page 1 Friday, October 30, 2009 Book Review by David M. Ross Futurehit.DNA How The Digital Revolution Is Changing Top 10 Songs by Jay Frank Published by Futurehit, Inc. ©2009 Jay Frank, currently SVP of Music Strategy for CMT has sat in a number of musical gatekeeper chairs and always been somewhat outspoken, especially about the interaction between music and technology. So industry observers should not feign shock to see him don the scribe cap and set about inking his thoughts. Jay Frank Considering the author's digital expertise, it is not surprising that the book has its own website with complete details about where to purchase, social networking accounts and even a free first chapter. http://www.futurehitdna.com. The premise of Futurehit.dna is that by carefully monitoring consumer behavior and the technology surrounding the music, one can improve the odds that new music will be discovered and be successful. "Musicians are generally looking for a balance between art and commerce," Frank writes, "and for that this book becomes an important guide." However, he wisely warns, "Implementing these points will do you no good unless the underlying talent and quality is already there." Those looking for a quick, easy read and a fast solution are likely to be disappointed. The author's zeal for thorough explanations creates an ambitious study rich in historical details. Frank's intro begins with songs sung around a ©2009, MusicRow Communications, LLC—ALL RIGHTS RESERVED
[email protected] page 2 Friday, October 30, 2009 campfire (no technology) and works his way through a Versions Of Hit Songs." "Most people care more about the century of innovation and the changes it imposed upon song than who is doing the singing," Frank writes.