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Purdue Brand Guidelines for Trademark and Licensing

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Purdue Brand Guidelines for Trademark and Licensing Verbiage Purdue Purdue University ® Boilermaker Special TM Degree in 3 TM Think Broadly, Lead Boldly ® TM TM TM Current Revision Date: 05/04/20 Boilermakers ® Old Oaken Bucket Cradle of Quarterbacks Defense Lives Here Purdue TM Hail Purdue TM Den of Defensive Ends TM Hammer Down Cancer TM TM TM TM Established: 1869 Mascot: Boilermakers Boilers ® Paint Crew One Brick Higher “All-American” Marching Band Boilermaker TM Boiler Blackout TM Giant Leaps for Mankind ® Cradle of Astronauts TM Location: West Lafayette, IN Mascot Name: Boilermaker Special, Purdue Pete Boiler TM Ross-Ade Stadium TM Ever True TM What We Make Moves the World Forward ® TM TM Conference: Big Ten Boiler Up ® Mackey Arena Ever Grateful, Ever True Higher Education at the Highest Proven Value® Boiler Up... Hammer Down TM 1234... First Down TM I Am An American TM Black Boilermaker Gold Railway Gray White Metallic Gold Black PANTONE 7502 C PANTONE 402 C White PANTONE 10119 C CMYK: 0, 0, 0, 100 CMYK: 13, 20, 45, 3 CMYK: 34, 30, 33, 8 CMYK: 0, 0, 0, 0 Infinity Foil - #82 MADEIRA Rayon: 1000 | Polyneon: 1800 MADEIRA Rayon: 1084 | Polyneon: 1684 MADEIRA Rayon: 1062 | Polyneon: 1812 MADEIRA Rayon: 1001 | Polyneon: 1801 Primary Athletic Mark For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Dark, Black, and Fashion backgrounds. Secondary Athletic Mark PMS 7502 Black PMS 402 PMS 447 For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Dark, Black, and Fashion backgrounds. Athletic Word Marks For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark, Black, and Fashion backgrounds. For use on Dark, Black, and Fashion backgrounds. PAGE 1/3 NOTE: The marks of Purdue University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC. Purdue Current Revision Date: 05/04/20 Athletic Word Marks For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark, Black, and Fashion backgrounds. For use on Dark, Black, and Fashion backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark, Black, and Fashion backgrounds. For use on Dark, Black, and Fashion backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Dark and Black backgrounds. Purdue Chevron logo is only for use on Men’s Basketball Purdue Chevron logo is only for use on Men’s Basketball Purdue Chevron logo is only for use on Men’s Basketball Purdue Chevron logo is only for use on Men’s Basketball Purdue Chevron logo is only for use on Men’s Basketball jerseys or replica jerseeys jerseys or replica jerseeys jerseys or replica jerseeys jerseys or replica jerseeys jerseys or replica jerseeys Purdue Pete Marks Helmet Marks PMS 7502 Black PMS 475 PMS 161 PMS 429 PMS 7502 Black PMS 400 PMS 871 PMS Cool Gray 9 For use on Gold, White, Light, For use on Gold, White, Light , Dark, For use on Gold, White, Light , Dark, and Fashion backgrounds. For use on Dark and Black backgrounds. and Fashion backgrounds. For use on Dark and Black backgrounds. and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light, For use on Gold, White, Light , Dark, For use on Gold, White, Light , Dark, and Fashion backgrounds. For use on Dark and Black backgrounds. and Fashion backgrounds. For use on Dark and Black backgrounds. and Fashion backgrounds. For use on Dark and Black backgrounds. PAGE 2/3 NOTE: The marks of Purdue University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC. Purdue Current Revision Date: 05/04/20 Purdue Signature Marks For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Gold, White, Light and Fashion backgrounds. For use on Dark and Black backgrounds. For use on Dark and Black backgrounds. University Seal/Commencement Additional Pertinent Information The University Seal is only permitted on products for retail at the discretion of the licensing office. • The ® and TM must be included on all promotional and retail logos and wordmarks that appear in the official Athletic font. products. The marks can be done in any size that best fits the • Purdue registered logos and wordmarks that appear in the official needs of the overall design. The marks can appear in a tonal Athletic font should not be modified, stretched, or distorted in any application. way. • University seal is permitted on products only for resale at the • Purdue registered logos and wordmarks that appear in the official discretion of the licensing office. Athletic font should not be used in any other color combination • No alterations or overlaying/intersecting graphics with seal (no other than those specifically on the logo sheet. With limited borders/decorations, nothing may touch the seal) approval from Trademarks and Licensing, other color exceptions • University licenses consumables. may be acceptable (i.e. tonal applications). • University does not license health and beauty products. • Purdue registered logos and wordmarks that appear in the official • Purdue Pete caricatures permitted (with approval from Purdue Athletic font should not be outlined in any way other than those licensing office). specifically on the logo sheet. • No use of current players’ names, image, or likeness is • Purdue registered logos and wordmarks that appear in the official permitted on commercial products in violation of NAIA/NCAA Athletic font should not be used as an outline. rules and regulations. • Do not fill the Purdue registered logos and wordmarks that appear • No references to alcohol, drugs, or tobacco related products in the official Athletic font with a gradient or pattern. may be used in conjunction with University marks. • Do not add additional elements to Purdue registered logos and • When referring to the University established date, it can only be wordmarks that appear in the official Athletic font. written in its entirety as 1869. • Do not italicize the wordmarks that appear in the official Athletic • You must use the approved PANTONE colors listed on Page 1 font. and 2. The colors on this sheet are not intended to match the • Do not crop the Purdue registered logos and wordmarks that PANTONE color standards. appear in the official Athletic font in any way if space allows for a • For PANTONE color standards, refer to the current editions of full application of the marks. the PANTONE color publications. PANTONE is a registered • Purdue registered logos and wordmarks that appear in the official trademark of PANTONE, Inc. Athletic font should not be inverted. • Using initials “PU” to designation “Purdue University” is not • Do not use the Purdue registered logos to replace a letter in a word permissible. or phrase. • At no time should anything be placed over Purdue registered PAGE 3/3 NOTE: The marks of Purdue University are controlled under a licensing program administered by Collegiate Licensing Company. Any use of these marks will require written approval from CLC..
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