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APRIL 2021 MAY 2021 JUNE 2021
SUSTAINABILITY- SUSTAINABLE BIG STRUCTURES DIGITAL & ARCHITECTURE, INTERIORS, TALL, MEGA STRUCTURES SMART ARCHITECTURE BUILDINGS. FOCUS ON HERITAGE STRUCTURES
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Customised62 as per requirementDeliberating about the Maximumevolution of Häfele 5 pages India Pvt per Ltd, Mractivity Wolf shares compulsory industry speak 63 his notions about handling the discerning Indian consumer, core ideas FRONT PAGE - COVER PAGE AD Think Global, Act Local in product design and his expectations from Häfele in the future.
SIZE : 21cm(W) x 17.8 cm(H) Deliberating about the evolution of Häfele India Pvt Ltd, Mr Wolf shares his notions about handling the discerning Indian consumer, core ideas in product design and his expectations from Häfele in the future. INDIAN ARCHITECT & BUILDER Mr Jurgen Wolf MD, Häfele India Pvt Ltd e has been the Mrdriving Jurgen force behind Wolf the successMD, Häfele of India Häfele Pvt Ltd India Pvt Ltd, taking it from a mere liaison office in 2001 to the e has been thefull-fledged driving force behind thesubsidiary success of Häfele it Indiais todayPvt Ltd, taking with it from an a mereorganic liaison office penetration in 2001 to the in all cities of India, as well as, sales presence in Nepal, Bangladesh H full-fledgedH subsidiary it is today with an organic penetration in all cities of India, as well as, sales presence in Nepal, Bangladesh and Sri Lanka.and He hasSri three Lanka. decades ofHe international has three experience decades behind him withof ainternational degree in Export Management experience from Germany. behind His him with a degree in Export Management from Germany. His international career began in 1982 with his first foreign assignment as the Branch Manager in Iraq, based in Baghdad. Mr Wolf has a Over the years we have added synergetic product categories to complement our existing product thorough understandinginternational of the hardware career industry, began customer indynamics, 1982 trade with and new his trends. first He stands foreign for a contemporary assignment approach as the Branch Manager in Iraq, based in Baghdad. Mr Wolf has a Over the years we have added synergetic product categories to complement our existing product in leadership, with intuitive industry insights and dynamism. Mr Wolf is instrumental in developing various new markets in Asia, the ranges. Kitchens are an extension of furniture, appliances are a part of the kitchen, as are lights and Middle Eastthorough region, North-America, understanding and Europe for the ofcompanies the hehardware was associated industry, with. customer dynamics, trade and new trends.so it went He on. stands Our latest for foraya contemporary into Sanitary productsapproach now completes our offering. in leadership, with intuitive industry insights and dynamism. Mr Wolf is instrumental in developing various new markets in Asia, the ranges. Kitchens are an extension of furniture, appliances are a part of the kitchen, as are lights and
From a small hardwareMiddle shop in Nagold, East to region, a global giant North-America, with as one of theand few EuropeGermans in thefor company, the companiesbut there is nothing he you was associated with.Häfele’s product designs reflect an ease of functionality and a issues are now more prevalent now than they were 12 years ago sowhen I it went on. Our latest foray into Sanitary products now completes our offering. subsidiaries spanning across 40 countries, Häfele‘s journey has cannot overcome if you are willing to learn. Apart from how we go sense of aesthetics at its core. How do you gather consumer or first arrived. This is not an encouraging development. www.Lntecc.com been momentous. How has Häfele evolved? to market, we have also had to adjust a lot of our products to the market insights for that? When the small hardware shop opened in Nagold in 1923, no one could Indian market place which is very different from the German market. In a sense, Indian customers are not so different from those in other What new innovations can we expect from Häfele India Pvt Ltd in have expected that this small business, serving the local carpenter Luckily, Häfele is a decentralised company which gives its managers countries. Häfele stands for Functionality all over the world and over the near future? Building a New Tomorrow community, would grow into the global leader for hardware fittings with a lot of freedom to adjust their businesses to their local markets. the years these, initially a little ugly products, have been developed Right now, if I tell my employees that I will bring even one more a presenceFrom in a 40 small countries around hardware the globe. We shop are now servicing,in Nagold, That to has a certainly global helped. giant with as one of the few Germanswith design in and the aesthetics company, in mind as well. but The theredesign influence is nothing is new you product to the range, they will probably shoot me! We have Häfele’s product designs reflect an ease of functionality and a issues are now more prevalent now than they were 12 years ago when I Hyderabad International Airport Medigadda Barrage through our subsidiaries and directly from Germany, more than 120,000 strongly European and that is what most of our customers aspire to innovated so much over the last two years with our ventures into lights, customerssubsidiaries in more than 120 spanning countries. The internationalisation across 40 of Häfelecountries, Expanding Häfele‘s on its identity asjourney a world leader has in architectural cannot overcome if youown. are What willingwe did have toto address learn. for certain Apart products from was the how actual weappliances, go sanitary and even kitchen surfaces from Caesarstone sensethat of aesthetics at its core. How do you gather consumer or first arrived. This is not an encouraging development. and with it, its phenomenal growth really only started some 35 years hardware, the company has also forayed into related industries functionality which required some customisation for the Indian market really we need some time to settle this all in. So, 2014 is going to be agobeen under the momentous. stewardship of Mr Nock, How the then has CEO of Häfelethe company. evolved?He by launching independent product verticals namely Kitchens,to market, we have alsoplace. had This is toparticularly adjust true ina kitchenslot of where our the productswet kitchen to thethe year of consolidation. What is exciting, however, is the renewedmarket insights for that? took Häfele first to Europe and from there to the world. Häfele started Appliances, Lights and Sanitary to cater to the focused demands concept and the heavy duty cooking posed a number of challenges focus on our own Häfele Design Centres. We have opened one spanning in WhenAsia some 20the years small ago which hardware was early considering shop the opened development in fromNagold these industries. in 1923, Could no you one elaborate could on the same?Indian market place whichwhich we ishad veryto overcome. different from the German market.7,200sqft in Delhi in May and we are opening up a 7,500sqft DesignIn a sense, Indian customers are not so different from those in other What new innovations can we expect from Häfele India Pvt Ltd in at havethat time. expected Today, we have thata Häfele this subsidiary small in virtually business, every servingOne of the mainthe strengths local ofcarpenter Häfele is that we are a very dynamicLuckily, and Häfele is a decentralised company which gives its managersCentre in Mumbai by the end of August. Here we have truly createdcountries. Häfele stands for Functionality all over the world and over the near future? Asian country. The expansion was initially driven by the emergence of innovative company. Our products and services evolve with the trends Häfele India Pvt Ltd has a niche product range with high quality destinations which are unlike anything else in our industry. These furniturecommunity, industries in developingwould economies grow andinto later the fuelled global by the leaderwhich we for observe hardware internationally fittings and in our local with markets. In India,a lot we of freedom to adjustand premium their price, businesses which makes your to products their aspirational local markets. to a ‘touch, feel and experience’ environments show our hottest productsthe in years these, initially a little ugly products, have been developed Right now, if I tell my employees that I will bring even one more construction booms which occurred at different times in wanted to position the company from the beginning as a supplier of large Indian consumer base. What are your strategies to expand a real live environment which help our customers understand their value differenta presence economies. in 40 countries around the globe.complete We interior are fitting now solutions. servicing, So, over the years we haveThat added has certainly helped.in that scenario? and their application properly. So, this is a worthwhile trip to makewith if design and aesthetics in mind as well. The design influence is new product to the range, they will probably shoot me! We have synergetic product categories to complement our existing product It is true that many, even though not all, of our products remain you are planning to renovate or do your interiors. Asthrough it celebrates our a decade subsidiaries of successful growth, and Häfeledirectly India fromranges. Germany, Kitchens are more an extension than of furniture,120,000 appliances are a part aspirational to the masses. We are not only acutely aware that we are strongly European and that is what most of our customers aspire to innovated so much over the last two years with our ventures into lights, Delhi - Agra Road approaches a milestone this year. What are the principles and of the kitchen, as are lights and so it went on. Our latest forayExpanding into on its identitya niche player as buta weworld have accepted leader for ourselves in thatarchitectural this is the only own. What we did have to address for certain products was the actual appliances, sanitary and even kitchen surfaces from Caesarstone that missioncustomers values that in have more guided thanthe success 120 of countries.Häfele India TheSanitary internationalisation products now completes our offering.of Häfele We can now truly offer thing which we can be. If one of your core values is to provide only sinceand 2003? with it, its phenomenal growth really completeonly started interior fittings some solutions 35 to ouryears customers out of onehardware, hand. the companyquality hasproducts also which in forayed addition originate into mostly related in Europe, you industries are functionality which required some customisation for the Indian market really we need some time to settle this all in. So, 2014 is going to be The value sets at Häfele are extremely strong. Häfele continues to be a That makes us truly unique in this market. by default not cheap. We have and will continue to resist the urge to familyago owned under and family the managed stewardship company despite of our Mrsize. ThisNock, has the then CEO of the company. He by launching independenttap into volume product markets by bringingverticals cheaper and namely substandard productsKitchens, place. This is particularly true in kitchens where the wet kitchen the year of consolidation. What is exciting, however, is the renewed influenced the upholding of good old values like reliability, honesty and With a diverse range of offerings and services, could you share just to grow a little faster and make some more money. This would a passiontook forHäfele quality. Above first all, toHäfele Europe has always and believed from in building there details to the of Häfele world. India’s Häfele flagship products? started Why do you thinkAppliances, Lights andgo against Sanitary anything which to Häfele cater stands to for andthe seriously focused undermine demands concept and the heavy duty cooking posed a number of challenges focus on our own Häfele Design Centres. We have opened one spanning long-term relationships with our customers which are based on the these products connect among the Indian consumers? the value of our brand. We have in any case grown in double digit samein values.Asia This some has resulted 20 inyears long-lasting ago and which loyal relationships was earlyHäfele considering has quite a few core the competencies development like architectural hardware,from these industries.percentages Could every you year sinceelaborate we opened up here.on So,the why same?be greedy? which we had to overcome. 7,200sqft in Delhi in May and we are opening up a 7,500sqft Design with our customers. The most important thing which Häfele has furniture fittings, sliding fittings, etc. but no product range hasOne clicked of the main strengthsStay true of to Häfeleyourself and isthe marketthat willwe slowly are grow a towardsvery youdynamic as and Centre in Mumbai by the end of August. Here we have truly created achievedat that today time.is that we Today, are a trusted we company have - Trust a thatHäfele we have subsidiarymore with our in customers virtually than our every kitchen fittings. Our long exclusive incomes grow and aspirations can be satisfied. earnedAsian over 90country. years. The expansion was initiallyrelationship driven with by Blum the was emergence the catalyst for Häfele of to become innovativea company. Our products and services evolve with the trends Häfele India Pvt Ltd has a niche product range with high quality destinations which are unlike anything else in our industry. These complete kitchen fittings supplier, offering our customers complete Are there any particular challenges that Häfele India Pvt Ltd is 765 kV DC Kudgi Transmission Line, 48 MLD Water Treatment Plant, Gadag, Karanataka Command & Control Centre, Prayagraj kitchen solutions except for the furniture itself. facing today? Karnataka Beingfurniture a Germany-based industries company, inwhat developing are the consumer economies and later fuelled by the which we observe internationally and in our local markets. In India,For wefurther information, contact: and premium price, which makes your products aspirational to a ‘touch, feel and experience’ environments show our hottest products in perceptions that worked for the advantage of Häfele India? What The challenges which we are facing remain the same really as 12 years HÄFELE INDIA PVT LTD specificconstruction strategies or culturalbooms differences which did occurred Häfele adopt inat differentThis exciting times range of inquality fittings which provides superior wanted to position theago company when we first fromarrived. Marketthe beginningpenetration is our asbiggest a problem.supplier of large Indian consumer base. What are your strategies to expand a real live environment which help our customers understand their value order to cater to the discerning Indian consumer? functionality for locally-made kitchens has really captured the Even with more than 300 dealers, 54 Häfele Franchise stores and 6 Office No 3, Building ‘A’ BETA, I Think Techno Campus, Beingdifferent a company ofeconomies. German origin is always an advantage. German imagination of our customers. This has also been helped by thecomplete fact interior fittingof oursolutions. own Hafele Design So, Centres over today, the we areyears hardly scratchingwe have addedOff J V L R, Opp Kanjurmarg Station, in that scenario? and their application properly. So, this is a worthwhile trip to make if products stand for quality and German people have a reputation for that a lot of our customers started travelling the world extensivelysynergetic and product categoriesthe surface of to this complementvast country. So, this expansionour existing goes on and productwill Kanjurmarg (E), Mumbai 400 042 INDIA It is true that many, even though not all, of our products remain you are planning to renovate or do your interiors. discovering new products which they want to own back home. Häfele continue to be our main focus. Other things like logistics, inadequate honesty and reliability. This has also helped Häfele get a footing Tel: +91 (0) 22 61426100 in Asmany itinternational celebrates markets including a decade India. There of have successful certainly is servicing growth, this desire Häfele by bringing Indiasuch products and making themranges. Kitchens are aninfrastructure extension and, sadly, of everfurniture, increasing red appliances tape and corruption, are make a part aspirational to the masses. We are not only acutely aware that we are been a lot of cultural challenges along the way, particularly for me available here in India. our lives quite miserable as well. In fact, it appears to me, that these Web: www.hafeleindia.in approaches a milestone this year. What are the principles and of the kitchen, as are lights and so it went on. Our latest foray into a niche player but we have accepted for ourselves that this is the only Indianmission Architect & Builder values - Oct 2013 that have guided the success of Häfele India Sanitary products now completes our offering. We can now truly offer Indian Architect & Builder -thing Oct 2013 which we can be. If one of your core values is to provide only You cannot answer tomorrow’s challenges with today’s At project after project, we have demonstrated the ability since 2003? complete interior fittings solutions to our customers out of one hand. quality products which in addition originate mostly in Europe, you are capabilities. The future will seek those who can build big, to meet the most demanding requirements of speed, scale The value sets at Häfele are extremely strong. Häfele continues to be a That makes us truly unique in this market. by default not cheap. We have and will continue to resist the urge to build fast, build smart. and complexity. family owned and family managed company despite our size. This has tap into volume markets by bringing cheaper and substandard products At L&T Construction, we have the experience and the Team L&T has on board industry’s finest talent. Skilled, expertise to turn challenge into opportunity. trained and experienced, every member of the team influenced the upholding of good old values like reliability, honesty and With a diverse range of offerings and services, could you share just to grow a little faster and make some more money. This would is committed to leveraging advanced construction details of Häfele India’s flagship products? Why do you think go against anything which Häfele stands for and seriously undermine We are ranked among the world’s top international technology to energize a collective vision - building a new a passion for quality. Above all, Häfele has always believed in building contractors. Our track record extends across the globe. tomorrow. long-term relationships with our customers which are based on the these products connect among the Indian consumers? the value of our brand. We have in any case grown in double digit same values. This has resulted in long-lasting and loyal relationships Häfele has quite a few core competencies like architectural hardware, percentages every year since we opened up here. So, why be greedy? Embeddedwith our customers. Links: The most important thing which Häfele has furniture fittings, sliding fittings, etc. but no product range has clicked Stay true to yourself and the market will slowly grow towards you as A brand of Larsen & Toubro Limited achieved today is that we are a trusted company - Trust that we have more with our customers than our kitchen fittings.Advertisement Our long exclusive Material: incomes grow and aspirations can be satisfied. Regd. Office: Larsen & Toubro Limited, L&T House, N. M. Marg, Ballard Estate, Mumbai - 400 001, INDIA CIN: L99999MH1946PLC004768 earned over 90 years. relationship with Blum was the catalyst for HäfeleCDR, to become PDF, a EPC format with 300 dpi complete kitchen fittings supplier, offering our customers complete Are there any particular challenges that Häfele India Pvt Ltd is kitchen solutions except for the furniture itself. facing today? Being a Germany-based company, what are the consumer For further information, contact: perceptions that worked for the advantage of Häfele India? What The challenges which we are facing remain the same really as 12 years HÄFELE INDIA PVT LTD specific strategies or cultural differences did Häfele adopt in This exciting range of quality fittings which provides superior ago when we first arrived. Market penetration is our biggest problem. order to cater to the discerning Indian consumer? functionality for locally-made kitchens has really captured the Even with more than 300 dealers, 54 Häfele Franchise stores and 6 Office No 3, Building ‘A’ BETA, I Think Techno Campus, Being a company of German origin is always an advantage. German imagination of our customers. This has also been helped by the fact of our own Hafele Design Centres today, we are hardly scratching Off J V L R, Opp Kanjurmarg Station, products stand for quality and German people have a reputation for that a lot of our customers started travelling the world extensively and the surface of this vast country. So, this expansion goes on and will Kanjurmarg (E), Mumbai 400 042 INDIA discovering new products which they want to own back home. Häfele continue to be our main focus. Other things like logistics, inadequate honesty and reliability. This has also helped Häfele get a footing Tel: +91 (0) 22 61426100 in many international markets including India. There have certainly is servicing this desire by bringing such products and making them infrastructure and, sadly, ever increasing red tape and corruption, make been a lot of cultural challenges along the way, particularly for me available here in India. our lives quite miserable as well. In fact, it appears to me, that these Web: www.hafeleindia.in
Indian Architect & Builder - Oct 2013 Indian Architect & Builder - Oct 2013 Embedded Links: Advertisement Material Required in: RATE CARD CDR, PDF, EPC format with 300 dpi
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