil Bar 975x30 Comscore, December 2012

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Targeted reskins

High impact web advertising for products and events

rEsKIns are now available on a section targeted basis. Targeted reskins include a pencil ad and banner impressions.

sECTIons AVAIlAblE: arts Best of Calendar Movies promotions Music restaurants includes 7,500 roS banner impressions home Max File polite postions Dimensions Size Download Dpi animation Frames Looping News Left & Right images* 140x750 pixels 40K each none 72 none none none includes 15,000 roS banner impressions pencil 975x30 pixels 40K 100K 72 none none none Spotlights (home only) 300x100 pixels 40K 100K 72 none none none *Screen Resolution Tips rUn of sITE bAnnEr sIZEs 140x800 is visible for the most common screen resolutions (1380x1024). however the left and right images can be wider and taller to accommodate larger screens (e.g. 180x900). Leaderboard 728x90 • Rectangle 300x250 main images and text should be contained within the 140x750 area. Half Page 300x600 recommended background: White or solid color

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Voice local network

UrbAnspoon EATEr CHECK oUT My InK

A leading online local restaurant guide that Part of the Curbed Network, Eater.com is a A free tattoo-centric, community-driven site aggregates restaurant reviews from across the favorite of industry pros and amateurs alike. that offers the world a chance to stock, share web, newspapers, professional food critics to The infl uential Eater blogs report on what’s and fl aunt their tattoos. bloggers and diners. Available online or via happening where, who’s serving what and its popular iPhone application, Urbanspoon how it’s all going down in New York, Los provides reviews for restaurants through the Angeles, Houston and other national markets. United States, Canada, the United Kingdom and Australia.

Denver DMA Denver DMA Denver DMA Monthly page views: 568,430 Monthly page views: 188,000 Monthly page views: 19,000 Monthly uniques: 49,866 Monthly uniques: 16,883 Monthly uniques: 1,000

AVAIlAblE sIZEs: AVAIlAblE sIZEs: AVAIlAblE sIZEs: Rectangle 300x250 Rectangle 300x250 Leaderboard 728x90 Half Page 300x600 Rectangle 300x250 Panorama 600x250 Skyscraper 160x600

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Weekly Email Newsletters

R each your target audience on our weekly newsletters promaimoe l EVENTSemail DININGemail MUSICemail EDITORIALemail COUPONemail Subscribers: 20,000 Subscribers: 8,300 Subscribers: 6,000 Subscribers: 8,900 Subscribers: 12,000 Subscribers: 1,200 Send Date: Wednesday Send Date: Wednesday Send Date: Wednesday Send Date: Thursday Send Date: Thursday Send Dates: Monday

available positions available positions available positions available positions available positions available positions Top Leaderboard Leaderboard 1 Top Leaderboard Top Leaderboard Top Leaderboard Top Leaderboard Featured Event Leaderboard 2 Top Rectangle Rectangle Rectangle Featured Coupon Content Spot Leaderboard 3 Coupons 1-4 Content Rectangle Coupons 1-3 Coupons 1-5 Bottom Leaderboard Leaderboard 4 Skyscraper Bottom Leaderboard Bottom Leaderboard Bottom Leaderboard Leaderboard 5 Bottom Rectangle Bottom Leaderboard

Leaderboard 728 x 90 • Featured Event 515 x 150 • Content Spot 150 x 150 + text Rectangle 300x250 • Skyscraper 160 x 600 • Content Rectangle 400 x 200 • Featured Coupon 445 x 550

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W Exclusive Email Newsletters

P romote your business with an exclusive email to one of our targeted lists

promoemail EVENTSemail DININGemail MUSICemail OmaiTHERe lS Subscribers: 20,000 Subscribers: 8,300 Subscribers: 6,000 Subscribers: 8,900 Happy Hour, Film, Best Of, & Send Dates: Monday or Friday Send Dates: Monday or Friday Send Dates: Monday or Friday Send Dates: Monday or Tuesday Art and Culture

happyhouremail Subscribers: 1,650

Bestofemail Subscribers: 2,200

filmemail Subscribers: 500

artsemail Subscribers: 350 2 m AvailABLE Te plate Options image with text: 500x650 pixels with 200 words of text e ntry form/giveaway: 500x650 pixels, 200 words of text with custom opt-in fields for email sharing (giveaway value must be a minimum of $250)

*Each exclusive blast includes an additional free newsletter banner

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com 1,271,513 combined monthly page views* W Mobile 433,973 combined monthly uniques*

Mobile Site Mobile app

Condensed version of westword.com website. Free app that provides geo-targeted results without Accessible on all web-enabled phones through the having to open a web browser. internet browser. SECTiOnS inCLUDE: SECTiOnS inCLUDE: • Restaurants • News • Calendar • Events • Music • Food • Slideshows • Music • Concerts • Blogs • Blogs • Slideshow • Deals • Film • Best of Best of app happy hours app

Browse the Best across 32 markets. Sort by The premiere Happy Hour Guide in over 100 cities. category, location or popularity. Locate all the food and drink specials going on near you. pLACEMEnTS inCLUDE: • Featured Venue pLACEMEnTS inCLUDE: • Category Banners • Main Sponsor • Home Page & Browse Winners Banner • Featured Venue • Feed Page Banner • Results Banner • Detail Page • Interstitials

MUSiC TEXT: 3,200 subscribers CLUB: 2,655 subscribers WESTWORD MUSiC SHOWCASE: 568 subscribers inSiDER: 3,150 subscribers FOOD: 2,225 subscribers SMS Text alerts HAppY HOURS: 392 subscribers FiLM: 1,960 subscribers DAiLY DEALS: 496 subscribers

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com Google Analytics, January 2012 W your Mobile Website let Westword build your Mobile Website

To THIs

Why do I need a mobile website is no longer the question. Investment The real question today is “How quickly can I create one?” $1,250 for the site for 1 year (includes 13 week of mobile banner ads) First off, the mobile Web is the place to be. According to Experian, 87 percent of Americans have mobile phones. Custom research from Human Factors international (HFi) found that 43% of consumers use their browser to access the internet on their phone. And according to HFi, 68% of consumers said that if they knew a business had a “made-for-mobile” version, they would prefer to visit that instead of seeing the standard “desktop” website on a mobile phone.

Analyst ﬁ rm Gartner recently reported, in 2011, 85% of new handsets (not including smartphones like iphones and Android) will be able to access the mobile Web. Google reported a 400% increase in the number of mobile searches in the last year. in fact, they say currently about 20% of its searches are mobile searches. And the demand for smart phones is ever increasing. it took only 17 hours for verizon iphone pre-orders to sell out. Analysts estimate that Apple will sell 12 million iphone’s on verizon’s network alone this year. With that level of growing audience (and potential customers) the Mobile Web can broaden your client base signiﬁ cantly without much effort (OR MOnEY).

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W VoICE Daily Deals

Effi cient, measurable, risk free marketing. vOiCE Daily Deals is a web-based business model where multiple products and services are offered for sale at a heavily discounted price for up to 7 days.

WHy bUsInEssEs sHoUlD UsE VoICE DAIly DEAls? “participating in vOiCE Daily Deals was an awesome way to promote my buisness and to get more WeSTWOrd COmPeTITIVe AdVANTAGeS clients! i was very happy with the outcome of the • Existing local communities of users that • Strong local market brand, making client and consumer acquisition easier deal. My account representative was awesome, • Established hyper-local marketing channels (print, web, email, mobile, sms, from coordinating the marketing of the deal and street) to drive awareness, consumer acquisition, and sales throughout the 3 days that the deal was running. BeNeFITS Thank you Westword!!” • provide exposure to thousands of ready to buy consumers through deal speciﬁ c marketing to our email list, facebook advertising, SEM, and banner advertising on - NaNCy, NaNCy’S CLEaNiNG SErViCES our site • When a vOiCE user walks into your business, they are already a customer and “Working with Westword has been a great have spent money to take advantage of your deal • How much they spend and if they come back should be your focus experience. The personal attention given to our • This platform allows the business to pay on performance of the deal. Your only campaign requirements made it easy to cover a cost is when actual customers redeems a voucher broad range of advertising media. We got great results from our participation in dAILy mArkeTING • 1 exclusive email blast to Daily Deal subscribers website, social media, holiday gift guide, daily • Up to 7 days of deal exposure deal, multi-week print campaigns... you name • 10,000 web impressions on Westword.com and national blogs it. it works! (targeted by industry) • Sponsorship ads on Westword.com/coupons - JiM CiMiLuCa, ChairMaN oF ThE roCKy • Social media posts on our various twitter and facebook accounts MouNTaiN airShoW

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W S pecialty Units Specialty Units On Westword.com

S liDIng Billboard

Westword offers high impact digital advertising options. These specialty units are a great way to captivate our online readership and each package includes banner advertising on westword.com.

Ba nner types: Sliding Billboard (3rd party tags required)

Corner Peel Expandable Pencil Bar Corner Peel (3rd party tags required) Reskin Roadblocks Site Takeover

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W B elly Bands Maximum Exposure T arget by location on the cover of The Westword

P ut your product in the minds of consumers with a Belly Band on the cover of Denver Westword. This is a guaranteed way that every reader will see you. • Offers outdoor advertising at 2,250+ key locations • Dominant coverage of the local market • Innovative way to focus attention on your product or service • Create the buzz you need

Be lly Bands • 4-sided Belly Band • Full Color • Glossy • 80 lb. Glossy White Paper

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W social Media Stay Connected

our readers stay connected to Westword through our main facebook fan page and by following our numerous pages exclusive to our editorial/blog coverage.

• Over 85,000+ followers on all Westword promotional social media accounts (Facebook, Twitter, Foursquare & MySpace) • Each account is updated daily with content, links, giveaways, coupons deals and more

bloGs on TWITTEr: • Show & Tell (Culture) • Backbeat (Music) • Café Society (Food) • Edit (News)

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W street Team

The street Team acts as Westword’s ʻword on the street’ at a variety of events and happenings throughout the city, and its primary way for the Westword to directly engage readers. They help put a face to the Westword name.

WHo THEy ArE: WHAT THEy Do: • Demographic: 21 – 30 • Physically represent the Westword brand at a variety of cultural, music, art, community, and sports related events. • Made up of 15 – 20 members, with 1 dedicated event photographer • Hungry Westword readers • Represent Westword clients or partners via branded t-shirts or client swag distribution, as well as staging events at client locations • Active in their neighborhood, music, arts, and cultural communities • Photograph both the event (attendees, performances, sponsors) and • Outgoing, informed, and professional • Westword promotional efforts (booth, team members, etc). • Passionate about Denver, Westword, and our partners • Collect e-mails and mobile numbers for our distribution lists • Demonstrate the ongoing, fun personality that correctly embodies the spirit of the Westword – alternative, trendsetting, and in the know WHErE THEy Go: about the best things Westword has to offer • Concerts, ranging a wide variety of genres, including festivals, Red Rocks, Fillmore, Comfort Dental Amphitheater and more! • Client requested events soCIAl MEDIA / prInT InTEGrATIon • Each week a ½ page ad runs in the weekly Westword issue • Art and cultural events announcing the Street Team schedule • Bars and nightlife • Each week the schedule is listed in the Westword Promotional • Sponsored events including: fairs, mud runs, sports, festivals, etc. newsletter that is distributed to 26,000 subscribers • Street Team checks in and posts to social media at events

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W online Coupons / Ad Index

CoUpons HoME pAGE AD InDEx HoME pAGE

CoUpon nEWslETTEr nEWslETTEr WITH CoUpon (DInInG) ToWEr flIppEr

ToWEr sponsor

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Zone Circulation

Westword Newspaper uses a controlled system designed to keep demand for the paper higher than supply. The distribution system enables advertisers to utilize the full 75,000 circulation or to pinpoint specifi c areas of infl uence via pre-printed inserts. This system insures that the papers, and your advertising message, move into the hands of our consumers each week.

ZONE 1 37,500 Area 1: Downtown (11,532 papers) Area 8: West Denver (4,656 papers) Area 9: Lakewood, Golden and Evergreen (6,624 papers) Area 10: Arvada (3,408 papers) Area 11: North and Northeast (6,720 papers) Area 12: Boulder, Louisville and Lafayette (3,120 papers) ZONE 2 37,500 Area 2: Capitol Hill (7,812 papers) Area 3: Washington Park (7,656 papers) Area 4: East and Southeast Denver (9,264 papers) Area 5: Aurora (6,048 papers) Area 6: Denver Tech Center (1,584 papers) Area 7: Englewood, Littleton, Centennial, and Highlands Ranch (6,576 papers)

Weekly Circulation...... 75,000

Inserts from $52.50 CpM Distribution: Zone 1, Zone 2 or Full Circulation Minimum quantity: 1,000

Our controlled-circulation system utilizes more than 2,250 locations such as: • Museums & Galleries • Coffee Houses • Restaurants • College Campuses • Fashion Retailers • Night Clubs/Bars • Movie Theaters • Grocery Stores • Book Stores • Libraries • Music Stores • Hotels

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W full Circulation

Area 1 11,532 papers • 383 locations Downtown Area 2 7,812 papers • 2 05 locations Capitol Hill Area 3 7,656 papers • 238 locations Cherry Creek/Washington Park/DU/University Hills Area 4 9,264 papers • 263 locations Northeast Denver Glendale/Southeast Denver Area 5 6,048 papers • 183 locations Aurora Area 6 1,584 papers • 64 locations DTC/Greenwood Village/Park Meadows/Parker/Castle Rock Area 7 6,576 papers • 234 locations Englewood/Littleton/Highlands Ranch/Lone Tree Area 8 4,656 papers • 147 locations Englewood/Lakewood/West Denver Area 9 6,624 papers • 218 locations Lakewood/Golden/Morrison/Evergreen/I-70 Corridor Area 10 3,408 papers • 124 locations Arvada A r ea 11 6,720 papers • 223 locations Westminster/Thornton Broomfi eld/Northglenn Area 12 3,120 papers • 168 locations Inserts from $52.50 CpM North Distribution: Zone 1 - Zone 12 or Full Circulation Weekly Circulation...... 75,000 Minimum quantity: 1,000

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W R etail Color Rates

All rates are net per week and include the following on westword.com: Ad Index with hot link to website.

Sizs e OPEN 4 week 8 week 13 week 18 week 26 week Full Page $4,552 $3,041 $2,878 $2,712 $2,650 $2,485 3⁄4 Page $3,428 $2,394 $2,266 $2,100 $2,059 $1,971 2/3 Page $2,991 $2,152 $2,039 $1,917 $1,828 $1,725 Junior $3,100 $2,204 $2,092 $1,960 $1,838 $1,761 1/2 Page $2,251 $1,659 $1,613 $1,520 $1,427 $1,370 1/3 Page $1,589 $1,234 $1,174 $1,111 $1,043 $979 1/4 Page $1,147 $940 $894 $845 $793 $735 1/6 Page $824 $659 $628 $593 $562 $526 1/8 Page $564 $487 $475 $434 $412 $386 1/12 Page $394 $324 $308 $288 $271 $256 1⁄16 Page $300 $260 $220 $198 $187 $177

P osition: Position request will be guaranteed, if available, only with a premium of 25% of the cost of the advertisement. Weekly pre-payment required.

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W R etail Color Rates

All rates are net per week and include the following on westword.com: Ad Index with hot link to website.

Sizs e 40 week 52 week Full Page $2,428 $2,377 3⁄4 Page $1,930 $1,874 2/3 Page $1,710 $1,674 Junior $1,674 $1,622 1/2 Page $1,334 $1,267 1/3 Page $953 $916 1/4 Page $720 $688 1/6 Page $515 $499 1/8 Page $370

P osition: Position request will be guaranteed, if available, only with a premium of 25% of the cost of the advertisement. Weekly pre-payment required.

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W P rint Production Requirements

DEADLINES A d Sizes Westword publishes every Thursday. Space reservations and electronic ads must be received by 5 p.m. the pre- ceding Friday. No cancellations are accepted after this time. & Dimensions Full Page 9” x 11” 3/4 Vertical 6.7083” x 11” payment policies Electronic Ad Submission 3/4 Horizontal 9” x 8.2084” Payment in advance is required. Acceptable File Formats: All electronic ads must be provided in one of the 2/3 Horizontal 9” x 7.2778” Camera Ready Production following file formats: Junior 6.7083” x 8.2084” Requirements • Acrobat Distiller file (.pdf) with all fonts embedded 1/2 Vertical 4.4167” x 11” Ads must be produced to specific page sizes. • Tagged image file (.tif) Photoshop file preferred 1/2 Horizontal 9” x 5.4167” Half-Tone Requirements: • EPS graphic file (.eps) Photoshop file preferred 1/3 Vertical 4.4167” x 7.2778” • Highlights 3-8% • Shadows 72-78% • Postscript file (.ps) 1/3 Horizontal 9” x 3.5556” • JPEG graphic file (.jpg) Saved at least “Very High” quality • 30% Press Gain • 85 Line Screen 1/4 Vertical 4.4167” x 5.4167” Westword does not accept responsibility Acceptable Media Formats: 1/4 Strip 2.125” x 11” for the printing quality of camera ready ads. High Density 3.5’ CD-R and CD-RW 650mb 1/6 Square 4.4167” x 3.5556” TIPS Uploading and sending files: 1/6 Strip 2.125” x 7.2778” • Black and white ads must be saved grayscale • E-mail: [email protected] 1/8 Vertical 2.125” x 5.4167” • All color ads must be CMYK (NO RGB, Index or PMS • FTP client software: Host: ftp.westword.com 1/8 Horizontal 4.4167” x 2.6249” colors). Black should always be 100% black with no - Open Westword folder and drop in files 1/12 Vertical 2.125” x 3.5556” other values in the other color channels. • Minimum resolution: 300 DPI 1/12 Horizontal 4.4167” x 1.6944” 1/16 Vertical 2.125” x 2.6249”

Fu ll Page Bleed Document with Bleed: 10.5” x 12” Trim Size: 10” x 11.5” Live Space: 9.5” x 11”

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W O nline Production Requirements

SPOTLIGHT (2) SAT NDARD ONLINE BANNERS (pgj , gif) / Flash (swf)* (300 x 100 pixels) Max File Size Dpi animation Looping Deadline RECTANGLE 300 x 250 40k 72 :15 max 10 second 48 hours before P ENCIL Bar pause between start date (975e x 30 pix ls) loops required LEADERBOARD 728 x 90 40k 72 :15 max 10 second 48 hours before pause between start date Le aderbOArd loops required (728e x 90 pix ls) SPOTLIGHT (2) 300 x 100 40k 72 none none 48 hours before not pictured start date HALF PAGE RECTANGLE 300 x 600 40k 72 :15 max 10 second 48 hours before HALF PAGE pause between start date RECTANGLE loops required (300 x 600 pixels) Pencil not pictured bar 975 x 30 40k 72 none none 48 hours before start date RETANGLC E Ti h rd party ads (ointllp ro , mediplex, eyewonder, eyeblaster, atlas, etc)* (300 x 250 pixels) Initial Polite Download Download DPI Animation Frames Looping LEADERBOARD 728x90 40k 100k 72 :15 max 24 fps 3 loops max; 10 second pause between loops

SPOTLIGHT (2) 300x100 40k 100k 72 none none none

half page 300x600 40k 100k 72 :15 max 24 fps 3 loops max; 10 second pause between loops medium rectangle 300x250 40k 100k 72 :15 max 24 fps 3 loops max; 10 second pause between loops Skyscraper 160x600 40k 100k 72 :15 max 24 fps 3 loops max; 10 second pause between loops

pencil 975x30 40k 100k 72 none none none

*Flash ads and 3rd party expandable ads have additional requirements. Please ask your advertising rep for more information. Specs for additional rich media types will be provided on an as-needed basis. In order to enchance user experience, Village Voice Media does not accept pop-ups, pop-unders, or floating ads.

Newl s etter leaderboard: Exveclusi blasT: 20k max file size. (gif or jpg only). No rich media or 3rd party tags. Images, text and prize are due 1 week prior to send date. 200 word maximum for text. (no larger than 500 x 650 pixels, 72 dpi) Por motional newsletter content: Image (no larger than 150 x 150 pixels, 72 dpi), links and event information required mb o ile banner: no later than 1 week prior to newsletter send date. 100 word maximum for text. 320 x 50 pixels

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W retail

prInT onlInE bAnnErs AT MobIlE WEb

WeSTWOrd.COm urBANSPOON.COm eATer.COm CHeCkOuTmyINk.COm

Get in front of our readers with the touch of a ﬁ nger

80,000 WeekLy COPIeS AVAILABLe SIZeS: LeAderBOArd, reCTANGLe, HALF PAGe, SPOTLIGHT , PeNCIL BAr MobIlE Apps

nEWslETTErs Showcase your Promotional events dining music editorial business on the Westword App or the Best of App

BeLLy BANdS 26,000 subscribers 5,000 subscribers 6,000 subscribers 8,700 subscribers 11,800 subscribers sMs TexT BLAST & SOCIAL medIA

ExClUsIVE EMAIl blAsTs

Promotional events dining music

Insider, music, Food, Twitter & Facebook Arts & Sports Ad INdex CoUpons WeB & emAIL SiGNaTurE EVENTS

ArTOPIA® ® Showcase your muSIC SHOWCASe offer on dISH our website WeB AWArdS 26,000 subscribers 5,000 subscribers 6,000 subscribers 8,700 subscribers

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W bars & Clubs

prInT onlInE bAnnErs AT MobIlE WEb

WeSTWOrd.COm urBANSPOON.COm eATer.COm CHeCkOuTmyINk.COm

Get in front of our readers with the touch of a ﬁ nger

AVAILABLe SIZeS: LeAderBOArd, reCTANGLe, HALF PAGe, SPOTLIGHT , PeNCIL BAr MobIlE Apps

80,000 WeekLy COPIeS nEWslETTErs Showcase your Promotional events music business on the Westword App, Best of App or the Happy Hours App

26,000 subscribers 5,000 subscribers 8,700 subscribers sMs TexT BLAST & SOCIAL medIA

ExClUsIVE EMAIl blAsTs WeekLy Ad INdex Promotional events music dining

Club, music, Insider, Twitter & Facebook Food & Sports

CoUpons WeB & emAIL

Showcase your offer on our website WeekLy TOWer 26,000 subscribers 5,000 subscribers 8,7000 subscribers 6,000 subscribers Other: Happy Hour (1,200 subscribers)

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W restaurants

prInT onlInE bAnnErs AT MobIlE WEb

WeSTWOrd.COm urBANSPOON.COm eATer.COm

Get in front of our readers with the touch of a ﬁ nger

AVAILABLe SIZeS: LeAderBOArd, reCTANGLe, HALF PAGe, SPOTLIGHT , PeNCIL BAr MobIlE Apps

80,000 WeekLy COPIeS nEWslETTErs Showcase your Promotional events dining editorial business on the Westword App, Best of App or the Happy Hours App

26,000 subscribers 5,000 subscribers 6,000 subscribers 11,800 subscribers sMs TexT BLAST & SOCIAL medIA WeekLy Ad INdex ExClUsIVE EMAIl blAsTs

Promotional events dining Happy Hour

Food, Insider & music Twitter & Facebook

WeekLy TOWer CoUpons WeB & emAIL SiGNaTurE EVENTS

ArTOPIA® Showcase your ® offer on muSIC SHOWCASe our website dISH 26,000 subscribers 5,000 subscribers 6,000 subscribers 1,200 subscribers WeB AWArdS

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Events

prInT onlInE bAnnErs AT MobIlE WEb WeSTWOrd.COm urBANSPOON.COm eATer.COm CHeCkOuTmyINk.COm

Get in front of our readers with the touch of a ﬁ nger

AVAILABLe SIZeS: LeAderBOArd, reCTANGLe, HALF PAGe, SPOTLIGHT , PeNCIL BAr MobIlE Apps 80,000 WeekLy COPIeS

nEWslETTErs Showcase your Promotional events dining music editorial business on the Westword App or the Best of App

BeLLy BANdS 26,000 subscribers 5,000 subscribers 6,000 subscribers 8,700 subscribers 11,800 subscribers sMs TexT BLAST & SOCIAL medIA

ExClUsIVE EMAIl blAsTs

Promotional events dining music

Insider, music, Food, Club, Arts & Sports Twitter & Facebook WeekLy Ad INdex CoUpons WeB & emAIL

Showcase your offer on our website 26,000 subscribers 5,000 subscribers 6,000 subscribers 8,700 subscribers WeekLy TOWer

969 broadway • Denver, Co 80203 • 303.296.7744 • www.westword.com W Hub and Spoke Approach To Advertising

Weekly Print Ads Social Special Media Issues

Email Online Blasts Banners Your Music Event Contesting Specialty & Online Ad Giveaways Units

Street Team Mobile Marketing Apps SMS Text Alerts

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com W Voice Daily Deals Denver Voice Daily Deal Customer Profile Female 60% Occupation - Professional / Technical 33% Male 40% Occupation - Clerical / White Collar 21% Occupation - Administration / Managerial 12% Single 59% Occupation - Craftsman / Blue Collar 9% Married 41% Occupation - Medical Professional 6% Occupation - Student 6% Average Age 38 Occupation - Sales / Service 5% Age 18-23 3% Occupation - Homemaker 4% Age 24-33 37% Occupation - Self Employed 3% Age 34-43 30% Occupation - Financial Professional 2% Age 44-53 15% Age 54-63 10% Completed High School 42% Age 64-75 4% Completed College 40% Age 76+ 1% Completed Graduate School 18% Attended Vocational/Technical 0% Children Present 62% Children Ages Home Owner 95% Age 0-2 20% Renter 5% Age 3-5 17% Age 6-10 20% Single Family Dwelling Unit 74% Age 11-15 22% Condo 24% Age 16-17 21% Apartment (5+ Units) 2% Miscellaneous Residence (Combo Store/Flat) 0% Mobile Home 0% Income - Estimated Household Less Than $15k 4% Income - Estimated Household $15k - $20k 3% Income - Estimated Household $20k - $30k 7% Mail Order Buyer 68% Income - Estimated Household $30k - $40k 9% Mail Order Buyer Categories - Gift 29% Income - Estimated Household $40k - $50k 11% Mail Order Buyer Categories - Home Furnishing and Decorating 23% Income - Estimated Household $50k - $75k 30% Mail Order Buyer Categories - Apparel - Female Apparel 18% Income - Estimated Household $75k - $100k 14% Mail Order Buyer Categories - Book 16% Income - Estimated Household $100k - $125k 11% Mail Order Buyer Categories - Beauty 15% Income - Estimated Household $125k+ 11% Mail Order Buyer Categories - General Gifts and Merchandise 14%

969 Broadway • Denver, CO 80203 • 303.296.7744 • www.westword.com