Looking to a Bright Future Our Champions of Tennis Tell Us Their 2017 Wishes to Strengthen and Grow the Game’S Grassroots
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Racquet Tech Product Intros Teaching Tool New USRSA Racquets and strings BALL MACHINE CERTIFICATION focus on COMFORT use will enhance for sales and service AND CONTROL your lessons NOVEMBER/DECEMBER 2016 / VOLUME 44 / NUMBER 10 / $5.00 Looking To a Bright Future Our Champions of Tennis tell us their 2017 wishes to strengthen and grow the game’s grassroots DAVID LASOTA: JULIAN LI: JEFF RODEFELD: PHIL PARRISH: CARRIE CIMINO: “Continue to build “It’s time for the “We need a focus on “More one-day “I’m looking forward smaller courts for industry to point out pro/specialty retail and tournaments for entry- to seeing more products youth, beginners and the benefi ts of its importance to level players throughout that will help players seniors alike.” multifi lament strings.” brand awareness.” high school.” play better.” Nov_Dec_TI_COVER.indd 1 10/19/16 11:39 AM ads.indd 1 4/29/16 12:43 PM (AUT) TEAM BABOLAT PRO PLAYERS MAY PLAY WITH A CUSTOMIZED OR DIFFERENT MODEL THAN THE EQUIPMENT DEPICTED. PLAY MAY PRO PLAYERS TEAM BABOLAT *Except in Japan Official BABOLAT - OFFICIAL TENNIS RACKETS, SHOES*, BAGS BABOLAT – OFFICIAL RACKETS, STRINGS AND AND ACCESSORIES OF THE CHAMPIONSHIPS, WIMBLEDON Supplier BALLS OF THE FRENCH OPEN ROLAND-GARROS 2016 Babolat Strike Ad 8.375x11.125 R1.indd 1 9/15/16 9:42 AM Te nnisIndustry www.tennisindustrymag.com NOV/DEC 2016 DEPARTMENTS 4 Our Serve 7 Industry News 12 Letters 16 TIA News 18 Racquet Tech 20 Retailing Tip 32 String Playtest: MSV Go Max 1.25 34 Your Serve, by Kevin Theos INDUSTRY NEWS 7 USPTA, Wilson reunite in multiyear agreement 7 Adams nominated to repeat as USTA president p.28 8 Adidas, USTA partner for Lake Nona, leagues 8 Tennis pioneer Seena Hamilton FEATURES passes away 9 Playmate introduces iGenie 22 Tech Support ball machine Teaching pros should view technology not as 10 Rome Tennis Center opens competition, but as a tool to help grow revenue. 60 courts 11 Wilson creates Serena Williams 24 Wish List for the New Year autograph frame We asked last year’s Champions of Tennis winners 11 USTA presents annual awards in New York what they’re looking for in 2017. p.24 12 Sockwise debuts women's line 28 Comfort and Control 12 Peoplewatch 13 Clijsters, Roddick, Braden, New technology emerges for racquets and strings. Fink nominated for HOF 14 Short Sets 31 Smarten Up! 14 Legacy Building Solutions With cutting-edge technology, PlaySight designs OKC facility SmartCourts are helping players of all levels. COVER PHOTO: SHUTTERSTOCK COVER 2 TennisIndustry Nov/Dec 2016 www.tennisindustrymag.com www.tennisindustrymag.com TOC.indd 2 10/13/16 10:04 AM PREMIUM COURT SURFACING PRODUCTS Contact us for referrals to qualified installers in your region. SportMaster Products are installed by sport surfacing professionals throughout the United States and around the world. sportmaster.net OFFICIAL PLAYING SURFACE OF THE CITI OPEN® TENNIS TOURNAMENT Citi Open is a registered service mark of Citigroup Inc. PUBLISHER Our Serve JEFF WILLIAMS EDITORIAL DIRECTOR PETER FRANCESCONI MANAGING EDITOR SCOTT GRAMLING CREATIVE DIRECTOR IAN KNOWLES SENIOR EDITOR ED MGROGAN ART DIRECTOR CRHISTIAN RODRIGUEZ Framing PRODUCTION EDITOR SAM CHASE SPECIAL CONTRIBUTOR Our Future BOB PATTERSON CONTRIBUTING EDITORS DURING THE US OPEN, THERE with this sport at every level. Across ROBIN BATEMAN, CYNTHIA CANTRELL, are always a lot of meetings and presen- the board, we need to fi nd out what PEG CONNOR, KENT OSWALD, CYNTHIA tations with members of the industry approaches will make tennis appeal to SHERMAN, MARY HELEN SPRECHER and the USTA. These gatherings, while everyone in a sustainable way. As a top CONTRIBUTING PHOTOGRAPHERS perhaps not barn-burners, are interest- sales consultant recently told me, it’s BOB KENAS, DAVID KENAS ing to me because they celebrate the not about making one sale—it’s about sport, look to increase business and generating repeat business with that WEBMASTER allow you to connect with others work- same consumer. GREG RAVEN ing to grow this industry. The retail landscape is much dif- ASSOCIATE EDITOR During TIA meetings and at the ferent now than it was 10 years ago. TIM MARTHUR USTA Semiannual Meeting, Craig Consumer attitudes, habits and desires Morris, the USTA’s general manager of have changed. And technology contin- EDITORIAL DIRECTION 10TEN MEDIA Community Tennis and Youth Tennis, ues to change how we get information, made it a point to connect with as many buy products and create experiences. TENNIS INDUSTRY industry members as possible. Morris, As an industry, we often talk a good 48 W 21st St., New York, NY 10010 who came to the USTA last fall from game when it comes to the future, but 646-783-1450 Tennis Australia, was looking to push we tend to be glacially slow in making [email protected] his important message of focusing on key changes and course adjustments— the tennis “customer” to help grow this and, quite simply, in reading the signs. ADVERTISING DIRECTOR sport at all levels. (See the September/ Many of the issues and challenges that JOHN HANNA October issue for a Q&A with Morris.) we’re just now “fi guring out” were 770-650-1102, x.125 [email protected] The TIA also sponsored an excel- raised years ago. lent roundtable with retail expert Dan The USTA National Campus and APPAREL ADVERTISING O’Connor (see page 17). O’Connor the renovations at the National Tennis CYNTHIA SHERMAN covered a wealth of information, but Center seem to be well in hand. So 203-558-5911 the crux of his message was that the let’s open up that throttle and focus on [email protected] fundamentals of retail are shifting to the changes we need to make—now- stay current with consumer habits. to increase participation of new and Tennis Industry is published 10 times per year: monthly, January through August with combined Businesses and organizations, includ- existing players, sell more racquets, get issues in September/October and November/ ing the sport of tennis, must adapt more courts built and reframe how we December, by Tennis Media Company, 48 W 21st St., New York, NY 10010. Periodical postage paid in quickly to be able to survive and grow. market this sport. Duluth, GA and at additional mailing offi ces (USPS Adding to all this, at the TIA Tennis #004-354). Nov/Dec 2016, Volume 44, Number 10 © 2016 by Tennis Media Company. All rights Forum, was a message that Dr. Jack reserved. Tennis Industry, TI and logo are trademarks Groppel is bringing to this industry: the of Tennis Media Company. Printed in the U.S.A. Phone advertising: 770-650-1102 x 125. Phone circulation need to convey the health and fi tness and editorial: 646-783-1450. Yearly subscriptions benefi ts of tennis. Groppel, who has a Peter Francesconi $25 in the U.S., $40+ elsewhere. POSTMASTER: Send long history in the science of human address changes to Tennis Industry, 48 W 21st St., Editorial Director New York, NY 10010. Tennis Industry is the offi cial performance—but who admits tennis [email protected] magazine of the USRSA, TIA and ASBA. is his fi rst love—is now the “health and Looking for back issues of Tennis Industry/Racquet wellness advisor” for the tennis indus- Sports Industry? Visit the archives at our website try (see page 16). at TennisIndustryMag.com for free digital versions. What does all this mean? We need to re-examine how we go to market 4 TennisIndustry Nov/Dec 2016 www.tennisindustrymag.com Nov_Dec_OurServe.indd 2 10/3/16 1:09 PM “PLAYSIGHT GIVES USC TENNIS A HUGE EDGE” Peter Smith Head Coach, USC Men’s Tennis 5-Time NCAA Champion 2-Time ITA Coach of the Year CONNECTING THE NEXT GENERATION OF ATHLETES playsight.com PS Tennis Industry-PETER SMITH-SEP2016.indd 1 2016-09-19 4:27 PM A ONE-STOP SHOP FOR COACHES & ORGANIZERS Whether you are looking to promote your programs and events, take a course or learn the latest coaching tips, the USTA Resource Center has what you’re looking for. BRING USTA JUNIOR TEAM TENNIS TO YOUR COMMUNITY usta.com/jtt CATCH A RISING STAR TODAY! PROCIRCUIT.USTA.COM COACHING & EDUCATIONAL RESOURCES • MARKETING MATERIALS, INCLUDING CUSTOMIZABLES • VIDEOS • TIPS • COURSES • DRILLS • MEDIA ADVISORIES • RULES & REGULATIONS • PROGRAM GUIDES RESOURCES.USTA.COM © 2016 United States Tennis Association. All rights reserved. 12315 CT Resource Site Promotional One-Pager.indd 1 9/20/16 12:04 PM Industry News Information to help you run your business USPTA and Wilson Reunite in Multiyear Agreement he USPTA and Wilson Sporting grassroots tennis and deeper partnership Goods have entered into a three- with teaching professionals are essential.” Tyear agreement in which Wilson “I was fortunate to be a part of the Wil- will become the official equipment suppli- son team 20-plus years ago when USPTA er of the USPTA, providing racquets, balls, and Wilson were partners,” says USPTA strings, grips, bags, 10 and Under Tennis CEO John Embree. “I feel like the USPTA Adams equipment and stringing machines, along has returned home. I am excited about with platform tennis paddles and balls for what this endorsement will mean to our Nominated USPTA members and programs. membership and to the tennis industry.” “We are excited to rejoin forces,” says Wilson equipment and signage will be To Repeat as Hans-Martin Reh, general manager of showcased at all official USPTA events. Wilson. “As a brand, our mission is to Wilson will join seven other endorsees in USTA President become the undisputed champion in contributing to the USPTA Retirement tennis. We recognize a renewed focus on Gold+ program.